Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Solo Agers Are Vulnerable to Social isolation

March 5, 2023

 

Increase Quality of Life

Solo agers are vulnerable to social isolation and mental health problems, particularly if they lack close family or friendship ties.

Also, known as Elder Orphans, Solo Agers represent about 22% of older adults in the United States. Solo agers are vulnerable to social isolation or are at risk of doing so in the future, according to a 2016 study. “This is an often overlooked, poorly understood group that needs more attention from the medical community,” said Maria Torroella Carney, the study’s lead author, and chief of geriatric and palliative medicine at Northwell Health in New York. Solo agers are vulnerable to social isolation, according to a recently released survey of 500 people who belong to the Elder Orphan Facebook Group, with 8,500 members. Seniors living alone, being unmarried, and not having family or friends nearby are more often lonely and more likely to be depressed and have a poor quality of life. In the study understanding older adults who are aging alone 45% reported being sad and 52% reported being lonely.

Because adults with children may effectively be solo if their adult children live far away or they have a child with a disability who can’t care for them, or they are estranged, more aging adults are looking elsewhere for support to increase their quality of life. 

Solo agers are vulnerable to social isolation although loneliness is a serious concern as all ages are found out during COVID. During the epidemic loneliness, isolation, and depression were experienced by everyone including kids who could not go to school. Seniors experience this all the time. Social isolation is associated with a multitude of problems, such as high blood pressure, insomnia, depression, and cognitive decline. If you lose the ability to drive, develop mobility issues, or live far from friends and family, Solo Agers may have very limited social interaction while aging in place. this a poor quality of life

Increase Quality of Life

Geriatric Care Managers can bring socialization, increase quality of life and so much more to Solo Agers.

Increasing Quality of Life socialization and networks of friends can help solo agers who are lonely. They can also help Solo Agers who are planning their aging plan to increase socialization to avoid pitfalls that so many seniors face in retirement- loneliness, isolation, and depression. The great thing about Solo Agers is that they are planning their aging, are highly educated and have the income for care managers, and can afford private care aging without Medicare covering long-term care

Solo Agers: Your Next Generation Client in the Upper 10)%

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Description
Who are solo agers
Why you should know about them
What makes them unique as clients
What services you can offer them
How do you market to Solo Agers
How you can do life care planning for them with wealth managers and attorneys

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Geriatric Care Management Business?Want to Start one?

February 7, 2023

Want to Start a New Geriatric Care Management Business?

 A care management business can be started by an RN, a social worker, someone in the health field, or anyone with dreams to become an entrepreneur.

But what skills do you need? Your entrepreneurial care management dream must spring from the intersection of three streams: your passion, your competence, and market opportunity. To start a geriatric care management business, the adage to “know thyself” becomes critical. Are you passionate about geriatric care management? You will need passion to sustain you when the situation gets tough—which it does in all beginning businesses. You must have the core competence both to be a geriatric care manager (GCM) and to run a business. But good GCMs with no business acumen, which is often the case, frequently fail in business. 

Is Starting a New geriatric Care Management Business a Good Choice for You?

To start of new care management business you need market opportunity, which is a business skill. In other words, are there enough people in the top 10% of the area plus third parties who will refer to you like elder law attorneys, concierge physicians, and unscale assisted living you serve to have a”market” to have sales and generate a profit? If very few older people in the upper 10% live in your services area, you may not be in the right place to start a new geriatric care management business. If 10 other GCMs are practicing in your town, the

An entrepreneur geriatric care management business?

competition may limit your own market opportunity.  You find out by doing a competition survey Finally, you need to assess why you want to start this type of business in the first place. Are you motivated by financial gains? by community recognition? by a need to make a difference? 

In a New Geriatric Care Management Business

You Have To Know Cash Flow

An entrepreneur care management business owner must understand billing and cash flow.  This is another key business skill needed by a care manager. Without this knowledge, you will fail like 50% of new businesses do. Along with this, you have to understand how to bill 85% of your care manager’s time to stop cash flow from putting you out of the business. This leads to overall financial forecasting skills. When do you break even, when can you hire a new care manager and afford to stop being a solo practitioner who wears so many hats you are crushed by the weight?

