Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • Speakers Bureau Package
    • GCM Manual New 5th Edition
    • VIP Care Management White Paper
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • GCM Operations Manual Online Course
    • Geriatric Care Management Business Online Course
    • CEUs for Individual Modules
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Recommendations
  • About
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

Selling a Product to Assisted Living Makes the Sale

March 3, 2022

Selling a Product Assisted Living Makes the Sale

Selling a product to assisted living makes the sale. But GCMs or ALCA members rarely see themselves as salespersons. This is a fatal error. You may have a product, for Assisted Living residents but to make money from that product, you have to sell it.

What Product or Service Should You Sell 

Care Managers often market to Assisted Living. What ALF Directors want to hear is how your ALCA or GCM  agency is going to benefit the Assisted Living site. Of course, you can describe your agency features, price, training of staff, gold standard service. However, benefits make the sale.

As benefits  make the sale here are some benefits you can offer to Assisted Living when you are seeking referrals and you have a service  for residents that involves a Concierge Companion 

What Benefits Make the Sale is Assisted Living?

The problem: Assisted Living does not want residents to move out. Most facilities are strictly non-medical and do not have one-to-one companion and geriatric care management services. They do offer activities but only one activity director for all the residents. Your geriatric care management agency can solve that problem through the benefits of ALCA or geriatric care management by the geriatric care manager offering a quality of life program, like Concierge Companion, product in my GCM Operations Manual, to help residents who move in getting involved in activities at the facility and outside the facility, so they feel part of the  ALF community and do not want to move out.

ALF products help residents who move in getting involved in activities

 

 

 

 

 

 

 

The assisted living and retirement community population sometimes have new residents with needs that cannot be met with their nonmedical, non-one-on-one support services, like loneliness and isolation

  • You will help the facility with residents who are not adjusting to the facility or considering moving by engaging them in activities that will enhance the quality of their life, THE BENEFIT  so they remain in the facility.
  • You will help residents not engaging in activities to participate in the ALF’s activities program or outside activities and socialization program through a quality of life assessment & companion, THE BENEFIT  they do not want to move out of the facility
  • You will engage with new residents who are just adjusting both to the facility and their move, to engage in socialization and activity programs. You can help them make friends & engage in outside activities through a quality of life assessment and companion, THE BENEFIT so they do not consider moving out
  • You will make monthly monitoring visits to make sure your Concierge Companion is meeting all the client’s needs, keep in touch with the family and facility with frequent e-mails, texts or telephone updates plus send a monthly report THE BENEFIT so everyone is on the same page through your great communication skills.

Who Makes The Buying Decision?

Even if it is a service, people are buying your product. To begin to put together a sales plan you need to identify who makes the decision to buy your GCM/ALCA Assisted Living

 

products or services. With older adults over age 85, the buying decision is generally made by the adult children or the third party (trust officer, etc.). Many times young older adults (65–85 years of age) make their own buying decisions.

 

What is Your Assisted Living Sales Plan?

Does this buying decision require personal contact in an intake by a GCM, an Assisted Living sell sheet for a Concierge Companion service you dropped off at the Assisted Living Director’s office, sales meeting with the director, meeting with the older resident, complimentary consultation with the Assisted Living resident’s family, word of mouth, paid advertising, through social media- if so what – blog, web site – what describe your sales plan to uncover customers needs. It will have to go in your business plan plus- be good enough to get you, customers.

What Criteria Does The Assisted Living Customer Use to Make a Purchase 

You then need to identify what criteria the person making the buying decision uses to evaluate your Assisted Living product. First, you have to figure out whether the decision to purchase your Assisted living product is made by the Assisted Living Director, the older resident, or the adult child. Next, you must decide what criteria do the resident adult child or Assisted Living Director uses to buy your assisted living product: price, features like not losing the resident, the parent not being happy, or having a poor quality of life in the facility. How will you give your customer, the adult child, enough information to say yes?

