Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • Speakers Bureau Package
    • GCM Operations Manual New 5th Edition
    • VIP Care Management White Paper
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • GCM Operations Manual Online Course
    • GCM Business Online Course
    • CEUs for Individual Modules
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Recommendations
  • About
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

VIP Marketing and Sales Plan for Holiday Rush

November 28, 2023

VIP Sales and Marketing Plan to Find VIP Concierge Clients -Will Make You a Profit this Holiday Season

Free Webinar

You need a VIP Sales and Marketing Plan to find  Concierge Clients, especially during pre and post-winter holidays when Hannuka, Christmas, and Kwanzaa celebrations bring the long distance and local family together. When all adult children see how older parents have declined, they will call you if you have a great marketing plan to reach out to them. Transform your agency into a profitable business by revamping your sales and marketing plan to find concierge clients for your care management agency this holiday season. 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a strong selling point in a VIP sales and marketing plan to convert potential GCM  clients in the top 10% income brackets who make holiday visits and are shocked by their aging parents’ downswing, then call a care manager.

What Great Benefits and VIP Pain Relief You Bring To The Concierge Client

As a geriatric care manager, you relieve the pain of VIP adult children by offering highly personalized aging parent care. When you find concierge clients, you will keep them long-term because they can reach you almost any time to solve the pain of their parent care problems. You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest and most painful journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the VIP aging family and the client. GCMs are like concierges at a 5-star hotel; they are there to serve families by solving their caregiving problems and making elder care more seamless.

But here is a deal-breaker: many care managers did not know they must have. To find concierge clients, you need a sales and marketing background to do an intake, show the adult children how you will relieve their caregiver pain, and sign -up them up for your services.

Plus, you need a menu of services with products for wealthy clients, especially VIP Care Management Services, as not all aging parents have the same problem. The rich, even you and I, relate to these products. After all the gifts we give during holidays, we usually buy these products as gifts. Finally, you must add these great benefits to these VIP Clients into your Sales and marketing plan.

 

Join me in my newest FREE Webinar 

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

WHEN: Tuesday, December 5, 2023

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

Description

Why adult Children Purchase Care Management Products to Sooth Their Pain with Aging Parents on the Holidays Visits
• Why Adult Child’s Pain Leads Them to Call You
• Why Sell VIP Products to Sign-up clients.
• Why Entitled GCM Clients prefer GCM Products
• How to Develop a 4 Seasons Menu of Products
• VIP Products to Add to your Menu of Services
• VIP services to Add to your Products

 

 

REGISTER NOW

Learn about a VIP Sales and Marketing Plan

 

FIND CONCIERGE CLIENTS THROUGH MY FREE WHITE PAPER TO LEARN TO WRITE COPY AND USE KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Sales  and Sales Plan

 

Sign up for my Free White paper to learn to use the copy & keywords to sign up for home care or care management to find concierge clients. VIP  Concierge Clients can afford  care management & home care, as Medicare does not cover long-term care

 Find more about long-distance care providers who call during the holidays on my YouTube playlist.

 

 

       

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: adult children of VIP parents, aging life or geriatric care manager, aging Mom on holidays, aging parent crisis on holiday, alcohol on the holidays, Certified Senior Advisors, concierge adult child pain, concierge clinet, eldercare, Entitled Clients, Find VIP CLients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, VIP Client Products, VIP homecare, VIP Pain Relief, wealth management, wealthy clients

How Storytelling at Thanksgiving Can Give Elders A Happier Family Holiday

November 20, 2023

Want to increase aging parents’ and everyone’s enjoyment at Thanksgiving? Try storytelling at Thanksgiving using elders’ memories.

As an aging professional, you can bring joy to an older person  through reminiscence, storytelling, and oral history for elders

This Thanksgiving, if you really do travel to a family home or grandma’s house, travel safely  If not make the safest choice, stay home and  use Zoom and include your elderly

 

parent. You can do oral history for elders if they can use a computer or have a family member or friend who visits often and who lives nearby and is in their bubble serve and share Thanksgiving dinner at their home and use zoom with them to see other family members on the holiday.

Share Your Thanksgiving Story

If you are at a family member’s holiday dinner and use reminiscence for elders by asking everyone to tell their favorite story about a Thanksgiving dinner. Start with midlife members to get the idea and then ask

 

again parents to share their stories.

Oral history for elders will bring extra thanks to Thanksgiving by learning about an elder’s past and giving them the opportunity to share, which sometimes they do not do in the hubbub of family talking.

  The “telling ” also means someone documents. That magically gives the elder and a child social interaction and connectedness. Elders vividly recall their past by telling stories from vignettes in their life – especially life in their 20’s, which sparks the richest recall called the “20’s bump”, according to researchers.

Elders sharing stories means passing on history.

So try storytelling at  Thanksgiving, and it becomes intergenerational. The older person is given a chance to give the larger picture of their life and family history to children and grandchildren or extended family, who may not have heard all the details of their grandparents’ or parents’ lives before. My 10 grandchildren have grown up with their now 80-year-old grandfather. telling them exciting stories of when he was a California Highway patrolman. So a dual dose of a higher quality of life for the older person and the aging family is increased through oral history and reminiscence.

Capture Your Families Past Before It Is Gone

 

 Many midlife adults now do ancestry and regret not asking older family members questions when they were alive. Capture that past now on this family holiday. An aging professional or a geriatric care manager can suggest family or friends record the Thanksgiving story as oral history using technology like an i Phone or i Pad.

Story Telling at Thanksgiving  with Story Worth

Another great idea to capture reminiscence for elders is giving them StoryWorth. 

 

My daughter sent this gift to her Dad  and me; he and I love it. Each week  StoryWorth sends a question to my husband that prompts him to write about his past. He writes his reminiscence out longhand and I easily use the dictation on my phone and email his story to Story Worth.

At the end of the year, my daughter will order a bound book of all the stories- a whole collection of memories, an oral history of an elder father that she might never think to ask and will be saved for her and her children to pass on family history. I will order a copy for all her three siblings. Equally important, my husband and I enjoyed writing about his past, and the prompts have brought many vivid memories back to him.

Sweet grandmother holding a beautifully cooked turkey dinner.

 

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, Benefits of Reminiscence, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, care management business, care manager, caregiver coaching, CAREGIVER RESOUCES, case manager, Clinical Tools Dysfunctional families, Concierge aging clients, Coronavirus safety elders, COVID -19 Safety, COVID & HOLIDAY SEASON, Covid 19 Webinar, Dementia Activities, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, elder care manager, Elder Reminicence on Thanksgiving, Emotional Quality of Life, Families, geriatric care manager, geriatric social worker, Holiday Rituals in Aging Family, Long Distance Safety Travel COVID, Long Distance travel Holidays, New Years, nurse advocate, nurse care manager, Oral History, Quality of Life, quality of life -COVID-19, Quality of Life and Reminicance, Quality of Life and Thanksgiving, Quality of Life for elders, quality of life in senior centers, Quality of Life with Dementia, Reminicence on Thanksgiving, Reminicence with elders, Reminiscence Therapy, Remote Thanksgiving Family Visit, Thanksgiving, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgiving with COVID, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar Tagged With: aging family, aging family Thanksgiving, aging life care manager, aging parent, aging parent care, aging parent Thanksgiving, aging technology, ancrestory.com, assessing for quality of life, black aging family, black american geriatric care managers, black american social workers, Black caregivers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care manager, care plan, care plan interventions, case manager, COVID VIRTUAL THANKSGIVING VISIT, elders emotional quality of life, family caregivers, Family Caregivers using technology, genealogy, geriatric care management, geriatric care manager, geritaric care manager, grandfather, grandmothers, grandparents, increasing quality of life, LCSW, nurse advocate, nurse care manager, oral history, oral history and quality of life, oral history and You Tube, parent care, Quality of Life, quality of life assessment, reminicence and elder, reminisicsence technology, story telling elders, Story Worth, storytelling and elders, technology for caregivers, Thanksgiving Webinar, Thanksgiving with dysfunctional family, Thanksgiving with midlife siblings, You Tube, You Tube and storytelling

How to Sell Adult Children Care Management Products To Sooth Caregiver Pain

November 17, 2023

Caregiver Pain in Concierge Adult Children Make Them Call Care Managers

When Adult Children call you in caregiver pain before, during, or after the holiday celebration with aging parents, they are looking for a product to soothe that pain. They see you as a nurse practitioner or doctor who can prescribe the right painkiller to stop their anxiety at solving the decline in their parents’ Mom forgot the ritual dishes of  Hannukka, to wrap Christmas gifts, Dad looks disheveled, and bills are not paid. They want a Geriatric Care  Manager to give them something for this caregiver’s pain. You can offer the right service/ product for their pain from your menu of services.

 Caregiver pain from a particular parental crisis 

Caregiver pain comes from new parental issues -like their Mom cannot climb steps and needs to move to a one-story home, their Dad has dementia and is wandering. Their aunt is going to the hospital and needs care afterward- but the child lives long distance, their mother-in-law has fallen and needs a 24-hour care provider, and they do not know how to find one, their loved want cannot drive anymore, and need non-medical care to help her remain at home.

You need a menu of products that will offer multiple choices for each -each of the varied pain points for the caregiver pain the adult child caller suffers. Like when you shop in the detergent aisle of your grocery store with multiple choices of detergents. You do not need all detergents, but the ones you choose & need are environmentally friendly because you live in a drought and water your garden with grey water from your washer.

FIND OUT MORE

Concierge Clients Who Can Afford You Need VIP Caregiver Pain Products

Concierge customers are sadly the only customers who can afford you because Medicare does not cover long-term care, and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager, over your competition if you offer caregiver pain relief

if you have a menu of pain-point products for caregiver pain, and Four Seasons services to deliver those products- that rivals do not have.

Products make sense to a high-end customer who is brand /product oriented and purchases anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches, and Dior dresses.

All care management customers in the upper 10% relate to products, not peace of mind.

SIGN UP FOR MY LATEST WEBINAR 

FIND OUT MORE 

Learn in my newest free webinar:

Why Sell VIP Pain-Point Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4-Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

 

Sign Up

 

 

 

 

 

Subscribe to My Geriatric Care 1 YouTube channel 

 

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Benefits of Geriatric Care Management, Blog, Care Management Products, care management start-up, care manager, case manager, Covid 19, elder care manager, Families, FREE WEBINAR, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, Income inequality, marketing care management, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Selling GCM Business, Universal Precaution, VIP Products, Webinar, Webinar ALCA GCM Tagged With: adult child frustration, Adult Child Pain, adult child parent pain, adult children of concierge parents, aging life care start up, Aging Life Or GCM Products, care management products, caregiver burn out, case manager, Certified Senior Advisors, CMSA, concierge adult child burn out, concierge adult child pain, Covid-19, eldercare manager, family caregiver burnout, Family Caregiver Pain, family caregiver stress, geriatric social worker, Income Inequality, marketing geriatric care, marketing geriatric care management, Medicare & coronavirus, Medicare non coverage LTC, nurse care manager, Pain Point, pandemic, products vs services, VIP Client Products, Vip Client services

GCM Operations Manual Class Certified 57 CEU’s NACCM

November 16, 2023

Get  57 CEU’s from ALCA FROM National Expert Cathy Cress  MSW Author of the Handbook of Geriatric Care Management

Do you need ALCA CEU

Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-

 This activity was approved for 57 CMC ALCA NACCM contact hours. 

With 15 products AND 57 ALCA CEU’S

Find OUT MORE

 By taking MY Clinical GCM Class , You Can  Be Certified for 57 Free CEUs from ALCA or 3 CEUs from any of the 19 Classes you choose. Plus, you get a free GCM Operations Manual, a free GCM Speakers Bureau with 7 PowerPoints, and a class that teaches you 15 care management services that adult children need to offer clients and step-by-step how to deliver and market them to family caregivers. Do not miss this great opportunity.

