Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Thanksgiving Blog- Steal It for Your Social Media

November 10, 2020

Spread The Word About Your Services Before Thanksgiving

Thanksgiving--2003png.png

ADULT CHILDREN DESPERATE AFTER THANKSGIVING PAINTS PARENTAL DECLINE FEAR OF COVID

If you use social media to spread the word about your services before the holidays, you should have a blog. One giant target is adult children who need help for their older family members.

So you can steal this blog below and share it on social media in the next few days.

Whether you use Constant Contact, Survey Monkey, Word Press, or have a blog

attached to your website, this is a good time to give potential adult child customers a short marketing touchpoint about your services plus many other touchpoints to convert them to clients or customers.

Since the family – both nearly normal and the dysfunctional version gather on Thanksgiving and during the holiday season, this blog is a gateway step towards thinking about how their family might organize care for a loved one or if they need a care manager to guide them through the whole wrenching process.

Steal the blog below

“The Thanksgiving is around the corner but will you be able to travel with COVID raging. Will you be celebrating at home and sharing with Grandma and grandpa remotely or

traveling to the family as safely as you can possibly get yourself there and then spend the time without being exposed to COVID?

Steal the blog below

“The Thanksgiving is around the corner what better time to talk about the family. Will you be celebrating the holiday with a nearly normal or dysfunctional family?

facebook-holiday-post-4.png

The normal aging family can have their own problems. Leading up to Thanksgiving, adult children can struggle when their aging Mom is not able to cook that turkey and be the high priestess of the family ritual and rituals to come. An aging Mom or Dad’s decline can be confusing, even for families that are close-knit, well-integrated, and highly functioning.

But for the dysfunctional aging family, a disabled Mom’s need for care can be overwhelming and even destructive. This kind of family is marked by strained relationships and unresolved conflict. They not only do not want to take over rituals or cook the Thanksgiving turkey, but they will also attend the annual family ritual and make a scene or, more likely, never show up at all.

Over Thanksgiving, if you travel safely in person or host yourself safely with Grandma and Grandpa and family -you should watch the way your family interacts and try to assess what kind of family you have. This is a stepping stone to a way to work together as a team ( or not) as a parent decline. You can also call  ( PUT YOUR COMPANY NAME  WEBSITE) to help you both assess your family and make plans with the family about Mom’s aging and decline.”

SIGN UP FOR MY HOLIDAY WEBINAR

 

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or

do COVID Coaching of Aging Families so the client chooses you 

THIS FREE WEBINAR IS Thursday December 3, 2020 FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

Add  A Newsletter

Make changes if you want but get started with social media and newsletter like Tasha Beauchamp’s great care management newsletter ASAP but take advantage of the highest volume of calls you will get all year if you direct family to your business.

Filed Under: Aging, aging life care manager, COVID & HOLIDAY SEASON, COVID Webinar, Dysfunctional aging family, Dysfunctional Family & Holidays, e-newsletter, FREE WEBINAR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday Sibling Rivalry, HolidaySeason and COVID, Long Distance Care & COVID-19, marketing blog, marketing newsletter, marketing to long distance adult children, marketing touchpoints, Natasha Beauchamp, Nearly Normal Aging Family, newsletters, nurse advocate, nurse care manager, Thanksgiving, Thanksgiving & dysfunctional family, Thanksgiving and COVID, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar, ZOOM THANKSGVING Tagged With: aging life care manager, aging life or geriatric care manager, aging parent crisis, care manager, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, nearly normal family, nurse advocate, Thanksgiving COVID Travel, Thanksgiving with aging parents

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

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Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, Speaker's Bureau, speaker's buyreau, Speakers Bureau, Speaking to Adult Children, Spiritual Quality of Life, Stanford Hospital care manager, START UP, Stepmonster, Story Worth, Sweetheart scam, telemedicine, Thanking staff, Thanksgiving, THANKSGIVING BLOG, Thanksgiving Parent crisis, Therapist Specializing in Aging, Third Party Referral, Timeline, Town Hall, Transgender Elders, Trust Departments, Trust Officer, Uncovered Long Term Care, Uncovered MedicareServices, Universal Precaution, Valentines gifts for family caregivers, value proposition, value propostion, VIP marketing, VIP Products, VIP Syndrome, VIPS markeing, Wealth Management Departments, Wealth Managers, Webinar, Webinar ALCA GCM, Written Geriatric Assessment Tagged With: aging life care manager, aging parent crisis, case manager, Covid-19, COVID-19 prisons, death and dying in COVID-19, Federal 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Close the GCM or ALCA Sale to Assisted Living With Benefits

February 19, 2020

Marketing Tactics -Use Benefits 

ALCA members need to sell the benefits of Geriatric Care Management to assisted living. Care managers are perfect professionals to help assisted living residents if they have just moved in and are unhappy with the move if they are not participating in activities and withdrawing from friends and in general when they are nor thriving in the resident community.

But marketing care management to ALF’s takes some particular marketing tactics 

 

 

Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them – they want what they purchase to solve their problems.

To borrow from the example of an umbrella, a feature of this particular umbrella might be its unbreakable spokes or wind-resistant construction – the benefit of which is staying dry even in strong winds that might break lesser umbrellas. The benefit of staying dry in strong winds that break other umbrellas – make the sale.

Clients who purchase home care or care management want to buy benefits – what your product or service can do for them.