Find out More about Assisted Living Sales in my newest webinar

Free Webinar on Benefits to 3rd parties like ALFS

SIGN UP FOR MY FREE WEBINAR  

When: March 15 2022
2 PM-3:30 PM PST
Learn
 

A feature is a fact    A benefit tells your customer the advantages of those facts   

 

Take Advantage of One Time Low Offers on Products

You will learn

The difference between selling features vs benefits

You will learn how to sell the benefits of your services for each 3rd party you  serve like Assisted Living

How Benefits make your sale to ALFs, wealth managers, elder law attorneys and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step how to set up meetings with 3rd parties like Assisted Living to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up

SIGN UP 

Sign Up in white background. 3D Illustration.

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, Benifits & Assisted Living, Blog, Care Management Products, Close The Sale, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing geriatric care management, marketing pitch, Marketing to Assisted Living, nurse advocate, nurse care manager, Sales to Assisted Living, Senior Isolation, Senior Loneliness Tagged With: aging family, aging life care manager, aging parent crisis, ALCA marketing, ALCA sales, ALF, Assisted Living, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, geriatric care manager, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager, partnering with Assisted Living, Quality of Life in Assisted Living, Recreational Therapy in Assisted Living

I’ll be Home For Christmas in Spite of COVID if my Sibling’s Not there

December 6, 2020

      

 Holiday Films Can Be About Ruptured Relationships        

For many of us, the road home for the holidays is rutty especially this year with rampant COVID. For some, the path has gaping potholes. It can remind us of childhood conflicts between siblings that ruptured our relationship. Adult children who would still gather with elderly parents and siblings may be glad we all should not travel on the holiday this year due to the pandemic, as they avoid the awful holiday with an estranged sibling.

A great film to watch for nasty sibling rivalry with the comic brilliance of Vince Vaughn and  Paul Giamatti is Fred Claus. Fred neglected by Mrs. Claus by favorite son St Nick, who takes all his presents, turns to life as a repo man to get even. It sounds like a dumb film and is a little dumb but has a stellar cast in Kathy Bates, Miranda Richardson, Kevin Spacey, and Rachel Weisz. 

Adult Sibling Rivalry Usually Starts in Childhood

Serious sibling rivalry happens when the damage was done by a sister or brother years ago, leaving a  never healing gash in our mind. In fact, that old wound from a sibling may still fester and ooze enough to lead us to say we believe we don’t want to see the family on the holidays.

We feel we hate our siblings for many different reasons. The chief complaint that lurks in our mind is that Mom or Dad favored them over us. She got the new prom dress for her high school celebration, and a few years later we ended up with her hand-me-down. Dad sent him to a great four-year college, and we were sent to a community college near home. She was the baby so got to grow up with late curfews and loose rules, when Mom and Dad were unbearably strict with the rest of us. He was the oldest and Mom needed him to take care of the bunch of us, so she let him boss us around. He was the stepsibling who moved in and took over half our room.

Sibling Rivalry Can Stop Adult Children FRom Helping Aging Parents Stay Safe From COVID

That can all come back again if adult children do travel back for the holidays, against all CDC and State warnings. Just traveling back could give the adult child or worse, the elderly parent, the unwanted gift, like lethal coal in their stocking,  COVID. But if the siblings do journey all back to the family celebration, they all can open Pandora’s box of the past, picking favorite siblings or parental slights. Whatever happened in their childhood, can flashback like holiday PTSD. If the aging parents are struggling they may look for a GCM, so make sure that skill is on your website and be very sure you have skills in working with sibling rivalry.  My book Care Managers Working with The Aging Family has a chapter in it with tools to work with adult siblings.

Siblings Need TO Work Together to Keep Aging Parents Safe From Pandemic

This is a time when adult parents need adult siblings to work together as a team to ensure aging parents’ safety during COVID. This means not even going home to risk COVID. Adult children staying home also means one sibling setting up a virtual family

meeting to create a family plan to increase aging parents quality of life while sheltering in place alone with rising loneliness and isolation, It means making sure they have and are using all safety precautions against getting the virus and having a family plan if they are hospitalized, then discharged to recover or even to recovering with no hospitalizations if hospitals are full and turn patients away. . A geriatric care manager can offer that to the family.

