marketing geriatric care management Archives ⋆ Cathy Cress

Does a VIP Marketing Sales Plan and Transform Your Bottom Line?

May 11, 2022

A Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

You need a Marketing and Sales Plan to find VIP Concierge Clients. Transform your agency into a profitable service finding concierge clients for your care management agency

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a steller selling point to potential GCM clients who are in the top 10% income brackets.

Upper 10% Can Afford You Because Medicare Sadly Does Not Cover Long Term Care

These well-to-do VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long term care services they need at the right time, the right place for the right level of care

What Great Benefits You Bring To The Concierge Client

You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time You build a deep relationship with the client and family. As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel there to serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a marketing and sales background to do an intake and get the client in your services.

Join me in my newest FREE Webinar

Free Webinar on Finding Concierge Clients

How to Find Concierge Clients Who Can Afford You

WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only the top 10% can afford private pay care management
Why Long-Distance Care Providers are Concierge Clients
Who Are the 5 categories of VIP/Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients By hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

REGISTER NOW

Learn about a VIP Marketing and Sales Plan

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long term care

Find Out more about Long Distance Care Providers on my Youtube playlist

Want Narcissistic Families Who Can Afford Homecare&Care Management?

May 5, 2022

Types of aging families who can afford Homecare &care management

Families who can afford geriatric care management and home care long-term can do so because they are VIP clients. They are often headed by a scion with a narcissistic borderline personality. These VIP Clients have the financial resources, to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality ( example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

FIND OUT MORE

How to Find VIP Concierge Clients Who Can Afford You

WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only the top 10% can afford private pay care management.
Who Are the 5 types of VIP Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Follow Cathy Cress MSW

YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

Blog: https://www.cathycress.com/blog/

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Email: cressgcm@got.net

Find the VIP Concierge Client-Sign Up New Webinar-Sales and Marketing

April 18, 2022

Sign up for my New Webinar Sales and Marketing to Find the Concierge Client

Find the VIP Concierge Client. The target market for a private geriatric care management business is not the 65 million families who need care management services. Find the VIP Concierge Client in the much smaller subset of those families who can afford to hire a GCM or aging life care manager who can pay the $4000-6000 a month for home care and are willing to pay for the services that GCMs and can actually find their way to you.

How Do you Find the Concierge Client to sign up new VIP Clients Who Can Afford You?

Your marketing message must say your business:

offers concierge solutions to the grueling aging care decisions families and clients must make.
offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life, and the myriad mind-boggling decisions they face.
offers support to the aging client and the whole aging family and can transform the family to get care for the client
offers support and care to the caregiver to keep them from burnout
offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care

But is this really the message to which VIPs or the upper 10% respond- add this?

you respond immediately to their needs as they expect
you offer community resources like private drivers, personal chefs
you can make sure that they will be in a top-rated hospital with a VIP program that offers all the amenities they expect
You will arrange concierge services like massages and spa visits for family caregivers who are stressed by caregiving for their elder parents

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You & Create VIP Copy?

WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only top 10% can afford private pay care management.
Who Are the 5 types of VIP/Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create VIP copy and revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Get my Free White paper To Create VIP Copy

Learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long term care

Are You Marketing to Your Target MARKET the Concierge Clients?

April 12, 2022

Who is Your Target Market in an Aging Life or geriatric care management business?

Your Target market is the rich and famous people who are your VIP clients plus three other wealthy groups. The lower 90%, cannot afford you. They only call when there is a crisis and because of the cost and that crisis usually leads to homecare. Homecare costs between 4000-and 6000 a month. This is why you need to serve the Concierge Clients in that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determine the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.

Who Can Really Afford Geriatric Care Management

Your target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are the Concierge Clients -rich and famous people-VIP can afford to hire a GCM or aging life care manager and a private duty home care agency and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.

