How To Get Free PR Through a Speakers Bureau

June 30, 2021

Use Free PR to Use to Find Adult Children of VIP Clients

A Speakers Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children pleas to get care .

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams – How to Understand Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC had this tip in an ALCA blog about in-person presentations

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store. One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and research Scientist

Dementia and memory loss
Long-term care options
Paying for care
Handling the stress of caregiving”
Other ideas from other Aging Life members include were
Hospice & Palliative Care
Dementia Care
Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
Getting Free PR and Bookings from your Speakers’s Bureau
My newest webinar will cover complete step to set up a Speaker Bureau to find adult children with VIP client’s in need of care. We will cover how to get a perfect free venue to do the presentation- and to arrange speaking gig’s at local women’s clubs ,like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present and how to get leads through sign ups after the presentation

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client

WHEN Thursday,July 15th

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.

Understand how to find VIP Concierge Clients- hot mapping & Market Studies

Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties

How to Use Free PR to Use to Find Adult Children of VIP Clients

SIGN UP HERE

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

Close the GCM or ALCA Sale to Assisted Living With Benefits not Features

June 23, 2021

Marketing Tactics – Use Benefits

ALCA members need to sell the benefits of Geriatric Care Management to assisted living. Care managers are perfect professionals to help assisted living residents if they have just moved in, are unhappy with the move, not participating in activities isolating or general when they are not thriving in the resident community.

Marketing care management to ALF’s takes some particular marketing tactics

Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them – they want what they purchase to solve their problems.

To borrow from the example of an umbrella, features of this umbrella might be its unbreakable spokes or wind-resistant construction – but the benefit is staying dry even in strong winds that might break lesser umbrellas. The benefit of staying dry in strong winds that break other umbrellas – this make the sale.

Clients who purchase home care or care management want to buy benefits – what your product or service can do for them.

GCM Benefits To Assisted Living

Let’s take a third-party. Care Managers often market to Assisted Living. ALF Directors want to hear how your ALCA or GCM agency is going to help the Assisted Living site. Of course, you can describe your agency features, price, training of staff, gold standard service. However, benefits are what make the sale and keep the Assisted Living dry not flooded by the rain.

But here are some benefits you can offer to Assisted Living when you are seeking referrals and you have a service for residents that involves Quality Of Life

YOUR GCM ALCA AGENCIES BENEFITS

The problem: Assisted Living does not want residents to move out. Most facilities are strictly non-medical and do not have one to one companion and geriatric care management services. Your geriatric care management agency can solve that problem through the benefits of ALCA or geriatric care management.

The assisted living and retirement community population sometimes have clients with needs that cannot be met with their nonmedical, non-one-on-one support services, (usually just an activities director)

You will help facility with residents who are not adjusting to the facility or considering moving by engaging them in activities that will enhance the quality of their life, SO WHAT so they remain in the facility
You will help residents not engaging in activities to participate in the ALF’s activities program or outside activities and socialization program through a quality of life assessment & companion, SO WHAT so they do not want to move out of the facility
You will engage with new residents who are just adjusting both to the facility and their move, to engage in socialization and activity programs. You can help them make friends & engage in outside activities through a quality of life assessment and companion, SO WHAT so they do not consider moving out
You will make monthly monitoring visits to make sure Companion is meeting all the client’s needs, keep in touch with the family and facility with frequent e-mails, texts or telephone updates plus sending a monthly report SO WHAT so everyone is on the same page through your great communication skills.

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point that features of your agency.

Join me in my newest FREE Webinar

Sales – PR & Marketing to Find the VIP Client

When: Thursday, July 15th

Time: 2:00 PM – 3:30 PM PST

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.
Understand how to find VIP Concierge Clients- hot mapping & Market Studies
Learn to create or revise a Concierge Geriatric Care Management Strategic
How to Sell Benefits Not Features to 5 Professional ALCA – GCM 3rd parties
How to Use Free PR to Use to Find Adult Children of VIP Clients

SIGN UP HERE

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Do You Want Narcissistic Entitled Families Who Can Afford Care Management?

June 14, 2021

Types of aging families who can afford care management

Families who can afford geriatric care management and home care long term can do so because they are VIP clients. These VIP Clients have the financial resources, to pay 4-6K for home care and long term geriatric care management which is usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality ( example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. He had a narcissistic borderline personality and long term struggle with his family over inheritance and control after he developed dementia.

BUT YOU STILL HAVE TO MARKET TO THEM!

