Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Thanksgiving Blog- Steal It for Your Social Media

November 10, 2020

Spread The Word About Your Services Before Thanksgiving

Thanksgiving--2003png.png

ADULT CHILDREN DESPERATE AFTER THANKSGIVING PAINTS PARENTAL DECLINE FEAR OF COVID

If you use social media to spread the word about your services before the holidays, you should have a blog. One giant target is adult children who need help for their older family members.

So you can steal this blog below and share it on social media in the next few days.

Whether you use Constant Contact, Survey Monkey, Word Press, or have a blog

attached to your website, this is a good time to give potential adult child customers a short marketing touchpoint about your services plus many other touchpoints to convert them to clients or customers.

Since the family – both nearly normal and the dysfunctional version gather on Thanksgiving and during the holiday season, this blog is a gateway step towards thinking about how their family might organize care for a loved one or if they need a care manager to guide them through the whole wrenching process.

Steal the blog below

“The Thanksgiving is around the corner but will you be able to travel with COVID raging. Will you be celebrating at home and sharing with Grandma and grandpa remotely or

traveling to the family as safely as you can possibly get yourself there and then spend the time without being exposed to COVID?

Steal the blog below

“The Thanksgiving is around the corner what better time to talk about the family. Will you be celebrating the holiday with a nearly normal or dysfunctional family?

facebook-holiday-post-4.png

The normal aging family can have their own problems. Leading up to Thanksgiving, adult children can struggle when their aging Mom is not able to cook that turkey and be the high priestess of the family ritual and rituals to come. An aging Mom or Dad’s decline can be confusing, even for families that are close-knit, well-integrated, and highly functioning.

But for the dysfunctional aging family, a disabled Mom’s need for care can be overwhelming and even destructive. This kind of family is marked by strained relationships and unresolved conflict. They not only do not want to take over rituals or cook the Thanksgiving turkey, but they will also attend the annual family ritual and make a scene or, more likely, never show up at all.

Over Thanksgiving, if you travel safely in person or host yourself safely with Grandma and Grandpa and family -you should watch the way your family interacts and try to assess what kind of family you have. This is a stepping stone to a way to work together as a team ( or not) as a parent decline. You can also call  ( PUT YOUR COMPANY NAME  WEBSITE) to help you both assess your family and make plans with the family about Mom’s aging and decline.”

SIGN UP FOR MY HOLIDAY WEBINAR

 

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or

do COVID Coaching of Aging Families so the client chooses you 

THIS FREE WEBINAR IS Thursday December 3, 2020 FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

Add  A Newsletter

Make changes if you want but get started with social media and newsletter like Tasha Beauchamp’s great care management newsletter ASAP but take advantage of the highest volume of calls you will get all year if you direct family to your business.

Filed Under: Aging, aging life care manager, COVID & HOLIDAY SEASON, COVID Webinar, Dysfunctional aging family, Dysfunctional Family & Holidays, e-newsletter, FREE WEBINAR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday Sibling Rivalry, HolidaySeason and COVID, Long Distance Care & COVID-19, marketing blog, marketing newsletter, marketing to long distance adult children, marketing touchpoints, Natasha Beauchamp, Nearly Normal Aging Family, newsletters, nurse advocate, nurse care manager, Thanksgiving, Thanksgiving & dysfunctional family, Thanksgiving and COVID, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar, ZOOM THANKSGVING Tagged With: aging life care manager, aging life or geriatric care manager, aging parent crisis, care manager, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, nearly normal family, nurse advocate, Thanksgiving COVID Travel, Thanksgiving with aging parents

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

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What is Best PR To Reach Adult Children of Aging Parents ?

November 12, 2019

 

Position Your Business Over Your Competition

Reaching adult children who will pile in over the holidays can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting and foundering over the holidays.

Speaker’s Bureau Topics For Adult Children After Holidays

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.images_20141216-184443_1.jpg

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store.  One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

  • Dementia and memory loss  stock-photo-16832488-tense-couple-in-therapy-session.jpg
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving

Think about the pain points of family caregivers to get your phone ringing. 

Over the holidays so many adult children find themselves in pain seeing their declining parents. They fear caring for them, the burden they can, cannot or reject taking on and how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations  could be according to Natasha:

  • 10 warning signs your parent may need helpimages_20130906-154817_1.jpg
  • Is it Alzheimer’s?
  • Should Dad still be driving
  • What To Do When Parent’s Reject Care

 

Tips on Speaking Success

  • You are not there to inform them. You are not in speech business or case management business-You are in the customer business
  • Talk about your  business
  • Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences 
  • Pass out sign-in sheet for gather emails for marketing early to add to your marketing database
  • Pass handouts including business cards, print out of your newsletter before lunch-audience can learn before you start
  • Ask for the sale -offer free  complimentary 30-minute phone consultation if sign up on your website
  • You are not there to inform them. You are not in speech business or case management business-You are in the
  • customer business
  • talk about your  business
  • After Speech

  • Send thank you letter to club president                                   

  • Enter sign-in sheet in your marketing database
  • Keep agency newsletters , social media and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp

 

 

SIGN UP FOR MY NEWEST WEBINAR. 

5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families

 Learn how!

  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
  • How to sell services to desperate adult child callers 
  • Families so the  client chooses you

     

  •  

THIS FREE  WEBINAR IS NOVEMBER 21, 2019 FROM 2 PM – 3 PM PST

SIGN-UP NOW

Filed Under: Aging Life Care, aging life care manager, Aging therapist, Blog, Caregiver Burn Out, caregiver mental health, GCM Speaker's Bureau, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Natasha Beauchamp, nurse advocate, nurse care manager, Speaking to Adult Children Tagged With: aging life marketing copy, aging life or geriatric care marketing plan, ALCA marketing, content marketing, dysfunctional family holidays, geriatric care marketing, Holidays Crisis in aging family, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, new business, Speakers Bureau

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