Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You Have a Speakers Bureau To Attract Alult Children ?

February 17, 2023

Schedule Speaker’s Bureau Now for Post Holiday Barrage of Callsred-phone.jpg

Your greatest influx of clients calling you is right now over the winter season. This is when there is a heightened awareness of the need for care of elders by adult children, as so many elders become ill and are hospitalized during the height of the flu season and the remaining covid variants..

What is a Speakers Bureau ? Why have one?

What is a Speakers’ Bureau

A Speakers’ Bureau is a series of hot topics presented to clubs senior networking groups EAPs or made into webinars that draw potential clients. We have put together a series of hot topics in the form of customized speeches for you to draw in local and long-distance adult children without doing the preparation yourself, like delicious premade meals you pop in the microwave

 

What Clients Does it Attract

The hardest to market to is adult children and a speakers bureau is a perfect means to find adult children. They are ravenous for solutions to their eldercare problems and finding those answers in community forums from experts with actual answers ( not pills, medical equipment, or health plans but actual experts with answers to adult children’s problems – a speakers bureau is the perfect forum for your marketing.)

 

  • What do you to prepare for Speaker’s Bureau

    images_20141216-184443_1.jpg

  • A series of hot topics in parent care problems. For example “when Adult Siblings are not doing their share,” When Should an Elder Move from their Home” ” 10 warning signs your parent may need help”
  • Pre-prepared speeches on a hot topic fully outlined and vetted with user-friendly language
  • You must create an outline plus handouts with your company contacts plus email contact sheet, so the audience walk away with something you handed them and you can add them to your Constant Contact or Mail chimp database
  • Start Your Speech?– a pop quiz on aging for example.

  • Sample -Have you and your aging parents planned for their physical decline?
  • Do you have resistance when you talk to your aging parents about planning for the losses of aging?
  • Are you worried about paying for your parent’s care?
  • What does a speaker’s bureau do for you?

     Promote your agency as an expert in geriatric care management in your area.     
     Showcase your GCM aging knowledge of hot aging topics
     Establish your agency as an authority in our field
     Pinpoint your agency as the expert professionals, community potential clients will tum to when they need care
     Give you free publicity- you can advertise for free by sending out news releases ahead and after- through your social media platform

 most important establishes a future bank of clients among the community, the people you speak to by adding their emails to your social media platform

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Join me in my new FREE Webinar

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop a strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

 

 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

 

SIGN UP NOW  

 

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

Filed Under: Adult children, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, brand, branding, care manager, cash flow, geriatric care manager, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Speaker's Bureau, Webinar Tagged With: aging life care manager, aging life or geriatric care marketing plan, Care Management marketing plan, care manager, case manager, geriatric care marketing, marketing to adult children, nurse advocate, Speaking to Clubs

10 marketing messages for Adult Kids Who Call 911 GCM Before & After Holidays

November 7, 2022

 

10 Marketing messages care managers should share with long-distance adult children before and after the holidays

Geriatric Care Managers are wonder women before and after the holidays for long-distance care providers. Share 10 marketing messages when shocked long-distance family members call you, who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

 

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM does an initial assessment and visit your long-distance older relative periodically (once a month, once every two months). This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Long distance care providers

10 Marketing messages  for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2. Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible healthcare crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5. Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8. Decrease the tension between hometown and long-distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients –this coming holiday season.

FREE Webinar 

SIGN UP FOR MY HOLIDAY WEBINAR –

10 Marketing messages

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, Care Management Products, care management start-up, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager marketing, caregiver burnout, case manager, geraitric care manager, geriatric care manager, geriatric care marketing, help with elders, holiday misery, holiday with aging parents, long distance care provider, marketing plan, Marketing to long distance care providerse, nurse advocate, nurse care manager

The Holiday Season is Upon Us & Can Be Caregiver Hell

October 21, 2022

Adult children usually see their elderly parents soon on Christmas, Hanukkah, and Thanksgiving- all major holidays.

The Holiday Season is upon us. Thanksgiving, Hannukkah, and Christmas are all coming up when families gather around ritual gatherings. Adult children can notice their aging parents’ struggling with memory, and speech, and preparing those ritual meals. Then midlife siblings may be alarmed by any behaviors that threaten the normal order they always experienced.

When The Holiday Season is upon us ,the discussion will turn to aging parents. Thanksgiving usually involves alcohol. With a normal family, discussing this when alcohol is involved may or may not be a good idea. In an aging long-distance family, this would be the time to set up a family meeting via teleconference or Skype when everyone is sober. You could just ask everyone if would gather ideas and you can discuss it at that time.

