Will you use videos to show your agency’s commitment to COVID safety? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. I.
Video can be a tool to add to your home care or geriatric care management marketing plan to show the extreme safety protocols your GCM or homecare agency during Semi-Pre- Post-COVID -19 toovercome adult children’s hesitation to use homecare and GCM services.
Why hesitation?
Although about 41 million elderly Americans — or 75% of seniors — have taken at least one Covid-19 vaccine dose, and, COVID-19 is very slowly diminishing in the US and vaccination accelerates but –all elders are not fully vaccinated, COVID still spikes, variants explode in India , Africa and England, anti-vaxers make up 1-4 Americans and because of this and it is now predicted we may never make herd immunity .
So aging families remain very nervous about your agency coming into a senior home.
Half of the Boomers and adult children still fear going back to normal even after vaccination. What families look for in your agency is assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.
During the continuing but diminishing US pandemic COVID explodes worldwide. As US clients begin to use services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC safe.
Videos are the new powerful Marketing Tool
Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.
Videos are not hard to make
You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I make them with an I phone.
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JOIN ME FOR MY NEW FREE WEBINAR
Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes, World Wide COVID spikes, vaccination accelerates
yet elders are not fully vaccinated, US COVID still spikes, variants explode, anti-vaxers abound, vaccines taken off the market, 8000 American still die each day and we never make herd immunity .
Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency
Learn to use public relations and marketing to show you are focused on caregiver and care management safety
COVID services by showing you follow the new CDC’s leaderships safe path to safety.
YOU WILL LEARN
- 10 steps to use the powerful new tool of Video to market your agency’s COVID
safety and excellent services as the pandemic diminishes but is still in your community, state, and country
- 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols
- 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
- 7 steps to use social media to alert aging family caregivers to the clear path to your
GCM agency provides safety from the diminishing but still present virus in the US.
- 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products
- 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
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You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging
REGISTER NOW
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served the quality of care needs of clients but also the
across countries are difficult due to differences in counting.”
lifesaving PPE- N-95 masks, gloves, gowns are not adequate although Trump keeps giving more dubious information that every worker had what they needed. Poor government preparation or actions, government missteps, and overburdened health care created this travesty
homes in the 1970s and keep them in the cheaper and nurturing community. By cutting MSSP and CRC the state will only accrue more debt by spending more money to fund now COVID -19 disease-ridden nursing homes. These nursing home certified beneficiaries who are the frailest and poorest of our elderly population. They are kept in the community by MSSP where they receive food services, socialization, and therapy. Their family caregivers receive respite.
ones with cognitive impairments such as Alzheimer’s Disease, making referrals to caregiver counseling, support groups, local caregiver service, and giving small respite grants. Without the caregiver falling apart, which the Caregiver Resource Center stops, once again, 
