marketing to the top 10$ Archives ⋆ Page 14 of 14 ⋆ Cathy Cress

What Marketing Tactics Work Best to Reach Aging Life or GCM customers?

September 13, 2018

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your client base best? This is where your marketing strategy comes into play. Before the business can start generating revenue, a marketing strategy and sales techniques must be in place.

A marketing message must be communicated to the public about your business

Young woman holding an imaginary megaphone and shouting into it

To get new clients your marketing message must say your business

offers concierge solutions to the grueling aging care decisions families and clients must make.
offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.
offers support to the aging client and the whole aging family and can transform the family to get care for the client
offers support and care to the caregiver to keep them from burnout
offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care

Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM

5 Steps to Sign Up the Profitable GCM Concierge Client

In this FREE 1-hour webinar, you will learn how to:

Reach our target concierge audience
Design products that exactly meet their needs
Obtain adult children’s buy-in
Use marketing that will make them choose you
Get the contract signed with ease
Create a brand that tells concierge clients they will get Four Seasons Service

If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

Sign -Up

10 Steps to Market to & Serve Wealthy, Demanding Long Term Aging Clients Like Donald Trump

September 6, 2018

How Do You Deliver Your Value Proposition of serving long-term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company?

You offer superior professional Concierge Service to Client and Family- Care they demand when you need it

You offer preventative care to avoids Crisis -Helps Keep Clients Out of E room and nursing homes and Keep them at home where they wish to be

You write or rewrite your business plan that has a value proposition that includes your marketing plan to reach your target markets o concierge clients in the upper 10% and the third parties who in many cases serve them as well, like elderlaw attorneys and upscale assisted living.

You Use the value proposition from your business plan – leading to one-time/long term client engagements – How

Deliver concierge service
Offer confidential services that clients and families can trust
Adjust your plan of care as professionally needed for family & client
Serve whole aging family
Provide a GPS through health care needs so that best care is delivered seamlessly
Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
Refer or provide skilled background checked home care aides who meet the need of entitled clients
Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding and unreasonable like Donald Trump , Sumner Redstone, Huguette Clark
Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis
Have upscale resources in your resource database like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, and upscale assisted living

Find out more about a value proposition and subscribe to my Youtube channel Geriatric Care 1 to find out more about marketing Aging Life or Geriatric Care Management.

Feed me Feed Me-How Do You Get Professionals to Make Referrals to Your Business ?

August 18, 2018

Why would third parties like trust officers, elderlaw attorneys, conservators or guardians refer a care manager to their aging client and family? If you have an Aging Life or GCM business you need to know. The Journal of Aging Life Care in its latest issue gives care managers some critical clues to solve this question.

Why do you need to know this? First, you need to create a practice that meets the needs of your clients and major referral sources. Many clients- usually adult children, call you to start services on their own. But a good majority of clients will call you because their attorney, bank trust officers, CPA referred them. These third parties need to know what you will do for their clients if they are to make referrals to your agency. On the feeding chain of referrals, they are one of your most important sources to feed income into your business. You have to deliver what they need to make money.

The Florida Chapter of Aging Life has invested in a 7 years research project to get some of these answers, just published in the Aging Life Journal. This is the first research study on Aging Life Care,

geriatric care management of care management that pinpoints what third parties who refer clients want and value in a care manager. It is groundbreaking.

Reading this tells the care manager, not only what to include in their services but in their marketing material, and sales pitch or elevator pitch to the third party when you go to market your care management services. It tells you what they are looking for in a senior advocate for their aging client and their family in a very clear table. Get a copy of this important Journal and receive all the great benefits of the Aging Life Care Association by joining.

Want to make serve the GCM market that will make you a profitable business? Join me for my free webinar, “Start and Run a Profitable Geriatric Care Business” on August 22. Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps Learn more.

Do You Have a Marketing Message That Works for Concierge Seniors Who Need Geriatric Care Management?

August 9, 2018

Concierge Seniors are the segment of the market ALCA and GCM practitioners must reach. Why because they are the only clients who can afford care management long term because it clost 4-5 thousane a month and Medicare does not cover it.

So How Do you reach these top 10% seniors?

Aging life or geriatric care manager must offer different benefits hyper-attention to seamless care to attract athese top 10% concierge clients who can afford your services long term.

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your benefits to this democraphic must be communicated to the concierge customer

The benefit’s include

You will deliver exclutive professional solutions to the grueling aging care decisions families and clients must make so they will get the gold standard care they deserve

Your your 5-star service offers expert professional answers for the tough choices aging family members must make about elder housing, medical care, personal care, quality of life, finances, end of life and the myriad mind-boggling decisions they face.

Your concierge marketing message must give this information to the client and the whole aging family in the support system and can transform the family and ensure you gain clients.

Learn 5 critical success steps to start or run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

See you there.

Cathy Cress MSW

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