Start a Coaching COVID Service for AGING Families

So pre Holiday, add Coaching Adult Children  and marketing this skill  to Help their older relatives with COVID risks and use your knowledge of helping adult sibling strife to help them help their

parents as a family team

 

 

Filed Under: Aging, Blog, COVID & HOLIDAY SEASON, Covid Holiday Remote Visit, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, COVID-19 Emergency Plan, Cut-Off, Dysfunctional aging family, Families, Geriatric Care Management Business, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Holiday Sibling Rivalry, HolidaySeason and COVID, Senior Isolation, Senior Loneliness, sibling rivalry, sibling sharing care, Sibling Strife Christmas, Sibling Strife COCID, Sibling Strife COVID, Sibling Strife Holidays, Siblings, Virtual Family Meeting, Virtual Family meeting COVID Tagged With: aging family, aging life care manager, care manager, case manager, estranged midlife sibling, geriatric care manager, nurse care manager

5 Ways Care Managers Can Bring Quality of Life to LGTBQ Elders

June 26, 2020

It is PRIDE MONTH but Many LGTBQ elders have a miserable Quality of Life.A recent report found that LGBT elders tend to have more medical problems, higher poverty levels social isolation than straight elders. Loneliness and isolation among LGTBQ elders bring” elevated rates of depression and mood disorders, anxiety disorders, post-traumatic stress disorder (PTSD), alcohol use and abuse, and suicide ideation and attempts, as well as psychiatric co-morbidity.” Same-sex partners are not allowed many of the resources afforded to spouses and biological family members during the aging process.  LGBT elders tend to lack support from many mainstream aging programs such as senior centers and places of worship or they are afraid of the stigma and discrimination that could result from joining those programs.

Mainstream retirement communities often deny LGBT elder couples the right to live in them so they often continue to live on their own, even if they need access to the services offered by those communities. These elders may fear discrimination and be ostracized by housing staff and often stay in the closet to obtain housing. Because large numbers of gay elders choose to live alone, they have fewer opportunities for social interaction than their heterosexual peers.

Geriatric Care Managers and Aging Life Professionals can use quality of Life Activities to bring back joy to LGTBQ seniors. Here are five resources.

Use Reminiscence Therapy

As a result, many LGBT elders live in the community and can really benefit from the quality of life activities that geriatric care managers can bring into the home through a personal assistance service and Reminiscence Therapy

Arrange dinner parties and Outings for Emotional QOL

One LGBT program in California created social connections by arranging dinner parties, shopping trips, and grocery shopping.

H

Finding activities that help elders grow and nurture their emotional, intellectual, physical, and/or spiritual quality of life can help to nurture an older person’s whole life and bring back joy. For example, look at this youtube on an older woman who reconnected with art, which is her talent and spirituality and younger people plus her family, through a quality of life assessment.

Create LGTBQ Quality of Life in Assisted Living

–

But what about the quality of life for LGBT aging clients. This recent article in the New York Times shows how one retirement community responding and found joy for LGBT clients, where many LGTB aging clients have to fight for acceptance.

Read Journal Of Aging Life Issue on LGTBQ ELders

If aging life or geriatric care manager want to find resources for LGBT aging clients or more about their issues, The Journal of Aging Life Care has an article with many resources to help you serve these vulnerable clients in finding Joy and acceptance.

The Journal Of Aging Life has a resources list for a research tool for aging LGBT clients In the article below By Jennifer Crittenden 

Read Handbook of Geriatric Care Management QOL Resources

The Handbook of Geriatric Care Management 4th edition has a seminal chapter written by geriatric care manager Nina Herndon with a quality of life assessment to help you pinpoint the quality of life needs of all clients including LGTBQ seniors they serve Joy in addition to care ‘

With COVID-19  Share Nina Herndon’s  VIRTUAL Activities Program with Your Clients

To respond to COVID-19  and the shelter in place orders for all seniors, who are the most vulnerable including LGTBQ seniors who may have already had HIV  has developed a  Sage Hummingbird Virtual program you can use remotely. 

