Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Video can be a tool to add to your home care or geriatric care management marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.
Why hesitation?
Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.
Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors
So aging families remain very nervous about your agency coming into a senior home.
What families look for in your agency is assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.
As US clients are using services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.
Videos are the new powerful Marketing Tool
Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.
Videos are not hard to make
You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.
However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is
East Coast Studios that does all my on-line classes in geriatric care management.
If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources
