Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You the Have Business Skills to Run a ALCA or GCM Agency ? Watch This Video

March 23, 2021

You chose to Start A Business

You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business.

 

Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of clients you serve, new clients per month, number of clients canceling service. % of the time billed (the goal is 85%) and what you charge for travel time.

Competition Survey Mandatory To Start A Business

You need to know how to do a competition survey to measure whether you have too much competition and what your competitors offer so you can offer more and be chosen. You should also identify and survey other direct GCM competitors like the non-profit area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Do You Understand Branding?

You need to know branding. Aging life or geriatric care manager must use different branding and a  marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.

Do You Have a Marketing Strategy?

Marketing Strategy Business concept. The meeting at the white office table

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your marketing message must be communicated to the concierge customer. You need to how to write a business plan, use social media to attract customers, how to do 1-1 marketing to third parties-.

Check out my  Online GCM Business Class which includes 10 modules on starting your GCM Business including one module on Organizational Design with the job descriptions for every role in a GCM agency and recruitment tools to get the best candidate.

Skills you will learn in My GCM Business Class

  • GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
  • GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
  • GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
  • GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
  • GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
  • GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media, and conduct content marketing to gain new customers
  • GCM sales skills to position your agency to sell your menu of services
    through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
  • GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
  • GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
  • The Business class set for a start-up GCM Budget and now offers a subscription payment plan for a start-up budget

 

 

Filed Under: Aging, aging life care manager, ALCA Business Skills, Blog, branding, Branding GCM Business, care management market sizing, care management start-up, case manager, elder care manager, Families, GCM Business Skills, GCM Start -Up, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, marketing care management, Marketing copy, marketing geriatric care management, Marketing Home Care, marketing pitch, Marketing plan, Marketing Strategy, marketing to concierge clients, marketing to long distance adult children, marketing to upper 10%, nurse care manager, On-line GCM Business Class, Webinar Tagged With: aging life care manager, aging life or geriatric care marketing plan, Billing 85%, Business Plan, business start up, care manager, case manager, critical success factor For GCM or Aging Life business, GCM billing, GCM Business Class, geriatric care management business, geriatric care manager, marketing skills, nurse care manager eldercare manager start-up

Can’t See Aging Mom Holidays COVID -Make Her Feel U Are There 5 Ways

December 8, 2020

Absent Long Distance Care Provider Holidays Answers

If you are a long-distance care provider, or a care manager that works with one, what’s the best way to keep in touch with the long-distance elder if you can’t visit on coming  Christmas or Hanukkah especially now that COVID is rampant and very contagious throughout the country

Easy Low-Touch Non-Tech Ideas

Use low touch—the old-fashioned communication elders grew up – the Post Office and telephone. If you can’t see Mom or Christmas or Hanukkah, send a card. Older people came from a generation

where cards and mail were really meaningful. It is easy and really touches elders who love opening the little personal mail they get, especially from family. These heritage links are a great way to support a far away elder. Non-tech, they cause no stress on their part. Even we boomers who walk haltingly through the tech world of 40 characters forget that connecting with a stamp or a call is so familiar to an older person. Plus you give that feeling of warmth they always got when they  “ opened” “ or “ answered” something real (not virtual); Try having the whole family sending a card even kids. A flooded mailbox on Christmas or Hanukkah fills their hearts.

If and you can’t see Mom on Christmas or Hanukkah safely due to COVID s, mail holiday care packages —bake or buy cookies . Bake it with your children and send samples along with actual photos of everyone baking in the kitchen or buying treats.  Even if they crumble a bit, elders will smell the affection.

Easy Option -Holiday in a Box 

If you can’t see Mom on Hanukkah or Christmas, send a “ holiday in a box for Christmas and Hanukkah coming up. Send a basket of kids drawings, candy, nuts, home-baked or purchased holiday bread that reflects the holiday celebration plus a gift certificate for a Christmas dinner or dinner with a friend.  Give Mom joy in a simple package. For an extra special surprise, arrange an invitation to a Hanukkah  dinner with a friend or through your parents’ synagogue or church

A Little Help From Aging Parents Becca-Bulter-Scott-taci-Kirsten-.jpgFriends

Skip that holiday in a box, if you can’t see Mom on Hanukkah or Christmas you can create a circle of care. Get the app  Lots of Helping Hands through neighbors, friends, people in your elder’s place of worship, or a group they belong to. Then you can ask if they can arrange to include your older relative or friend in a Christmas dinner or Midnight Mass or Hanukkah meal, with Latkes or Shabbat service. You will then have an entire support team your elder with a whole circle of support in the future and not feel so alone.