GCM Benefits To Assisted Living 

Let’s take a third-party. Care Managers often market to Assisted Living. ALF Directors want to hear how your ALCA or GCM  agency is going to help the Assisted Living site. Of course, you can describe your agency features, price, training of staff, gold standard service. However, benefits are what make the sale and keep the Assisted Living dry not flooded by the rain.

So here are some benefits you can offer to Assisted Living when you are seeking referrals and you have a service  for residents that involves Quality Of Life   

YOUR GCM ALCA AGENCIES BENEFITS

The problem: Assisted Living does not want residents to move out most facilities are strictly non-medical and do not have one to one companion and geriatric care management services. Your agency can solve that problem.

 

The assisted living and retirement community population sometimes have clients with needs that cannot be met with their nonmedical, non-one-on-one support services, (usually just an activities director)

  • You will help facility with residents who are not adjusting to the facility or considering moving by engaging them in activities that will enhance the quality of their life, SO WHAT so they remain in the facility
  • You will help residents not engaging in activities to participate in the ALF’s activities program or outside activities and socialization program through a quality of life assessment & companion, SO WHAT so they do not want to move out of the facility
  • You will engage with new residents who are just adjusting both to the facility and their move, to engage in socialization and activity programs. You can help them make friends & engage in outside activities through a quality of life assessment and companion, SO WHAT so they do not consider moving out
  • You will make monthly monitoring visits to make sure Companion is meeting all the client’s needs, keep in touch with the family and facility with frequent e-mails, texts or telephone updates plus sending a monthly report SO WHAT so everyone is on the same page through your great communication skills.

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point that features of your agency. 

 

Free Webinar –

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: February,20th 2020
2 PM-3:30 PM PST
Learn
 

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the sale

SIGN UP

Filed Under: Aging Family, aging life business, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Assisted Living, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, Benefits of ALCA to Hospice, Benefits of Care Management, Benefits of Geriatric Care Management, Blog, Dementia Activities, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Start-Up, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing to Assisted Living, marketing to concierge clients, marketing to upper 10%, Move Management, newsletters, nurse advocate, nurse care manager, Quality of Life for elders, Sales in geriatric care management, Sales to Assisted Living Tagged With: aging life care manager, aging parent crisis, benefits of ALCA, Benefits of care management, Benefits vs Features, care manager, case manager, GCM & Assisted Living, GCM Products and Services, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, Monitoring Assisted Living Care, nurse advocate, nurse care manager, Quality of Life in Assisted Living

How to Get a Big Bang From Care Management Speaker’s Bureau

October 19, 2019

To succeed in

Closed yellow tool box on a white surface with text “MARKETING TOOLS”. Isolated. 3D Illustration

Geriatric Care Management or ALCA you need to do 4 things

  1. Provide an excellent gold standard service
  2. Understand the inquiry and sales process
  3. Use Good PR
  4. Use the web smartly

PR or Public relations is a key marketing strategy for Geriatric care managers. What is it? Just what is says-

Marketing Strategy Business concept. The meeting at the white office table

building relationships between you and your GCM customers? It is also FREE stories about you and your agency for your agency, saving you lots of money.

Why PR? Because it is free, believable, gives you credibility and stature, helps build your business, gives you authority, read by a lot of people /customers and remembered.

There are paid marketing -the web, newspapers, sponsorships, etc. But if you do free PR you should put a Speakers Bureau in your Marketing /PR Toolbox.

One of the best PR tools you can use from your toolbox is a speaker’s bureau.

What is a Speakers Bureau in geriatric care management or Aging Life Business? Why has one? There are two marketing groups you have to attract- third parties like Elder law attorneys who can refer clients to you. The other is adult children and this group is hard to pinpoint. A speakers bureau gives the perfect PR tool to reach adult children a hard group to directly market to.

The Speaker’s Bureau is a series of ” Hot Topics” presented at women’s clubs, services clubs like the Rotary, family councils of facilities, etc. to draw potential clients like adult children or older clients

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings over older Parent Care., “The Dutiful Daughter- How women can take care of themselves while being a caregiver.” ” Parent-Sweetheart Scams  – How to understand the undue influence and protect your aging parent from being scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog yesterday about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:”

  • Dementia and memory loss
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving”
  • Other ideas from other Aging Life  members include were
  • Hospice & Palliative Care
  • Dementia Care
  • Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer

Newsletters and Content Marketing Tools for Elder Care Professionals

Everything is done ahead for the speaker- methods to make the calls, the speech, the handouts, the timeframe. This is a  really effective marketing tool that your ALCA or GCM agency uses to draw a future bank of customers.

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey.     

  • How to Become Financially Literate

  • How to Give GCM Concierge Service

  • How to Bill 85% of your time

  • What GCM Products Services to Sell

  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  • SIGN UP NOW

 

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Adult children, Aging, Aging Family, Aging Life Care, aging life care manager, Blog, case manager, elder care manager, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, newsletters, nurse advocate, nurse care manager, PR, Presentations, Public Relations, Public Reltions, Speaker's Bureau, speaker's buyreau, Speakers Bureau, Sweetheart scam, Webinar Tagged With: aging family, aging life care manager, aging parent care, care manager, care manager marketing, case manager, Free Publicity, GCM Marketing, geriatric care manager, nurse care manager, PR, Public Relations, Speakers Bureau

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