Marketing Home Care
Should You Use Features vs Benefits of Care Management?
What are the features vs benefits of care management? Actually, what are features vs benefits?
Read MoreVideo -Learn Business Skills to Start a Geriatric Care Management Business!
You need to know about billing. You might be making good money but if your cash flow is not coming in time to pay your bills and staff on time , you stand a major chance of business failure
Read MoreWhat Type of Conceirge Care Providers Do You Recruit for Concierge Clients?
Older generations, especially entitled clients, are less trustful of care providers with tattoos or a Mohawk. They would rather have a clean-cut employee wearing a white uniform
Read MoreWant the Care Managment Benefits You Can show an Elderlaw Attorney?
Find out many more benefits your care management skills care managers bring to an elder law attorney and other key third-party targets you meet with to garner their business and referrals.
Read MoreOmicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?
What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation?
Read MoreDo You Need To Learn Business Skills to Start a Geriatric Care Management Business?
You need to know about billing. You might be making good money but if your cash flow is not coming in time to pay your bills and staff on time , you stand a major chance of business failure
Read MoreDo You the Have Business Skills to Run a ALCA or GCM Agency ? Watch This Video
You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business. You need to understand money management, GCM ALCA billing, cash flow, marketing, sales, branding when only 3% of GCM or ALCA professionals have a business background. Learn how you can get one.
Read MoreThe 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons
So what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice.
Read MoreHow Does a Care Manager Create a Results Driven Marketing Plan With 4 P’s and a few A’s?
All this and more is in the chapter on marketing GCM in Handbook of Geriatric Care Management 4th edition by Marketing Guru Merrily Orsini. She created the original template for corporate geriatric care management, with her own GCM business.
Read MoreFree Webinar-Get More Care Management & Home Care Clients Sell Benefits not Features
If you are a care manager or home care provider – do you know how to sell benefits not features- here is what I mean Say you want a new…
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