Cathy Cress

Expert in Aging Life and Geriatric Care Management

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7 Reasons You Need My Care Management Operations Manual Class

March 28, 2022

You Need my care management Operations Manual absolutely essential to grow your business. Watch this video to learn why a manual can boost your geriatric business, grow your marketing outreach, and support staff development

Here are 7 reasons why you need my care management manual class.

You need my care management operations, manual class because the class includes 2 free operations manuals.  Most geriatric care owners’ brains usually function as the operations manual- but nothing is written down. Without the owner, the business has little or no value unless you have made a very very large profit. What makes your business more valuable and sellable is well-designed, well-documented systems that almost anyone can operate successfully. Think of  Macdonald’s who invented the operations manual and grew worldwide. The more your business looks like this, the less dependent it will be on the owner, and the more asset value your business will have s you grow and eventually sell..


1. You Can Receive 3 CEUs per Module if you Join or are an ALCA  Member

You need my care management operations manual class, because  the NACCM, ALCA Certification Program  has awarded 3 CEU’s for 19 modules in the GCM Operation Manual Class, for the clinical training the GCM Operations Manual Class Offers including Move Management, Caregiver Assessment, End of Life, Concierge Companion Services to add to your GCM menu of services

2. You need my care management operations manual to deliver  “gold standard” services in your business.

You should purchase my care management operations manual to keep your customers with consistent gold standard excellence in service. Most entrepreneur business owners start their businesses because they believe that they can maintain gold standard excellence at what they do. Their intent from the beginning is excellent products and gold standard customer service. However, as a business grows and new employees are added to the mix, the quality often diminishes. But if the owner gives a customer one gold standard experience and the employees give that same customer low standard service -it lowers the customer’s opinion of the business. A written operations manual will help give you and your team the discipline & step by step process to do what it takes to consistently maintain Gold Standard excellence as the business grows, especially needed when your business is caring for someone’s mother or father.

maintain Gold Standard excellence as the business grows

 

3. An operations manual is the best tool for training new employees.

You should purchase my care management operations manual class because you can use the manual to easily train employees on each service you offer, saving the owner time and increasing the excellence of your training. Most entrepreneur business owners do not have a strong process for training new employees, like a written operations manual. They tell them what they need to do and then expect that new employee to intuitively do what they were told with gold standard excellence. Often the new employee is a disappointment to the owner.

A well-written operations manual will set the standard for performance. It will also give detailed written procedures (how-to’s) on the critical functions of the tasks the new employee is responsible for. Mentoring is always a great idea, but an operations manual is essential as both a standard and a reference tool.

4. Operations manuals free up valuable time for the owner!

Another reason why you need an operations manual is most entrepreneur small business owners feel like they do not have enough time to do the higher level, more strategic functions of their business. They lament that they do not have time to plan and think strategically. Time gets consumed putting out fires and solving problems. This typically happens when the company does not have a good operations manual. Operations manuals, once written, are a tremendous time-saver to give the owner time to do the higher level, more strategic functions of their business.

5. An operations manual makes your business scalable.

 You Need an Operations Manual if you as the owner of a care management agency have to do everything for it to be done right. Your business is not scalable or able to grow up that steep cliff of growth. It cannot grow beyond the time that you as the owner have to “do everything.” You must create systems that are documented in an operations manual for your business to grow in a healthy, sustainable way.

6. You Can Easily expand your GCM Business to a second office…

 An operations manual adds market value to your company by enabling duplication of your agency. You can expand your business to another site because your operations manual makes it a turnkey purchase. A Manual gives you a template to expand your territory

 

7. You need my care management operations manual to sell your GCM Business for twice the amount. 

Why you need my operations manual class is the class includes 25 free complete care management products with step-by-step directions to deliver gold standard services.


Check Out my Geriatric Care Management Manual Class 

Find out what other geriatric care manager entrepreneurs have said about my Geriatric Care Management Manual

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, care management business, Care Managemeny Operations Manual, care manager, case manager, elder care manager, Families, GCM Operations Manual, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, Operations Manuals, Selling ALCA Business, Selling GCM Business, Selling Your Business, Therapist Specializing in Aging, Training care managers Tagged With: ALCA CEU's, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, care manager, case manager, Continuing Education Units, expand caremanagement business, geriatric care manager, geriatric social worker, gold stand care care, make care management scalable, MCDonalds Operations Manual, My Geraitric Care Management Operations Manual, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, selling a care management business, Selling ALCA Business, Selling GCM Business, starting a geraitric care manager business, training care managers

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

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Can Retirees Who Worked Hard All Their Lives Afford Long Term Care?

March 15, 2020

NEW TYPE OF FAMILY THAT CAN AFFORD LONG TERM CARE LIKE GERIATRIC CARE MANAGEMENTiStock_000063346301_Medium-1.jpg

Four types of aging families can afford geriatric care management, home care, and long term care, not covered by Medicare, because they have financial resources, usually over a million dollars in assets.

