Do you have a big enough Slice of the VIP Pie…?
If you are you are considering starting a for profit geriatric care management or ALCA business you must do a market study to find if you have enough VIP clients. Will you have a big enough slice of the VIP pie to make that profit? That pie slice needs to have a big enough mixture of VIP older clients in the upper 10% who can afford GCM or ALCA services and more important 4-6K a month for homecare.
Is This New GCM Service Feasible?
To start this feasibility study you need to determine the geographic footprint of the VIP market you wish to serve.
You should look at your entire potential service. For example, if you plan to serve the whole state of New Jersey or the entire city of Princeton or the zip code 33023 in Hollywood, look at that Geographic area through the census.
You are searching for the section in your service area most likely to yield VIP older clients in the upper 10% who can afford GCM or ALCA services and more important 4-6K a month for homecare .
Market Sizing Can Help Find VIP Clients
Doing a Market study will find out the number of older adults & population density within service area, the number of VIP households with income $500,000 as indicator of ability to pay and the number of residents over 75 as indicator of medically complex cases where 3 or more ADL’s cannot be done helps you understand if enough VIP clients are in the area you choose for you to start a GCM or ALCA business
This VIP zip code search, in a market survey will insure that your Geriatric Care Management or ALCA agency does not go bust and actually lose money. It has happened. Avoid this mistake.
Whether you are an entrepreneur wanting to start a Private Geriatric care management business or a non-profit agency wanding to add a for profit care management arm to raise money for the non profit you must do this market study as your first step down the path of investing in the oping of a GCM or ALCA business.
Join me in my newest FREE Webinar :
Sales – PR & Marketing to Find the VIP Client
When: Thursday, July 15th
Time: 2:00 PM-3:30 PM PST
YOU Will Learn…
- Who Are the 4 types of VIP Clients.
- Understand how to find VIP Concierge Clients- hot mapping & Market Studies
- Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
- How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
- How to Use Free PR to Use to Find Adult Children of VIP Clients
After registering, you will receive a confirmation email containing information about joining the webinar.