Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Are You Marketing Private Care Management to The Concierge Family- Who Can Afford You?

May 25, 2023

Michelle-Dockery-Laura-Carmichael-and-Jessica-Brown-Findlay-by-Jason-Bell-for-Vogue-UK-August-2011.jpg

 

Who is Your Market in an Aging Life or geriatric care management business?

How Do you find Concierge Clients? Your market as a care manager is the rich and famous people, your concierge clients, and three other wealthy groups. The lower 90% only call during a crisis, which usually leads to home care. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. According to Pew research, the upper 10% can afford that in this nation of broad income disparity, and 90% below cannot.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be considered when developing a business plan for a for-profit, fee-based, Geriatric care management business and so the question becomes how do you find concierge clients?.

Who Can Really Afford Geriatric Care Management

How Do you find Concierge Clients?The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services but the much smaller subset of those families who can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for the services that GCMs and can actually find their way to you.

 This subset really represents the top 10% of the economic spectrum and, more precisely, among the rich and famous, the top 1% who actually held onto its share of national wealth in the 2008 economic crisis and  gained quite a bit with Trump’s tax cut in 2019 

Why Need vs. Demand is the Only Way to Fiscally Survive in GCM A   Hard As That May Be to GCM’s                         

Bob O’Toole MA, a long-time geriatric care manager, wrote a highly researched chapter in the  Handbook of Geriatric Care Management 4th edition,  Private Revenue Sources for the Fee-Based Care Manager- Need Vs. Demand in the Elder Care Market shows aging life and geriatric care manager why you need this 10% of elders and their families as customers.

How Do you find Concierge Clients – What Words do you use in your copy – what keywords do you use to attract them to you?

WHITE PAPER LANDING PAGE

Do You Know the Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

 

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

SIGN UP FOR FREE WHITE PAPER

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, care manager, case manager, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM Webinar, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing to concierge clients, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Private Duty Home Care, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, care manager marketing, case manager, Concierge Client, geriatric care manager, geriatric social worker, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, webinar concierge care

Want Narcissistic Entitled Families for Homecare&Care Management client?

April 18, 2023

 Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families

Narcissistic Entited Families can afford private care, usually developing from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like
narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP  clients. These narcissistic families, who can afford care-managed homecare are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone award-winning shows you steam and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources,  to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets.  Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Real & TV Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find  THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 FIND OUT  MORE 

My New Free Webinar-Why Merge Home Care and Care Management

 

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

 

Learn

 

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make concierge third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care to Concierge Client

Critical Success Factors for the Success of the Merger

 

–SIGN UP NOW 

 

 

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 

REGISTER NOW

 After registering, you will receive a confirmation email containing information about joining the webinar.

Follow Cathy Cress MSW 

YouTube channel:  Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

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Email: cressgcm@got.net

 

  

 

 

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Borderline narcissistic family, borderline-narcissistic families, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Marketing, Concierge Senior, Dysfunctional aging family, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing, Marketing 4P's, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Wealth Management Departments, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, black americans, Black Entrepreneurs, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Entitled, Entitled Family, geriatric care manager, Narcissistic Personality, nurse advocates, nurse care manager, Rich and Famous, well heeled seniors

Solo Agers Are Vulnerable to Social isolation

March 5, 2023

 

Increase Quality of Life

Solo agers are vulnerable to social isolation and mental health problems, particularly if they lack close family or friendship ties.

Also, known as Elder Orphans, Solo Agers represent about 22% of older adults in the United States. Solo agers are vulnerable to social isolation or are at risk of doing so in the future, according to a 2016 study. “This is an often overlooked, poorly understood group that needs more attention from the medical community,” said Maria Torroella Carney, the study’s lead author, and chief of geriatric and palliative medicine at Northwell Health in New York. Solo agers are vulnerable to social isolation, according to a recently released survey of 500 people who belong to the Elder Orphan Facebook Group, with 8,500 members. Seniors living alone, being unmarried, and not having family or friends nearby are more often lonely and more likely to be depressed and have a poor quality of life. In the study understanding older adults who are aging alone 45% reported being sad and 52% reported being lonely.

Because adults with children may effectively be solo if their adult children live far away or they have a child with a disability who can’t care for them, or they are estranged, more aging adults are looking elsewhere for support to increase their quality of life. 

Solo agers are vulnerable to social isolation although loneliness is a serious concern as all ages are found out during COVID. During the epidemic loneliness, isolation, and depression were experienced by everyone including kids who could not go to school. Seniors experience this all the time. Social isolation is associated with a multitude of problems, such as high blood pressure, insomnia, depression, and cognitive decline. If you lose the ability to drive, develop mobility issues, or live far from friends and family, Solo Agers may have very limited social interaction while aging in place. this a poor quality of life

Increase Quality of Life

Geriatric Care Managers can bring socialization, increase quality of life and so much more to Solo Agers.

Increasing Quality of Life socialization and networks of friends can help solo agers who are lonely. They can also help Solo Agers who are planning their aging plan to increase socialization to avoid pitfalls that so many seniors face in retirement- loneliness, isolation, and depression. The great thing about Solo Agers is that they are planning their aging, are highly educated and have the income for care managers, and can afford private care aging without Medicare covering long-term care

Solo Agers: Your Next Generation Client in the Upper 10)%

Sign -up for Free Webinar 

Description
Who are solo agers
Why you should know about them
What makes them unique as clients
What services you can offer them
How do you market to Solo Agers
How you can do life care planning for them with wealth managers and attorneys

Sign Up 

Filed Under: 3rd party targets, Blog, Concierge aging clients, Content Marketing, estranged elder parents and adult kids, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, GCM Operations Manual, GCM Operations Manual Class, GCM Start-Up, GCM Webinar, geriatric care manager, geriatric care manager products, geriatric care manager start up, Geriatric Care Managers value, geriatric social worker, Marketing aging life care, Marketing Strategy, marketing to concierge clients, marketing to solo agers, marketing to the top 10$, marketing to upper 10%, nurse care manager, SEO for geriatric care managers, solo agers, Solo Agers and Care Managers, Solo Agers and Depressiom, Solo Agers and loneliness, Solo Agers as planners, Solo Agers Top 10%, Solo and Depressions Tagged With: aging life and geraitric care manager, Aging Life Care Association, aging life care start up, assessing for quality of life, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care management business courses, elder depression, elder orphans, emotional quality of life, expert care manager, expert in care management, friendship and quality of life, geriatric care manager start up, isolation and elders, loneliness, Solo Agers, Solo Agers and friendship, Solo Agers and quality of Life, Solo Agers and social networks, start-up geriatric care management aging life care manager, training care managers

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

February 22, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

We have done all these for you in our new Speakers Bureau Package.

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster, and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home.

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

January 31, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

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