VIP Marketing and Sales Plan for Holiday Rush

November 28, 2023

VIP Sales and Marketing Plan to Find VIP Concierge Clients -Will Make You a Profit this Holiday Season

You need a VIP Sales and Marketing Plan to find Concierge Clients, especially during pre and post-winter holidays when Hannuka, Christmas, and Kwanzaa celebrations bring the long distance and local family together. When all adult children see how older parents have declined, they will call you if you have a great marketing plan to reach out to them. Transform your agency into a profitable business by revamping your sales and marketing plan to find concierge clients for your care management agency this holiday season.

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a strong selling point in a VIP sales and marketing plan to convert potential GCM clients in the top 10% income brackets who make holiday visits and are shocked by their aging parents’ downswing, then call a care manager.

What Great Benefits and VIP Pain Relief You Bring To The Concierge Client

As a geriatric care manager, you relieve the pain of VIP adult children by offering highly personalized aging parent care. When you find concierge clients, you will keep them long-term because they can reach you almost any time to solve the pain of their parent care problems. You build a deep relationship with the client and family. As a GPS through elder care, the GCM helps them step by step through one of the hardest and most painful journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the VIP aging family and the client. GCMs are like concierges at a 5-star hotel; they are there to serve families by solving their caregiving problems and making elder care more seamless.

But here is a deal-breaker: many care managers did not know they must have. To find concierge clients, you need a sales and marketing background to do an intake, show the adult children how you will relieve their caregiver pain, and sign -up them up for your services.

Plus, you need a menu of services with products for wealthy clients, especially VIP Care Management Services, as not all aging parents have the same problem. The rich, even you and I, relate to these products. After all the gifts we give during holidays, we usually buy these products as gifts. Finally, you must add these great benefits to these VIP Clients into your Sales and marketing plan.

Join me in my newest FREE Webinar

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

WHEN: Tuesday, December 5, 2023

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

Description

Why adult Children Purchase Care Management Products to Sooth Their Pain with Aging Parents on the Holidays Visits
• Why Adult Child’s Pain Leads Them to Call You
• Why Sell VIP Products to Sign-up clients.
• Why Entitled GCM Clients prefer GCM Products
• How to Develop a 4 Seasons Menu of Products
• VIP Products to Add to your Menu of Services
• VIP services to Add to your Products

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Learn about a VIP Sales and Marketing Plan

FIND CONCIERGE CLIENTS THROUGH MY FREE WHITE PAPER TO LEARN TO WRITE COPY AND USE KEYWORDS TO ATTRACT VIP CLIENTS

Write Your powerful VIP Sales and Sales Plan

Sign up for my Free White paper to learn to use the copy & keywords to sign up for home care or care management to find concierge clients. VIP Concierge Clients can afford care management & home care, as Medicare does not cover long-term care

Find more about long-distance care providers who call during the holidays on my YouTube playlist.

How to Sell Adult Children Care Management Products To Sooth Caregiver Pain

November 17, 2023

Caregiver Pain in Concierge Adult Children Make Them Call Care Managers

When Adult Children call you in caregiver pain before, during, or after the holiday celebration with aging parents, they are looking for a product to soothe that pain. They see you as a nurse practitioner or doctor who can prescribe the right painkiller to stop their anxiety at solving the decline in their parents’ Mom forgot the ritual dishes of Hannukka, to wrap Christmas gifts, Dad looks disheveled, and bills are not paid. They want a Geriatric Care Manager to give them something for this caregiver’s pain. You can offer the right service/ product for their pain from your menu of services.

Caregiver pain from a particular parental crisis

Caregiver pain comes from new parental issues -like their Mom cannot climb steps and needs to move to a one-story home, their Dad has dementia and is wandering. Their aunt is going to the hospital and needs care afterward- but the child lives long distance, their mother-in-law has fallen and needs a 24-hour care provider, and they do not know how to find one, their loved want cannot drive anymore, and need non-medical care to help her remain at home.

You need a menu of products that will offer multiple choices for each -each of the varied pain points for the caregiver pain the adult child caller suffers. Like when you shop in the detergent aisle of your grocery store with multiple choices of detergents. You do not need all detergents, but the ones you choose & need are environmentally friendly because you live in a drought and water your garden with grey water from your washer.

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Concierge Clients Who Can Afford You Need VIP Caregiver Pain Products

Concierge customers are sadly the only customers who can afford you because Medicare does not cover long-term care, and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager, over your competition if you offer caregiver pain relief

if you have a menu of pain-point products for caregiver pain, and Four Seasons services to deliver those products- that rivals do not have.

Products make sense to a high-end customer who is brand /product oriented and purchases anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches, and Dior dresses.

All care management customers in the upper 10% relate to products, not peace of mind.

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Learn in my newest free webinar:

Why Sell VIP Pain-Point Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4-Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

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Subscribe to My Geriatric Care 1 YouTube channel

How To Find Adult Children in the Holiday Rush

November 9, 2023

Find Adult Children of VIP Clients During Holiday Rush, *Use a Speakers Bureau***

The Holiday season is the busiest time for care managers. Adult children see their aging parents at ritual holiday gatherings, Thanksgiving, Hannakka, Christmas, New Year’s, and Kawanza, and are shocked by the deterioration of their loved ones. Most do not know what a care manager is or how to find you, so you must find adult children now.