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client

WHEN: Thursday, July 15th

TIME: 2:00PM-3:30 PM PST

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.
Understand how to find VIP Concierge Clients- hot mapping & Market Studies
Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
How to Use Free PR to Use to Find Adult Children of VIP Clients

SIGN UP HERE

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Follow Cathy Cress MSW

YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

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Email: cressgcm@got.net

Are You Marketing Concierge Care Management to The VIP Family?

June 8, 2021

Who is Your Market in an Aging Life or geriatric care management business?

That market is the rich and famous people who are your VIP clients and three other wealthy groups. The lower 90%, only call when there is a crisis and that crisis usually leads to homecare. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.

Who Can Really Afford Geriatric Care Management

The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are VIP clients and can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.

The Rich Have Gotten Richer

This subset really represents the top 10% of the economic spectrum and more precisely among the rich and famous,VIP elders – the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s tax cut in 2019

During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”

COVID HAS AFFECTED CARE MANAGERS CASELOADS AND BOTTOM LINES- So Target the right clients who can afford private geriatric care management and home care

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client

WHEN Thursday,July 15th

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.

Understand how to find VIP Concierge Clients- hot mapping & Market Studies

Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties

How to Use Free PR to Use to Find Adult Children of VIP Clients

SIGN UP HERE

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Get Free PR Through Radio Interviews Now Through CDC Confusion Masks

May 17, 2021

The Washington Post led this morning with this headline

“Confused Americans grapple with CDC’s new mask rules: ‘It caught us off guard”

While the relaxed guidelines had some ripping the cloth from their faces and vowing to party like it’s 2019, many around the country — particularly front-line workers and parents of small children — worried for their health, and wondered whether and how to implement the new guidance, at odds with the local regulations in some states.

Many home health and geriatric care management agencies are awaiting more clarity from the CDC

But they are following all CDC safe guidelines of their own state or county and want to advertise this . So make Lemons out of lemonade take this confusion and use free PR and like radio.

How do to get free PR interviews on radio to promote your agency discussing timely topic- the confusion around masks and health care agencies

Get Radio Interviews

You can get radio interviews that promote your agency because CDC mask confusion is a hot subject headline nationally shown by front page articles in both the Washington Post and NY Times in last 2 days,

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families & Promote Your Agency as Still Fear Raging Pandemic new no Mask Mandate Unclear 4 Healthcare Providers, 4 Home Health & Care Management

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
SIGN UP

Learn to market your safe care management business using free PR Radio during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19

slowly diminishes Yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

Elders not fully vaccinated,
US COVID still spikes
variants explode
1-4 Americans refuse vaccines,
COVID is the #1 Cause of Death in the US
herd immunity is no longer possible in US due ant vaxers
CDC new” no mask” mandate confusing for Health Care

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services through required COVID protocols

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services

7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

3 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Sign Up for My Newest Free Webinar

5 Critical Steps to Start and Run a GCM/ALCA Business

THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST

Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

How to Do A Competition Survey
How to Become Financially Literate
How to Give GCM Concierge Service
How to Bill 85% of your time
What GCM Products Services to Sell
SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
SIGN UP NOW

Getting Free PR and Bookings from your Speakers’s Bureau

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Use Free PR to Use to Find Adult Children of VIP Clients

Getting Free PR and Bookings from your Speakers’s Bureau

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

Marketing Tactics – Use Benefits

Marketing care management to ALF’s takes some particular marketing tactics

GCM Benefits To Assisted Living

YOUR GCM ALCA AGENCIES BENEFITS

Sales – PR & Marketing to Find the VIP Client

Types of aging families who can afford care management

Narcissistic-Entitled Families:

Sumner Redstone’s VIP Family Struggles

Sales- PR & Marketing to Find the VIP Client

YOU Will Learn

Who is Your Market in an Aging Life or geriatric care management business?

Who Can Really Afford Geriatric Care Management

The Rich Have Gotten Richer

COVID HAS AFFECTED CARE MANAGERS CASELOADS AND BOTTOM LINES- So Target the right clients who can afford private geriatric care management and home care

Sales- PR & Marketing to Find the VIP Client

YOU Will Learn

The Washington Post led this morning with this headline

Many home health and geriatric care management agencies are awaiting more clarity from the CDC

But they are following all CDC safe guidelines of their own state or county and want to advertise this . So make Lemons out of lemonade take this confusion and use free PR and like radio.

How do to get free PR interviews on radio to promote your agency discussing timely topic- the confusion around masks and health care agencies

Get Radio Interviews

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada) SIGN UP

YOU WILL LEARN

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services

7 steps to use social media to alert aging family caregivers to the clear path to your

3 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

Find out more in the YouTube from My Geriatric Care 1 Channel.

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
SIGN UP