 

A new geriatric care management business

Do You Know The Best Phrases To Attract VIP Care Management Clients?

Learn Billing and Financial Forecasting and More in my new online Start-Up GCM Business Class 

 

Billing for new geriatric care management business

Most care managers have no business background because they are nurses, social workers, and health professionals without an MBA. Yet their business depends on cash flow, marketing opportunities, and financial skills to pay the bills

 

 

Get Critical New Geriatric Care Management Business Skills in My GCM Business Class

Check out my  Online GCM Business Class which includes 10 modules on starting your GCM Business including two modules on financial management so you do not go under and lose your dream start

  • GET 100$ DISCOUNT ON CLASS IF YOU BELONG TO ALCA

Skills you will learn in My GCM Business Class 

  • GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
  • GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic cash flow -profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
  • GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold-standard care  to clients
  • GCM marketing survey skills to pinpoint  market opportunity, your area’s upper 10% clients, and 3rd-party referrals to market, to make your business profitable
  • GCM competitive analysis skills  to do a competition survey set the fee per hour your market will bear for your services and gage your market opportunity and  gather information from each, to position your services vs your competition’s so clients will choose you
  • GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
  • GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
  • GCM marketing skills to create a marketing plan to develop lead sources, conduct lead
  • An entrepreneur geriatric care management business
  • generation, launch social media and conduct content marketing to gain new customers
  • GCM sales skills to position your agency to sell your menu of services
    through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
  • LEARN MORE ABOUT LEARNING GCM BUSINESS SKILLS WITHOUT GETTING AN MBA 

  • GET 100$ DISCOUNT ON CLASS IF YOU BELONG TO ALCA

  • Check out our affordable price or choose a monthly payment plan 

 

 

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The Holiday Season is Upon Us & Can Be Caregiver Hell

October 21, 2022

Adult children usually see their elderly parents soon on Christmas, Hanukkah, and Thanksgiving- all major holidays.

The Holiday Season is upon us. Thanksgiving, Hannukkah, and Christmas are all coming up when families gather around ritual gatherings. Adult children can notice their aging parents’ struggling with memory, and speech, and preparing those ritual meals. Then midlife siblings may be alarmed by any behaviors that threaten the normal order they always experienced.

When The Holiday Season is upon us ,the discussion will turn to aging parents. Thanksgiving usually involves alcohol. With a normal family, discussing this when alcohol is involved may or may not be a good idea. In an aging long-distance family, this would be the time to set up a family meeting via teleconference or Skype when everyone is sober. You could just ask everyone if would gather ideas and you can discuss it at that time.

With elderly parent’s decline- everyone’s independence is threatened and anger and frustration can be rampant.

If adult siblings did make a  visit to elderly parents before Thanksgiving, it could have been bitter or sweet or it was just plain scary. This is why it is best to set up a post-thanksgiving meeting with all the siblings to discuss care, not when people are drinking more than they should on Thanksgiving.

 

 Adult children may decide they must intercede or offer direct help, even if it is rejected. Then family members who do not live nearby become long-distance care providers, joining 7 million others in the US.

Offer to Facilitate a Telephonic Family Meeting After Thanksgiving

The frightening part often happens when you haven’t seen an aging Mom or Dad for a while. If midlife siblings live long distance, making an occasional visit can set off alarms, especially if they find aging Mom or Dad has gone downhill. If they call you, offer to facilitate the call using your family meeting facilitation skills, to create an agenda with the family, and keep everyone on the topic of parental care in the here and now, rather than fracturing into an argument about the past or old family wounds. With a care manager as a facilitator, they will find your value.

Get Ready for the Holiday Rush

    • SIGN UP FOR MY HOLIDAY WEBINAR –

      The Holiday Season is upon us

      Get Ready for the Holiday Rush

      WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

       Learn how to create!

