Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • GCM Manual New 5th Edition
    • VIP Care Management White Paper
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • GCM Operations Manual Online Course
    • Geriatric Care Management Business Online Course
    • CEUs for Individual Modules
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Recommendations
  • About
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

Do You Use Videos in Marketing Your Staff Safety With New Delta Variant?

September 2, 2021

Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.  

Video can be a tool to add to your home care or geriatric care management  marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.

Why hesitation?

 

Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.

Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors

So aging families remain very nervous about your agency coming into a senior home.

What families look for in your agency is  assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state  and CDC to stay compliant.

 

 

 As US clients are using  services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC  safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.

Videos are the new  powerful  Marketing Tool

The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos in your own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.

However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is

 East Coast Studios  that does all my on-line classes in geriatric care management.

If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

 

 

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, Caregivers contracting COVId, case manager, CDC, coronavirus, Coronavirus safety elders, COVID Agency Safety Plan, Covid safety marketing, Covid Safety Video, Covid safety videos, COVID Saftey, Covid-19, COVID-19 Safety, Families, GCM Covid Safety, GCM Marketing skills, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Home Care Covid Safety, infection control GCM agency, Marketing COVID Safety, Marketing GCM Pre-Post Covid, marketing geriatric care management, mask wearing covid-19, nurse advocate, nurse care manager, PPE, PPE and Essential Workers, PPE fot caregivers, Public Relations, Selling GCM Agency Safety, Video Marketing, videographer, Videos Tagged With: agency Safety Protocols, aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, breakthrough COVID Infections, care manager, case manager, Covid, COVID ALCA Marketing, COVID Safe Marketing, COVID-19 Telehealth product, Delta Variant, East Coast Studios, geriatric care manager, marketing with Videos, nurse advocate, nurse care manager, power of video marketing, Safety Care Managers, Safety careproviders, Tap Video, Videographers

To Mask or Not to Mask in Pre Post COVID ???????

May 19, 2021

LAST DAY to SIGN UP FOR FREE WEBINAR

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as many Aging Families Still Fear Waning COVID & Confused  by CDC’s no- Mask Mandate 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes

yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

CDC  new” no mask” mandate confusing for Health Care Agencies 

COVID is the #1 Cause of Death in the US 

 

  • Elders not fully vaccinated,

  • US COVID still spikes
  •  variants explode
  • 1-4 Americans refuse vaccines,
  • herd immunity is no longer possible in US due  ant vaxers

Understand how to innovatively sell” trust” in your safe home care or  care management services so family caregiver’s & 3rd parties choose you as a safe agency

Learn to use FREE public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your

         safe COVID 19 services through required COVID protocols

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
  • 7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products
  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

Filed Under: Aging Life Care, aging life care manager, Blog, CDC, CDC new no mask Mandate, CDC NO Mask ruling, Covid 19 Webinar, Covid Safety Video, COVID Saftey, COVID Webinar, Covid-19 mixed messaging, e- newsletter, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM new CDC COVID mask rule, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, mask wearing covid-19, newsletters, nurse advocate, nurse care manager, PPE, Pre-Post Covid, Public Relations, Social Media, Social Media for Care managers, social media marketing Tagged With: agency Safety Protocols, aging family, aging life care manager, CDC new COVID mask rule, COVID CDC Directives, COVID Safety Webinar, COVID-19 Webinar, e-newsletter, Free PR marketing, GCM new CDC mask rule, geriatric care manager, Home Health new COVID mask rule, local newsletter interview, marketing during COVID-19, marketing home care COVID, marketing with e newsletters, marketing with Videos, marketing with webinars, Marketing word of mouth, nurse advocate, nurse care manager, PR marketing, PR Through Radio, Radio Interview, Safety Care Managers, Video

GCM Agency Lifespan Wins Top Awards

April 11, 2021

Geriatric Care Management Home Care Agency Wins National Award

Lifespan a 35-year-old geriatric care agency in Santa Cruz, California won prestigious awards from both national and local groups this month. Home Care Pulse awarded the care management home care agency ” Provider of Choice Award” for being best in class for rendering quality care to their clients, being trustworthy, and providing outstanding home care services the award was based on customer and staff surveys. Locally they also won the Santa Cruz Good Times Award for “Best of Homecare “award while competing with all home care agencies in their county.

Lifespan helped build trust during the “annus horibillus ” year of COVID  through their own website.Clients could see their extreme COVID safety precautions prominently provided on the navigation bar of their website. 

Outstanding Home Care in the year of COVID

The award recognized their outstanding home care services providing quality care through impeccably trained COVID safety-equipped and monitored home care staffing during the pandemic, building community trust. Clients in Santa Cruz, California needing care management services during COVID and ongoing were provided geriatric care management services developed over the agencies 35-year history and fine-tuned for clients’ needs during the epidemic

Quality of Life as Well as Quality of Care

The agency continued to offer Well Being – a service for lonely and isolated seniors who dramatically suffered during the pandemic from sheltering in place. Lifespan not only served the quality of care needs of clients but also the Quality of Life Needs  answering isolation and loneliness in a pandemic

Videos Showing Home Care Safety Build Trust

Finally, they showed the community their excellence and safety through videos in their email newsletters for 6 months, done with a phone by a talented staff member. The agency provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

During the continuing but diminishing pandemic, as clients begin to use services like care managers and home care again, it is critical that you build that trust by showing customers you are safe. In Lifespan’s case, you can also win awards for this.