  •  
  • FIND OUT MORE

    ·      
 
 

 As an online student in this course, you will be Certified for 57 CEUs from ALCA/NACCM while learning to use the MY Geriatric Care Management Operations Manual. Purchased with the class to: · 

GET 57 CEUS FROM NACCM IF YOU BELONG TO THE AGING LIFE CARE ASSOCIATION

 With 15 Care Managemnt  products/services AND 57 ALCA CEU’S

SIGN -UP forhttps://us02web.zoom.us/webinar/register/WN_cE4jir57TwWdOR46pKllcQ https://us02web.zoom.us/webinar/register/WN_cE4jir57TwWdOR46pKllcQ Free Class 

 

 

Do you want NACCM CEUs for any of the 21 modules in the Operations Manual online care management class taught by Cathy Cress, MSW? Do you want to increase your profit through classes that teach Care Management products that adult children critically need to solve aging parent crises? Would you like to get free CEUs for an individual class that teaches you step-by-step delivery of key service,  leading adult children to sign your contract? Would you like to take a class that offers NACCM CEUs, teaching you how to deliver and market each care management service?

 

 

 

Find Out More             

Filed Under: 57 CEU's NACCUM, 5th Edition GCM Operations Manual, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA business, ALCA Marketing, ALCA Products for COVID_19, ALCA start-up business, Blog, care management start-up, Cathy Cress MSW, CEU, CEU's, CEU's from the National Academy of Certified Care Providers, CEU's NACCM, Concierge Marketing, GCM Operation Manual Class, GCM Operations Manual Class, GCM Start -Up, GCM subscription model, geriatric care manager, Geriatric Care Managers & Assited Living, geriatric social worker, marketing ALCA /GCM, Marketing Plan for Concierge Clients, Marketing to Assisted Living, marketing to the top 10$, NACCM CEU, NACCUM CEU ALCA, nurse advocate, nurse care manager, Operations Manual Tagged With: 5th edition GCM OPERATIONS MANUAL, aging family, Aging Life Care Association, aging life care manager, Aging Life Or GCM Products, aging parent care, aging parent crisis, ALCA, ALCA CEU's, black aging family, black american geriatric care managers, black american social workers, black americans, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, case manager, CEU's from the National Academy of Certified Care Providers, COVID GCM Procedures, GCM Manual Class, GCM Operations Manual On-line Class, GCM Subscription Plan, Geriatric care management operations manual, geriatric care manager, NACCM, NACCM CEU's, nurse advocate, nurse care manager

How To Find Adult Children in the Holiday Rush

November 9, 2023

Close

Find Adult Children of VIP Clients During Holiday Rush, Use a Speakers Bureau  

The Holiday season is the busiest time for care managers. Adult children see their aging parents at ritual holiday gatherings, Thanksgiving, Hannakka, Christmas, New Year’s, and Kawanza, and are shocked by the deterioration of their loved ones. Most do not know what a care manager is or how to find you, so you must find adult children now.

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who many times ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

You create a Speaker’s Bureau by putting together Hot Topics, like “Handling the Stress of Caregiving, “Warning Signs When YourParent Needs Care,” which is especially relevant to those adult children during the holidays who find coal in their stockings on the holidays. 

Tasha Beauchamp, an Aging Life Care Webmaster Research Scientist and co-owner of Elder Pages Online, LLC  had this tip in an ALCA blog about in-person presentations. 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a Speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster, and Research Scientist. Beauchamp says  Handling the Stress of Caregiving is at the top of the list.

Get my new Speakers Bureau Package

Have we done all this for you with our Speaker’s Bureau Package? Want marketing tools that will grow your business? The new Speakers Bureau Package with a reduced price for the Holidays. Use pre and post-holidays and all year to find adult children.

We have seven pre-made PowerPoints, each a  20-minute presentation that covers significant pain points and pain relief for adult children and family caregivers created to engage your audience. The package contains complete directions & power points, one pager sell sheets, and sign-up sheets to collect emails after the presentation, plus a free consultation with Cathy Cress, MSW, to help set this up.

You can find adult children by reaching out to local service clubs like the Rotary, women’s clubs, Employee Assistance Programs, and musical societies seniors often join, drawing from the upper 10% of midlife members associations who are always looking for good speakers, especially presenting topics about facing the caregiving of a loved one.

 

Find Out More 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

  • 1
  • 2
  • 3
  • …
  • 75
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Latest trending news

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th Edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2023 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Developed by wpcustomify