Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Are You Marketing to Your Target MARKET the Concierge Clients?

April 12, 2022

Who is Your Target Market in an Aging Life or geriatric care management business?

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Your Target market is the rich and famous people who are your VIP clients plus three other wealthy groups. The lower 90%, cannot afford you. They only call when there is a crisis and because of the cost and that crisis usually leads to homecare. Homecare costs between 4000-and 6000 a month. This is why you need to serve the Concierge Clients in that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determine the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.

Who Can Really Afford Geriatric Care Management

Your target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are the Concierge Clients -rich and famous people-VIP can afford to hire a GCM or aging life care manager and a private duty home care agency and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.

The Rich Have Gotten Richer

 This subset really represents the top 10% of the economic spectrum and more precisely among the Concierge Clients, rich and famous, VIP elders – the top 1% who actually held onto their share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s 2019 tax cut

During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”

Free Webinar

COVID HAS AFFECTED CARE MANAGERS’ CASELOADS AND BOTTOM LINES- So Sign Up to target the right clients who can afford private geriatric care management and home care

 

Sign Up For My new free webinar How to Find Concierge Clients Who Can Afford You

Cropped studio portrait of a grand old lady isolated on black

WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.

  • Who Are the 5 types of VIP/Concierge Clients? 

  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES

  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies

  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients

  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

REGISTER NOW

Register Now message on white paper pinned on cork noticeboard

Do You Know The Best Phrases To Attract VIP Care Management Clients?

 

 

 

 

 

 

 

 

Filed Under: 3rd party targets, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, care manager, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: adult children of concierge parents, aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, care manager marketing, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, Losing clients to COVID, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

How does Start-Up Care Manager Make a Marketing Plan to find VIP clients ?

April 4, 2022

 

Geriatric Care Managers need VIP Private Pay Home Care Clients because they can afford you.

But you must find them and that takes utilizing the 4 P’s of marketing

 Check Out My Newest Webinar on Signing Up VIP  Concierge Clients 

Geriatric Care Managers need VIP Clients. To find them the classic four Ps of marketing (product, price, place, and promotion) As as well as the four A’s and 4 C’s to find  these VIP Clients 

  • Marketing 4 A’s

  •  Accountability: to find VIP clients your marketing must prove its contribution to the business and be accountable for measurable results; which is you are getting new VIP clients.

    · 

    Analysis: to find VIP clients, your marketing requires analysis, which must no longer be an afterthought. Instead, measurable results will drive strategy; are you picking up VIP clients and, if your marketing to find them works, do more of it.

     Accuracy: to find VIP clients your performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results across all social media, speaker’s bureau, blogs, meetings with 3rd parties in other words through your entire marketing plan.

    Action: to find VIP clients your optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working to sign up VIP clients. 

        

    Geriatric Care Managers need VIP Clients & must also  know Marketing 3 C’s

  • Conversation: Use Social media channels that have created the need for a two-way conversation that draws VIP clients seeking services to those discussing those services.     

  • Collaboration: Success in marketing comes from collaboration through ALCA referrals through marketing meeting with third parties as there are simply too many needs for one entity to meet.

    ·

    Culture: Plays an important role now that organizations are seeking partners to extend their capabilities like ALCA.

  • Join me in my newest FREE Webinar

  • How to Find  VIP Concierge Clients Who Can Afford You
  • WHEN Tuesday, May 17th, 2022
  • WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17th 2022
  • Sign -UP to find VIP clients

  • What we will cover

    • Why only the top 10% can afford private pay care management.
    • Who Are the 5 types of VIP/Concierge Clients? 
    • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
    • Understand how to find VIP Concierge Clients through hot mapping & Market Studies
    • How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
    • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
  • Find Out More to Sign -up  VIP clients

  •  Contacts for Cathy Cress MSW YouTube channel:  Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw
  •       

Filed Under: Aging, aging life business, Aging Life Care, aging life care manager, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel RN, Blog, care management start-up, care manager, case manager, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Physican, Geriatric Care Management Business, Geriatric Care Manager, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing features and benefits, marketing geriatric care management, Marketing Plan for Concierge Clients, Marketing Strategy, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, nurse advocate, nurse care manager, social media marketing, social media marketing campaign, VIP Aging Client, VIP Benefits, VIP Client, VIP Clients, VIP marketing, VIP Marketing Plan, VIP Products, VIP Public Relations, VIP Sales, VIPS markeing, Webinar, Webinar ALCA GCM Tagged With: 4 Ps in marketing, aging life care manager, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, geriatric care manager, Marketing Care Management, marketing plan, nurse care manager

How To Get Free PR Through a Speakers Bureau

February 23, 2022

Use Speakers Bureau to Find Adult Children of VIP Clients 

Using Free PR Through a Speaker’s Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

 

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams  – How to Understand  Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Here is a list:

Free PR Through a Speaker’s Bureau

  • Dementia and memory loss
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving”
  • Other ideas from other Aging Life  members include were
  • Hospice & Palliative Care
  • Dementia Care
  • Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
  • Getting Free PR Through a Speakers’ Bureau Plus Bookings

  •  My GCM On-Line Business GCM Class includes how to set up a Speaker Bureau to find adult children with VIP clients in need of care. We cover how to get a perfect free  venue to do the presentation- and to arrange  speaking gig’s at local women’s  clubs, like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present  and how to get leads through sign-ups after the presentation
  • SIGN UP FOR MY FREE WEBINAR   

  • When: March 15 2022
    2 PM-3:30 PM PST

  • Learn 

    A feature is a fact    A benefit tells your customer the advantages of those facts   

     

    Take Advantage of One Time Low Offers on Products

    You will learn

    The difference between selling features vs benefits

    You will learn how to sell the benefits of your services for each 3rd party you  serve

    How Benefits make your sale to wealth managers, elder law attorneys and concierge physicians to get referrals for new clients

    The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

    Step by Step how to set up meetings with 3rd parties to make the sale

    Even if you cannot attend you will get the recording of the webinar the next day if you sign up

    SIGN UP 

  •  

 

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

Want the Care Managment Benefits You Can show an Elderlaw Attorney?