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Covid Safety Video, COVID-19 Safety, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, home care, Home Care Award, Home Care Covid Safety, Home Care Pulse, Home Care Trust, nurse advocate, nurse care manager, PPE, PPE Nursing Homes, Private Duty Home Care, Provider of Choice Award, Quality of Life, Videos Tagged With: aging family, aging life and geraitric care manager, aging life care management, aging life care manager, aging parent care, care manager, case manager, Community Award, COVID Safety Precautionss, geriatric care manager, geriatric care manager private duty home care, Home Care Pulse, Home Care Pulse Awards, Home Care Trust, Lifespan, nurse advocate, nurse care manager, Outstanding Home Care, private duty home care

Mourn Dead Essential Workers on Labor Day& Blame President

August 30, 2020

3000 Essential Workers Have Died on Front Line Worldwide

Labor Day is dedicated to the social and economic achievements of American workers. Instead, we mourn front line workers’ unnecessary deaths. Essential health care workers who have died worldwide of COVID -19 are thought by Amnesty International to be about 3000 and counting.

 More than a month ago, Kaiser Health News put the US total at almost 600. The report said, “The overall figure is likely to be a significant underestimate due to under-reporting, while accurate comparisons across countries are difficult due to differences in counting.”

US Essential Worker Left Unprotected By PPE

“Health and essential workers have played an extraordinary role in this pandemic. But those so dedicated workers are often left unprotected by governments and systems that have failed to supply them with enough personal protective equipment (PPE), supplies, and resources to do their jobs.”( trash bags they got from FEMA, as you can see)

In April alone, there were an estimated 27 COVID-19-related health worker deaths in the USA, 106 in the UK, and 180 in Russia, with tens of thousands of infections. The actual numbers are probably much higher.

Although COVID Take it’s the biggest toll on the elderly, nurses, nursing students, and nurses aides at hard-hit nursing homes caring for the elderly, die young of COVID. 

I am a social worker and have worked on the social work/nurse team, with nurses & nurses aides for 40 years, so this really matters to me as it should to all of us.

Trump Failed to Use Defence Production ACT to Make PPE

According to Kaiser this month it was over 900 and counting in the US. And as is so often said- it did not have to be this way. If Trump had used the  Defence Production Act to get PPE made the PPE and distributed to essential workers, they would not have died. As cases mount in the south and the west where I live, lifesaving PPE- N-95 masks, gloves, gowns are not adequate although Trump keeps giving more dubious information that every worker had what they needed. Poor government preparation or actions, government missteps, and overburdened health care created this travesty

Mourn Essential Workers on Labor Day

So on labor day offer a thank you, a prayer,  light a candle, create art  -burn a stick of sage as the American Indians do -all in their memory – a ritual of mourning for these essential workers who did not have to die because the richest nation in the world could not give them simple protection.

Contact Your Legislator After Labor Day

Then contact your local legislator about the lack of PPE that the government is not sending to save another nurse, bus driver, care providers, doctor, policeman, social worker, firefighter who offered themselves up for us and died for our Presidents’ sins.

 

 

Filed Under: Blog, COVID-19 Emergency Plan, Covid-19 mixed messaging, COVID-19 Webinar, COVID19 Deaths Essential worker, Covis-19 Services, Defence Production ACT, Essential Workers deaths, Labor Day Mourn Deaths of Workers, PPE, PPE and Essential Workers, PPE Essential Workers, PPE not ordered by Feds, Trump Administration, Trump's failure to order masks, Trump's lack a federal response Tagged With: aging family, aging life care manager, COVID_19 Deaths Labor Day, Deaths Of Essential Workerss, Mourn Essential Workers Labor Day, nurse advocate, nurse care manager, Nurse's aides Deaths of COVID, nurses death of COVID, PPE for Essential Workers, Trump Administration, TRUMP ADministration ordering PPE

Dear Governor Newsome – Don’t Sentence Frail Elders To Ca. Nursing Homes Wrenching Them from Free Loving Family Caregivers!

June 18, 2020

Dear Governor Newsome :

I am on the board of the Health Project Center in Santa Cruz, County that operates the MULTI-PURPOSE SENIOR SERVICES PROGRAM (MSSP program ). and CAREGIVER RESOURCES PROGRAM (CRC)  in both Monterey and Santa Cruz Counties.

