Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Adult Sibling Rivalry at Thanksgiving- Where To Get Help?

November 12, 2021

Siblings are The Biggest Source Of Stress Between Human Being

At family rituals, like Thanksgiving next week, adult siblings often are often brought back together. If you are one- will it be a happy feast or wrecked by holiday sibling rivalry??

Sibling Rivalry Can Give Acid Reflux to Grandma’s Thanksgiving Dinner

As Gail Sheehy says in her book, Passages in Caregiving, we think that siblings will automatically support each other when aging parents fall apart. Sheehy quotes sociologists, Karl Pillemer and J. Jill Suitor, on sibling rivalry, in a study they did conclude that siblings are inherent rivals and the biggest source of stress between human beings.

If you are a midlife sibling, perhaps you have a brother or sister to whom you hardly speak because of sibling rivalry. Maybe you are about to see your siblings at the coming Thanksgiving feast, even on zoom during COVID, and anticipate largely ignoring him or her or doing chitchat as you seethe the inside. If you fit this description of sibling rivalry, you are in the same lurching boat as uncounted baby boomer siblings all over the world.

 

Childhood Wound Ripped Open

That wound from childhood may still ache enough to keep you on the furrowed path your family followed when you were young. Now, however, you and adult siblings, nearing or at retirement age, may need to come together again to be part of a niece or

 

nephew’s wedding or christening, help plan a parent’s anniversary dinner, or, most important, oversee the increasing care of elderly family members.

Best Thanksgiving Sibling Rivalry Film

I suggest you watch Pieces of April, a fabulous Thanksgiving film ( lead 21-year-old Katy Holmes debuts in a standout performance) where the film’s dysfunctional family revolves around adult sibling rivalry. The film is also about interracial couples,and in the end, around a catastrophic illness of the aging parent, where the siblings need to resolve their differences. It also makes it a trifecta with dementia. The grandmother, who has dementia is taken out of her nursing home to join the dysfunctional Thanksgiving feast and offers surprising sanity to the sibling -rivalry drama.

If you recognize this problem in your own family, seek counseling before coming the holidays engulf you. Contact the Aging Life Care Association to find help before a parental crisis.

SIGN UP FOR MY HOLIDAY WEBINAR –

 

 Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

FIND OUT MORE 

 Learn how!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance
    F

    family

  • How to use tools to contain Holiday chaos, like sibling rivalry & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children, sibling rivalry, and dysfunctional families during the chaotic aging clans holiday visit when adult kids  and rival siblings find their aging parents need care
  • Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

 

 

 

Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

 

Find out more about dysfunctional family and sibling rivalry from My YouTube, Channel  

 

 

Filed Under: ADULT SIBling, Aging, Aging Life Care, aging life care manager, Aging therapist, ALCA Dysfuntional Family Help, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Clinical Tools Dysfunctional family, Cut Off, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, Dysfunctional Family System, Families, Filial Crisis, FREE WEBINAR, Geriatric Care Management Business, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Sibling Rivalry, HolidaySeason and COVID, nurse care manager, SIBLING, sibling rivalry, sibling sharing care, Sibling Strife Christmas, Sibling Strife Holidays, Sibling Strife Thanksgiving, Social Media, Social Media for Care managers, Social Media Holidays, Thanksgiving, Thanksgiving & dysfunctional family, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgving visits during COVID, Therapist Specializing in Aging Tagged With: adult sibling, adult sibling conflict, adult sibling estrangement, aging life care on holidays, aging parent crisis on holiday, Aging siblings, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, celebrations with siblings, cut-off sibling, Dydsfunctual Family Holiday, dysfunctual family, Dysfunctual siblings, Holiday Crisis For Aging Family, Holiday Rush, Holiday sibling rivalry, Holidays with midlife siblings, irate siblings, Prepare for holiday rush, sibling conflict, sibling rivalry, siblings, Thansgiving sibling rivalry

Why Do Care Managers Need Social Media Holidays Through 4 Simple Steps

November 11, 2021

facebook-holiday-post-4.png

 

Holidays Season Busiest Season 4 Care Managers

The holiday season is here when you will get the most referrals from adult children seeing their aging parents or relatives and alarms bells blaring that they need help. But how do they know your agency is 911- through marketing campaigns, especially now through holiday social media.

 

Why do you need social media?

