Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What Type of Conceirge Care Providers Do You Recruit for Concierge Clients?

May 2, 2022

Medicare does not fund long term care

Medicare Does Not Fund Long Term Care

Concierge Clients, wanting concierge care providers, are sadly the only clients of GCM or ALCA experts because of income inequity in the US and the fact that Medicare does not cover long-term care,  like home care and geriatric care management.

You Are Only As Strong As Your Weakest Link Especially With Concierge Clients!

 You must serve the top 10%  of aging Americans because those clients make your ALCA business or GCM  business make money and thrive. But to deliver the gold standard services that concierge care demands, let’s take the weakest link in your business- your care staff. You are only as strong as your weakest link these concierge care providers. These incredibly important employees’ skills will measure how concierge clients really rate you.

First and foremost to serve Concierge clients you need highly skilled concierge care providers with a CNA background or years of experience. Older generations, especially entitled clients, are likely to be

less trustful of an individual with numerous visible tattoos and a Mohawk. They would rather have their concierge care providers be a clean-cut employee wearing a uniform. You want background-checked employees with tolerant of demanding clients and willing to be servile and assertive and know when to use either.

Concierge Care Providers for Concierge Clients Should Be:

Concierge Care Provider
  • WELL-GROOMED
  • WELL DRESSED
  • SERVILE
  • GOOD COOK
  • GOOD TABLE SETTERS
  • WILLING TO BE CONFIDANTE but under GCM supervision 

 

Concierge caregiver

For COMPANION CARE hire 

  • Sophisticated employee
  • Can Order Opera theater tickets
  • Accompany to events
  • Drivers Licence

    GCM has to Set Boundaries with concierge clients:

  • Concierge care providers can cook French Cuisine but if the client“Heavy Care-priority -must have transfer skills and CNA or HHA skills not cooking skills
  • Cannot often get a gourmet cook who changes diapers
  • Cannot have careprovider looks like a model who uses Hoyer lift

CONCIERGE Clients-NON-medical

CAREGIVER’S SAMPLE to-do list

  • Doing grocery shopping or grocery home delivery
  • Post office run
  • Pet-care
  • Waiting in line at the DMV
  • Taking the car for Car repairs, oil change, car wash
  • Event planning- GCM
  • Gift-buying
  • Plant care
  • Picking up dry cleaning
  • Running miscellaneous errands
  • Making travel arrangements
  • Mail pickup
  • chef services
  • Dinner reservations
  • What Cannot do
  • Performing bank transactions, such as depositing or withdrawing money, or shopping for the client without pre-arranged payment through the store could pose a liability
  • Assist with finances, online banking, bill paying/tracking
  • pickup of prescription medications -Only GCM to do because of medication abuse and liability
  • Join me in my newest FREE Webinar

    Free Webinar To Find Concierge Clients

     

  • How to Find Concierge Clients Who Can Afford You

  • WHEN  Tuesday, May 17th, 2022

    WHAT TIME_2 PM-3:30 PM Pacific Standard Time

    What we will cover

    • Why only the top 10% can afford private pay care management.
    • Who are the surprising Retired VIP Clients?
    • Who Are the 5 types of VIP/Concierge Clients? 
    • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
    • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
    • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
    • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

    SIGN UP

    Learn how to maintain  Concierge Clients

     

    REGISTER NOW

    Learn how to keep Concierge Clients

     

     

     

     

     

  • Young woman hugging her mother or grandmother and looking at camera.
       

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, care manager, caregiver, CAREGIVER RESOUCES, case manager, Concierge caregivers, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing Home Care, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Nursing home abuse, paid caregiver, paid caregiver for concierge client, Private Duty Home Care, Webinar Tagged With: aging concierge Clinets, aging life and geraitric care manager, case manager, Certified Senior Advisors, Concierge care givers, concierge care providers, concierge clients, Concierge Home Care, entiled older clients, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, recruit care provders, supervision of in home care staff, training in home care staff

Are You Marketing to Your Target MARKET the Concierge Clients?

April 12, 2022

Who is Your Target Market in an Aging Life or geriatric care management business?

26patient_600-1.jpg

 

Your Target market is the rich and famous people who are your VIP clients plus three other wealthy groups. The lower 90%, cannot afford you. They only call when there is a crisis and because of the cost and that crisis usually leads to homecare. Homecare costs between 4000-and 6000 a month. This is why you need to serve the Concierge Clients in that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determine the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.

Who Can Really Afford Geriatric Care Management

Your target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are the Concierge Clients -rich and famous people-VIP can afford to hire a GCM or aging life care manager and a private duty home care agency and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.

