Want to see care management software CEOs Pitch Their Products to you?
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Last Day to Sign-up Webinar Wire Your Care Management Business for $$
2 Days left to Register 4 Webinar On Care Management -Content Marketing
Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing
Do you need an expert ALCA or GCM technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing will do that for your care management or care-managed homecare agency- getting overwhelming clicks&, opens, and new clients 
WHAT IS Content Marketing ?
What is Content Marketing? Technology expert Natasha Beauchamp in my interview with her for my newest webinar on Technology this coming July 5th, says it’s for care managers “who hate marketing. “Rather than say ” buy my great service” you show your “expertise in care management” through the content of your videos, blogs, and social media posts.
Natasha Beauchamp Let an expert on ALCA or GCM technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.
A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers
Smart TECH Solutions to Wire Your Care Management Business for Profit
Hear the 4 Care management CEOs of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
We will Cover
- with 1-1 interviews with CEOs of major care management software platforms
What you need in a website
- Why you need content marketing
- How to shoot videos for your agency
- How to shoot videos for your agency
- What are easy-to-use social media sites
- Critical software programs that make care management information flow
- What you need in a website
- with 1-1 interviews with CEOs of major care management software platforms
- interview with Natasha Beauchamp on content marketing forALCA members
Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!
Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care
Videos are Great Sales Tool for Care Management
Videos Are A Powerful Marketing Tool
Use Videos In Your Own Care Management Marketing
Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.
Videos are not hard to make
You just need a smartphone tripod and a person to do the videoing Learn to shoot great videos yourself. Look at my latest video made with my iPhone.I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone. However, you may need some expert help. I have gotten much more sophisticated and now have two videographers. An excellent one is Tapfilms, also used by Lifespan. A second is East Coast Studios which does all my online classes in geriatric care management. If you join to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources
Want to Find out How to Create Great Marketing Videos for your Agency
Join me for my Latest Free Webinar
Smart TECH Solutions to Wire Your Care Management Business for Profit
Learn How To Shoot Great Videos
Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
SIGN UP Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
We will Cover
- How to shoot videos to market your agency
- Why you need content marketing
- What are easy-to-use social media sites
- Critical software programs that make care management information flow
- What you need in a website
- interview with Natasha Beauchamp on content marketing for ALCA member
1-1 interviews with CEO’s of major care management software platforms
Sign -Up
Build A Small Business With Technology-OR The Wolf will Blow it Down
Smart TECH Solutions to Wire Your Care Management Business for Profit
Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
Build Your Small Business of Technology, not Paper or the Big Bad Wolf Will Blow it Down
Build your Small Business with technology, not paper so that your small geriatric care management businesses can work closely with your upper 10% of clients to provide them with products and services that add value to their lifestyles while solving their elder care nightmares. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based care management database programs update team members and clients, track time, and share documents in real-time creating care plans, billing, and delivering fast gold standard services.If you build your business of paper, not technology none of this is possible. If you choose technology a care management database is at your fingertips through care management technology. Plus for small businesses, this means up-to-date information available in a central hub, regardless of a person’s location.
Social Media is a Must-Have for Care Management
Today, social media is a must-have for any small business like care management – regardless of what industry you’re in. SEO or Social media has evolved from space for personal interaction into a vibrant marketing channel for small businesses. T Whether you already have a strong social presence or are looking to step up your game, learn more about the benefits of social media marketing for your business.
- Build brand awareness.
- Provide stand-out customer service.
- Acquire leads in a low-cost way.
- Learn more about your customers.
- Increase website traffic and search ranking
Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
We will Cover
- with 1-1 interviews with CEOs of major care management software platforms
What you need in a website
- Critical software programs that make care management information flow
- 1-1 interviews with CEOs of major care management software platforms
- Why you need content marketing
- How & Why to shoot videos for your agency
- What is an easy-to-use social media site
- What you need in a website
- interview with Natasha Beauchamp on content marketing forALCA members
The need for elder-care services is huge and growing rapidly. But to survive GCMs must embrace care management SEO technology.
Want To Start a Profitable New Geriatric Care Management Business?
Want to Start a new geriatric care management business?
A new geriatric care management business can be started by an RN, social worker, someone in the health field, or anyone with dreams to become an entrepreneur.
But what skills do you need? Your entrepreneurial care management dream must spring from the intersection of three streams: your passion, your competence, and market opportunity. To start a geriatric care management business, the adage to “know thyself” becomes critical. Are you passionate about geriatric care management? You will need passion to sustain you when the situation gets tough—which it does in all beginning businesses. You must have the core competence both to be a geriatric care manager (GCM) and to run a business. But good GCMs with no business acumen, which is often the case, frequently fail in business.
Is Starting a New geriatric Care Management Business a Good Choice for You?
To start of new geriatric care management business you need market opportunity this is a business skill. In other words, are there enough people in the top 10% of the area plus third parties who will refer to you like elder law attorneys, concierge physicians, and unscale assisted living you serve to have a”market” to have sales and generate a profit? If very few older people in the upper 10% live in your services area, you may not be in the right place to start a new geriatric care management business. If 10 other GCMs are practicing in your town, the
An entrepreneur geriatric care management business?
competition may limit your own market opportunity. You find out by doing a competition survey Finally, you need to assess why you want to start this type of business in the first place. Are you motivated by the financial gains? by community recognition? by a need to make a difference?
In a New Geriatric Care Management Business 
You Have To Know Cash Flow
An entrepreneur care management business owner must understand billing and cash flow. This is another key business skill needed by a care manager. Without this knowledge, you will fail like 50% of new businesses do. Along with this, you have to understand how to bill 85% of your care manager’s time to stop cash flow from putting you out of the business. This leads to overall financial forecasting skills. When do you break even, when can you hire a new care manager and afford to stop being a solo practitioner who wears so many hats you are crushed by the weight.
Do You Know The Best Phrases To Attract VIP Care Management Clients?
Learn Billing and Financial Forecasting and More my new on-line Start-Up GCM Business Class
Most care managers have no business background because they are nurses, social workers, and health professionals without an MBA. Yet their business depends on cash flow, marketing opportunities, and financial skills to pay the bills
Get Critical New Geriatric Care Management Business Skills in My GCM Business Class
Check out my Online GCM Business Class which includes 10 modules on starting your GCM Business including two modules on financial management so you do not go under and lose your dream start-u
Skills you will learn in My GCM Business Class
- GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
- GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic cash flow -profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
- GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
- GCM marketing survey skills to pinpoint market opportunity, your area’s upper 10% clients, and 3rd-party referrals to market, to make your business profitable
- GCM competitive analysis skills to do a competition survey set the fee per hour your market will bear for your services and gage your market opportunity and gather information from each, to position your services vs your competition’s so clients will choose you
- GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
- GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
- GCM marketing skills to create a marketing plan to develop lead sources, conduct lead
- An entrepreneur geriatric care management business
- generation, launch social media, and conduct content marketing to gain new customers
- GCM sales skills to position your agency to sell your menu of services
through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract -
LEARN MORE ABOUT LEARNING GCM BUSINESS SKILLS WITHOUT GETTING AN MBA
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Check out our affordable price or choose a monthly payment plan