Two groups of these four do not have severe entitlement issues. One group is professionals, including physicians. attorneys, dentists. They are now retired but went to college when it was affordable and in some case free( in California in the ’50s). They came from  working-class families and climbed up through the American dream that once was available to all, joining professions that gave them the wealth to be in the top 10% of retirees today

Professionals- Physician, Attorneys, CPAs

This group made a very healthy living during the late 20th Century, probably had a

defined pension and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly normal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category. They are not among the two groups that are dysfunctional aging families who take extensive psychodynamic skills. One is the narcissistic entitled family.

THE ALCA TARGET MARKET THAT CAN AFFORD WHAT MEDICARE DOES NOT COVER- LONG TERM CARE

The target market for a private geriatric care management business is not the 65 million families who need care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager can pay the $4000-6000 a month for home care, uncovered by Medicare, and are willing to pay for the services that GCMs and can actually find their way to you. But they still demand gold standard service – not drivers chefs but expert professional assistance they gave to their own customers before they retired.

 

How Do you find these aging families to sign up new concierge clients?

Your marketing message must say your business:

  • offers seamless concierge solutions to the grueling aging care decisions families and clients must make.
  •  offers expert professional assistance, as they gave in their working life, with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.
  •  offers support to the aging client, as they did with their clients, and the whole aging family and can transform the family to get care for the client 
  • offers support and care  to the caregiver to keep them from burnout
  • offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care, home from the hospital

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn From an Expert

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Service

SIGN UP FOR THE FREE WEBINAR

SIGN UP HERE

 

Filed Under: aging life business, Aging Life Care Assocaition, aging life care manager, Blog, Concierge aging clients, Concierge Client, Concierge Senior, Geriatric Care Management Business, Geriatric Care Manager, marketing to the top 10$, marketing to upper 10%, Medicare For All, normal aging famiilies, parent care, Private Duty Home Care, Professional class retirees, profit in ALCA, Selling ALCA Business, Selling GCM Business, Uncovered Long Term Care, Uncovered MedicareServices, VIP Syndrome Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, Concierge Care management, concierge marketing, Entitled aging client, Gold standard services, marketing geriatric care management, marketing home care, marketing to entitled adult children, Medicare for All, nurse advocate, nurse care manager, Private duty homecare, Uncovered Medicare Services

6 Reasons You Need a Care Management Operations Manual

November 5, 2019

A GCM Operations Manual is absolutely essential.

It needs to be comprehensive,  useful, with all your services or products and procedures to deliver them. Here are 6 reasons why your business needs this.

1.With an Operations Manual, You Can Sell your GCM Business for Twice the Amount


The geriatric care owner’s brain is the system. Without the owner, the business has little or no value unless you have made a very large profit. What will make your business more s= valuable and sellable is to have well-designed, well-documented systems that almost anyone can operate successfully?  Think of Starbucks. The more your business looks like this, the less dependent it will be on the owner, and the more asset value your business will have.

 

2.  The operations manual will create and maintain the highest quality of gold standard service /products in your business.

Most business owners start their businesses because they believe that they can do a superior job at what they do. Their intent from the beginning is excellent products and/or customer service. However, as a business grows and new employees are added to the mix, the quality often diminishes. If the owner gives a customer one experience but the employees give that same customer a bad experience, it lowers the customer’s opinion of the business. A written operations manual will help give you and your team the discipline to do what it takes to maintain excellence as the business grows.

3. The operations manual becomes the primary tool for training your employees.

Unfortunately, most business owners do not have a strong process for training new employees. They typically walk them around the place of business showing them where everything is. They then tell them what they need to do and then expect that new employee to intuitively do what they were told with excellence. Often the new employee is a

disappointment to the owner.

If there is a manager responsible for the orientation and training of the new employee the results can be even worse. A well-written operations manual will set the standard for performance. It will also give detailed procedures (how-to’s) on the critical functions of the tasks the new employee is responsible for. Mentoring is always a great idea, but an operations manual is essential as both a standard and a reference tool.

4.  The operations manual creates more time for the owner.

Most small business owners feel like they do not have enough time to do the higher level, more strategic functions of their business. They lament that they do not have time to plan and think strategically. Time gets consumed putting out fires and solving problems. This typically happens when the company does not have a good operations manual. Operations manuals, once written, are a tremendous time saver

5.  The operations manual makes your business scalable.

If you as the owner have to do everything for it to be done right, your business is not scalable. It cannot grow beyond the time that you as the owner have to “do everything.” You must create systems that are documented in an operations manual for your business to grow in a healthy, sustainable way.

6. You Can Easily expand your GCM Business to second office as the Manual gives you a turnkey guide

 

 

Find Out More  About My Geriatric Care Management Operations Manual

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, care manager, case manager, elder care manager, GCM Operations Manual, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, Selling ALCA Business, Selling GCM Business, Selling Your Business, Therapist Specializing in Aging Tagged With: care manager, case manager, geriatric care manager, geriatric social worker, My Geraitric Care Management Operations Manual, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, Selling ALCA Business, Selling GCM Business, starting a geraitric care manager business

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