 

REMINISCENCE- a win-win on Holidays-as people age they love this and you get their memories

  • Give your parent Storyworth. Print the prompts and drop off to your loved one then pick up and enter using the dictation on your phone then send it into Storyworth. At the end of the year, they get a printed book of reminiscence.

  • Join ancestry yourself and bring your computer to your older loved one’s home and show them your family tree as you build it. They can give you family history and memories as you create the family tree that you would miss when they are gone.

  • Get out your old family albums, with older pictures of your parents with your kids, and have them identify people in photos by emailing some of the photos to your older family members. Then upload the photos later to Google photos so you have both names of relatives, stories of pictures, and photos digitally saved.

Make Aging Tech for Holiday Gift

Send a high tech gift, if you can’t see Mom or Dad over Christmas or Hanukkah. Send a high tech device that your loved one can really use and figure out. I just ordered the Esky Wireless Locator because I keep misplacing my glasses.

How Care Managers Help Get for Long Distance Care Providers

Care Manager can do lots of things for a family member who is long distance and can’t see Mom on Christmas or Hanukkah. Geriatric Care Manager Julie Menack in her chapter “Long Distance Care Providers” in my book Care Managers Working With the Aging Family lists tasks long-distance care providers can do to make their own lives and their long-distance loved ones saner, sounder, and happier

Find a Care Manager Through Aging Life

If you want to investigate an Aging Life geriatric care manager in your parent’s own town find a professional who can help you do all this so you can remain a son or daughter and less stressed caregiver.

 

Filed Under: Adult children, Aging Family, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, branding, Geriatric Care Management Business, Geriatric Care Manager, Grandchild gifts for grandma, Hanukkah, Holiday Rituals in Aging Family, Long Distance Care, Long distance caregiver, marketing to long distance adult children, nurse advocate, nurse care manager, Quality of Life Tagged With: aging family, aging life care manager, aging life or geriatric care manager, case manager, geriatric care manager, geriatric social worker, Hanukkah Rituals, Holiday in a Box, Holidays Crisis in aging family, holidays rituals, holidays with aging parents, nurse advocate, nurse care manager, Reminiscence on the Holidays

Thanksgiving Blog- Steal It for Your Social Media

November 10, 2020

Spread The Word About Your Services Before Thanksgiving

Thanksgiving--2003png.png

ADULT CHILDREN DESPERATE AFTER THANKSGIVING PAINTS PARENTAL DECLINE FEAR OF COVID

If you use social media to spread the word about your services before the holidays, you should have a blog. One giant target is adult children who need help for their older family members.

So you can steal this blog below and share it on social media in the next few days.

Whether you use Constant Contact, Survey Monkey, Word Press, or have a blog

attached to your website, this is a good time to give potential adult child customers a short marketing touchpoint about your services plus many other touchpoints to convert them to clients or customers.

Since the family – both nearly normal and the dysfunctional version gather on Thanksgiving and during the holiday season, this blog is a gateway step towards thinking about how their family might organize care for a loved one or if they need a care manager to guide them through the whole wrenching process.

Steal the blog below

“The Thanksgiving is around the corner but will you be able to travel with COVID raging. Will you be celebrating at home and sharing with Grandma and grandpa remotely or

traveling to the family as safely as you can possibly get yourself there and then spend the time without being exposed to COVID?

Steal the blog below

“The Thanksgiving is around the corner what better time to talk about the family. Will you be celebrating the holiday with a nearly normal or dysfunctional family?

facebook-holiday-post-4.png

The normal aging family can have their own problems. Leading up to Thanksgiving, adult children can struggle when their aging Mom is not able to cook that turkey and be the high priestess of the family ritual and rituals to come. An aging Mom or Dad’s decline can be confusing, even for families that are close-knit, well-integrated, and highly functioning.

But for the dysfunctional aging family, a disabled Mom’s need for care can be overwhelming and even destructive. This kind of family is marked by strained relationships and unresolved conflict. They not only do not want to take over rituals or cook the Thanksgiving turkey, but they will also attend the annual family ritual and make a scene or, more likely, never show up at all.

