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Expert in Aging Life and Geriatric Care Management
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New Special Reduced offer on Classes for ALCA members
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The Handbook of Geriatric Care Management is called the bible of geriatric care management. It has been available since 1989 and is used as a textbook in gerontology classes all over the US. Asia and Europe. The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.The 5th edition is planned It is available from Jones and Bartlett
Accountability: to find VIP clients your marketing must prove its contribution to the business and be accountable for measurable results; which is you are getting new VIP clients.
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Analysis: to find VIP clients, your marketing requires analysis, which must no longer be an afterthought. Instead, measurable results will drive strategy; are you picking up VIP clients and, if your marketing to find them works, do more of it.
Accuracy: to find VIP clients your performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results across all social media, speaker’s bureau, blogs, meetings with 3rd parties in other words through your entire marketing plan.
Action: to find VIP clients your optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working to sign up VIP clients.
Geriatric Care Managers need VIP Clients & must also know Marketing 3 C’s
Conversation: Use Social media channels that have created the need for a two-way conversation that draws VIP clients seeking services to those discussing those services.
Collaboration: Success in marketing comes from collaboration through ALCA referrals through marketing meeting with third parties as there are simply too many needs for one entity to meet.
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Culture: Plays an important role now that organizations are seeking partners to extend their capabilities like ALCA.
How to create a winning sales pitch to a third party
The difference between selling features vs benefits
How to sell the benefits of your services for each 3rd party you serve
What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients
The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice
Step by Step how to set up meetings with 3rd parties to make the sale
So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point than features of your agency.
Handbook of Geriatric Care Management is called the bible of geriatric care management, The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.It is available from Jones and Bartlett
How to create a winning sales pitch to a third party
The difference between selling features vs benefits
How to sell the benefits of your services for each 3rd party you serve
What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients
The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice
Step by Step how to set up meetings with 3rd parties to make the sale
So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point than features of your agency.
Handbook of Geriatric Care Management is called the bible of geriatric care management, The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.It is available from Jones and Bartlett
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