Not having it is like being at a business meeting with an elder law attorney and pulling out your flip phone and wondering why your competition got her client instead of you.

But some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need Pre-Holiday Social Media?

 

Social Media Main Plank of  Care Manager Marketing Strategy

It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy, especially Holiday Social Media now.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media

So, if you are just starting your aging life or geriatric care management business or one of those folks who has dug in your heels against Pre-Holiday Social Media this is what you can do to get more customers using social media, especially  now holiday Social Media now in care managers biggest season

1. Write a blog

How

Choose Word Press or another blog software set up an account to start position information to potential clients.

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

How

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Lack Social Media Skills or Time to do? Hire Someone

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

You can also have a professional create marketing content, newsletters, blogs for you using businesses like Elderpages

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush 

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST       

 Learn how!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  • How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

 

 

Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

 

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, case manager, elder care manager, GCM Start -Up, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media for elder care, social media marketing

Prepare for Holiday Rush- Spread the word by Your Social Media

November 8, 2021

Spread The Word About Your Services Before Thanksgiving

Thanksgiving--2003png.png

ADULT CHILDREN DESPERATE BEFORE & AFTER THANKSGIVING FEARING  0r SEEING PARENTAL DECLINE & Their CONTINUING FEAR OF COVID

 

Prepare for Holiday Rush, since the family – both nearly normal & dysfunctional family gather on Thanksgiving. During the holiday visit when family members see a frightening change,  in aging parents like burnt turkey to the right, your blog is an alert for many, many aging families to start thinking about how their family might organize care for a loved one or if they need a care manager to guide them through the whole wrenching process. So you need to prepare for this holiday rush by amping up your blog or any marketing with horsepower &  torque on steroids. Great social media will do that for your marketing to get overwhelming clicks, opens, and new clients

GET Help WITH SOCIAL MEDIA TIP FOR PRE HOLIDAY RUSH

Natasha Beauchamp a  Content Marketing and care management technology expert will be joining me on my new webinar on November 16th to teach you pre-Holiday Social Media. Holiday experienced care managers will tell you that the week after Thanksgiving and the weeks after Christmas and New Year, the phones start ringing. Families have come back from a holiday visit and have been shocked to realize the decline in their parents’ health or functioning. So you really need to prepare for Holiday Rush

This is the care manager equivalent of Christmas for retailers.

And like a retailer, you would be wise to get ready and be very “discoverable” as these potential clients look for answers.

 SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

 Learn how!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns  or Content marketing and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care as you Prepare for Holiday Rush
  • Featuring Speakers
  • Cathy Cress MSW author of the Handbook of Geriatric Care Management

 

 

 

 

 

 

 

 

 

Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

 

 THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 Find out more in the YouTube for My YouTube, Channel

 

 

 

Filed Under: Aging, aging life care manager, COVID & HOLIDAY SEASON, COVID Webinar, Dysfunctional aging family, Dysfunctional Family & Holidays, e-newsletter, FREE WEBINAR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Hanukah, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday Sibling Rivalry, Holiday Social Media, HolidaySeason and COVID, Long Distance Care & COVID-19, Long Distance travel Holidays, marketing blog, marketing newsletter, marketing to long distance adult children, marketing touchpoints, Natasha Beauchamp, Nearly Normal Aging Family, newsletters, nurse advocate, nurse care manager, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, technology for GCM, Technology for Geriatric Care Managers, Thanksgiving, Thanksgiving & dysfunctional family, Thanksgiving and COVID, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar, ZOOM THANKSGVING Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, Holiday Social media, Holidays Crisis in aging family, nearly normal family, nurse advocate, nurse care manager, social media for elder care, social media marketing, Thanksgiving COVID Travel, Thanksgiving with aging parents

Confused about Care Manager Technology?

August 11, 2021

iStock_000057381852_Medium.jpg

Beware of Paper

Some care managers still function on paper instead of using a care management database. That is a bad business decision. You need to give clients gold standard service to retain them . Arming your care managers with the most user-friendly fully loaded client database makes that concierge care so much easier to deliver. This gives your care management or homecare agency a more profitable bottom line in running a business. So spending money on a client database makes stock-photo-2811391-three-business-persons-working-with-laptop-in-sunny-office.jpg more  money.

What are the ALCA Choices for a GCM  Database?