Nina also has developed the first activity kit for the quality of life, Joyful Moments , that you can use to train care managers on inventive activities to use in your own GCM or homecare program.

Find out more to help not only seniors with COVID but the most discriminated seniors besides seniors of color –-LGTBQ during PRIDE MONTH . 

Filed Under: Aging Life Care, Aging Life Care Assocaition, aging life care manager, Assisted Living, Blog, care manager, case manager, coronavirus quality of life virtual program, geriatric care manager, geriatric social worker, Helping LBGTQ Elders, innovative new senior centers, LGTB elders, LGTBQ ELDERS, LGTBQ Loneliness& Isolation, Loneliness, nurse advocate, Oral History, Quality of Life, Quality of Life for elders, quality of life in senior centers, Quality of Life with Dementia, Reminiscence Therapy, Senior Isolation, Senior Loneliness, Transgender Elders, virtual Quality Of Life Program Tagged With: aging life and geriatric care manager, aging life care manager, care manager, case manager, geriatric social worker, Joyful Moments, LGTB Elders, LGTBQ Elder Quality of Life, LGTBQ elders and joy, LGTBQ Elders in Assisted Living, Nina Herndon, nurse advocate, nurse care manager

Nursing Homes residents in Pandemic -Need Help Today, Mother’s Day& Future

May 10, 2020

MOTHER’S DAY 6 FEET APART AND LONLEY

Nursing home residents, like prisoners, are locked in space “less” than 6 feet apart in facilities with a growing death rate that has reached 20% of all Covid-19. Support them on Mother’s Day and every day in the future. Their situation is increasingly dire as in Florida, a state with the largest elderly population the cases have spiked radically since restrictions were lifted  60% of new cases are in nursing homes 

If you are an aging professional- step up to the plate. Through the Hartford Foundation join Huddles.The network is designed to support nursing home leadership, staff, residents, and families impacted by the COVID-19 pandemic. For the week of May 11-15, the huddles will focus on testing. They have organized the Engage Initiative for COVID-19 in Nursing Home. So join and advocate for  facilities with the highest death rate in the country- where the federal government does nothing as a holocaust is occurring

MAKE A SIGN AND VISIT A LOCAL NURSING HOME TODAY

Support older residents in nursing homes by making a SIGN and standing outside the facility. Gather some friends. People all over the country are doing this, showing the residents they are loved. In Holiday Florida, nursing home residents were treated to a mother’s day parade. In Chillicothe, Ohio. residents drove around the driveways of a nursing home in HONK for HUGS 

Today or someday this week, just call a nursing home in your city and tell them what you are doing. Get their permission and ask if you can go from window to window with your sign of Happy Mother’s Day or ” whatever you wish for them “and wave. It is that simple. Today these elderly, sick and threatened mothers, cannot see anyone, often have family long distance who cannot see them, and are literally locked in a facility where beds are not 6 feet apart.

PLAY IT FORWARD – DO SOMETHING FOR NURSING HOME RESIDENTS IN THE NEXT FEW WEEKS

No matter what your state, town, or the facility is doing to protect them they are the number one target of coronaviruses doing to protects them. AARP  has started a mutual Aide group to both give and receive emotional aide during a pandemic. Join a group or organize a group to make phone calls to residents of the local nursing homes. If you are a retired medical professional down to an aide or someone who can answer the phone- instead of virtually, you could really step up to the plate, and volunteer to help a nursing home that is understaffed in the pandemic .

In my home state, CALIFORNIA, you can join the Social Bridging Program. You can also join the Friendship line to call older people who are lonely and just need you to be there to listen.