With elderly parent’s decline- everyone’s independence is threatened and anger and frustration can be rampant.

If adult siblings did make a  visit to elderly parents before Thanksgiving, it could have been bitter or sweet or it was just plain scary. This is why it is best to set up a post-thanksgiving meeting with all the siblings to discuss care, not when people are drinking more than they should on Thanksgiving.

 

 Adult children may decide they must intercede or offer direct help, even if it is rejected. Then family members who do not live nearby become long-distance care providers, joining 7 million others in the US.

Offer to Facilitate a Telephonic Family Meeting After Thanksgiving

The frightening part often happens when you haven’t seen an aging Mom or Dad for a while. If midlife siblings live long distance, making an occasional visit can set off alarms, especially if they find aging Mom or Dad has gone downhill. If they call you, offer to facilitate the call using your family meeting facilitation skills, to create an agenda with the family, and keep everyone on the topic of parental care in the here and now, rather than fracturing into an argument about the past or old family wounds. With a care manager as a facilitator, they will find your value.

Get Ready for the Holiday Rush
    • SIGN UP FOR MY HOLIDAY WEBINAR –

      The Holiday Season is upon us

      Get Ready for the Holiday Rush

      WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

       Learn how to create!

      • Pre-Holiday Social media campaigns to reach worried caregivers
      • Pre- Holiday-Materials about the warning signs that a parent needs help
      • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
      • How to sell services to desperate  post-holiday callers from Normal dysfunctional & long-distance family
      • How to use tools to contain holiday chaos & arrange care in festive family fright
      • How to move the family to New Year’s stability
      • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
      • Featuring

       Cathy Cress MSW author of the Handbook of Geriatric Care

      Management        

      The Holiday Season is upon us.

       Find out more about how an Aging Life or Geriatric Care Manager can help.

  • Subscribe to my YouTube channel, Geriatric Care Management, at www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

  • Visit my website at cathycress.com/

  • Follow me on Twitter at twitter.com/cathyjocress

Filed Under: Aging, Aging Alcohol Abuse, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, Christmas webinar, Dysfunctional Aging Familu, elder care manager, Families, Filial Crisis, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Grandchild gifts for grandma, Hanukkah Webinar, Long Distance Care, Long Distance Care Holidays, Marketing aging life care, Marketing during Holidays, marketing pitch, Marketing Strategy, marketing to long distance adult children, Nearly Normal Aging Family, New Years, nurse advocate, nurse care manager, Thanksgiving with Dysfuntional Family, Webinar ALCA GCM, Webinar care managers, Webinar COVID Safety Tagged With: aging family, Aging Life, aging life and geraitric care manager, aging life care, aging life care manager, alcohol on the holidays, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, care manager, case manager, crisis with aging parents, drinking on labor day, geriatric care manager, holidays with aging parents, Holidays with midlife siblings, Nearly Normal family inquiry holidays, nurse care manager, Thanksgiving Webinar, Thanksgiving with aging parents, Thanksgiving with dysfunctional family, Thanksgiving with midlife siblings

What Are Your Choices in Aging Life or GCM Client Software?

June 4, 2022

 

 

What are the Four Geriatric Care Management Databases?

 

There are only four significant aging life or GCM Software Choices ?  So the options for client software are slim. Jewel Code  and  My Junna  are two choices. Care Tree    I  Health Home  are two more options. Geriatric care managers and  ALCA managers who

have home care staffing themselves are fans of  Clear Care, which offers staffing if you also have private duty home care but is not really as user-friendly for care management needs with limited space to document & no care planning at all.

Which GCM Database Should you Choose – See my Newest Webinar?             

If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management start up or still on paper- which GCM software choice should you use and why. Find what you need in your client database and check out each product to see if it has what you want. Join me for my newest free webinar on August 25, when  I will show zoom interview with all 4  four CEO’s asking them what are the features and benefits of their software and why their product stands out from their competition.

 

Here is a list of what a care management database should do for you- see what the CEO’s of the 4 GCM Software Products say they do

 

  • Track all client information                 
  • Create and update a care plan
  • Create a client activity log
  • Tracks billable hours
  • Document client activities
  • Interface with a calendar for client and care manager appointments
  • Track client referrals
  • Track guardianship information
  • Track medications
  • Reconcile medications
  • Create a client face sheet with all demographics.
  • Create a care community
  • Upload document and pictures
  • Do real-time updates
  • Be HIPPA compliant
  • Store historical client records
  • Create reports and export data
  • Create medication and text message reminders
  • Add custom patient field
  • digitalize patient paper records
  • go paperless
  • interface with care providers in the home via phone
  • Increase billing by making it easy to bill in the field
  • Patient portal
  • Have a calendar      

Learn more about Aging Life and Care Management Software Choices

Join me in my newest FREE Webinar

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

 

 

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

 

We will Cover

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 4 major care management software platforms
  • Caretree 
  • IHealth Home
  • My Junna
  • Jewel Code

What you need in a website

Why you need content marketing

  • With interview with Natasha Beauchamp  owner of Elder Pages on-Line where she develops both websites and content marketing for ALCA members and geriatric care managers

 

What are easy-to-use social media sites           

 

 

Sign -up

 

 

 

 

Filed Under: Adult children, Aging, aging life business, Aging Life Care, aging life care manager, Aging technology, ALCA start-up business, Benefits of Geriatric Care Management Software, Benefits vs Features, billing, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Care Plan, case manager, Concierge aging clients, GCM Software, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Gero Technology, IHealth Home, Jewel Code, Marketing copy, marketing geriatric care management, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Natasha Beauchamp, nurse care manager, patient advocate, Sales in geriatric care management, start-up, technology for GCM, Technology for Geriatric Care Managers, University of Maine School of Social Work, Webinar Tagged With: adding geriatric care management, aging family, aging life care manager, aging life or geriatric care manager, aging parent crisis, ALCA, ALCA technology, care manager technology, Caretree, GCM technology, geriatric care client data base, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, geriatric social worker, gero technology, IHealth Home, Jewel Code, My Junna, nurse advocate, nurse care manager, technology

Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You

May 16, 2022

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You 

SIGN UP FOR MY NEW FREE WEBINAR 

Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left

 

Sign up for my free webinar

 

 

 

 

 

How to Find Concierge Clients Who Can Afford You

Even if you cannot make the class if you sign up you will get a recording the next day 

When: May 17 2022
2 PM-3:30 PM PST

How to Find Concierge Clients Who Can Afford You

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You

YOU WILL LEARN

How to Find Concierge Clients Who Can Afford You

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Why Long-Distance Family Caregiver’s family are VIP Clients
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

 

Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar 

SIGN UP For My  New Free Webinar and Get One-time Low price offers 

Presented by the Author of the Handbook of Geriatric Care Management

The Handbook of Geriatric Care Management is called the bible of geriatric care management. It has been available since 1989 and is used as a textbook in gerontology classes all over the US. Asia and Europe.  The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.The 5th edition is planned It is available from Jones and Bartlett

 

 

Filed Under: 5th Edition GCM Operations Manual, Aging, aging life business, Aging Life Care, aging life care manager, Aging Life Products, ALCA Business Skills, ALCA Marketing, Benefit of Assisted Living, Benefits of Care Management, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black History Month, Black RN, Black Travel Nurses, Black Travel RN, Blog, care management start-up, CEU's NACCM, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Geriatric Care Manager, Concierge Physican, Concierge Products, Concierge Senior, Conservator, entrepreneur, entrepreneur business, entrepreneur care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM working with a conservator, GCM Working With Aging Family, GCM WORKING WITH VIP CLIENT, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, HOT MAPPY, Long Distance Care, Long distance caregiver, long distance caregiver burnout, Make the Sale, marketing, marketing ALCA /GCM, marketing care management, Marketing features and benefits, marketing geriatric care management, Marketing Plan for Concierge Clients, Marketing Strategy, marketing to concierge clients, marketing to conservators, marketing to edlerlaw attorneys, marketing to guardians, marketing to long distance adult children, marketing to the top 10$, marketing to trust officers, marketing to wealth managers, nurse advocate, nurse care manager, PPE fot caregivers, Profit, PROFIT FROM VIP CONCIERGE CLIENTS, profit in ALCA, PROFITABLE LONG DISTANCE CLIENTS, Public Relations, Sales in geriatric care management, SIGN-UP VIP CLIENTS, Starting care management business, VIP Benefits, VIP CONCIERGE CLIENTS, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: adult children of borderline narcissistic VIP families, adult children of VIP parents, Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, ALCA Concierge Clients, BENEIFITS VIP CLIENTS, Black, black american geriatric care managers, black american social workers, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, care manager, case manager, Concierge, concierge adult child burn out, Concierge Care Manager, Dysfunctional VIP Family, free webinar, Free webinar marketing, geriatric care manager, Home care marketing, Long Distance Careproviders, Marketing Care Management, marketing skills, nurse advocate, nurse care manager, profitable ALCA business, profitable Geriatric Care Manager Business, Profitable VIP Clients, VIP Marketing

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