Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Do You Brand Geriatric Care Management?

October 10, 2020

Branding is one of the most important parts of your marketing plan.

Do You understand how to create one for your company? Successful companies like Coca-Cola, Kleenex, and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- start-up can mean success for your for profit’s geriatric care management business. Geriatric care management is not a well know brand nor is the new brand ALCA after 35 years.So your company has to do everything it can to get your own brand known in the area you serve. How? Although often associated with just advertising, your own branding is essential to everything your company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter, and so forth.

Branding Is About Managing People’s Image of Your Agency

You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about concierge care as you can only deliver services to the upper 10%.By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

Your brand identity is built upon your key messages

Your messages are about the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

 

 FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

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Filed Under: Aging, Aging Life Care, aging life care manager, Aging therapist, ALCA Beneifits, brand, branding, branding ALCA business, Branding GCM Business, care manager, case manager, Concierge aging clients, Concierge caregivers, Concierge Client, COVID, elder care manager, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, Public Relations, Social Media for Care managers, social media marketing, social media marketing campaign, Webinar Tagged With: adding GCM to non-profit, branding, branding new non-profit GCM agency, geriatric care management, non-profit culture

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

Filed Under: 4th of july, 7 touches marketing, adult child physical abuse, Adult children, adult emotional abuse, ADULT SIBling, Aging, Aging Alcohol Abuse, Aging Community & Covid-19, Aging deaths, Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA & Skilled Nursing Facility, ALCA Beneifits, ALCA business Loans, ALCA Cobtract, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Ethical Dilemma, ALCA Financial literacy, ALCA Products for COVID_19, ALCA sales, Alcohol Abuse and Aging, Angela Jolie, Aretha Franklin, Assisted Living, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, bankruptcy, Barack Obama, Benefits, Benefits of ALCA to Hospice, Benefits of Care Management, Benefits of Care Management to Hospice, Benefits of Geriatric Care Management, Benefits vs Features, Benifits & Assisted Living, Bill Clinton, billing, Billing 85%, billing 85% of GCM 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Response To Covid-19, geriatric care manager, nurse advocate, nurse care manager, nursing home deaths, nursing home saftey, Prison death

7 Tips For Feuding Midlife Siblings on Mother’s Day

April 26, 2020

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Share ZOOM Without Daggers

Celebrations like Mother’s Day, (today) Hanukah, Christmas, and Father’s Day- (coming up)– any holiday— can be a nightmare with adult siblings and the dysfunctional family. They have to show up, yet they prepare for the daggers – either wielded by them or a fellow sibling.

 

Here are 7 tips to suggest adult sibling’s clients follow on holidays like Mother’s Day.:

 

1) It is a holiday event, not a family meeting. If you want to talk about personal issues, make a date to get together with your angry sister/brother.images_20130906-154817_1.jpg

 

2) Remember that it is Mother’s Day and not all about you. Keep a positive attitude for the sake of your aging parent if they are there, your own kids your nieces and nephews, and your adult siblings.

 

4) Call ahead as a team effort to arrange a time limit if using zoom for everyone to talk like 5 minutes. Call every family member. Do not exclude. Again to build a team effort.

 

5) Call ahead and arrange to split the bill a gift you send  – ahead of time- again team effort and no embarrassing credit card bargaining afterward that only brings on more fights.

 

6) Keep your alcohol in check on the zoom call. You can’t control anyone else but you can control and even change yourself. We all say things we may regret with lots of nervous drinking. 

 

7)If you are a professional working with midlife siblings caring for elders check out Care Managers Working With The Aging families and the Chapter about Siblings  

 

 

Filed Under: Aging, coronavirus, Coronavirus emergency plan, coronavirus shut down, Covid 19, Cut Off, SIBLING, sibling rivalry, sibling sharing care, Social Media for Care managers, Social Media for eldercare Tagged With: case manager, geriatric care manager, midlife sibling, midlife siblings, Mothers Day

Can You Market Care Management During a COVID-19 Shut Down?

April 6, 2020

Marketing geriatric care management in the midst of coronavirus is like a ventilator for your business. The damage has been done to your small business through the coronavirus closing order. However, you can both help keep it on life support and give it time to recover until you can open again.

What Do you need?

First of all, to market while closed, you need social media in the form of a newsletter through email marketing programs like Survey Monkey or Constant Contact. What you are creating is a call to action. That action is to  say “use our GCM agency during and after the coronavirus because we have a great service to solve eldercare problems now and in the future for you.” To do this you you need a marketing strategy campaign 

with 7 touches so that your customer or potential customer ” hears your “Call to Action.” These touches can come in a variety of ways but the only ones you can use in the COVID-19 epidemic is a newsletter and an email marketing program because 1-1 marketing has vanished.