      • Pre-Holiday Social media campaigns to reach worried caregivers
      • Pre- Holiday-Materials about the warning signs that a parent needs help
      • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
      • How to sell services to desperate  post-holiday callers from Normal dysfunctional & long-distance family
      • How to use tools to contain holiday chaos & arrange care in festive family fright
      • How to move the family to New Year’s stability
      • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
      • Featuring

       Cathy Cress MSW author of the Handbook of Geriatric Care

      Management        

      The Holiday Season is upon us.

       Find out more about how an Aging Life or Geriatric Care Manager can help.

  • Subscribe to my YouTube channel, Geriatric Care Management, at www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

  • Visit my website at cathycress.com/

  • Follow me on Twitter at twitter.com/cathyjocress

Filed Under: Aging, Aging Alcohol Abuse, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, Christmas webinar, Dysfunctional Aging Familu, elder care manager, Families, Filial Crisis, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Grandchild gifts for grandma, Hanukkah Webinar, Long Distance Care, Long Distance Care Holidays, Marketing aging life care, Marketing during Holidays, marketing pitch, Marketing Strategy, marketing to long distance adult children, Nearly Normal Aging Family, New Years, nurse advocate, nurse care manager, Thanksgiving with Dysfuntional Family, Webinar ALCA GCM, Webinar care managers, Webinar COVID Safety Tagged With: aging family, Aging Life, aging life and geraitric care manager, aging life care, aging life care manager, alcohol on the holidays, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, care manager, case manager, crisis with aging parents, drinking on labor day, geriatric care manager, holidays with aging parents, Holidays with midlife siblings, Nearly Normal family inquiry holidays, nurse care manager, Thanksgiving Webinar, Thanksgiving with aging parents, Thanksgiving with dysfunctional family, Thanksgiving with midlife siblings

Last Day to Sign-up Webinar Wire Your Care Management Business for $$

July 4, 2022

CEO’s Pitch Their Products

 

Want to see care management software CEOs Pitch Their Products to you?

New Special Reduced offer on Classes for ALCA members

 

[Read more…]

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Videos are Great Sales Tool for Care Management

June 27, 2022

Videos Are A Powerful  Marketing Tool

Videos are a powerful marketing tool  .The power of video marketing shows in its growth into a $135 billion industry. Brands everywhere are realizing the value of videos and creating them. According to ALCA’s former marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos In Your Own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing Learn to shoot great videos yourself. Look at my latest video made with my iPhone.I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone. However, you may need some expert help. I have gotten much more sophisticated and now have two videographers. An excellent one is Tapfilms, also used by Lifespan. A second is East Coast Studios which does all my online classes in geriatric care management. If you join to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources 

Free Webinar on technology for care managers

Want to Find out How to Create Great Marketing Videos for your Agency

Join me for my Latest  Free Webinar 

Smart TECH Solutions to Wire Your Care Management Business for Profit 

Videos are a powerful marketing tool

 

Learn How To Shoot Great Videos

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Videos are a powerful marketing tool
  • How to shoot videos  to market your agency
  • Why you need content marketing
  • What are easy-to-use social media sites
  • Critical software programs that make care management information flow
  • What you need in a website
  •  
  • interview with Natasha Beauchamp on content marketing  for ALCA member

 1-1 interviews with CEO’s of major care management software platforms

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Filed Under: Aging Life Care, Aging Life Care Assocaition, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, care manager operations manual, Caretree, Concierge Geriatric Care Manager, Content Marketing, database, Database for care manager, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Features vs Benefits, FREE WEBINAR, GCM Videos, geriatric care management emergency proceduress, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, Jewel Code, Lifespan Care Management for Elders, marketing database, marketing geriatric care management, Marketing plan, Marketing Strategy, marketing to concierge clients, Marketing Tools 2021, Marketing Videos, My Junna, nurse care manager, Sales ALCA, SEO, SEO for care managers, SEO for caremanagers, SEO for geriatric care managers, Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, Start-up Marketing, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers, videographer, Videos, Videos for marketing, Webinar, Webinar ALCA GCM, Webinar care managers, Webinar Concierge Clients, Webinar data base, Webinar SEO, webinar Technology

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