Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Last Day to Sign-up Webinar Wire Your Care Management Business for $$

July 4, 2022

CEO’s Pitch Their Products

 

Want to see care management software CEOs Pitch Their Products to you?

New Special Reduced offer on Classes for ALCA members

 

[Read more…]

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Videos are Great Sales Tool for Care Management

June 27, 2022

Videos Are A Powerful  Marketing Tool

Videos are a powerful marketing tool  .The power of video marketing shows in its growth into a $135 billion industry. Brands everywhere are realizing the value of videos and creating them. According to ALCA’s former marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos In Your Own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing Learn to shoot great videos yourself. Look at my latest video made with my iPhone.I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone. However, you may need some expert help. I have gotten much more sophisticated and now have two videographers. An excellent one is Tapfilms, also used by Lifespan. A second is East Coast Studios which does all my online classes in geriatric care management. If you join to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources 

Free Webinar on technology for care managers

Want to Find out How to Create Great Marketing Videos for your Agency

Join me for my Latest  Free Webinar 

Smart TECH Solutions to Wire Your Care Management Business for Profit 

Videos are a powerful marketing tool

 

Learn How To Shoot Great Videos

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Videos are a powerful marketing tool
  • How to shoot videos  to market your agency
  • Why you need content marketing
  • What are easy-to-use social media sites
  • Critical software programs that make care management information flow
  • What you need in a website
  •  
  • interview with Natasha Beauchamp on content marketing  for ALCA member

 1-1 interviews with CEO’s of major care management software platforms

Sign -Up

Filed Under: Aging Life Care, Aging Life Care Assocaition, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, care manager operations manual, Caretree, Concierge Geriatric Care Manager, Content Marketing, database, Database for care manager, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Features vs Benefits, FREE WEBINAR, GCM Videos, geriatric care management emergency proceduress, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, Jewel Code, Lifespan Care Management for Elders, marketing database, marketing geriatric care management, Marketing plan, Marketing Strategy, marketing to concierge clients, Marketing Tools 2021, Marketing Videos, My Junna, nurse care manager, Sales ALCA, SEO, SEO for care managers, SEO for caremanagers, SEO for geriatric care managers, Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, Start-up Marketing, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers, videographer, Videos, Videos for marketing, Webinar, Webinar ALCA GCM, Webinar care managers, Webinar Concierge Clients, Webinar data base, Webinar SEO, webinar Technology

Want all CEO’s GCM Software Pitch Their Product

June 10, 2022

Filed Under: Aging Life Care Assocaition, ALCA software, Benefits of Geriatric Care Management Software, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black History Month, Black RN, Black Travel Nurses, Black Travel RN, Blog, Care management, Care Management Software, care manager, Caretree, case manager, entrepreneur RN, Families, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Software, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager start up, iHealthHome, Jewel Code, Marketing aging life care, Seniors Technology Coaching, SEO for care managers, SEO for geriatric care managers, Social Media, Social Media for Care managers, Software for care managers, Software for geriatric Care Managers, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers, Webinar, Webinar ALCA GCM, Webinar data base, webinar Technology Tagged With: aging family, aging life care manager, aging life GCM technology, aging parent care, aging parent crisis, aging technology, care manager, Caretree, case manager, CEOs, CEOs GCM software, free webinar, Free webinar marketing, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, IHealth Home, My Junna, nurse advocate, nurse care manager, sotware, Webinar Cathy Cress MSW, webinar GCM technology

Build A Small Business With Technology-OR The Wolf will Blow it Down

June 6, 2022

Build Your Small Business on Technology Not Paper or the Big Bad Wolf Will Blow it Down

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

Free Webinar

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Build Your Small Business of Technology, not Paper or the Big Bad Wolf  Will Blow it Down

Build your Small Business with technology, not paper so that your small geriatric care management businesses can work closely with your upper 10% of clients to provide them with products and services that add value to their lifestyles while solving their elder care nightmares. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based care management database programs update team members and clients, track time, and share documents in real-time creating care plans, billing, and delivering fast gold standard services.If you build your business of paper, not technology none of this is possible. If you choose technology a care management database is at your fingertips through care management technology. Plus for small businesses, this means up-to-date information available in a central hub, regardless of a person’s location.

Social Media Is a Must Have

Social Media is a Must-Have for Care Management

Today, social media is a must-have for any small business like care management – regardless of what industry you’re in. SEO or Social media has evolved from space for personal interaction into a vibrant marketing channel for small businesses. T Whether you already have a strong social presence or are looking to step up your game, learn more about the benefits of social media marketing for your business.