The Rich Have Gotten Richer

 This subset really represents the top 10% of the economic spectrum and more precisely among the Concierge Clients, rich and famous, VIP elders – the top 1% who actually held onto their share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s 2019 tax cut

During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”

Free Webinar

COVID HAS AFFECTED CARE MANAGERS’ CASELOADS AND BOTTOM LINES- So Sign Up to target the right clients who can afford private geriatric care management and home care

 

Sign Up For My new free webinar How to Find Concierge Clients Who Can Afford You

Cropped studio portrait of a grand old lady isolated on black

WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.

  • Who Are the 5 types of VIP/Concierge Clients? 

  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES

  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies

  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients

  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

REGISTER NOW

Register Now message on white paper pinned on cork noticeboard

Do You Know The Best Phrases To Attract VIP Care Management Clients?

 

 

 

 

 

 

 

 

Filed Under: 3rd party targets, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, care manager, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: adult children of concierge parents, aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, care manager marketing, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, Losing clients to COVID, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

GET READY FOR THE HOLIDAY RUSH – Learn Technology to get new clients

October 21, 2021

Family participates in a traditional Passover seder

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

SIGN UP FOR MY FREE HOLIDAY WEBINAR

GET READY FOR THE HOLIDAY RUSH

Sign Up 

November 16th @2PM-3:30 Pacific Time

Learn How

  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  •  How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help 
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • CLICK HERE TO REGISTER 
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care

Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care Management

 Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

THIS FREE WEBINAR IS Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

 

 

Free Webinar Button, Badge, icon, logo. Vector stock illustration.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: 3rd party targets, adult child pain-point, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, care manager, caregiver pain- point, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: 4 Seasons products for pain, Adult Child Pain, adult child parent pain, adult children of concierge parents, aging family, aging family pain, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care management intake, care manager, Care Manager as Pain reliever, care manager marketing, caregiver pain, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, intake pain point, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

GCM Agency Lifespan Wins Top Awards

April 11, 2021

Geriatric Care Management Home Care Agency Wins National Award

Lifespan a 35-year-old geriatric care agency in Santa Cruz, California won prestigious awards from both national and local groups this month. Home Care Pulse awarded the care management home care agency ” Provider of Choice Award” for being best in class for rendering quality care to their clients, being trustworthy, and providing outstanding home care services the award was based on customer and staff surveys. Locally they also won the Santa Cruz Good Times Award for “Best of Homecare “award while competing with all home care agencies in their county.

Lifespan helped build trust during the “annus horibillus ” year of COVID  through their own website.Clients could see their extreme COVID safety precautions prominently provided on the navigation bar of their website. 

Outstanding Home Care in the year of COVID

The award recognized their outstanding home care services providing quality care through impeccably trained COVID safety-equipped and monitored home care staffing during the pandemic, building community trust. Clients in Santa Cruz, California needing care management services during COVID and ongoing were provided geriatric care management services developed over the agencies 35-year history and fine-tuned for clients’ needs during the epidemic

Quality of Life as Well as Quality of Care

The agency continued to offer Well Being – a service for lonely and isolated seniors who dramatically suffered during the pandemic from sheltering in place. Lifespan not only served the quality of care needs of clients but also the Quality of Life Needs  answering isolation and loneliness in a pandemic

Videos Showing Home Care Safety Build Trust

Finally, they showed the community their excellence and safety through videos in their email newsletters for 6 months, done with a phone by a talented staff member. The agency provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

During the continuing but diminishing pandemic, as clients begin to use services like care managers and home care again, it is critical that you build that trust by showing customers you are safe. In Lifespan’s case, you can also win awards for this.

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Covid Safety Video, COVID-19 Safety, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, home care, Home Care Award, Home Care Covid Safety, Home Care Pulse, Home Care Trust, nurse advocate, nurse care manager, PPE, PPE Nursing Homes, Private Duty Home Care, Provider of Choice Award, Quality of Life, Videos Tagged With: aging family, aging life and geraitric care manager, aging life care management, aging life care manager, aging parent care, care manager, case manager, Community Award, COVID Safety Precautionss, geriatric care manager, geriatric care manager private duty home care, Home Care Pulse, Home Care Pulse Awards, Home Care Trust, Lifespan, nurse advocate, nurse care manager, Outstanding Home Care, private duty home care

What is the GCM’s Role is the Recovery Phase of Death and Dying ?

March 7, 2021

photo.JPG

 

The recovery phase of death and dying 

This occurs when people finally are able to cope with the mental, social, physical, religious, and financial effects of their disease, a heavy load  In the disease process and acceptance process, this is the period of time after a medical procedure such as chemotherapy, radiation or surgery. The client’s response to treatment is being monitored. Recovery does not always mean remission, but instead, it is the ability to accept and deal with the struggles of their illness

A Story About the recovery phase

William died at the home of his son after he had accepted that he was to die of liver failure. He was hospitalized and had not signed a Do Not Resuscitate because he actually did want everything done to save him. He had new twin grandsons a grandaughter he adored and loved life. He was having dialysis to treat his symptoms. A care manager knew that the doctors suspected cancer but believed the procedure to find out would kill him. But they felt their hands were tied by the DNR and the hypocritic oath. The care manager, finally, after talking to a nun on the staff of the Catholic hospital who said she would help,  and talked to the lead physician and asked that he order palliative care. He did and all 4 physicians talked to Bill gently and about removing the dialysis and signing a DNR. He did and after a family meeting lead by palliative care and hospice, William came home with 24-hour care.

The Recovery Phase Begins

After his coming to terms with his death, he and his family, sons, and grandchildren were able to say the goodbyes and offer the unconditional love that they had been fearful to express before his acceptance. A feeling of light joy permeated his room. For almost a month he lived in the family room overlooking the garden, where his hospital bed was set up. Great-grandchildren brought pictures, marveled at “grandpa grandpa “ high up in a hospital bed. His son put a  headphone with a mike on and William could hear and speak, as he had not in years. His 24-hour caregivers were gifted loving care providers from a GCM agency  Livhome. 

Home Care and Care Management in End of Life

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The 24-hour shifts included a nurse of 18 years from Central America and a man finishing his Ph.D. from the Congo. They cared for him with great warmth, so his family could just be his family, relaxing in their love and surrounding him, as if in a circle, that swirled with 4 generations, going every which way while he watched, really loved, and melted into his last stage. They ate meals, chitchatted, and welcomed new family coming in to see William, as he remained in the center in his hospital bed, the fulcrum of the gathering.

End of Life Geriatric Care Management Well Done

The geriatric care manager, GCM Mary Brennan, from Livhome, a seasoned powerful and so kind LCSW,  was an orchestra leader in Bill’s death. She adjusted here and there, with care providers, family needs, Bill’s needs, and followed the guidance of hospice, who were slowly increasing the pain meds, and supporting his health and medical care needs in death. The geriatric care management agency worked as a partner supplying 24 care and support for the family.

Bill was able to have again, a magical care provider from Livhome, who had been with him for almost two years and was there at the end as were all his sons – a life fully lived and a good, good death.

You are only as strong as your weakest link- those are the care providers.

These people were the raft that floated bill up while the family, offered love and hospice provided medical and end of life support. Together they buoyed Bill into his last stage of dying, knowing that his family was the fabric of every step he took toward forward towards death.

 

Deliver a Good End of Life- Add Death and Dying to Your Care Management Agency

 

Serve Your Client Until Death Do You Part

 

Join me Thursday, March 11, and learn why End of Life Services Are a perfect new service for care managers

 

In this 1 ½ -hour webinar you will learn how to

 

 

1.Transition the patient/family through the five stages of death

2.Help clients be active participants in their care

3.Give the family/caregiver tools to manage their care

4.Provide family center care to caregiver and family

5.Choose the right support services through all stages of death

6.Introduce Hospice and Palliative care and work with their team

7.Use ALCA End of Life Benefits During COVID. 

8.Use  COVID -19  Family Coaching for GCM

Sign Up

If you really want to add End of Life to your care management business sign up for this webinar now

Filed Under: Aging, Aging deaths, Aging Life Care, aging life care manager, Benefits of ALCA to Hospice, Benefits of Care Management to Hospice, Benefits of Geriatric Care Management, Death & Dying, death and dying care manager, elder care manager, End of Life, End of Life Care manager, End of life documents, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Clinical Tools, Good Death, Home From the Hospital, Hospice, Hospice Care, Hospital care manager, nurse advocate, nurse care manager, Palliative Care, Palliative care manager, Private Duty Home Care, Quality of Life in Dying, Recovery phase of death Tagged With: end, end of life care, end of life family meeting, free webinar, geriatric assessment for end of life, geriatric care manager, Good Life to the Very end, Hospice, Hospice at end of life, Livhome, Navigation through END of LIfe, recovery, recovery phase of death, recovery stage of dying, webinar end of life

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