Well Heeled Seniors Who Bought Payless Shoes Are Concierge Clients Too

March 9, 2020

You Need Concierge Clients

Geriatric care manager need inquiries about services from adult children of concierge seniors. These are the older adults who can afford long-term geriatric care management and home care

Well Heeled Seniors Who Used to Buy Payless Shoes

You may be surprised that this upper 10% of the populations include teachers and subway workers.

Well-heeled seniors, according to the New York Times, include middle-class retirees who buy shoes from Payless but have a defined pension that can afford care at home when they need it and private care management.

Defined Pensions Directly Affect the Quality of Aging Care

They rode the post-war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.

These middle-class concierge clients and their adult children call a geriatric care manager when they visit Mom and Dad and find care problems – or their aging parents have a health crisis. But they will really shop around as they have been raised by frugal parents on limited budgets during their childhood even if their parents now have excellent retirement through defined pensions.

They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets. Now in retirement, they can sail down the Danube with their generous defined pensions and afford private duty home care and long-term geriatric care management when they need it or their adult kids who visit home or the emergency room and know Mom and Dad need help.

Learn More about Marketing to Concierge Clients

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

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Who They Are- 4 Types including defined pensioners like teachers and subway workers.

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Cathy Cress MSW

What are 8 Steps to a Successful VIP Client Inquiry Call with CoronaVirus ?

March 4, 2020

How Not to Lose a New Client at an Inquiry

An inquiry is the most critical point in opening or losing a case. A successful inquiry means taking successful steps to increase your aging life or geriatric care management business.

The Desperate Calls You will Get

You will get many desperate long -distance calls from adult children calling about care management to visit their family members with the coronavirus pandemics’main target being seniors with compromised health They may have just have learned about Mom or Dad’s illness or high risk which they may have understood faster if they did not live long-distance or saw Mom frequently. Now that the coronavirus is especially hitting older people with health issues here are steps to successful inquiry for any call about your services

Take These Steps to Convert Inquiry to New Client

1. You must assure the caller that your geriatric care management services can be counted on to thoroughly assess the elderly person’s and family caregiver’s health care, risk and situation at the intake, determine the level of care, services they need to arrange community care for any problem including coronavirus and level of GCM monitoring to sell your services.

2. You assure inquiries that Medicare now covers the coronavirus and you know how to access and work with all entitlements
3. You sell these services by convincing the caller that you offer a highly personalized and compassionate approach to the family and older clients. besides high clinical skills. This breaks down to gaining client and family trust that your GCM services are the very best path leading them the care they desperately need, led by a professional guide they can count on.

4. You persuade them that they will get unbeatable customer appreciation, you will exceed their customer expectations, ensure the quality of life for the older client and offer a concierge driven service.
5. You explain how your hands on professional staff can make families relieved and happy because they understand they save precious time and overwhelming stress by using professional GCM’s.
6. You show them you can access all community services and resource options for senior health especially health care services for flu, and epidemics, like coronavirus they could not find alone at a distance but are now available to them rapidly through your services.

7. In this one sometimes short call, you show potential new clients how your concierge care management service will solve their problems through -you the GCM being there for them every step of the way.
8. You persuade them that by scheduling the next step, a free complimentary consultation call, you will help them make sound decisions based on reality and assessment.

The GCM sells all of this through a free complimentary consultation done by a compassionate and highly skilled professional the director of the agency

Since geriatric care management and home care are expensive these callers are probably in the top 10% so learn to work with them from intake to the delivery of care

New free Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

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Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

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March 31, 2020 -2PM -3:30 PM PST

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Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

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10 marketing messages for Adult Kids Who Call 911 GCM After Holidays

December 29, 2019

“Geriatric care managers are wonder woman for long-distance care providers? “

This is an important marketing message for care managers to use for the call you will get from long-distance family members who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis, the GCM do an initial assessment and visit your long-distance older relative periodically (once a month, once every two months).This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Here is a better marketing message for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save you money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2.Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5.Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8.Decrease the tension between hometown and long distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients -this coming holiday season.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

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Can’t See Aging Mom Christmas Hanukkah-7 Ways to Make Her Feel You Are There

December 15, 2019

Absent Long Distance Care Provider Holidays Answers

If you are a long-distance care provider, or a care manager that works with one, what’s the best way to keep in touch with the long-distance elder if you can’t visit on coming Christmas or Hanukkah.