 

ONE SMALL STEP FOR PEOPLE IN THE BULLSSEYE OF DEATH

The point is to do something one small thing whether it is on Mother’s Day Monday or this week. Take a step to help the bullseyes targets of COVID-19 the elderly who are terrified, lonely, and now on Mother’s Day alone.

Filed Under: Blog, coronavirus, Covid 19, Covid-19, COVID-19 & Care Management, Covid-19 Death Nursing Homes, Covid-19 Nursing Home, Death and Dying Care Management, GCM COVID 19 Crisis, GCM products in COVID-19, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Managers & Assited Living, geriatric social worker, Hartford Foundation & Nursing Homes, Mother's Day, Mother's Day in Skilled Nursing, Nursing Home Deaths, Senior Isolation, Senior Loneliness, Social Bridging Program Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, COVID-19 Deaths, COVID-19 deaths SNF's, COVID-19 Mother's Day, death and dying in COVID-19, mother's day Nursing Home, nurse advocate, nurse care manager, nursing home deaths, Visit Mom in Nursing Home

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

Filed Under: 4th of july, 7 touches marketing, adult child physical abuse, Adult children, adult emotional abuse, ADULT SIBling, Aging, Aging Alcohol Abuse, Aging Community & Covid-19, Aging deaths, Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA & Skilled Nursing Facility, ALCA Beneifits, ALCA business Loans, ALCA Cobtract, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Ethical Dilemma, ALCA Financial literacy, ALCA Products for COVID_19, ALCA sales, Alcohol Abuse and Aging, Angela Jolie, Aretha Franklin, Assisted Living, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, bankruptcy, Barack Obama, Benefits, Benefits of ALCA to Hospice, Benefits of Care Management, Benefits of Care Management to Hospice, Benefits of Geriatric Care Management, Benefits vs Features, Benifits & Assisted Living, Bill Clinton, billing, Billing 85%, billing 85% of GCM hours, Blog, borderline client, Borderline narcissistic family, borderline-narcissistic families, brand, branding, branding ALCA business, Branding GCM Business, cardiac care manager, care management market sizing, Care Management Products, care management start-up, care manager, Care Plan, caregiver, caregiver assessment, Caregiver Burn Out, caregiver burnout, caregiver mental health, CAREGIVER RESOUCES, case manager, Cash Clow, cash flow, cash glow, Choice to Move Elder, CIRCLE OF CARE, client database, Close The Sale, competition survey, Concierge aging clients, Concierge caregivers, Concierge Client, concierge clients, Concierge Senior, Conservator, Contract signed, coronavirus, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, coronavirus shut down, Covid 19, Covid-19, Covid-19 Death Nursing Homes, Covid-19 Nursing Home, Cut Off, Cut-Off, database, Death and Dying Care Management, death and dying care manager, Dementia Activities, Dementia and Spirituality, DNR, Dr. Bill Thomas, dysfunctional aging familt, Dysfunctional Aging Familu, Dysfunctional aging family, Dysfunctional Family & Holidays, Easter, Easter gifts Mom, elder abuse, elder care manager, elder fiscal abuse, elder mediator, Elderlaw Attorney, Elderly Disaster Plan, Emergency Plan, Emotional Quality of Life, Employees recognition, End of Life Care manager, End of life documents, entitled family, estranged siblings, ETHICAL DILEMMA, Ethical Will, Euology, failing business, Families, Features vs Benefits, Filial Crisis, fiscal abuse, Fiscal Elder Abuse, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Benefits, GCM COACHING SKILLS, GCM Constract, GCM COVID 19 Crisis, GCM Disaster Plan, GCM Ethical Dilemma, GCM financial literacy, GCM Operations Manual, GCM products in COVID-19, GCM Speaker's Bureau, GCM Start -Up, GCM Start-Up, GCM technology, GCM Webinar, George Bush, Geriatric Assessment, Geriatric Care Management Business, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Manager, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, Grandchild gifts for grandma, Guardian, Hanukkah, Helping