What is a Rolladex on Speed?
During the Covid-19 pandemic, when many geriatric care managers are shut down, they need a virtual rolladex on speed- or an email marketing and marketing automation platform. An email marketing database is essential for keeping your prospective, existing customers warmed up and ready to buy your services or products. You store your contacts or customers and send information that will entice them to use your agency. Constant Contact is the most common. I use it because it has great customer services for non-natives in technology like me plus excellent templates. But other alternatives like Survey Monkey and Moosend and many others can be considered. Think of this as your old Rolodex on speed.
During this pandemic, this gives you the ability to let your third parties like elderlaw attorneys and existing an potential new clients know you are still here, still care about their needs and show them what preventative steps you have taken in
Advertise Your Agencies Coronavirus Universal Saftey Precautions
Use the e-mail newsletter to update contacts on your staff’s training in universal precautions and use of all the necessary masks, gloves, and PPE . You should assure that caregivers are required to take their own temperature prior to each shift and all shifts are available.
Share Community Resources During Pandemic
You can let clients and 3rd parties, know helpful information about coping with “shelter in place”, in your town. For example, a list of all the grocery stores that deliver, as older people are not supposed to go shopping or if they do -the times when only they are allowed in the store. If your care providers can do that shopping you could add this to the newsletter.
If you do a Virtual Quality of Life Program for lonely and isolated seniors unable to get out during Covid-19, share your service in the newsletter. If you do not offer a Quality of Life program, point them toward geriatric care manager Nina Herndon’s excellent virtual quality of life program.
If you have a partnership with your county health department, which is a very good idea, you can add that in your newsletter. You can keep customers up to date on Covid-19 information in your area. You can both use it in your agency and share it through your newsletter. Other ideas are adding photos of your staff in PPE or even staff making masks if you have sewing talents. Or there is a volunteer group in your county making PPE for hospitals, share that and with photos in your newsletter
Care Management Start-Ups -Start an E-newsletter Now
Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get an email marketing database now or before you open your doors and fill it up with contacts including old, new and potential clients,3rd party referral sources like- elder law attorneys, trust officers, concierge physicians, and all target professionals who refer families to you who need GCM.
You, the aging life or GCM marketer, must connect with aging families who need your product at this time of the pandemic and at all times in the future. The best way is through your social media database.
As your company expands these Aging Life or GCM business connections grow more sophisticated. You start to manage a myriad of connections, across time, within each referral contact you do business with.
Join Me in My New Free Webinar
Conquer Care Management Sales- 5 Steps Close the Sale on COVID-19Products
Boost Your Sales in COVID-19 Slow Down
Sales have severely declined in COVID-19. Learn how to increase your, clients, through all your
products but especially new Covid-19 and telehealth. Sell Successfully this and any GCM product in a 2-part intake. Closing the sale means the client signing your
contract and giving you a deposit. Most care managers are untrained and terrified of this process.
They are more terrified of going out of business with COVID 19
Learn the 5 steps to make and close a care management sale to get that contract signed, get a deposit, grow your business, bolster cash flow, make payroll, and stop you from being one of the 50% of new US businesses that fail after five years.
When?
Date Tuesday, June 23
Time 2:00 PM -3:30 PM
You will Learn
What are Covid-19 GCM Services you can offer
How to make the sale in the inquiry call -with a complimentary consultation
How to ” Identify needs using client” challenge questions” to find the problem you need to solve to make the sale
How to present your offer by selling solutions to the problem with a mini care plan
How to manage objections if the caller has concerns about price or product
How to close the sale with non-aggressive closing questions to have your contract signed, get a deposit, and grow your business with a new client
have them sign your contract and use your services long term
As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCM’s are like a concierge at a 5-star hotel there to serve the family by solving their caregiving problems and making elder care more seamless. 