Using a database rather than paper will increase your revenue by 30%. You enter case notes and billing in real time rather than hours later when you get back to the office, when you forget exact billing time.There are only five significant aging life or geriatric care management client databases.  So the choices for client software are slim. Jewel Code has been around for many years. More recent additions are Care Tree and ihealthhome  My Junna is the newest product. Care managers and ALCA managers are fans of  Clear Care, which offers staffing if you also have private duty home care but is not user friendly for geriatric care managers.  If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management- which  GCM Software should you use and why. Find what you need in your client database and check out each product to see if it has what you want.

What  Should a GCM DatabaseDo For You?

Here is a list of what a care management database should do for you

 

  • Track all client information
  • Create and update a care plan
  • Create a client activity log
  • Tracks billable hours
  • Document client activities
  • Interface with a calendar for client and care manager appointments
  • Track client referrals
  • Track guardianship information
  • Track medications
  • Reconcile medications
  • Create a client face sheet with all demographics
  • Create a care community
  • Upload document and pictures
  • Do real-time updates
  • Be HIPPA compliant
  • Store historical client records
  • Create reports and export data
  • Create medication and text message reminders
  • Add custom patient field
  • digitalize patient paper records
  • go paperless
  • interface with care providers in the home via phone
  • Increase billing by making it easy to bill in the field
  • Patient portal
  • Have a calendar
  • Join me for my Latest Webinar

    Smart TECH Solutions to Wire Your Care Management Business for Profit

    WHEN  Wednesday, August 25th, 2021

    WHAT TIME_2 PM-3:30 PM Pacific Standard Time

    SIGN UP      

     

     

    Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

    We will Cover

    Critical software programs that make care management information flow

    • with 1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

    What you need in a website

    Why you need content marketing

    • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

     

    What are easy-to-use social media sites

    SIGN-UP

     

     

     

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA database, ALCA software, ALCA start-up business, ALCA TECHNOLOGY, Blog, Care Management Software, Caretree, client database, database, Families, GCM database, GCM Software, Geriatric Care Management Business, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, IHealth Home, Jewel Code, My Junna, Natasha Beauchamp, nurse advocate, nurse care manager, Social Media for Care managers, Software for geriatric Care Managers, Software gor GCM's, start-up, technology for GCM, Technology for Geriatric Care Managers Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, ALCA database, ALCA technology, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management data base, care manager, care manager database, care manager technology, Caretree, case manager, elder technology, GCM client Database, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, IHealthHome, Jewel Code, My Junna, nurse advocate, nurse care manager

To Mask or Not to Mask in Pre Post COVID ???????

May 19, 2021

LAST DAY to SIGN UP FOR FREE WEBINAR

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as many Aging Families Still Fear Waning COVID & Confused  by CDC’s no- Mask Mandate 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes

yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

CDC  new” no mask” mandate confusing for Health Care Agencies 

COVID is the #1 Cause of Death in the US 

 

  • Elders not fully vaccinated,

  • US COVID still spikes
  •  variants explode
  • 1-4 Americans refuse vaccines,
  • herd immunity is no longer possible in US due  ant vaxers

Understand how to innovatively sell” trust” in your safe home care or  care management services so family caregiver’s & 3rd parties choose you as a safe agency

Learn to use FREE public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your

         safe COVID 19 services through required COVID protocols

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
  • 7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products
  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

Filed Under: Aging Life Care, aging life care manager, Blog, CDC, CDC new no mask Mandate, CDC NO Mask ruling, Covid 19 Webinar, Covid Safety Video, COVID Saftey, COVID Webinar, Covid-19 mixed messaging, e- newsletter, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM new CDC COVID mask rule, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, mask wearing covid-19, newsletters, nurse advocate, nurse care manager, PPE, Pre-Post Covid, Public Relations, Social Media, Social Media for Care managers, social media marketing Tagged With: agency Safety Protocols, aging family, aging life care manager, CDC new COVID mask rule, COVID CDC Directives, COVID Safety Webinar, COVID-19 Webinar, e-newsletter, Free PR marketing, GCM new CDC mask rule, geriatric care manager, Home Health new COVID mask rule, local newsletter interview, marketing during COVID-19, marketing home care COVID, marketing with e newsletters, marketing with Videos, marketing with webinars, Marketing word of mouth, nurse advocate, nurse care manager, PR marketing, PR Through Radio, Radio Interview, Safety Care Managers, Video

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