Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

      •  

        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

      •  

        Sign Up For Free

      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

        Sign -Up Now   

      • Even if you cannot attend, you will get a recording the next day by signing up

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HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

September 23, 2020

 

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this fall is to sell your coronavirus coaching products or other services is  in an email marketing marketing campaign using an e-newsletter format in Constant Contact  or Survey Monkey  other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

  • Local information about home food delivery from local grocery stores used by                   seniors or designated shoppers as elders should not even get out and shop 
  • Since large gatherings are dangerous in COVID-19-, information about accessing religious services streamed broadcast of TV or radio with the holiday season on Jewish New Year beginning the season last week – and stretching to Christmas.

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

OFFER Quality of Life activities that your agency or another agency like Well-Being offered by Lifespan which  provides 1-1-activies done with all COVID safety pecautions for seniors who are even more isolated, lonely, and depressed during the pandemic. 

  • Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
  • Tell a story with the COVID products you want to advertise 
  • Use your i phone to record your video

  • Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
      • FREE Webinar

        MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

        October 22 @ 2:00 pm – 3:00 pm PST

        As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

        Learn care management marketing that works at all time but especially during COVID so you can:

        Consult with and help client’s during COVID and post COVID

        Convert Consultation into  regular clients

        Understand branding       

        Develop a positioning strategy so the caller chooses you

        Understand lead generation in care management

        Understand how to do an e-newsletter

        Get the best marketing software  

        Understand Public Relations Press, TV Radio, Social Media Coverage

        Understand Zoom Webinars

        Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

        Click Here To Register 

         

        FIND OUT MORE 

         THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST October 22, 2020

        SIGN UP NOW  

         

 

 

Filed Under: aging family crisis, aging life business, Aging Life Care, aging life care manager, Aging therapist, ALCA Disaster Plan, ALCA Products for COVID_19, Blog, branding, branding ALCA business, Branding GCM Business, Care Management Products, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 GCM Products, e-newsletter, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Hanukkah, Holiday season, HolidaySeason and COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing newsletter, marketing pitch, nurse advocate, nurse care manager, postioning, quality of life -COVID-19, Social Media for eldercare, social media marketing, social media marketing campaign, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, Therapist Specializing in Aging Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, COVID-19 intake, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, nurse advocate, nurse care manager

You Need a Virtual Rolladex on Speed Now to Market in Covid-19

May 20, 2020

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What is a Rolladex on Speed?

During the Covid-19 pandemic, when many geriatric care managers are shut down, they need a  virtual rolladex on speed- or an email marketing and marketing automation platform. An email marketing database is essential for keeping your prospective, existing customers warmed up and ready to buy your services or products. You store your contacts or customers and send information that will entice them to use your agency. Constant Contact is the most common. I use it because it has great customer services for non-natives in technology like me plus excellent templates. But other alternatives like Survey Monkey and  Moosend and many others can be considered. Think of this as your old Rolodex on speed.

During this pandemic, this gives you the ability to let your third parties like elderlaw attorneys  and existing an potential new clients  know you are still here, still care about their needs and show them what preventative steps you have taken in

Advertise Your Agencies Coronavirus Universal Saftey Precautions

Use the e-mail newsletter to update contacts on your staff’s training in universal precautions and use of all the necessary masks, gloves, and PPE . You should assure that caregivers are required to take their own temperature prior to each shift and all shifts are available. 

Share Community Resources During Pandemic

You can let clients and 3rd parties, know helpful information about coping with “shelter in place”, in your town. For example, a list of all the grocery stores that deliver, as older people are not supposed to go shopping or if they do -the times when only they are allowed in the store. If your care providers can do that shopping you could add this to the newsletter.

If you do a Virtual Quality of Life Program for lonely and isolated seniors unable to get out during Covid-19, share your service in the newsletter. If you do not offer a Quality of Life program, point them toward geriatric care manager Nina Herndon’s excellent virtual quality of life program. 

If you have a partnership with your county health department, which is a very good idea, you can add that in your newsletter. You can keep customers up to date on Covid-19 information in your area. You can both use it in your agency and share it through your newsletter. Other ideas are adding photos of your staff in PPE or even staff making masks if you have sewing talents. Or there is  a volunteer group in your county making PPE for hospitals, share that and with photos in your newsletter

 

Care Management Start-Ups -Start an E-newsletter Now

Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get an email marketing database now or before you open your doors and fill it up with contacts including old, new and potential clients,3rd party referral sources like- elder law attorneys, trust officers, concierge physicians, and all target professionals who refer families to you who need GCM.

 You, the aging life or GCM marketer, must connect with aging families who need your product at this time of the pandemic and at all times in the future. The best way is through your social media database.

As your company expands these Aging Life or GCM business connections grow more sophisticated.  You start to manage a myriad of connections, across time, within each referral contact you do business with.

Join Me in My New Free Webinar 

Conquer Care Management Sales- 5 Steps Close the Sale on COVID-19Products

Boost Your Sales in COVID-19 Slow Down

Sales have severely declined in COVID-19. Learn how to increase your, clients, through all your

products but especially new Covid-19 and telehealth. Sell Successfully this and any GCM product in a 2-part intake. Closing the sale means the client signing your

contract and giving you a deposit. Most care managers are untrained and terrified of this process.

They are more terrified of going out of business with COVID 19

Learn the 5 steps to make and close a care management sale to get that contract signed, get a deposit, grow your business, bolster cash flow, make payroll, and stop you from being one of the 50% of new US businesses that fail after five years.

When?

Date Tuesday, June 23

Time 2:00 PM -3:30 PM

You will Learn

What are Covid-19 GCM Services you can offer

How to make the sale in the inquiry call -with a complimentary consultation

How to ” Identify needs using client” challenge questions” to find the problem you need to solve to make the sale

How to present your offer by selling solutions to the problem with a mini care plan

How to manage objections if the caller has concerns about price or product

 How to close the sale with non-aggressive closing questions to have your contract signed, get a deposit, and grow your business with a new client

SIGN UP FOR FREE 

Filed Under: Blog, Contract signed, coronavirus, coronavirus marketing, coronavirus shut down, Covid 19, COVID-19 & Care Management, e-newsletter, elder care manager, email newsletter, FREE MARKETING WEBINAR, FREE WEBINAR, marketing ALCA /GCM, marketing automation platform, marketing care management, marketing newsletter, nurse advocate, nurse care manager, Quality of Life Virtually, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging parent crisis, ALCA marketing, care manager marketing, coronavirus, Covid-19, COVID-19 PRODUCTS, e-newsletter, GCM services, geriatric care manager, marketing automation newsletter, nurse advocate, nurse care manager

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