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who many times ignore their children’s pleas to get care.

Speakers Bureau to Find Adult Children

You create a Speaker’s Bureau by putting together Hot Topics, like “Handling the Stress of Caregiving, “Warning Signs When YourParent Needs Care,” which is especially relevant to those adult children during the holidays who find coal in their stockings on the holidays.

Tasha Beauchamp, an Aging Life Care Webmaster Research Scientist and co-owner of Elder Pages Online, LLC had this tip in an ALCA blog about in-person presentations.

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store. One way to get an insight into what people are interested in and will attend a Speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster, and Research Scientist. Beauchamp says Handling the Stress of Caregiving is at the top of the list.

Get my new Speakers Bureau Package

Have we done all this for you with our Speaker’s Bureau Package? Want marketing tools that will grow your business? The new Speakers Bureau Package with a reduced price for the Holidays. Use pre and post-holidays and all year to find adult children.

We have seven pre-made PowerPoints, each a 20-minute presentation that covers significant pain points and pain relief for adult children and family caregivers created to engage your audience. The package contains complete directions & power points, one pager sell sheets, and sign-up sheets to collect emails after the presentation, plus a free consultation with Cathy Cress, MSW, to help set this up.

You can find adult children by reaching out to local service clubs like the Rotary, women’s clubs, Employee Assistance Programs, and musical societies seniors often join, drawing from the upper 10% of midlife members associations who are always looking for good speakers, especially presenting topics about facing the caregiving of a loved one.

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VIP Pain Relief to Get Ready for the Holiday Rush-

October 31, 2023

A slightly burned turkey to be cut up for Thanksgiving dinner

Does VIP Marketing and Sales Plan Transform Your Bottom Line?

July 12, 2023

Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

You need a VIP Marketing and Sales Plan to find Concierge Clients. Why- you can transform your agency into a profitable service by finding concierge clients for your care management agency

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a stellar selling point to potential GCM clients who are in the top 10% income brackets.

Find Concierge Clients upper 10% As Medicare Does Not Cover Long-Term Care

These well-to-do VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long-term care services they need at the right time, the right place for the right level of care

What Great Benefits You Bring When You Find the Concierge Client

What are the Benefits care managers offer VIP clients? You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time. You build a deep relationship with the client and family. As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel. with the 5-star VIP services like 24-hour on-call .They serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a marketing and sales background to sell VIP benefits, not features to convince the clients to sign up for your services.

Even if you cannot make the class, if you sign up, you will get a recording the next day

When: July 20 2023
2 PM-3:30 PM PST
Learn

A feature is a fact

A benefit tells customers the advantages of those facts

YOU WILL LEARN

How to create a winning sales pitch to a third party

The difference between selling features vs benefits

How to sell the benefits of your services for each 3rd party you serve

What benefit you offer makes your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step on how to set up meetings with 3rd parties to make the sale

Even if you cannot attend, you will get the recording of the webinar the next day if you sign up

SIGN UP And Take of One-time Low price offers of Classes

Join me in my newest FREE Webinar

Free Webinar on Finding Concierge ClientsSign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27^th, 2-3:30 PM Pacifi

Sign-up Understand how to market to the target and you open the door to the top 5% of VIP Concierge Clients.

Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management

Why market to wealth managers and trust departments
The benefits and features GCM offers to wealth managers
Who are top wealth managers
How do you find them, setting up a meeting, what to bring, what to present with perfect pitch

Int

Learn about a VIP Marketing and Sales Plan

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

VIP Sales and Marketing Plan to Find VIP Concierge Clients -Will Make You a Profit this Holiday Season

What Great Benefits and VIP Pain Relief You Bring To The Concierge Client

Join me in my newest FREE Webinar

WHEN: Tuesday, December 5, 2023

FIND CONCIERGE CLIENTS THROUGH MY FREE WHITE PAPER TO LEARN TO WRITE COPY AND USE KEYWORDS TO ATTRACT VIP CLIENTS

Find more about long-distance care providers who call during the holidays on my YouTube playlist.

Caregiver Pain in Concierge Adult Children Make Them Call Care Managers

Caregiver pain from a particular parental crisis

FIND OUT MORE

Concierge Clients Who Can Afford You Need VIP Caregiver Pain Products

Learn in my newest free webinar:

Find Adult Children of VIP Clients During Holiday Rush, Use a Speakers Bureau

Speakers Bureau to Find Adult Children

You create a Speaker’s Bureau by putting together Hot Topics, like “Handling the Stress of Caregiving, “Warning Signs When YourParent Needs Care,” which is especially relevant to those adult children during the holidays who find coal in their stockings on the holidays.

Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

Find Concierge Clients upper 10% As Medicare Does Not Cover Long-Term Care

What Great Benefits You Bring When You Find the Concierge Client

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Find Adult Children of VIP Clients During Holiday Rush, *Use a Speakers Bureau***