Ideas For E-Mail Marketing During COVID-19

Here are some ideas of what you can include in an email marketing

marketing campaign using a newsletter format in Constant Contact  or Survey Monkey 

  • Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop 
  • A list with links of religious services for upcoming holidays- Easter, Passover. that can be accessed by Radio TV and social media for all those with” Stay at Home “orders
  • Quality of Life activities that your agency or another agency like the Hummingbird Program  offered virtually for seniors who are even more isolated, lonely and depressed during the pandemic
  • Offer A Home From the Hospital or Move Management product/service if you have one to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long distance relative.

A list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

Join Me in My Latest  Free Webinar on Marketing Geriatric Care Management

How to Sell VIP Clients a Menu of Products They Want To Buy

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Why You Must Sell to top 10% when GCM and Long Term Care are Not Covered by Medicare

  • Why Sell VIP Products rather than Geriatric Care Management
  • Why VIP GCM Clients prefer GCM Products
  • How to Develop a 4 Season Menu of Products
  • How to deliver 4 Seasons Service With VIP Products
  • VIP Products to Add to your Menu of Services
  • COVID-19 Assurances You Must add to Your Products
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Filed Under: 7 touches marketing, Aging Life Care, Aging Life Care Assocaition, ALCA COVID-19 Crisis, ALCA sales, Blog, coronavirus marketing, coronavirus shut down, GCM COVID 19 Crisis, GCM Start-Up, marketing ALCA /GCM, marketing care management, marketing to long distance adult children, nurse advocate, nurse care manager, Sales in geriatric care management, Senior Isolation, Senior Loneliness, Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, START UP, Trust Departments, VIP marketing, VIPS markeing Tagged With: aging life care manager, ALCA marketing, care manager, coronavirus, Coronavirus disaster plan, Covid-19, e-mail newsletter, Free webinar marketing, geriatric care manager, marketing during COVID-19, marketing GCM, marketing newsletter, nurse advocate, nurse care manager, pandemic, social media, social media marketing, strategic marketing plan

Afraid of Your Competition ??-You Can Learn How to Position Your Business From Them

January 14, 2019

 

Your competitors can show you how to position your business so you stand out from the competition. Positioning is how you make clients in your area choose you over others in the area you serve. Your ALCA or Care management competition survey, ( which should so yearly by getting a mystery shopper). The Trump administration says there are lots of people out there be a mystery shopper since he shut the government down. These mystery shopper calls ( the coast guard or your staff) let you identify and survey other direct GCM competitors like the area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Identify substitute providers like hospitals, often through their home health services.   These can also be part of your competition to take market share from you. Private duty home care agencies offer geriatric care management to their web site. But you have to discover whether they have a certified aging life geriatric care manager as part of their staff. Tracking this down takes having a secret shopper calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials, prices, services, and many more variables.

Professional Patient advocates in your area should also be tracked as possible competitors.

Non-profits often spin off for profit geriatric care management arms to help with the more needy clients they serve. Many religious denominations have geriatric care as a choice so you can learn how they are leveraging their brand. Area Agencies on Aging offer private geriatric care management and can do a good job of leveraging their respect and brand in the community.

Trust departments or wealth management services can have care management to assist with their elderly clients or the adult children in wealth management, who care for their parents.

All these competition surveys will show you marketing/positioning alternatives in your this competitive landscape. They will show how to better brand and shape your branding message- so you are the top choice of customers.

Find out how you can position your own GCM/ALCA  agency, over your competition and be chosen by clients seeking care for loved ones.

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to develop lead generation and tactics through third parties
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Filed Under: Adult children, ADULT SIBling, Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, brand, branding, care management market sizing, care management start-up, care manager, case manager, competition survey, Concierge aging clients, Concierge Client, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Hurricane Irma, Hurricane Maris, ife care manager, inquiry call, Intake, Intellectual Quality of Life, John Mc Cain, Jose, Late Life remarriage, LGTB elders, Long Distance Care, marketing, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Mission, Narcissistic Personality, Nearly Normal Aging Family, News, nurse advocate, nurse care manager, Nursing home abuse, Nursing Home disaster plan, Oral History, Palliative care manager, patient advocate, Poor Nursing home staffing, positioning, postioning, Private Duty Home Care, Quality of Life, Quality of Life for elders, Quality of Life in Dying, Quality of Life with Dementia, Reminiscence Therapy, Respect, SIBLING, sibling rivalry, sibling sharing care, Siblings, Social Media, Social Media for Care managers, Social Media for eldercare, Speaker's Bureau, Spiritual Quality of Life, Stepmonster, Sweetheart scam, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Timeline, Town Hall, Transgender Elders, Trust Officer, Wealth Management Departments, Webinar, Written Geriatric Assessment Tagged With: aging family, aging life care manager, care manager, case manager, competition survey, geriatric care management, geriatric care manager, nurse care manager

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