To Mask or Not to Mask in Pre Post COVID ???????

May 19, 2021

LAST DAY to SIGN UP FOR FREE WEBINAR

Market Your Agencies Safety as many Aging Families Still Fear Waning COVID & Confused by CDC’s no- Mask Mandate

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes

yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

CDC new” no mask” mandate confusing for Health Care Agencies

COVID is the #1 Cause of Death in the US

Elders not fully vaccinated,
US COVID still spikes
variants explode
1-4 Americans refuse vaccines,
herd immunity is no longer possible in US due ant vaxers

Understand how to innovatively sell” trust” in your safe home care or care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use FREE public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services through required COVID protocols

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

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You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

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How Do You Brand Geriatric Care Management?

October 10, 2020

Branding is one of the most important parts of your marketing plan.

Do You understand how to create one for your company? Successful companies like Coca-Cola, Kleenex, and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- start-up can mean success for your for profit’s geriatric care management business. Geriatric care management is not a well know brand nor is the new brand ALCA after 35 years.So your company has to do everything it can to get your own brand known in the area you serve. How? Although often associated with just advertising, your own branding is essential to everything your company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter, and so forth.

Branding Is About Managing People’s Image of Your Agency

You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about concierge care as you can only deliver services to the upper 10%.By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

Your brand identity is built upon your key messages

Your messages are about the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into regular clients

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

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The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT 6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19. In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection It took the rebellion to get the coronavirus testing PPE and care. The Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

Two States that require testing for coronavirus of ALL residents of nursing homes are Maryland where 556 have died as of the Washington Post article. and Tennessee

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing.

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

7 Tips For Feuding Midlife Siblings on Mother’s Day

April 26, 2020

Share ZOOM Without Daggers

Celebrations like Mother’s Day, (today) Hanukah, Christmas, and Father’s Day- (coming up)– any holiday— can be a nightmare with adult siblings and the dysfunctional family. They have to show up, yet they prepare for the daggers – either wielded by them or a fellow sibling.

Here are 7 tips to suggest adult sibling’s clients follow on holidays like Mother’s Day.:

1) It is a holiday event, not a family meeting. If you want to talk about personal issues, make a date to get together with your angry sister/brother.

2) Remember that it is Mother’s Day and not all about you. Keep a positive attitude for the sake of your aging parent if they are there, your own kids your nieces and nephews, and your adult siblings.

4) Call ahead as a team effort to arrange a time limit if using zoom for everyone to talk like 5 minutes. Call every family member. Do not exclude. Again to build a team effort.

5) Call ahead and arrange to split the bill a gift you send – ahead of time- again team effort and no embarrassing credit card bargaining afterward that only brings on more fights.

6) Keep your alcohol in check on the zoom call. You can’t control anyone else but you can control and even change yourself. We all say things we may regret with lots of nervous drinking.

7)If you are a professional working with midlife siblings caring for elders check out Care Managers Working With The Aging families and the Chapter about Siblings

Can You Market Care Management During a COVID-19 Shut Down?

April 6, 2020

Marketing geriatric care management in the midst of coronavirus is like a ventilator for your business. The damage has been done to your small business through the coronavirus closing order. However, you can both help keep it on life support and give it time to recover until you can open again.

What Do you need?

First of all, to market while closed, you need social media in the form of a newsletter through email marketing programs like Survey Monkey or Constant Contact. What you are creating is a call to action. That action is to say “use our GCM agency during and after the coronavirus because we have a great service to solve eldercare problems now and in the future for you.” To do this you you need a marketing strategy campaign

with 7 touches so that your customer or potential customer ” hears your “Call to Action.” These touches can come in a variety of ways but the only ones you can use in the COVID-19 epidemic is a newsletter and an email marketing program because 1-1 marketing has vanished.

Ideas For E-Mail Marketing During COVID-19

Here are some ideas of what you can include in an email marketing

marketing campaign using a newsletter format in Constant Contact or Survey Monkey

Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop
A list with links of religious services for upcoming holidays- Easter, Passover. that can be accessed by Radio TV and social media for all those with” Stay at Home “orders
Quality of Life activities that your agency or another agency like the Hummingbird Program offered virtually for seniors who are even more isolated, lonely and depressed during the pandemic
Offer A Home From the Hospital or Move Management product/service if you have one to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long distance relative.

A list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

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How to Sell VIP Clients a Menu of Products They Want To Buy

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Why You Must Sell to top 10% when GCM and Long Term Care are Not Covered by Medicare

Why Sell VIP Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products
How to deliver 4 Seasons Service With VIP Products
VIP Products to Add to your Menu of Services
COVID-19 Assurances You Must add to Your Products
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