Is Your Marketing Plan 4 Your Business Updated For Scary Semi – Post COVID?

April 21, 2021

Do You Have a GCM Marketing Plan For 2021- Semi-Post COVID?

How do you successfully market the safety of your care management or home care business during the 2021 “-Semi-Post Pandemic “? How do you overcome customers’ hesitation to use your agency when COVID-19 slowly diminishes, vaccination accelerates, yet all elders are not fully vaccinated, COVID still wildly spikes, variants abound, vaccines are pulled off the market, and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

Your audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home, or going into the hospital and recovering after hospitalization

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your Safe homecare or geriatric care management agency in the Precarious “Semi-Post”- Pandemic Period-When Aging Families Are Still Full of Fear

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders are not fully vaccinated, COVID still spikes, variants explode, vaccines taken off the market and 8000 American still die each day.

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency during the “Semi-Post

“Pandemic, when family care providers are still hesitant to trust your services because of COVID

Learn to Use public relations and marketing to show you are focused of staff safety by developed protocols. Testing, infection control and procuring the safest personal protective equipment (PPE)

COVID services by showing you follow the new CDC’s leaderships safe path to safety to overcome the distrust created by the former federal government’s, mixed messaging that left family caregivers confused frustrated, feeling there was no clear path to safety through home care or care management

You will learn

5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services

7 steps to use social media to alert aging family caregivers to the clear path to your GCM agency provides to safety from the diminishing but still present virus in the US.

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

5 steps to get local media coverage of your COVID -19 safe services, care providers and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

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You are invited to a free Zoom webinar.

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

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After registering, you will receive a confirmation email containing information about joining the webinar.

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Start-Up Geriatric Care Management Marketing and PR Checklist

April 7, 2021

To grow an ALCA or Geriatric Care management business, you must use- marketing and public relations (PR). ( usually social workers and nurses have never done )Here is a helpful start –

Start-Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop a brand positioning statement, and develop business names, graphic design for the logo.

, colors for business communication. Consider consulting a branding firm.

2. Business Identity –

Get coordinated business card envelopes, note cards, and folders

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete-

Identify targets ( elder law attorneys, assisted living, concierge physicians, trust/wealth management departments) in your services area. Research develops prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

What are Three Key Ways to Market Your ALCA or GCM Business in 2021

April 4, 2021

How should you market your ALCA or care management business in 2021?

As we are still in the throes of COVID, slowly pulling out, three marketing methods will increase your business this year. The first is email marketing, the second videos and the third is marketing your safety as an agency. Since we still cannot see third parties like elder law attorneys, trust officers or concierge physicians in person, an email newsletter is a ticket to reach contacts who can make referrals. During the pandemic, most business people work from home and are glued to their computers. Snail Mail only shows a 29% return on your marketing dollar while digital (email specifically) explodes with a whopping 124% return on your money.

Success Tip 4 email Marketing

Choose from email marketing bases likes Constant Contact Survey Monkey Other choices. Provide content worth reading. Grab the reader with a powerful headline/subject. Questions work best. Write for your audience. Do emails for your different care management services and match with your third-party audience. Keep it short and simple- more space – fewer words-no paragraphs. Use great photos, from good photo sites Use photos to punctuate what you are saying. Keep sending on a regular basis once

a month every two weeks.

Videos are the new powerful Marketing Tool

Use videos in your e-newsletters. The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 % of reading text.

Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. Tips to make one a video are, keep it short, script it out, practice, include a “call to action”, and have good lighting. If you want a professional the Aging Life Care Association’s “Coffee Talk has an entire list of sites that will do the videos for you.

Lifespan, a geriatric care management agency, in Santa Cruz California, has been adding videos to their email newsletters for 6 months. It is all done with a phone by a talented staff member. The agency provides Quality of Life activities and adds videos about Lifespan‘s Well Bring Program. They upload them to their YouTube channel another great way to market

Build trust with your company

Market safety from Covid-19. During the pandemic, as clients begin to use services like care managers and home care again, it is critical that you build that trust by showing customers you are safe. Market trust through your website and email newsletters. On the front page of your website, the main marketing tool, list why your agency is safe to work with during COVID-19. What % of you of office staff, caregivers, have been vaccinated against COVID-19; a partnership with your County Health Department; your staff is wearing PPE & type that is safest: staff and caregiver screening for COVID- temp checks, etc. Lifespan’s website has an excellent first page on its company safety from COVID

Use these marketing tools in 2021 to help your agency thrive.

Reach Cathy in Social Media

Social media links

YouTube channel:https://www.youtube.com/channel/UCaoHdozwS0RvKD

Social media links

YouTube channel: Website: https://cathycress.com/

Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

Video-What Business Skills Must You Have for an Aging Life or GCM Start-up?

March 25, 2021

If you a Nurse, Social Worker or Aging Care Professional or Business Entrepreneur and want to start a profitable Aging Life / Geriatric Care Management agency

What Business Skills Do You Need?

A new geriatric care management business must spring from the intersection of three streams: your passion, your competence, and market opportunity. To start a geriatric care management business, the adage to “know thyself” becomes critical. Are you passionate about geriatric care management? You will need passion to sustain you when the situation gets tough—which it does in all beginning businesses. You must have the core competence both to be a geriatric care manager (GCM) and to run a business. Good GCMs with no business acumen, which is often the case, frequently fail in business. You must also have the market opportunity.

Is This a Good Choice for You?

If very few older people live in your community, you may not be in the right area to start a geriatric care management business. If 10 other GCMs are practicing in your town, the

competition may limit your own market opportunity. Finally, you need to assess why you want to start this type of business in the first place. Are you motivated by the financial gains? by community recognition? by a need to make a difference?

You Have To Know Cash Flow

You especially must understand billing and cash flow. Without this knowledge, you will fail like 50% of new businesses do. Along with this, you have to understand how to bill 85% of your care manager’s time to stop cash flow from putting you out of the business. This leads to overall financial forecasting skills. When do you break even, when can you hire a new care manager and afford to stop being a solo practitioner who wears so many hats you are crushed by the weight.

Learn Billing and Financial Forecasting and More my new on-line Start-Up GCM Business Class

Most care managers have no business background because they are nurses, social workers, and health professionals without an MBA. Yet their business depends on cash flow and financial skills to pay the bills

Check out my Online GCM Business Class which includes 10 modules on starting your GCM Business including two modules on financial management so you do not go under and lose your dream start-up

Skills you will learn in My GCM Business Class

GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
GCM marketing skills to create a marketing plan to develop lead sources, conduct leadgeneration, launch social media and conduct content marketing to gain new customers
GCM sales skills to position your agency to sell your menu of services
through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
LEARN MORE ABOUT LEARNING GCM BUSINESS SKILLS WITHOUT GETTING AN MBA
Check out our affordable price or choose a monthly payment plan

How Do You Brand Geriatric Care Management?

October 10, 2020

Branding is one of the most important parts of your marketing plan.

Do You understand how to create one for your company? Successful companies like Coca-Cola, Kleenex, and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- start-up can mean success for your for profit’s geriatric care management business. Geriatric care management is not a well know brand nor is the new brand ALCA after 35 years.So your company has to do everything it can to get your own brand known in the area you serve. How? Although often associated with just advertising, your own branding is essential to everything your company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter, and so forth.

Branding Is About Managing People’s Image of Your Agency

You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about concierge care as you can only deliver services to the upper 10%.By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

Your brand identity is built upon your key messages

Your messages are about the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into regular clients

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

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