marketing pitch
Sell GCM or ALCA to wealth managers?
You sell to wealth managers through the VIP benefits that you bring, and your professional skill in working with their difficult entitled clients who can be narcissistic, demanding, and unreasonable.
Read MoreShould You Use Features vs Benefits of Care Management?
What are the features vs benefits of care management? Actually, what are features vs benefits?
Read MoreWell Heeled Seniors Who Bought Payless Shoes Are Concierge Clients Too
Well-heeled seniors, according to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension can afford care at home when they need it and private care management.
Read MoreThe Holiday Season is Upon Us & Can Be Caregiver Hell
The Holiday Season is upon us. Thanksgiving, Hannukkah, and Christmas are all coming up when families gather around ritual gatherings. Adult children can notice their aging parents’ struggling with memory, and speech, and preparing those ritual meals. Then midlife siblings may be alarmed by any behaviors that threaten the normal order they always experienced.
Read MoreSelling a Product to Assisted Living Makes the Sale
Care Managers often market to Assisted Living. What ALF Directors want to hear is how your ALCA or GCM agency is going to benefit the Assisted Living site.
Read MoreOmicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?
What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation?
Read MoreGET READY FOR THE HOLIDAY RUSH – Learn Technology to get new clients
The adult child who calls these coming holidays about their concierge aging parents will choose you -the geriatric care manager over your competition.if you have a menu of pain-point products and Four Seasons services to deliver those products- rivals do not have.
Read MoreDo You the Have Business Skills to Run a ALCA or GCM Agency ? Watch This Video
You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business. You need to understand money management, GCM ALCA billing, cash flow, marketing, sales, branding when only 3% of GCM or ALCA professionals have a business background. Learn how you can get one.
Read MoreAre You Marketing Private Care Management to The Concierge Family- Who Can Afford You?
The target market for a private geriatric care management business is not the 65 million families who need t concierge care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager
Read MoreHOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER
How do you market a COVID-19 telehealth service? The best way during the pandemic that rages this fall is to sell your coronavirus product in an email marketing marketing campaign using an e-newsletter
Read More