Easy Low-Touch Non-Tech Ideas

Use low touch—the old-fashioned communication elders grew up – the Post Office and telephone. If you can’t see Mom or Christmas or Hanukkah, send a card. Older people came from a generation where cards and mail were really meaningful. It is easy and really touches elders who love opening the little personal mail they get, especially from family. These heritage links are a great way to support a far away elder. Non-tech, they cause no stress on their part. Even we boomers who walk haltingly through the tech world of 40 characters forget that connecting with a stamp or a call is so familiar to an older person. Plus you give that feeling of warmth they always got when they “ opened” “ or “ answered” something real (not virtual); Try having the whole family sending a card even kids. A flooded mailbox on Christmas or Hanukkah fills their hearts.

If and you can’t see Mom on Christmas or Hanukkah he or if Dad is not religious, mail holiday care packages —bake or buy cookies . Bake it with your children and send samples along with actual photos of everyone baking in the kitchen or buying treats. Even if they crumble a bit, elders will smell the affection.

Easy Option -Holiday in a Box

If you can’t see Mom on Hanukkah or Christmas, send a “ holiday in a box for Christmas and Hanukkah coming up. Send a basket of kids drawings, candy, nuts, home-baked or purchased holiday bread that reflects the holiday celebration plus a gift certificate for a Christmas dinner or dinner with a friend. Give Mom joy in a simple package. For an extra special surprise, arrange an invitation to a Hanukkah dinner with a friend or through your parents’ synagogue or church

A Little Help From Aging Parents Friends

Skip that holiday in a box, if you can’t see Mom on Hanukkah or Christmas you can create a circle of care. Get the app Lots of Helping Hands through neighbors, friends, people in your elder’s place of worship or a group they belong to. Then you can ask if they can arrange to include your older relative or friend in a Christmas dinner or Midnight Mass or Hanukkah meal, with Latkes or Shabbat service. You will then have an entire support team your elder with a whole circle of support in the future and not feel so alone.

Make Aging Tech for Holiday Gift

Send a high tech gift, if you can’t see Mom or Dad over Christmas or Hanukkah. Send a high tech device that your loved one can really use and figure out. I just ordered the Esky Wireless Locator because I keep misplacing my glasses.

How Care Managers Help Get for Long Distance Care Providers

Care Manager scan do lots of things for a family member who is long distance and can’t see Mom on Christmas or Hanukkah. Geriatric Care Manager Julie Menack in her chapter “Long Distance Care Providers” in my book Care Managers Working With the Aging Family lists tasks long-distance care providers can do to make their own lives and their long-distance loved ones saner, sounder and happier

Find a Care Manager Through Aging Life

If you want to investigate an Aging Life geriatric care manager in your parent’s own town find a professional who can help you do all this so you can remain a son or daughter and less stressed caregiver.

How Does a Care Manager Create a Results Driven Marketing Plan With 4 P’s and a few A’s?

December 14, 2019

What is your Box of Marketing Tools? Do you know how to market GCM?

Few care managers take a GCM Business Class which is a necessary step. One thing you learn is marketing.

· The classic four Ps of marketing (product, price, place, and promotion) have been updated for the 21st century to include the four As as well as the four A’s and 4 C’s

· Accountability: Marketing must prove its contribution to the business and be accountable for measurable results; that is, new clients.

·

· ·      Analysis: Marketing requires both art and science, and analysis must no longer be

an afterthought. Instead, measurable results will drive strategy; that is, if it works, do more of it.

·

· ·      Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results.

·

· ·      Action: Optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working.²

·

· ·      Conversation: Social media channels have created the need for a two-way conversation that draws those seeking services to those discussing those services.

·

· ·      Collaboration: The world is not so connected that collaboration becomes a necessity as there are simply too many needs for one entity to meet.

·

· ·      Culture: Plays an important role now that organizations are seeking partners to extend their capabilities.

·Merrily Orsini

·All this and more is in the chapter on marketing GCM in Handbook of Geriatric Care Management 4th edition by Marketing guru Merrily Orsini. She created the original template for corporate geriatric care management with her own GCM business in Louisville, Kentucky.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register

FIND OUT MORE

THIS FREE WEBINAR FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW

How Does a Care Manager Create a Results Driven Marketing Plan With 4 P’s and a few A’s?

What is your Box of Marketing Tools? Do you know how to market GCM?

Few care managers take a GCM Business Class which is a necessary step. One thing you learn is marketing.

·Merrily Orsini

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