Over Thanksgiving, if you travel safely in person or host yourself safely with Grandma and Grandpa and family -you should watch the way your family interacts and try to assess what kind of family you have. This is a stepping stone to a way to work together as a team ( or not) as a parent decline. You can also call  ( PUT YOUR COMPANY NAME  WEBSITE) to help you both assess your family and make plans with the family about Mom’s aging and decline.”

SIGN UP FOR MY HOLIDAY WEBINAR

 

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or

do COVID Coaching of Aging Families so the client chooses you 

THIS FREE WEBINAR IS Thursday December 3, 2020 FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

Add  A Newsletter

Make changes if you want but get started with social media and newsletter like Tasha Beauchamp’s great care management newsletter ASAP but take advantage of the highest volume of calls you will get all year if you direct family to your business.

Filed Under: Aging, aging life care manager, COVID & HOLIDAY SEASON, COVID Webinar, Dysfunctional aging family, Dysfunctional Family & Holidays, e-newsletter, FREE WEBINAR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday Sibling Rivalry, HolidaySeason and COVID, Long Distance Care & COVID-19, marketing blog, marketing newsletter, marketing to long distance adult children, marketing touchpoints, Natasha Beauchamp, Nearly Normal Aging Family, newsletters, nurse advocate, nurse care manager, Thanksgiving, Thanksgiving & dysfunctional family, Thanksgiving and COVID, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar, ZOOM THANKSGVING Tagged With: aging life care manager, aging life or geriatric care manager, aging parent crisis, care manager, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, nearly normal family, nurse advocate, Thanksgiving COVID Travel, Thanksgiving with aging parents

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

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Can You Market Care Management During a COVID-19 Shut Down?

April 6, 2020

Marketing geriatric care management in the midst of coronavirus is like a ventilator for your business. The damage has been done to your small business through the coronavirus closing order. However, you can both help keep it on life support and give it time to recover until you can open again.

What Do you need?

First of all, to market while closed, you need social media in the form of a newsletter through email marketing programs like Survey Monkey or Constant Contact. What you are creating is a call to action. That action is to  say “use our GCM agency during and after the coronavirus because we have a great service to solve eldercare problems now and in the future for you.” To do this you you need a marketing strategy campaign 

with 7 touches so that your customer or potential customer ” hears your “Call to Action.” These touches can come in a variety of ways but the only ones you can use in the COVID-19 epidemic is a newsletter and an email marketing program because 1-1 marketing has vanished.

Ideas For E-Mail Marketing During COVID-19

Here are some ideas of what you can include in an email marketing

marketing campaign using a newsletter format in Constant Contact  or Survey Monkey 

  • Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop 
  • A list with links of religious services for upcoming holidays- Easter, Passover. that can be accessed by Radio TV and social media for all those with” Stay at Home “orders
  • Quality of Life activities that your agency or another agency like the Hummingbird Program  offered virtually for seniors who are even more isolated, lonely and depressed during the pandemic
  • Offer A Home From the Hospital or Move Management product/service if you have one to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long distance relative.

A list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

Join Me in My Latest  Free Webinar on Marketing Geriatric Care Management

How to Sell VIP Clients a Menu of Products They Want To Buy

Learn in this webinar
Why You Must Sell to top 10% when GCM and Long Term Care are Not Covered by Medicare

  • Why Sell VIP Products rather than Geriatric Care Management
  • Why VIP GCM Clients prefer GCM Products
  • How to Develop a 4 Season Menu of Products
  • How to deliver 4 Seasons Service With VIP Products
  • VIP Products to Add to your Menu of Services
  • COVID-19 Assurances You Must add to Your Products
  • Sign Up Now

 

Filed Under: 7 touches marketing, Aging Life Care, Aging Life Care Assocaition, ALCA COVID-19 Crisis, ALCA sales, Blog, coronavirus marketing, coronavirus shut down, GCM COVID 19 Crisis, GCM Start-Up, marketing ALCA /GCM, marketing care management, marketing to long distance adult children, nurse advocate, nurse care manager, Sales in geriatric care management, Senior Isolation, Senior Loneliness, Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, START UP, Trust Departments, VIP marketing, VIPS markeing Tagged With: aging life care manager, ALCA marketing, care manager, coronavirus, Coronavirus disaster plan, Covid-19, e-mail newsletter, Free webinar marketing, geriatric care manager, marketing during COVID-19, marketing GCM, marketing newsletter, nurse advocate, nurse care manager, pandemic, social media, social media marketing, strategic marketing plan

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