Professionals, like care managers who are in the health care industry, didn’t study marketing in college, so it’s entirely possible you haven’t heard of the marketing mix.

Below, let’s learn about the four Ps of marketing and how they’re still relevant in today’s marketing landscape.

the 4 Ps of marketing?

You can use the four Ps to answer questions about the product, price, place, and promotion of your product or service.

For example, you can ask yourself:

  • Product: How does your product meet your Long Distance VIP customer’s needs?
  • Price: What is the value of your product to your desperate adult child who calls?
  • Place: Where are customers looking for your product to soothe their caregiver pain?
  • Promotion: How can you differentiate your product from competitors like SEO  and great Technology?

Thinking about your marketing in terms of the four Ps will help you strategize how to reach your customers. The four Ps of marketing are also known as the marketing mix

the 4 Ps of marketing?