Cathy Cress

Expert in Aging Life and Geriatric Care Management

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The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

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How Do You Make $ at Care Management By Changing Your Mind?

August 14, 2019

 

Geriatric care manager must change their mind-set and mission to bill 85% of their client time.

Your mission must suggest that you are 100% clear you want to make money.It must appeal to the top 10% of the eldercare population seeking help with a senior.You use marketing and copywriting skills. A mission can be your tag line” Understanding Concierge Care Needs: Delivering Gold Standard Solutions” . Watch my You Tube above to learn how the craft billing for geriatric care managers for care managers and social workers who start and run ALCA and geriatric care management businesses and have never gotten an MBA and usually have an ethical dilemma in the mind about billing.

We as nurses and social workers have been educated in social worker or nursing to give things away.

26patient_600-1.jpgWe willingly joined a service industry that is about healing not billing. Often because we are , as an industry mostly women, been born hard wired to give  to others not take from them ( aka billing ).

So we have to change our mind-

This means your mind-set in your business .If you own an ALCA or geriatric care management business you have to  understand that profit to good- that the only way we make a profit on a balance sheet ( need to know what that is as well and how to read it). – IS TO BILL.

Learn how to change your mind and mind – set and MAKE MONEY in my new FREE webinar-quickly coming up in 8 days

 

 

 

FREE WEBINAR-

Break Through Barriers to Billing & Profit: Financial Management for GCM &Aging Life Care Managers

 

 THIS WEBINAR BEGINS: Wednesday August 21 2 PM PST Ends 3:15PM PST

DURING THIS FREE WEBINAR YOU WILL LEARN

How to Give Your Customers Have a Commitment to Pay You

To maintain Cash Flow 

To choose the Right Billing Software  

To develop Financial Literacy  

Why You Must Bill 85%  

Understand How To Hire Care Managers Who Can Bill 85% 

Understand How to train your Staff 85%

How to Thrive financially at ALCA or GCM

 

Sign Up Here    

 

 

 

 

 

 

 

 

 

 

 

Filed Under: aging life business, Aging Life Care, billing, Billing 85%, Blog, care management start-up, case manager, elder care manager, Emergency Plan, failing business, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Mission, nurse advocate, nurse care manager Tagged With: aging life care manager, barrier to billing, Billing 85%, billing for geriatric care management, care manager, case manager, crisis with aging parents, Ethical Dilemma with Billing, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, webinar billing care management hours

Afraid of Your Competition ??-You Can Learn How to Position Your Business From Them

January 14, 2019

 

Your competitors can show you how to position your business so you stand out from the competition. Positioning is how you make clients in your area choose you over others in the area you serve. Your ALCA or Care management competition survey, ( which should so yearly by getting a mystery shopper). The Trump administration says there are lots of people out there be a mystery shopper since he shut the government down. These mystery shopper calls ( the coast guard or your staff) let you identify and survey other direct GCM competitors like the area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Identify substitute providers like hospitals, often through their home health services.   These can also be part of your competition to take market share from you. Private duty home care agencies offer geriatric care management to their web site. But you have to discover whether they have a certified aging life geriatric care manager as part of their staff. Tracking this down takes having a secret shopper calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials, prices, services, and many more variables.

Professional Patient advocates in your area should also be tracked as possible competitors.

Non-profits often spin off for profit geriatric care management arms to help with the more needy clients they serve. Many religious denominations have geriatric care as a choice so you can learn how they are leveraging their brand. Area Agencies on Aging offer private geriatric care management and can do a good job of leveraging their respect and brand in the community.

Trust departments or wealth management services can have care management to assist with their elderly clients or the adult children in wealth management, who care for their parents.

All these competition surveys will show you marketing/positioning alternatives in your this competitive landscape. They will show how to better brand and shape your branding message- so you are the top choice of customers.

Find out how you can position your own GCM/ALCA  agency, over your competition and be chosen by clients seeking care for loved ones.

