Who is Your Market in an Aging Life or geriatric care management business?
That market is the rich and famous people who are your VIP clients and three other wealthy groups. The lower 90%, only call when there is a crisis and that crisis usually leads to homecare. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.
Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.
Who Can Really Afford Geriatric Care Management
The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are VIP clients and can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.
The Rich Have Gotten Richer
This subset really represents the top 10% of the economic spectrum and more precisely among the rich and famous,VIP elders – the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s tax cut in 2019
During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”
COVID HAS AFFECTED CARE MANAGERS CASELOADS AND BOTTOM LINES- So Target the right clients who can afford private geriatric care management and home care
Join me in my newest FREE Webinar
Sales- PR & Marketing to Find the VIP Client
WHEN Thursday,July 15th
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
SIGN UP
YOU Will Learn
- Who Are the 4 types of VIP Clients.
- Understand how to find VIP Concierge Clients- hot mapping & Market Studies
- Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
- How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
- How to Use Free PR to Use to Find Adult Children of VIP Clients
After registering, you will receive a confirmation email containing information about joining the webinar.
have them sign your contract and use your services long term
When you are marketing to 3rd parties – for example -an elder law attorney – show -do not just tell. Hand the attorney a copy of a case study –involving a case you worked on with an elder law attorney. For example, a case where the family disagreed about the care for an elderly Mom and Dad. Then follow with the value you as an aging life or geriatric care manager brought to the case. Clever marketers use true stories to make their presentation more credible, personal and persuasive 
Beckwith says physicists knew that a” gravitationally completely collapsed object” had profound implications about astronomy. But who could understand what that meant? They invented a term for it- “Black Hole” and the world went wild, even making movies with Black Hole the title. Geriatric Care Management and Aging Lifecare are mouthful’s so a very hard sell. So, reduce it to a metaphor that customers can easily understand- – “We are a GPS to find the right care for your loved one. “We are a dutiful daughter, taking care of your plate so you to be the real daughter. 