  • Build brand awareness.
  • Provide stand-out customer service.
  • Acquire leads in a low-cost way.
  • Learn more about your customers.
  • Increase website traffic and search ranking

 

Build Your Small Business with technology

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Critical software programs that make care management information flow
  •  1-1 interviews with CEOs of major care management software platforms
  • Why you need content marketing
  • How & Why to shoot videos for your agency
  • What is an easy-to-use social media site
  • What you need in a website 
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP

Sign Up to learn to build your business with the right technology

 The need for elder-care services is huge and growing rapidly. But to survive GCMs must embrace care management SEO technology.

 

Filed Under: Aging, aging life business, ALCA start-up business, ALCA TECHNOLOGY, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Care management, SEO, SEO for care managers, SEO for geriatric care managers, Social Media, Social Media for eldercare, social media marketing, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, technology for GCM, Technology for Geriatric Care Managers, Videos, Webinar care managers, Webinar SEO, webinar Technology, Website traffic Tagged With: aging family, aging life care manager, aging life website, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management SEO, care manager, care manager technology, elder patient advocate, Free webinar marketing, GCM technology, geriatric care manager, nurse advocate, nurse care manager, profitable Geriatric Care Manager Business, social media, social media for elder care, social media marketing, Webinar Cathy Cress MSW, webinar GCM technology

10 Reasons to Ditch Paper and Reap the Advantages of a Database

May 31, 2022

 


GCM ‘s Using Paper Bad Business Decision

What are the advantages of a database for care managers?Some care managers still function on paper instead of using a care management database. That is a bad business decision. A paper record is easily exposed, letting anyone see it, transcribe details, make a copy or even scan or fax the information to a third party. In contrast, electronic records 0r a database can be protected with robust encryption methods to keep crucial patient information secure from prying eyes. Keeping your patients’ records secure involves much more than controlling access to confidential information. You also need to make sure that the data will be available under worst-case scenarios.

 

The Advantages of a database- easy to give clients gold standard service to make more money.

The advantage of a database to care managers, is you retain clients by arming your care management staff with the most user-friendly fully loaded client database. This makes their gold standard concierge care so much easier to deliver. This gives your business a more profitable bottom line in running your business. So spending money on a client database makes you more money and saves you time while making that money.

What are the advantages of a database for care managers?

1. Using a database rather than paper will increase your revenue by 30%. You enter case notes and billing in real-time rather than hours later when you get back to the office when you forget the exact billing time.

2. Improves the quality of care… for your client by being able to quickly document and used the saved time for working with your client.

3. Speed and Efficiency. ..when a team member needs to share client information with other team members, it should be easy and a database makes this sharing fast

4. Improves communication… between you as a care manager and other healthcare professionals you work with within the community

5. Saves time and money… getting rid of the extra work and time of double-entry,

6. Legibility and Accuracy. .. enhancing the readability, availability, and easy accessibility of information

7. Comply with courts …if your notes are requested by the courts they are readable and organized  as geriatric care managers work with many dysfunctional families where there is often  fiscal or physical abuse  ending in the courtroom

8. Protect the environment … by not generating tons of paper which is critical now with climate change

9. More Space…  Computerizing a paper system can create additional space, as there is no longer a need to store a large volume of paper records or files. …

10. Reduces cost… by not paying for storage space to keep 7 years of client information in written form for IRS requirements

Join me for my Latest Webinar 

Smart TECH Solutions to Wire Your Care Management Business for Profit 

Join me for my Latest Webinar 

 

 

Hear Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

advantages of a database

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • interviews with CEO’s major care management software platforms
  • What are easy-to-use social media sites
  • How to shoot videos for your agency
  • Critical software programs that make care management information flow
  • What you need in a website
  • Why you need content marketing
  • with 1-1 interviews with CEOs of major care management software platforms
  •  
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, ALCA Marketing, ALCA sales, ALCA software, ALCA start-up business, ALCA TECHNOLOGY, Benefits of Geriatric Care Management Software, Benefitsof care management database, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Care Management Organizational Design, client database, Database for care manager, Families, FREE WEBINAR, GCM Software, GCM technology, Geriatric Care Management Business, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, iHealthHome, MONEY FOR GCM BUSINESS, My Junna, nurse advocate, nurse care manager, SIGN-UP VIP CLIENTS, Software for care managers, Software for geriatric Care Managers, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers Tagged With: aging family, aging life care manager, aging life GCM technology, ALCA technology, care manager, care manager technology, Caretree, case manager, GCM client data base, geriatric care client data base, geriatric care management software, geriatric care manager, IHealthHome, Jewel Code, My Junna, nurse advocate, nurse care manager, paper documentation, paperless office, Webinar ALCA, webinar GCM technology

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