The Rich Have Gotten Richer

This subset really represents the top 10% of the economic spectrum and more precisely among the Concierge Clients, rich and famous, VIP elders – the top 1% who actually held onto their share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s 2019 tax cut

During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”

COVID HAS AFFECTED CARE MANAGERS’ CASELOADS AND BOTTOM LINES- So Sign Up to target the right clients who can afford private geriatric care management and home care

Sign Up For My new free webinar How to Find Concierge Clients Who Can Afford You

Cropped studio portrait of a grand old lady isolated on black

WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only the top 10% can afford private pay care management.
Who Are the 5 types of VIP/Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

REGISTER NOW

Do You Know The Best Phrases To Attract VIP Care Management Clients?

How does Start-Up Care Manager Make a Marketing Plan to find VIP clients ?

April 4, 2022

Geriatric Care Managers need VIP Private Pay Home Care Clients because they can afford you.

But you must find them and that takes utilizing the 4 P’s of marketing

Check Out My Newest Webinar on Signing Up VIP Concierge Clients

Geriatric Care Managers need VIP Clients. To find them the classic four Ps of marketing (product, price, place, and promotion) As as well as the four A’s and 4 C’s to find these VIP Clients

Marketing 4 A’s
Accountability: to find VIP clients your marketing must prove its contribution to the business and be accountable for measurable results; which is you are getting new VIP clients.

·

Analysis: to find VIP clients, your marketing requires analysis, which must no longer be an afterthought. Instead, measurable results will drive strategy; are you picking up VIP clients and, if your marketing to find them works, do more of it.

Accuracy: to find VIP clients your performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results across all social media, speaker’s bureau, blogs, meetings with 3rd parties in other words through your entire marketing plan.

Action: to find VIP clients your optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working to sign up VIP clients.

Geriatric Care Managers need VIP Clients & must also know Marketing 3 C’s
Conversation: Use Social media channels that have created the need for a two-way conversation that draws VIP clients seeking services to those discussing those services.
Collaboration: Success in marketing comes from collaboration through ALCA referrals through marketing meeting with third parties as there are simply too many needs for one entity to meet.

·

Culture: Plays an important role now that organizations are seeking partners to extend their capabilities like ALCA.
Join me in my newest FREE Webinar
How to Find VIP Concierge Clients Who Can Afford You
WHEN Tuesday, May 17^th, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17^th 2022
Sign -UP to find VIP clients
What we will cover
- Why only the top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
- Understand how to find VIP Concierge Clients through hot mapping & Market Studies
- How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
Find Out More to Sign -up VIP clients
Contacts for Cathy Cress MSW YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

A Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

Upper 10% Can Afford You Because Medicare Sadly Does Not Cover Long Term Care

What Great Benefits You Bring To The Concierge Client

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You

Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families:

Sumner Redstone’s VIP Family Struggles

How to Find VIP Concierge Clients Who Can Afford You

Sign up for my New Webinar Sales and Marketing to Find the Concierge Client

How Do you Find the Concierge Client to sign up new VIP Clients Who Can Afford You?

Your marketing message must say your business:

But is this really the message to which VIPs or the upper 10% respond- add this?

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You & Create VIP Copy?

Who is Your Target Market in an Aging Life or geriatric care management business?

Who Can Really Afford Geriatric Care Management

The Rich Have Gotten Richer

COVID HAS AFFECTED CARE MANAGERS’ CASELOADS AND BOTTOM LINES- So Sign Up to target the right clients who can afford private geriatric care management and home care

WHEN Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only the top 10% can afford private pay care management.

Who Are the 5 types of VIP/Concierge Clients?

Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES

Understand how to find VIP Concierge Clients Do hot mapping & Market Studies

How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients

How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

Geriatric Care Managers need VIP Private Pay Home Care Clients because they can afford you.

But you must find them and that takes utilizing the 4 P’s of marketing

Geriatric Care Managers need VIP Clients. To find them the classic four Ps of marketing (product, price, place, and promotion) As as well as the four A’s and 4 C’s to find these VIP Clients

Marketing 4 A’s

What we will cover

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

WHEN Tuesday, May 17^th, 2022

Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES