Want to see care management software CEOs Pitch Their Products to you?
New Special Reduced offer on Classes for ALCA members
Last Day to Sign-up Webinar Wire Your Care Management Business for $$
Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You
Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You
SIGN UP FOR MY NEW FREE WEBINAR
Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left
Even if you cannot make the class if you sign up you will get a recording the next day
When: May 17 2022
2 PM-3:30 PM PST
How to Find Concierge Clients Who Can Afford You
Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You 
YOU WILL LEARN
How to Find Concierge Clients Who Can Afford You
- Why only the top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- Why Long-Distance Family Caregiver’s family are VIP Clients
- Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
- Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
- How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar
SIGN UP For My New Free Webinar and Get One-time Low price offers
Presented by the Author of the Handbook of Geriatric Care Management
The Handbook of Geriatric Care Management is called the bible of geriatric care management. It has been available since 1989 and is used as a textbook in gerontology classes all over the US. Asia and Europe. The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.The 5th edition is planned It is available from Jones and Bartlett
How does Start-Up Care Manager Make a Marketing Plan to find VIP clients ?
Geriatric Care Managers need VIP Private Pay Home Care Clients because they can afford you.
But you must find them and that takes utilizing the 4 P’s of marketing
Check Out My Newest Webinar on Signing Up VIP Concierge Clients
Geriatric Care Managers need VIP Clients. To find them the classic four Ps of marketing (product, price, place, and promotion) As as well as the four A’s and 4 C’s to find these VIP Clients
-
Marketing 4 A’s
-
Accountability: to find VIP clients your marketing must prove its contribution to the business and be accountable for measurable results; which is you are getting new VIP clients.
·
Analysis: to find VIP clients, your marketing requires analysis, which must no longer be an afterthought. Instead, measurable results will drive strategy; are you picking up VIP clients and, if your marketing to find them works, do more of it.
Accuracy: to find VIP clients your performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results across all social media, speaker’s bureau, blogs, meetings with 3rd parties in other words through your entire marketing plan.
Action: to find VIP clients your optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward
improving results; that is, change tactics to do more of what is working to sign up VIP clients. Geriatric Care Managers need VIP Clients & must also know Marketing 3 C’s
-
Conversation: Use Social media channels that have created the need for a two-way conversation that draws VIP clients seeking services to those discussing those services.
-
Collaboration: Success in marketing comes from collaboration through ALCA referrals through marketing meeting with third parties as there are simply too many needs for one entity to meet.
·
Culture: Plays an important role now that organizations are seeking partners to extend their capabilities like ALCA.
-
Join me in my newest FREE Webinar
- How to Find VIP Concierge Clients Who Can Afford You
- WHEN Tuesday, May 17th, 2022
- WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17th 2022
-
Sign -UP to find VIP clients
-
What we will cover
- Why only the top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
- Understand how to find VIP Concierge Clients through hot mapping & Market Studies
- How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
-
Find Out More to Sign -up VIP clients
- Contacts for Cathy Cress MSW YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw
Last Day Sign up Free Webinar Sell Benefits not Features Care Management
Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left
Features vs Benefits?
Sell Benefits not Features &Grow Your$ Bottom Line
Even if you cannot make the class if you sign up you will get a recording the next day
When: March 15 2022
2 PM-3:30 PM PST 
A feature is a fact
A benefit tells customers advantages of those facts
Sign up for my free webinar You will to Sell Learn Features not Benefits
How to create a winning sales pitch to a third party
The difference between selling features vs benefits
How to sell the benefits of your services for each 3rd party you serve
What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients
The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice
Step by Step how to set up meetings with 3rd parties to make the sale
Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar
SIGN UP For My Free Webinar And Take of One-time Low price offers of Classes
So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point than features of your agency.
Presented by the Author of the Handbook of Geriatric Care Management
Handbook of Geriatric Care Management is called the bible of geriatric care management, The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.It is available from Jones and Bartlett
SIGN UP FOR MY New FREE WEBINAR- Sell Benefits of Care Management 
7 Days left to Sign -up- register Before Webinar Closes- Few Spots Left
Features vs Benefits?
Sell Benefits not Features &Grow Your$ Bottom Line
Even if you cannot make the class if you sign up you will get a recording the next day
When: March 15 2022
2 PM-3:30 PM PST
A feature is a fact
A benefit tells customers advantages of those facts
Sign up for my free webinar You will Learn Features vs Benefits
How to create a winning sales pitch to a third party
The difference between selling features vs benefits
How to sell the benefits of your services for each 3rd party you serve
What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients
The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice
Step by Step how to set up meetings with 3rd parties to make the sale
Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar
SIGN UP For My Free Webinar And Take of One-time Low price offers of Classes
So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point than features of your agency.
Presented by the Author of the Handbook of Geriatric Care Management
Handbook of Geriatric Care Management is called the bible of geriatric care management, The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.It is available from Jones and Bartlett
Find out more about the Aging Life Association Now