February 21, 2022

WHO IS YOUR TARGET MARKET

How do you sell your care management to an elder law attorney? As a geriatric care manager, you want to have success in marketing to this group? Why? prime targets are  3rd party targets including elder law attorneys. They are in the top five third parties who do not hire you but make great referrals to your agency. How do you sell your care management -your business financial success depends on third parties like elder law attorneys, who will refer these sometimes-desperate adult children and their aging parents.

These good  3rd part targets will refer elders and their families to you if you have a really good marketing campaign to reach them. This ” golden” group includes elder-law attorneys, trust officers, upscale assisted living, and concierge physicians.  More third parties for you to contact to grow your business include the county and state senior services,  information and referral agencies in each county, funded by the Older Americans Act, hospital-based care managers, and physicians, including geriatricians and internists.

All of these marketing targets serve the same demographic as you do. However, the first group serves the same financial demographic as you do elders in the top 10%

The more elder law attorneys who will refer adult children to you, the better the chances of your financial success at your GCM or aging life business. But how do you sell your care management through designing your marketing campaign?

HOW DO YOU SELL CARE MANAGEMENT  TO AN ELDERLAW ATTORNEY?

How do you sell your care management to an elder law attorney? Once you make an appointment with an elder law attorney,  you sell care management or products to her. First, you describe the facts about services and position your business So show them you are the best care management agency in your area to serve her or him.

Your business financial success depends on selling to third parties like elderlaw attorneys, but you have to use specific sales points. The next important sales point and the key one is you showing the elder law attorney how using your agency will “benefit him or her” in his or her practice.

How do you sell your care management- through your value to a key 3rd party? For example, elder law attorneys are skilled in their field of law but not skilled in working with dysfunctional families, rife with divorce, sibling rivalry, and bad parents. Many entitled parents did not care for them as children and now they are expected to care for that parent. A benefit to an elder law attorney who is not skilled in therapy is  Care Managers are therapeutically skilled in dealing with these angry adult kids, blood, or step from a broken nest.

WHAT BENEFITS  SELL GERIATRIC CARE MANAGEMENT TO ELDERLAW ATTORNEYS?

Benefits for elderlaw attorneys can show them  “What’s in it for them by referring to you.

  • You are a health care professional who can assess capacity BENEFIT you will always advise whether the older client has the ability to make legal  decisions
  • You are an expert  with dysfunctional  families BENEFIT–You can take therapy off att plate and help family members support the client’s legal care decisions
  • You Can Facilitate family meetings over non-titled assets like the salt and paper collection BENEFIT  so the attorney who is not a therapist can work on more important legal titled assets like property

LEARN TO SELL THE BENEFITS NOT THE FEATURES OF CARE MANAGEMENT

Find out when you sell the benefits your care management skills care managers bring to an elder law attorney and other key third-party targets you meet with to garner their business and referrals.

Sign up for my free webinar coming up very soon and already nearing the 100 person limit 

 

When: March 15 2022

 


2 PM-3:30 PM PST
Learn
 

A feature is a fact   

A benefit tells your customer the advantages of those facts   

 

 

Take Advantage of One Time Low Offers on Products

Sticky note on blackboard, Limited time

 

 

 

 

 

 

 

You will learn

  • The difference between selling features vs benefits
  • You will learn how to sell the benefits of your services for each 3rd party you  serve
  • How Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients
  • The Benefits that make you5 sale to upscale Assisted Living, accountants, financial planners, Hospice
  • Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up

SIGN UP 

 

Filed Under: Adult children, Aging Family, Benefits, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits of Geriatric Care Management Software, Benefits to Third Parties, Benefits vs Features, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, entrepreneur, entrepreneur business, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, geriatric care manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing features and benefits, marketing geriatric care management, Marketing Home Care, Marketing plan, Marketing Strategy, marketing to edlerlaw attorneys, Marketing to top 10% Tagged With: aging family, aging life and geriatric care management, Aging Life Care Association, aging life care manager, aging parent crisis, ALCA marketing, Benefits vs Features, black american geriatric care managers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Care Management marketing plan, case manager, elderlaw attoreys, elderlaw attorney, geriatric care manager, geriatric care marketing, home care business, Home care marketing, marketing geriatric care, marketing target, marketing to 3rd parties, MARKETING TO ELDERLAW ATTORNEYS, marketing to third-parties, nurse advocate, nurse care manager

GET READY FOR THE HOLIDAY RUSH – Learn Technology to get new clients

October 21, 2021

Family participates in a traditional Passover seder

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

SIGN UP FOR MY FREE HOLIDAY WEBINAR

GET READY FOR THE HOLIDAY RUSH

Sign Up 

November 16th @2PM-3:30 Pacific Time

Learn How

  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  •  How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help 
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • CLICK HERE TO REGISTER 
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care

Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care Management

 Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

THIS FREE WEBINAR IS Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

 

 

Free Webinar Button, Badge, icon, logo. Vector stock illustration.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: 3rd party targets, adult child pain-point, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, care manager, caregiver pain- point, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: 4 Seasons products for pain, Adult Child Pain, adult child parent pain, adult children of concierge parents, aging family, aging family pain, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care management intake, care manager, Care Manager as Pain reliever, care manager marketing, caregiver pain, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, intake pain point, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

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