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to develop lead generation and tactics through third parties
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Filed Under: Adult children, ADULT SIBling, Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, brand, branding, care management market sizing, care management start-up, care manager, case manager, competition survey, Concierge aging clients, Concierge Client, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Hurricane Irma, Hurricane Maris, ife care manager, inquiry call, Intake, Intellectual Quality of Life, John Mc Cain, Jose, Late Life remarriage, LGTB elders, Long Distance Care, marketing, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Mission, Narcissistic Personality, Nearly Normal Aging Family, News, nurse advocate, nurse care manager, Nursing home abuse, Nursing Home disaster plan, Oral History, Palliative care manager, patient advocate, Poor Nursing home staffing, positioning, postioning, Private Duty Home Care, Quality of Life, Quality of Life for elders, Quality of Life in Dying, Quality of Life with Dementia, Reminiscence Therapy, Respect, SIBLING, sibling rivalry, sibling sharing care, Siblings, Social Media, Social Media for Care managers, Social Media for eldercare, Speaker's Bureau, Spiritual Quality of Life, Stepmonster, Sweetheart scam, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Timeline, Town Hall, Transgender Elders, Trust Officer, Wealth Management Departments, Webinar, Written Geriatric Assessment Tagged With: aging family, aging life care manager, care manager, case manager, competition survey, geriatric care management, geriatric care manager, nurse care manager

If You Start a Geriatric Care Business Why Is Your Mission to Serve Top 10%

August 4, 2018

What is a Mission and why is it a Critical Success Factor in Beginning or Adding an Aging Life or GCM business?

  • A mission is a – tool for communicating fundamental business objectives,

Part of your mission must state that you are 100% clear you are serving high end entitled clients

 

Read  GCM Bob O Toole’s chapter Private Revenue Sources in the Handbook of Geriatric Care 4th edition on the Fee-Based Geriatric Care Manager.

 He shows you about the very limited market you must serve for financial success. That Market is the top 10% who can afford you.

So give a try to rewriting your mission statement – here’s how

Your geriatric care management business plan starts with your mission statement, which should state the core of your business in a few sentences. The mission statement should reflect the goals and values of your organization. It should be short, focused, perhaps only 20 words, written in the present tense, in positive terms, and without qualifiers.

  As part of your business plan so you are adding a major part to a document that will allow you to plan your business and perhaps get investors, who will want to be paid back with your profit.

Try a good mission statement on your own that is short focused and those 20 words.

Here is an example :

  • “Premium care management services and choices delivered by extraordinary health care professionals”

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its  4th edition.  Sign Up Now  

 

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

 

See you there.

Cathy Cress MSW

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life business, aging life care manager, care management start-up, care manager, cash flow, competition survey, Concierge Senior, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Mission, nurse advocate, Webinar Tagged With: aging concierge Clients, care manager, case manager, Company mission, Concierge Care Manager, geriatric care manager, My Geriatric Care Management Operations Manual, nurse care manager, nurse case manager, starting a GCM business

Should You Change Your Care Management Mission to Say You Want To Make Money?

July 24, 2018

1284078981.jpg

Geriatric care managers must change their mindset and mission to bill 85% of their client time. Your mission must suggest that you are 100% clear you want to make money. It must appeal to the top 10% of the eldercare population seeking help for a senior. You use marketing and copywriting skills. A mission can be your tagline” Understanding Concierge Care Needs: Delivering Gold Standard Solutions”.

Your geriatric care management business plan starts with your mission statement, which should state the core of your business in a few sentences. The mission statement should reflect the goals and values of your organization including making money. It should be short, focused, perhaps only 20 words, written in the present tense, in positive terms, and without qualifiers.

 As the beginning of your business plan, your mission adds a key part to a document that will allow you to plan your business and get investors or business start-up loans funded by banks. 

These entities will know you plan to make enough profit to pay them back through your mission and financial projections. Your mission tells the upscale protentional clients you market to that they can expect the exclusive service they seek that is by nature expensive.

 

Want to make serve the GCM market that will make you a profitable business? Join me for my free webinar, “Start and Run a Profitable Geriatric Care Business” on August 22. Learn how to transform your GCM entrepreneurial dream into a money-making business with 5

profit driven steps

Learn these 5 Critical Steps to Financial success, including crafting your mission, from Cathy Cress, MSW, author of the book known as the bible of geriatric care management. Learn how to transform your GCM entrepreneurial idea into a profitable reality before you even open your doors. 

Sign Up For My Free Webinar 

Watch my YouTube below to learn how to craft a winning mission or tagline.

 

Filed Under: Aging, Aging Family, aging life business, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, home care, Mission, nurse advocate, nurse care manager, Webinar Tagged With: aging life care manager, aging parent crisis, Business Mission, care manager, case manager, Concierge Care management, geriatric care manager, nurse advocate, nurse care manager

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