LBGTQ Elders, high end clients, Holiday Meltdown in Aging Family, Holiday on call, Holiday Rituals in Aging Family, Holiday season, Holiday Sibling Rivalry, Holidays, home care, Home care disaster plan, Home Care Emergency Coronavirus Plan, Home From the Hospital, Hospital care manager, Hurricane, Hurricane Irma, Hurricane Maris, ife care manager, Income inequality, infection control in SNS, innovative new senior centers, inquiry call, Intake, Intellectual Quality of Life, John Mc Cain, Jose, Late Life remarriage, Legacy Tools, Legal Guardian, LGTB elders, LGTBQ ELDERS, LGTBQ Loneliness& Isolation, living will, Loneliness, Long Distance Care, Long distance caregiver, Long Term Care Coverage, marketing, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, Marketing data base, marketing geriatric care management, Marketing Home Care, marketing pitch, Marketing plan, Marketing to Assisted Living, marketing to concierge clients, marketing to conservators, marketing to guardians, marketing to long distance adult children, marketing to the top 10$, marketing to upper 10%, marketing to wealth managers, mediation, Medicare For All, midlife siblings, Mission, MONEY FOR GCM BUSINESS, Mother's Day, Mother's Day in Skilled Nursing, Move Management, moving parent in your home, Moving To CCRC, narcissistic client, Narcissistic Personality, Natasha Beauchamp, Nearly Normal Aging Family, new customers, New Year Resolutions, New Years, News, newsletters, Non-profit, Non-Profit adding Profit services, normal aging famiilies, nurse advocate, nurse care manager, Nursing home abuse, Nursing Home Deaths, Nursing Home disaster plan, on-call staff, Oral History, paid caregiver, paid caregiver for concierge client, Palliative care manager, Pandemic, parent care, Partnership, Passover, patient advocate, Paying for Long term care, Poor Nursing home staffing, positioning, POST HOLIDAY CALLS, POST HOLIDAY SEASON, postioning, PR, Pre-Emptive Move, Presentations, Private Duty Home Care, Professional class retirees, Profit, profit in ALCA, Public Relations, Public Reltions, Quality of Life, Quality of Life for elders, Quality of Life in Dying, quality of life in senior centers, Quality of Life Virtual Program, Quality of Life Virtually, Quality of Life with Dementia, Rachel Maddow, Reminiscence Therapy, Respect, Sales, Sales in geriatric care management, Sales to Assisted Living, SBA business loan, Sell Sheet, selling a relationship, Selling ALCA Business, Selling GCM Business, Selling Your Business, Senior centers, Senior Drinking, Senior Isolation, Senior Legacy, Senior Loneliness, SIBLING, sibling rivalry, sibling sharing care, Siblings, Skilled Nursing Facility, SNF death COVID-19, Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, Speaker's Bureau, speaker's buyreau, Speakers Bureau, Speaking to Adult Children, Spiritual Quality of Life, Stanford Hospital care manager, START UP, Stepmonster, Story Worth, Sweetheart scam, telemedicine, Thanking staff, Thanksgiving, THANKSGIVING BLOG, Thanksgiving Parent crisis, Therapist Specializing in Aging, Third Party Referral, Timeline, Town Hall, Transgender Elders, Trust Departments, Trust Officer, Uncovered Long Term Care, Uncovered MedicareServices, Universal Precaution, Valentines gifts for family caregivers, value proposition, value propostion, VIP marketing, VIP Products, VIP Syndrome, VIPS markeing, Wealth Management Departments, Wealth Managers, Webinar, Webinar ALCA GCM, Written Geriatric Assessment Tagged With: aging life care manager, aging parent crisis, case manager, Covid-19, COVID-19 prisons, death and dying in COVID-19, Federal Response To Covid-19, geriatric care manager, nurse advocate, nurse care manager, nursing home deaths, nursing home saftey, Prison death

  • 1
  • 2
  • 3
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Latest trending news

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th Edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2023 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Developed by wpcustomify