Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Are You Marketing to Your Target MARKET the Concierge Clients?

April 12, 2022

Who is Your Target Market in an Aging Life or geriatric care management business?

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Your Target market is the rich and famous people who are your VIP clients plus three other wealthy groups. The lower 90%, cannot afford you. They only call when there is a crisis and because of the cost and that crisis usually leads to homecare. Homecare costs between 4000-and 6000 a month. This is why you need to serve the Concierge Clients in that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determine the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.

Who Can Really Afford Geriatric Care Management

Your target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are the Concierge Clients -rich and famous people-VIP can afford to hire a GCM or aging life care manager and a private duty home care agency and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.

The Rich Have Gotten Richer

 This subset really represents the top 10% of the economic spectrum and more precisely among the Concierge Clients, rich and famous, VIP elders – the top 1% who actually held onto their share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s 2019 tax cut

During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”

Free Webinar

COVID HAS AFFECTED CARE MANAGERS’ CASELOADS AND BOTTOM LINES- So Sign Up to target the right clients who can afford private geriatric care management and home care

 

Sign Up For My new free webinar How to Find Concierge Clients Who Can Afford You

Cropped studio portrait of a grand old lady isolated on black

WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.

  • Who Are the 5 types of VIP/Concierge Clients? 

  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES

  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies

  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients

  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

REGISTER NOW

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Do You Know The Best Phrases To Attract VIP Care Management Clients?

 

 

 

 

 

 

 

 

Filed Under: 3rd party targets, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, care manager, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: adult children of concierge parents, aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, care manager marketing, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, Losing clients to COVID, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

How To Get Free PR Through a Speakers Bureau

February 23, 2022

Use Speakers Bureau to Find Adult Children of VIP Clients 

Using Free PR Through a Speaker’s Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

 

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams  – How to Understand  Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Here is a list:

Free PR Through a Speaker’s Bureau

  • Dementia and memory loss
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving”
  • Other ideas from other Aging Life  members include were
  • Hospice & Palliative Care
  • Dementia Care
  • Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
  • Getting Free PR Through a Speakers’ Bureau Plus Bookings

  •  My GCM On-Line Business GCM Class includes how to set up a Speaker Bureau to find adult children with VIP clients in need of care. We cover how to get a perfect free  venue to do the presentation- and to arrange  speaking gig’s at local women’s  clubs, like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present  and how to get leads through sign-ups after the presentation
  • SIGN UP FOR MY FREE WEBINAR   

  • When: March 15 2022
    2 PM-3:30 PM PST

  • Learn 

    A feature is a fact    A benefit tells your customer the advantages of those facts   

     

    Take Advantage of One Time Low Offers on Products

    You will learn

    The difference between selling features vs benefits

    You will learn how to sell the benefits of your services for each 3rd party you  serve

    How Benefits make your sale to wealth managers, elder law attorneys and concierge physicians to get referrals for new clients

    The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

    Step by Step how to set up meetings with 3rd parties to make the sale

    Even if you cannot attend you will get the recording of the webinar the next day if you sign up

    SIGN UP 

  •  

 

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

GET READY FOR THE HOLIDAY RUSH – Learn Technology to get new clients

October 21, 2021

Family participates in a traditional Passover seder

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

SIGN UP FOR MY FREE HOLIDAY WEBINAR

GET READY FOR THE HOLIDAY RUSH

Sign Up 

November 16th @2PM-3:30 Pacific Time

Learn How

  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  •  How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help 
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • CLICK HERE TO REGISTER 
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care

Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care Management

 Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

THIS FREE WEBINAR IS Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

 

 

Free Webinar Button, Badge, icon, logo. Vector stock illustration.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: 3rd party targets, adult child pain-point, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, care manager, caregiver pain- point, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: 4 Seasons products for pain, Adult Child Pain, adult child parent pain, adult children of concierge parents, aging family, aging family pain, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care management intake, care manager, Care Manager as Pain reliever, care manager marketing, caregiver pain, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, intake pain point, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

Do You Use Videos in Marketing Your Staff Safety With New Delta Variant?

September 2, 2021

Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.  

Video can be a tool to add to your home care or geriatric care management  marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.

Why hesitation?

 

Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.

Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors

So aging families remain very nervous about your agency coming into a senior home.

What families look for in your agency is  assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state  and CDC to stay compliant.

 

 

 As US clients are using  services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC  safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.

Videos are the new  powerful  Marketing Tool

The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos in your own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.

However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is

 East Coast Studios  that does all my on-line classes in geriatric care management.

If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

 

 

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, Caregivers contracting COVId, case manager, CDC, coronavirus, Coronavirus safety elders, COVID Agency Safety Plan, Covid safety marketing, Covid Safety Video, Covid safety videos, COVID Saftey, Covid-19, COVID-19 Safety, Families, GCM Covid Safety, GCM Marketing skills, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Home Care Covid Safety, infection control GCM agency, Marketing COVID Safety, Marketing GCM Pre-Post Covid, marketing geriatric care management, mask wearing covid-19, nurse advocate, nurse care manager, PPE, PPE and Essential Workers, PPE fot caregivers, Public Relations, Selling GCM Agency Safety, Video Marketing, videographer, Videos Tagged With: agency Safety Protocols, aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, breakthrough COVID Infections, care manager, case manager, Covid, COVID ALCA Marketing, COVID Safe Marketing, COVID-19 Telehealth product, Delta Variant, East Coast Studios, geriatric care manager, marketing with Videos, nurse advocate, nurse care manager, power of video marketing, Safety Care Managers, Safety careproviders, Tap Video, Videographers

To Mask or Not to Mask in Pre Post COVID ???????

May 19, 2021

LAST DAY to SIGN UP FOR FREE WEBINAR

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as many Aging Families Still Fear Waning COVID & Confused  by CDC’s no- Mask Mandate 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes

yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

CDC  new” no mask” mandate confusing for Health Care Agencies 

COVID is the #1 Cause of Death in the US 

 

  • Elders not fully vaccinated,

  • US COVID still spikes
  •  variants explode
  • 1-4 Americans refuse vaccines,
  • herd immunity is no longer possible in US due  ant vaxers

Understand how to innovatively sell” trust” in your safe home care or  care management services so family caregiver’s & 3rd parties choose you as a safe agency

Learn to use FREE public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your

         safe COVID 19 services through required COVID protocols

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
  • 7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products
  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

Filed Under: Aging Life Care, aging life care manager, Blog, CDC, CDC new no mask Mandate, CDC NO Mask ruling, Covid 19 Webinar, Covid Safety Video, COVID Saftey, COVID Webinar, Covid-19 mixed messaging, e- newsletter, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM new CDC COVID mask rule, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, mask wearing covid-19, newsletters, nurse advocate, nurse care manager, PPE, Pre-Post Covid, Public Relations, Social Media, Social Media for Care managers, social media marketing Tagged With: agency Safety Protocols, aging family, aging life care manager, CDC new COVID mask rule, COVID CDC Directives, COVID Safety Webinar, COVID-19 Webinar, e-newsletter, Free PR marketing, GCM new CDC mask rule, geriatric care manager, Home Health new COVID mask rule, local newsletter interview, marketing during COVID-19, marketing home care COVID, marketing with e newsletters, marketing with Videos, marketing with webinars, Marketing word of mouth, nurse advocate, nurse care manager, PR marketing, PR Through Radio, Radio Interview, Safety Care Managers, Video

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