GET READY FOR THE HOLIDAY RUSH – Free webinar Nov 16

October 21, 2021

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GET READY FOR THE HOLIDAY RUSH

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https://us02web.zoom.us/webinar/register/WN_YDHo5N27RIm7w3xUFiCKNg

November 16^th @2PM-3:30 Pacific Time

Learn How

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move family to New Year’s stability
Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
CLICK HERE TO REGISTER https://us02web.zoom.us/webinar/register/WN_YDHo5N27RIm7w3xUFiCKNg

Learn in this webinar:

Why Adult Children Purchase Products that Sooth Their Pain Point with Aging Parent

Who is Your Market in an Aging Life or geriatric care management business?

As the holidays arrive adult children of concierge clients will begin the call you, as they see their faltering older parents at holiday gatherings and begin to worry.

Your market as a geriatric care manager is the rich and famous people who are your VIP clients and their adult children who call you to help their failing elder family members. The lower 90%, only call when there is a crisis and that crisis usually leads to homecare. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.

Who Can Really Afford Geriatric Care Management

The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are VIP clients and can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.

The Rich Have Gotten Richer

This subset really represents the top 10% of the economic spectrum and more precisely among the rich and famous,VIP elders – the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s tax cut in 2019

During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”

Concierge Client’s Who Can Afford You& Their Adult Children Need VIP Pain Products

The adult child who calls these coming holidays about their concierge aging parents will choose you -the geriatric care manager over your competition

if you have a menu of pain-point products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product-oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All care management customers in the upper 10% relate to products not peace of mind

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Learn in my newest free webinar:

Why Sell VIP Pain-Point Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

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How to Sell Adult Children Care Management Products To Sooth Caregiver Pain

October 6, 2021

Concierge Adult Children Call you When They are in Caregiver Pain

When Adult Children call you they are looking for a product to sooth their caregiver pain. They see you as as a nurse practitioner or doctor who can prescribe the right painkiller to stop their caregiver anxiety, burnout, strain. They do not see Geriatric Care Managr as a pain killer because it is not a profession known like nurse practioner or doctors. They think you will have a specific care management product to sooth their caregiver pain.

Family caregivers have a pain -point from a particular parental crisis

-like their Mom cannot climb steps and needs to move , their Dad has dementia and is wandering. Their aunt is going in the hospital and need care afterwards- but the child lives long distance, their mother in law has fallen and need 24 hour care provider and they do not know how to find one, their loved want cannot drive anymore and need non medical care to help her remain at home. You need a menu of products that will offer multiple choices for each of the -each of the varied pain points the adult child who calls suffers.Like when you shop in the detergent isle of your grocery store. You do not need all detergents but the one you choose & need , like enviormental friendly beacuse you are living in a drought and water your garden with grey water from your washer.

Concierge Client’s Who Can Afford You Need VIP Pain Products

Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition

if you have a menu of pain-point products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All care management customers in upper 10% relate to products not peace of mind

SIGN UP FOR MY LATEST WEBINAR

Learn in my newest free webinar:

Why Sell VIP Pain-Point Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

Sign Up

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Video Learn Business Skills to Start a Geriatric Care Management Business?

August 26, 2021

What Business Skills Do You Have To Start A Geriatric Care Management Agency?

Starting a Geriatric Care Management Agency does not take simply clinical skills but also business skills. Only 3% of geriatric care managers now have business skills because most are in the health field, nurses, and social workers. So it takes business skills you would get in an MBA to start of GCM business. What are those skills and how do you get them without an MBA?

GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
GCM timeline skills to identify and list (in a manageable, doable order), majortasks to complete before you open your business
GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media and conduct content marketing to gain new customers
GCM sales skills
position your agency to sell your menu of services benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contrac

If you do not have all or some of these skills, check out my Online GCM Business Class which includes 10 modules teaching you all these business skills to start your GCM Business including two modules critical financial management so you do not go under and lose your dream start-up

Find Out More

CHECK OUT OUR GCM BUSINESS CLASS

What Are Your Choices in Aging Life or GCM Client Software?

August 4, 2021

Are you a geriatric care manager still using paper?

All Geriatric care manager or ALCA members should have the best GCM Software

choices. But Some care managers still function on paper instead of using GCM database .That is a bad business decision. You need to give clients gold standard service to retain them and arming your care managers with the most user-friendly fully loaded client database makes their concierge care so much easier to deliver. This gives your business a more profitable a bottom line in running a business. So spending money on a client database makes your more money.

What are the Four Geriatric Care Management Databases?

There are only four significant aging life or GCM Software Choices ? So the options for client software are slim. Jewel Code and My Junna are two choices. Care Tree I Health Home are two more options. Geriatric care managers and ALCA managers who

have home care staffing themselves are fans of Clear Care, which offers staffing if you also have private duty home care but is not really as user-friendly for care management needs with limited space to document & no care planning at all.

Which GCM Database Should you Choose – See my Newest Webinar?

If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management start up or still on paper- which GCM software choice should you use and why. Find what you need in your client database and check out each product to see if it has what you want. Join me for my newest free webinar on August 25, when I will show zoom interview with all 4 four CEO’s asking them what are the features and benefits of their software and why their product stands out from their competition.

Here is a list of what a care management database should do for you- see what the CEO’s of the 4 GCM Software Products say they do

Track all client information
Create and update a care plan
Create a client activity log
Tracks billable hours
Document client activities
Interface with a calendar for client and care manager appointments
Track client referrals
Track guardianship information
Track medications
Reconcile medications
Create a client face sheet with all demographics.
Create a care community
Upload document and pictures
Do real-time updates
Be HIPPA compliant
Store historical client records
Create reports and export data
Create medication and text message reminders
Add custom patient field
digitalize patient paper records
go paperless
interface with care providers in the home via phone
Increase billing by making it easy to bill in the field
Patient portal
Have a calendar

Learn more about Aging Life and Care Management Software Choices

Join me in my newest FREE Webinar

Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN Wednesday, August 25^th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

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Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

with 1-1 interviews with CEO’s of 4 major care management software platforms
Caretree
IHealth Home
My Junna
Jewel Code

What you need in a website

Why you need content marketing

With interview with Natasha Beauchamp owner of Elder Pages on-Line where she develops both websites and content marketing for ALCA members and geriatric care managers

What are easy-to-use social media sites

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Do You Need To Learn Business Skills to Start a Geriatric Care Management Business?

July 7, 2021

What Business Skills Do You Have To Start A Geriatric Care Management Agency?

GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
GCM timeline skills to identify and list (in a manageable, doable order), majortasks to complete before you open your business
GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media and conduct content marketing to gain new customers
GCM sales skills
position your agency to sell your menu of services benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contrac

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”