Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Why are Care Providers for Clients So Hard to Find ?

September 8, 2021

Home care aides all over the US are AWOL. Care Management, home care agencies, nursing homes are severely understaffed and cannot find enough caregivers to staff cases for shifts. Why?

Disorganization of Home Care Industry

Staffing shortages have frustrated the home care and care management industry for

decades, according to Paula Hahn author of the New old Aging blog for the New York Times. . There is no national recruiting or training program for this huge industry.The home care industry has always been a hodgepodge of for-profit companies and chains, nonprofit programs and publicly funded care through Medicaid, all operating under a confusing welter of state and federal regulations, plus an uncharted “gray market” of clients who avoid agencies and hire privately. But Covid-19 has intensified the problem.

“I’ve never heard such frustration over finding workers, and I’ve been doing this for 20 years,” said Vicki Hoak, executive director of the Home Care Association of America, whose 4,000-member agencies collectively employ about 500,000 people. 

Bureau of Labor Predicted this in 2020 -Pre-COVID

This was foreseen and was by the Bureau of Labor statistics. They predicted in 2020 that the long-term care sector would need to fill an additional 6.2 million direct care job openings between 2019 and 2029 as workers leave the field for a new occupation or leave the labor force altogether due to retirement, disability, or some other reasons. Combining these departures and new jobs, they projected a 7.4 million total direct care job openings in the decade ahead 

Mammoth Growth in # of Seniors Who Want to Age

in Place

The bigger problem is the growing need for home care. Each day 10,000 seniors turn 65

in the US and the number of older adults will more than double over the next several decades to top 88 million people and represent over 20 percent of the population by 2050. . The majority want to age in their home and need home care, where today there are not enough home care workers to fill those jobs.

More $ Spent on Home Care than Nursing Homes

2015, was the first time nationally that more money was spent on home care than nursing home care. We’ve seen a culture and financing shift toward home and community-based care.”
Covid -19 now the Delta variant has wreaked more chaos into the home care market. Home care workers are mainly women and had to stay home with their children when school closed down. They were also hot hard by COVID themselves, working with seniors before a vaccine was developed.

Solutions to the National loss of caregivers

There are many other factors  the loss of care providers and great solutions offered by Leading Age a national non profit for aging and home care.

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, Biden's Caregiver Infastucure Paln, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, care economy, Care Infastructure, Care Infrastructure, caregiver infrastructure, Caregiver living wage, Caregiver low salary, caregiver mental health, CAREGIVER RESOUCES, Caregivers contracting COVId, Covid-19 and GCM SERVICES, Essential Workers deaths, Expanding Medicare to Home Care, GCM COVID 19 Crisis, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Home Care Covid Safety, National Caregiver Loss, National Caregiver need, nurse advocate, nurse care manager, PPE and Essential Workers, private duty homecare agency Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, Bureau of Labor prediction shortagen, care manager, caregiver low wage salary, caregiver training, Careprovider shortage, COVID exposure of caregivers, Covid-19 and caregivers, geriatric care manager, homecare crisis, Homecare Industry, Homecare industry disorganization, Leading Age, nurse advocate, nurse care manager, problem recruiting caregivers, recruiting caregiver, Recruiting caregivers, Solution to National caregiver shortage, unionization of caregivers, US caregiver shortage, Women of color caregivers

Do You Use Videos in Marketing Your Staff Safety With New Delta Variant?

September 2, 2021

Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.  

Video can be a tool to add to your home care or geriatric care management  marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.

Why hesitation?

 

Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.

Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors

So aging families remain very nervous about your agency coming into a senior home.

What families look for in your agency is  assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state  and CDC to stay compliant.

 

 

 As US clients are using  services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC  safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.

Videos are the new  powerful  Marketing Tool

The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos in your own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.

However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is

 East Coast Studios  that does all my on-line classes in geriatric care management.