KEEP THESE NURSING HOMES CERTIFIED SENIORS IN THE CHEAPER COMMUNITY

I am writing to support these programs and implore the governor not to cut their funding. These senior programs were created to keep people out of expensive nursing homes in the 1970s and keep them in the cheaper and nurturing community. By cutting MSSP and CRC the state will only accrue more debt by spending more money to fund now COVID -19 disease-ridden nursing homes. These nursing home certified beneficiaries who are the frailest and poorest of our elderly population. They are kept in the community by MSSP where they receive food services, socialization, and therapy. Their family caregivers receive respite.

Giving these caregivers respite can be the difference between caregiver burnout due to unpaid relentless 24-hour care of a loved one. Burnout ends in placement in nursing homes. But with COVID -19 still rampaging many cannot even get in.

 CAREGIVER RESOURCE CENTER  KEEPS FRAIL SENIORS IN FREE FAMILY CARE VS NURSING HOME PLACEMENT $80,000 a year 

Respite to caregivers to stop inappropriate placement in nursing homes is one of the main functions of the Caregiver Resources Centers in California,  which needs its funding kept intact by the governor. The Center provides support to families caring for loved ones with cognitive impairments such as Alzheimer’s Disease, making referrals to caregiver counseling, support groups, local caregiver service, and giving small respite grants. Without the caregiver falling apart, which the Caregiver Resource Center stops, once again, the older nursing home certified client will just end up being forced to trying to get into a nursing home at $80,000 a year, when the family caregiver was FREE.

 IF these programs are demolished by the governor and MSSP and CRC are axed out in a blood-spattered cut and these frail seniors will be dumped into California nursing homes where the state will spend needless money it does not have.

 

STATE WILL PAY $80,000 A YEAR PER PERSON FOR NURSING HOME PLACEMENT VS. $5000 FOR MSSP

These programs save the state money. Each of the MSSP clients is disabled enough to be eligible for nursing homes and poor enough to be eligible for MediCal. So instead of the

state paying $80,000 or $90,000 per person per year in a nursing home, the State pays only on average a little over $5,000 for the person to be in MSSP and nothing for the family caregiver. .This makes the cuts both fiscally wrong and mystifying.

 

 MSSP CUTS MAKE RECIPIENTS GO  TO NURSING HOMES WITH 0 TESTING, JUNK PPE THAT LOOKS LIKE  GARBAGE BAGS WITH HOLES

Seniors have borne the greatest share of death already from COVID-19, as over 50% of the dead in the US are now elders from coronavirus who lived in a nursing home rife with the virus. These MSSP participants, without the support of MSSP, will have to turn to nursing homes.  According to the House Select Committee on Nursing Homes a few days ago, these facilities do not have enough testing and personal protective equipment to stop the virus from spreading. They do not even have PPE and at CMS direction, FEMA has been sending out junk for PPE that looks like garbage bags with holes. This is what you would be sentencing these frail elders to with the scrawl of the governor’s seal.

 

 CRC CUTS SEND Frail ELDERS FROM FREE FAMILY CARE TO $80,000 YR NURSING HOMES

 You are sending these seniors from the loving care of their family to nursing homes with few beds, COVID-19 raging from one bed to the next bed, beds not 6 feet apart, and no

testing or PPE. All this while the state pays $80,000 or $90,000 per person per year in a nursing home when the State pays only on average a little over $5,000 for the person to be in MSSP.

CUTS TRAVESTY IN JUDGEMENT AND MORAL FISCAL BANKRUPT CHOICE 

 

I am a graduate of Berkeley with a master’s in SW in aging planning and community development and this is just planning for more state debt and more seniors dying in expensive, CMS FEMA and Federally caused, death traps called nursing homes.

Sincerely

Cathy Cress MSW

 

 Cathy  Cress
cressgcm@got.net
CressGCM Consult
https://cathycress.com/

Santa Cruz, Ca 95062

Filed Under: Adult children, Aging Family, aging family crisis, Aging Life Care Assocaition, aging life care manager, Aging therapist, Blog, caregiver, Caregiver Burn Out, caregiver burnout, CAREGIVER RESOUCES, CMS & Nursing Home Policy, Coronavirus safety elders, Covid-19 Death Nursing Homes, CUTS to California Caregiver Resource Centers, Cuts To California MSSP, Free Family Caregiver, Geriatric Care Management Business, Geriatric Care Manager, Infection Control Nursing Homes, MSSP cuts in California, nurse care manager, Nursing Home Deaths, Poor Nursing home staffing, PPE, PPE Nursing Homes, Skilled Nursing Facility, SNF death COVID-19 Tagged With: Aging advocate, aging life care manager, aging life or geriatric care manager, aging parent, California Senior Program Cuts, care manager, caregiver burden, caregiver burnout, case manager, CRC cuts IN CALIFORNIA, geriatric care manager, geriatric social worker, Governor Newsome-Ca, MSSP cuts in California, nurse advocate, nurse care manager, Stop Cuts to Frail Elder in California

Contact

Use the form on the
Contact page to email Cathy.

Email

Latest trending news

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th Edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2022 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Developed by wpcustomify

Powered byHow to get udemy courses for free