Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • Speakers Bureau Package
    • GCM Manual New 5th Edition
    • VIP Care Management White Paper
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • GCM Operations Manual Online Course
    • Geriatric Care Management Business Online Course
    • CEUs for Individual Modules
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Recommendations
  • About
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

Solo Agers Are Vulnerable to Social isolation

March 5, 2023

 

Increase Quality of Life

Solo agers are vulnerable to social isolation and mental health problems, particularly if they lack close family or friendship ties.

Also, known as Elder Orphans, Solo Agers represent about 22% of older adults in the United States. Solo agers are vulnerable to social isolation or are at risk of doing so in the future, according to a 2016 study. “This is an often overlooked, poorly understood group that needs more attention from the medical community,” said Maria Torroella Carney, the study’s lead author, and chief of geriatric and palliative medicine at Northwell Health in New York. Solo agers are vulnerable to social isolation, according to a recently released survey of 500 people who belong to the Elder Orphan Facebook Group, with 8,500 members. Seniors living alone, being unmarried, and not having family or friends nearby are more often lonely and more likely to be depressed and have a poor quality of life. In the study understanding older adults who are aging alone 45% reported being sad and 52% reported being lonely.

Because adults with children may effectively be solo if their adult children live far away or they have a child with a disability who can’t care for them, or they are estranged, more aging adults are looking elsewhere for support to increase their quality of life. 

Solo agers are vulnerable to social isolation although loneliness is a serious concern as all ages are found out during COVID. During the epidemic loneliness, isolation, and depression were experienced by everyone including kids who could not go to school. Seniors experience this all the time. Social isolation is associated with a multitude of problems, such as high blood pressure, insomnia, depression, and cognitive decline. If you lose the ability to drive, develop mobility issues, or live far from friends and family, Solo Agers may have very limited social interaction while aging in place. this a poor quality of life

Increase Quality of Life

Geriatric Care Managers can bring socialization, increase quality of life and so much more to Solo Agers.

Increasing Quality of Life socialization and networks of friends can help solo agers who are lonely. They can also help Solo Agers who are planning their aging plan to increase socialization to avoid pitfalls that so many seniors face in retirement- loneliness, isolation, and depression. The great thing about Solo Agers is that they are planning their aging, are highly educated and have the income for care managers, and can afford private care aging without Medicare covering long-term care

Solo Agers: Your Next Generation Client in the Upper 10)%

Sign -up for Free Webinar 

Description
Who are solo agers
Why you should know about them
What makes them unique as clients
What services you can offer them
How do you market to Solo Agers
How you can do life care planning for them with wealth managers and attorneys

Sign Up 

Filed Under: 3rd party targets, Blog, Concierge aging clients, Content Marketing, estranged elder parents and adult kids, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, GCM Operations Manual, GCM Operations Manual Class, GCM Start-Up, GCM Webinar, geriatric care manager, geriatric care manager products, geriatric care manager start up, Geriatric Care Managers value, geriatric social worker, Marketing aging life care, Marketing Strategy, marketing to concierge clients, marketing to solo agers, marketing to the top 10$, marketing to upper 10%, nurse care manager, SEO for geriatric care managers, solo agers, Solo Agers and Care Managers, Solo Agers and Depressiom, Solo Agers and loneliness, Solo Agers as planners, Solo Agers Top 10%, Solo and Depressions Tagged With: aging life and geraitric care manager, Aging Life Care Association, aging life care start up, assessing for quality of life, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care management business courses, elder depression, elder orphans, emotional quality of life, expert care manager, expert in care management, friendship and quality of life, geriatric care manager start up, isolation and elders, loneliness, Solo Agers, Solo Agers and friendship, Solo Agers and quality of Life, Solo Agers and social networks, start-up geriatric care management aging life care manager, training care managers

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

February 22, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

We have done all these for you in our new Speakers Bureau Package.

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster, and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home.

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

January 31, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

 

Social Media Main Plank of  Care Manager Marketing Strategy

 Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially   in a small business like care management 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology 

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

 

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Join Instagram for business

Sign -up for Google My Business 

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses 

To get more help sign up for my holiday webinar on technology 

 

SIGN UP FOR MY HOLIDAY WEBINAR –

Sign up for my holiday webinar on technology

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & Free PR, ALCA & Radio interview, ALCA Marketing, ALCA Public Relations, ALCA sales, ALCA software, ALCA start-up business, Blog, care management start-up, care manager, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long distance caregiver, long distance caregiver burnout, long distance holiday social media, LONG DISTANCE HOLIDAY VISIT, Long Distance travel Holidays, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media, social media for elder care, social media marketing

10 marketing messages for Adult Kids Who Call 911 GCM Before & After Holidays

November 7, 2022

 

10 Marketing messages care managers should share with long-distance adult children before and after the holidays

Geriatric Care Managers are wonder women before and after the holidays for long-distance care providers. Share 10 marketing messages when shocked long-distance family members call you, who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

 

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM does an initial assessment and visit your long-distance older relative periodically (once a month, once every two months). This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Long distance care providers

10 Marketing messages  for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2. Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible healthcare crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5. Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8. Decrease the tension between hometown and long-distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients –this coming holiday season.

FREE Webinar 

SIGN UP FOR MY HOLIDAY WEBINAR –

10 Marketing messages

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, Care Management Products, care management start-up, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager marketing, caregiver burnout, case manager, geraitric care manager, geriatric care manager, geriatric care marketing, help with elders, holiday misery, holiday with aging parents, long distance care provider, marketing plan, Marketing to long distance care providerse, nurse advocate, nurse care manager

  • 1
  • 2
  • 3
  • …
  • 16
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Latest trending news

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th Edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2023 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Developed by wpcustomify