If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

 

 

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, Caregivers contracting COVId, case manager, CDC, coronavirus, Coronavirus safety elders, COVID Agency Safety Plan, Covid safety marketing, Covid Safety Video, Covid safety videos, COVID Saftey, Covid-19, COVID-19 Safety, Families, GCM Covid Safety, GCM Marketing skills, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Home Care Covid Safety, infection control GCM agency, Marketing COVID Safety, Marketing GCM Pre-Post Covid, marketing geriatric care management, mask wearing covid-19, nurse advocate, nurse care manager, PPE, PPE and Essential Workers, PPE fot caregivers, Public Relations, Selling GCM Agency Safety, Video Marketing, videographer, Videos Tagged With: agency Safety Protocols, aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, breakthrough COVID Infections, care manager, case manager, Covid, COVID ALCA Marketing, COVID Safe Marketing, COVID-19 Telehealth product, Delta Variant, East Coast Studios, geriatric care manager, marketing with Videos, nurse advocate, nurse care manager, power of video marketing, Safety Care Managers, Safety careproviders, Tap Video, Videographers

Mourn Dead Essential Workers on Labor Day& Blame President

August 30, 2020

3000 Essential Workers Have Died on Front Line Worldwide

Labor Day is dedicated to the social and economic achievements of American workers. Instead, we mourn front line workers’ unnecessary deaths. Essential health care workers who have died worldwide of COVID -19 are thought by Amnesty International to be about 3000 and counting.

 More than a month ago, Kaiser Health News put the US total at almost 600. The report said, “The overall figure is likely to be a significant underestimate due to under-reporting, while accurate comparisons across countries are difficult due to differences in counting.”

US Essential Worker Left Unprotected By PPE

“Health and essential workers have played an extraordinary role in this pandemic. But those so dedicated workers are often left unprotected by governments and systems that have failed to supply them with enough personal protective equipment (PPE), supplies, and resources to do their jobs.”( trash bags they got from FEMA, as you can see)

In April alone, there were an estimated 27 COVID-19-related health worker deaths in the USA, 106 in the UK, and 180 in Russia, with tens of thousands of infections. The actual numbers are probably much higher.

Although COVID Take it’s the biggest toll on the elderly, nurses, nursing students, and nurses aides at hard-hit nursing homes caring for the elderly, die young of COVID. 

I am a social worker and have worked on the social work/nurse team, with nurses & nurses aides for 40 years, so this really matters to me as it should to all of us.

Trump Failed to Use Defence Production ACT to Make PPE

According to Kaiser this month it was over 900 and counting in the US. And as is so often said- it did not have to be this way. If Trump had used the  Defence Production Act to get PPE made the PPE and distributed to essential workers, they would not have died. As cases mount in the south and the west where I live, lifesaving PPE- N-95 masks, gloves, gowns are not adequate although Trump keeps giving more dubious information that every worker had what they needed. Poor government preparation or actions, government missteps, and overburdened health care created this travesty

Mourn Essential Workers on Labor Day

So on labor day offer a thank you, a prayer,  light a candle, create art  -burn a stick of sage as the American Indians do -all in their memory – a ritual of mourning for these essential workers who did not have to die because the richest nation in the world could not give them simple protection.

Contact Your Legislator After Labor Day

Then contact your local legislator about the lack of PPE that the government is not sending to save another nurse, bus driver, care providers, doctor, policeman, social worker, firefighter who offered themselves up for us and died for our Presidents’ sins.

 

 

Filed Under: Blog, COVID-19 Emergency Plan, Covid-19 mixed messaging, COVID-19 Webinar, COVID19 Deaths Essential worker, Covis-19 Services, Defence Production ACT, Essential Workers deaths, Labor Day Mourn Deaths of Workers, PPE, PPE and Essential Workers, PPE Essential Workers, PPE not ordered by Feds, Trump Administration, Trump's failure to order masks, Trump's lack a federal response Tagged With: aging family, aging life care manager, COVID_19 Deaths Labor Day, Deaths Of Essential Workerss, Mourn Essential Workers Labor Day, nurse advocate, nurse care manager, Nurse's aides Deaths of COVID, nurses death of COVID, PPE for Essential Workers, Trump Administration, TRUMP ADministration ordering PPE

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