Geriatric Care Managers need VIP Private Pay Home Care Clients because they can afford you.
But you must find them and that takes utilizing the 4 P’s of marketing
Geriatric Care Managers need VIP Clients. To find them the classic four Ps of marketing (product, price, place, and promotion) As as well as the four A’s and 4 C’s to find these VIP Clients
Marketing 4 A’s
Accountability: to find VIP clients your marketing must prove its contribution to the business and be accountable for measurable results; which is you are getting new VIP clients.
Analysis: to find VIP clients, your marketing requires analysis, which must no longer be an afterthought. Instead, measurable results will drive strategy; are you picking up VIP clients and, if your marketing to find them works, do more of it.
Accuracy: to find VIP clients your performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results across all social media, speaker’s bureau, blogs, meetings with 3rd parties in other words through your entire marketing plan.
Action: to find VIP clients your optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working to sign up VIP clients.
Geriatric Care Managers need VIP Clients & must also know Marketing 3 C’s
Conversation: Use Social media channels that have created the need for a two-way conversation that draws VIP clients seeking services to those discussing those services.
Collaboration: Success in marketing comes from collaboration through ALCA referrals through marketing meeting with third parties as there are simply too many needs for one entity to meet.
Culture: Plays an important role now that organizations are seeking partners to extend their capabilities like ALCA.
- How to Find VIP Concierge Clients Who Can Afford You
- WHEN Tuesday, May 17th, 2022
- WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17th 2022
What we will cover
- Why only the top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
- Understand how to find VIP Concierge Clients through hot mapping & Market Studies
- How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
- Contacts for Cathy Cress MSW YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw