Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Are You Marketing Private Care Management to The Concierge Family- Who Can Afford You?

October 7, 2020

 

Who is Your Market in an Aging Life or geriatric care management business?

That market is the rich and famous people who are your concierge clients and three other wealthy groups. The lower 90%, only call when there is a crisis and that crisis usually leads to homecare. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, Geriatric care management business.

Who Can Really Afford Geriatric Care Management

The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for the services that GCMs and can actually find their way to you.GCM-pix-2.jpg

 This subset really represents the top 10% of the economic spectrum and more precisely among the rich and famous, the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, and  gained quite a bit with Trump’s tax cut in 2019 

Even Fewer People Can Afford Care Management Since 2008 Collapse

Meanwhile, the share of national wealth held by the bottom 90% fell to 25% after the Wall St and housing collapse, and these elders are tragically not the market for geriatric care managers because they cannot afford the service.

Whether you are a nurse care manager, geriatric social worker, nurse advocate, geriatric care manager, aging life care manager, any of the alphabet soup of care management names, if you have a private geriatric care management business, you can only make money and thrive as a business by marketing selling and be signing up the top 10% elder client.

Why Need vs Demand is the only Way to fiscally Survive in GCM As Hard As That May Be to GCM’s

Bob O’Toole MA, long time geriatric care manager, wrote a highly researched chapter in the latest edition of Handbook of Geriatric Care Management 4th edition  Private Revenue Sources for the Fee-Based Care Manager- Need Vs Demand in the Elder Care Market which shows aging life and geriatric care manager why you need these 10% elders and their families as customers.

COVID HAS AFFECTED CARE MANAGERS CASELOADS AN BOTTOM LINES

Like so many small businesses geriatric care managers have been fiscally affected by

coronavirus  If you have strong safety and infection control policies and feature them prominently on your web site, you should be able to make up for this budget hole created by the virus, by targeting the right clients demographically.

 

Join me in my newest FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when facebook-holiday-post-4.pngfamilies visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding 

     

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best

marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, care manager, case manager, Concierge aging clients, coronavirus marketing, Coronavirus safety elders, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, INFECTION CONTROL & COVID-19, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, nurse advocate, nurse care manager, Private Duty Home Care, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, care manager marketing, case manager, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, Losing clients to COVID, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Upper 10%, webinar concierge care

Are You Marketing Private Care Management to The Concierge Family- Who Can Afford You?

October 7, 2020

 

Who is Your Market in an Aging Life or geriatric care management business?

That market is the rich and famous people who are your concierge clients and three other wealthy groups. The lower 90%, only call when there is a crisis and that crisis usually leads to homecare. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, Geriatric care management business.

Who Can Really Afford Geriatric Care Management

The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for the services that GCMs and can actually find their way to you.GCM-pix-2.jpg

 This subset really represents the top 10% of the economic spectrum and more precisely among the rich and famous, the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, and  gained quite a bit with Trump’s tax cut in 2019 

Even Fewer People Can Afford Care Management Since 2008 Collapse

Meanwhile, the share of national wealth held by the bottom 90% fell to 25% after the Wall St and housing collapse, and these elders are tragically not the market for geriatric care managers because they cannot afford the service.

Whether you are a nurse care manager, geriatric social worker, nurse advocate, geriatric care manager, aging life care manager, any of the alphabet soup of care management names, if you have a private geriatric care management business, you can only make money and thrive as a business by marketing selling and be signing up the top 10% elder client.

Why Need vs Demand is the only Way to fiscally Survive in GCM As Hard As That May Be to GCM’s

Bob O’Toole MA, long time geriatric care manager, wrote a highly researched chapter in the latest edition of Handbook of Geriatric Care Management 4th edition  Private Revenue Sources for the Fee-Based Care Manager- Need Vs Demand in the Elder Care Market which shows aging life and geriatric care manager why you need these 10% elders and their families as customers.

COVID HAS AFFECTED CARE MANAGERS CASELOADS AN BOTTOM LINES

Like so many small businesses geriatric care managers have been fiscally affected by

coronavirus  If you have strong safety and infection control policies and feature them prominently on your web site, you should be able to make up for this budget hole created by the virus, by targeting the right clients demographically.

 

Join me in my newest FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when facebook-holiday-post-4.pngfamilies visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding 

     

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best

marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, care manager, case manager, Concierge aging clients, coronavirus marketing, Coronavirus safety elders, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, INFECTION CONTROL & COVID-19, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, nurse advocate, nurse care manager, Private Duty Home Care, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, care manager marketing, case manager, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, Losing clients to COVID, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Upper 10%, webinar concierge care

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

Filed Under: 4th of july, 7 touches marketing, adult child physical abuse, Adult children, adult emotional abuse, ADULT SIBling, Aging, Aging Alcohol Abuse, Aging Community & Covid-19, Aging deaths, Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA & Skilled Nursing Facility, ALCA Beneifits, ALCA business Loans, ALCA Cobtract, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Ethical Dilemma, ALCA Financial literacy, ALCA Products for COVID_19, ALCA sales, Alcohol Abuse and Aging, Angela Jolie, Aretha Franklin, Assisted Living, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, bankruptcy, Barack Obama, Benefits, Benefits of ALCA to Hospice, Benefits of Care Management, Benefits of Care Management to Hospice, Benefits of Geriatric Care Management, Benefits vs Features, Benifits & Assisted Living, Bill Clinton, billing, Billing 85%, billing 85% of GCM 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What Type of Care Provider Do You Recruit for Older Concierge Clients?

March 27, 2020

Medicare Does Not Fund Long Term Care

Concierge Clients are sadly the only clients a GCM or ALCA experts because of income inequity in the US and the fact that Medicare does not cover long term care,  like home care and geriatric care management.

You Are Only As Strong As Your Weakest Link

So you must serve the top 10%  of aging Americans as those clients to have your ALCA business or GCM  business make money and thrive. But to deliver the gold standard services that concierge care demands, let’s take the weakest link in your business- your care staff. You are only as strong as your weakest link. These incredibly important employees’ skills will measure how clients really rate you.

First and foremost you need highly skilled care providers with a CNA background or years of experience. But older generations, especially entitled clients, are likely to be

less trustful of an individual with numerous visible tattoos and a Mohawk. They would rather have a clean-cut employee wearing a uniform. You want background checked employees with experience with demanding clients and willing to be servile and assertive and know when to use either.

The care providers for concierge clients should be

  • WELL GROOMED
  • WELL DRESSED
  • SERVILE
  • GOOD COOK
  • GOOD TABLE SETTERS
  • WILLING TO BE CONFIDANTE but under GCM supervision and control
  •  

 

For COMPANION CARE hire 

  • Sophisticated employee
  • Can Order Opera theater tickets
  • Accompany to these events

    GCM has to:

  • Set Boundaries with clients
  • Care providers can cook French Cuisine but with “Heavy Care “– Priority -must have transfer skills and CAN or HHA skills
  • Cannot often get gourmet cook who changes diapers

CONCIERGE NON -medical CAREGIVER’S SAMPLE to do list

  • Doing her groceries shopping or grocery home delivery
  • Post office run
  • Pet-care
  • Waiting in line at the DMV
  • Taking the car for Car repairs, oil change, car wash
  • Event planning- GCM
  • Gift-buying
  • Plant care
  • Picking up dry cleaning
  • Running miscellaneous errands
  • Making travel arrangements
  • Mail pickup
  • chef services
  • Dinner reservations
  • What Cannot do
  • Performing bank transactions, such as depositing or withdrawing money, or shopping for the client without pre-arranged payment through the store could pose a liability
  • Assist with finances, online banking, bill paying/tracking
  • pickup of prescription medications -Only GCM to do because of medication abuse and liability
  • Open mail unless all checks already forwarded to another account

    Learn 5 critical success steps to start and run a profitable Concierge GCM business

    Free Webinar-Sales and Marketing to Find the VIP Concierge Client March 31, 2020 -2 PM -3:30 PM PST

  • Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

    Ethical Dilemma in serving only Top 10%

    Who They Are- 4 Types

    How to Locate them in your service area

    How to create a strategic marketing plan to sell to them

    How to Develop Gold Standard GCM Products and Services

    SIGN UP NOW     

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, care manager, caregiver, CAREGIVER RESOUCES, case manager, Concierge caregivers, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing Home Care, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Nursing home abuse, paid caregiver, paid caregiver for concierge client, Private Duty Home Care, Webinar Tagged With: aging concierge Clinets, aging life and geraitric care manager, case manager, Certified Senior Advisors, Concierge care givers, concierge care providers, concierge clients, Concierge Home Care, entiled older clients, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, recruit care provders, supervision of in home care staff, training in home care staff

Are You Marketing Private Care Management to The Concierge Family- Who Can Afford You?

March 22, 2020

Michelle-Dockery-Laura-Carmichael-and-Jessica-Brown-Findlay-by-Jason-Bell-for-Vogue-UK-August-2011.jpg

 

Who is Your Market in an Aging Life or geriatric care management business?

That market is the rich and famous people who are your concierge clients and three other wealthy groups. The lower 90%, only call when there is a crisis and that crisis usually leads to homecare. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, Geriatric care management business.

Who Can Really Afford Geriatric Care Management

The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for the services that GCMs and can actually find their way to you.

 This subset really represents the top 10% of the economic spectrum and more precisely among the rich and famous, the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, and  gained quite a bit with Trump’s tax cut in 2019 

Even Fewer People Can Afford Care Management Since 2008 Collapse

Meanwhile, the share of national wealth held by the bottom 90% fell to 25% after the Wall St and housing collapse and these elders are tragically not the market for geriatric care managers because they cannot afford the service.

Whether you are a nurse care manager, geriatric social worker, nurse advocate, geriatric care manager, aging life care manager, any of the alphabet soup of care management names, if you have a private geriatric care management business, you can only make money and thrive as a business by marketing selling and be signing up the top 10% elder client.

Why Need vs Demand is the only Way to fiscally Survive in GCM As Hard As That May Be to GCM’s

Bob O’Toole MA, long time geriatric care manager, wrote a highly researched chapter in the latest edition of Handbook of Geriatric Care Management 4th edition  Private Revenue Sources for the Fee-Based Care Manager- Need Vs Demand in the Elder Care Market which shows aging life and geriatric care manager why you need these 10% elders and their families as customers.

Learn 5 critical success steps to start and run a profitable, GCM business

This includes marketing to Concierge clients, from Cathy Cress, the author of the Handbook of Geriatric Care Management now in its  4th edition.  Sign Up Now  

iStock_000020888499_Medium.jpg

Free Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive.

Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW

 

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

 SEE YOU THERE 

Cathy Cress MSW

 

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, care manager, case manager, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing to concierge clients, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Private Duty Home Care, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, care manager marketing, case manager, Concierge Client, geriatric care manager, geriatric social worker, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, webinar concierge care

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