VIP Pain Relief to Get Ready for the Holiday Rush-
Do I Need Social Media for Holidays?
Do I Need Social Media?
Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?
Social Media Main Plank of Care Manager Marketing Strategy
Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially in a small business like care management
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.
4 Ways to Get More Clients With Social Media–
You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog
How
Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology
How
Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content
3. Open twitter Facebook, Linked in Pinterest Accounts
Sign up and learn how to use social media. Best if on your website and automatically posts
Services needed to complete
4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group
Create a Facebook fan page for your GCM business
Learn to use Pinterest for your business
Create a Twitter account for your business
Join Instagram for business
Sign -up for Google My Business
5. Lack of Social Media Skills No Time to do? Hire Expert
If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.
You can also have a professional create marketing content, newsletters, and blogs for you using businesses
To get more help sign up for my holiday webinar on technology
SIGN UP FOR MY HOLIDAY WEBINAR –
Get Ready for the Holiday Rush
WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST
Learn how to create!
- Pre-Holiday Social media campaigns to reach worried caregivers
- Pre- Holiday-Materials about the warning signs that a parent needs help
- Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
- How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
- How to use tools to contain holiday chaos & arrange care in festive family fright
- How to move the family to New Year’s stability
- Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
- Featuring
Cathy Cress MSW author of the Handbook of Geriatric Care 
Management
Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care
Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You
Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You
SIGN UP FOR MY NEW FREE WEBINAR
Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left
Even if you cannot make the class if you sign up you will get a recording the next day
When: May 17 2022
2 PM-3:30 PM PST
How to Find Concierge Clients Who Can Afford You
Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You 
YOU WILL LEARN
How to Find Concierge Clients Who Can Afford You
- Why only the top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- Why Long-Distance Family Caregiver’s family are VIP Clients
- Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
- Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
- How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar
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Presented by the Author of the Handbook of Geriatric Care Management
The Handbook of Geriatric Care Management is called the bible of geriatric care management. It has been available since 1989 and is used as a textbook in gerontology classes all over the US. Asia and Europe. The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.The 5th edition is planned It is available from Jones and Bartlett
Why Long Distance Care Providers Can Afford $$$ Long Term Care
Long-Distance Care Providers Are in Top 10 % – Can Afford Private Pay Long Term Care.
An excellent article in the New York Times about long-distance care providers shows that the majority of long-distance care providers are in the top 10% and can afford care managers and home care. Family caregivers in the lower 90% of the economy who live very close to aging loved ones – can render direct parent care but have less income to afford home care or care management. Why- family care providers who live near their aging parents statistically have only a high school education and thus cannot afford private pay long-term care.
Families at a Distance Highly Educated, Have Higher Incomes
The reason adult children at a distance, can afford private pay long-term care, cited by the NYT article, is long-distance care providers, remain devoted to being their parent’s family caregivers, even at a large cost to them mentally and physically because of distance. But they are in the top 10% economically because they have college and professional degrees and thus are much more likely to live much farther from their parents because of their professional employment.
They are a highly educated group with 70% reporting a college degree or graduate school. They are quite affluent: 50% reported an income of $75,000 or much higher. Eighty-five percent owned their own home. The majority were working: 62% full-time and 18% part-time.
This means they can afford to private pay for long-term care, compared to those with high school education, in part because they have more job opportunities in faraway big cities or states. The high school graduate’s income is less than a college-educated caregiver therefore they can rarely afford home care or care management or private pay long-term care.
Long-Distance Care Providers Become Desperate to Get Help From Private Pay Long Term Care
Long-distance care providers are flying or driving to both visit and care for an aging family member. But these far-away family caregivers become exhausted as care needs increase and become desperate for a solution, which is a care management and home care. These long-distance providers adult children usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).
Families at a Distance Pay up to $8000 a year or more Traveling to Aging Parents
Those caregivers who live between 1 and 3 hours from the care recipient report spend an average of $386 per month; those who live more than 3 hours away report a monthly expenditure of $674.So Long Distance care providers spend between an additional $4632 and $ 8088 a year in care . A care manager can do a caregiver assessment of the long-distance caregiver, allowing you to help them with the stress and expense of constant emergency travel, (Read Assessing and Supporting the Family Caregiver in Handbook of Geriatric Care Management, 4th edition.)
What Can Care Managers and Private Duty Home Care Do for Long Distance Care Providers?
Care Managers can bring them vital tools for better sibling and family communication like technology that they can use, to help aging families from a distance . Recommending Family dashboards and communication platforms like Slack, Google Chat, and Microsoft Teams, among others, allow their family care team to work in a cohesive way. You as the care manager can arrange private duty homecare so when the long-distance care provider visits they can be ” Just Family”.
When emergencies occur the care manager can be at the home or hospital immediately, and judge whether the hospitalization warrants an emergency trip to family or friend emergency flight, by keeping long-distance caregivers informed, thus reducing stress, unnecessary travel, and loss of time at work or actually losing jobs ( Working With Long Distance Families: Tools the Care Manager Can use) Care Managers Working With the Aging Family
Join me in my newest FREE Webinar
How to Find Concierge Clients Who Can Afford You
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
What we will cover. 
- Why only the top 10% can afford private pay care management.
- Why Long-Distance Care Providers Can Afford Care Management $ Home Care
- Who Are the 5 types of VIP/Concierge Clients?
- Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
- Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
- How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long term care
Can’t See Aging Mom Easter, Passover-7 Ways to Make Her Feel U Are There
Can’t See Your Mom on Easter or Passover – Long Distance?
Can’t See your Mom on Passover or Easter as you are a long-distance care provider, what’s the best way to keep in touch with the long-distance elder if you can’t visit on coming Passover or Easter.
Easy Low-Touch Non-Tech Ideas
Use low touch—the old-fashioned communication elders grew up – the Post Office and telephone. If you can’t see Mom or Easter or Passover, send a card with a photo of your kids dying easter eggs. Older people came from a generation where cards and mail were really meaningful. It is easy and really touches elders who love opening the little personal mail they get, especially from family. These heritage links are a great way to support a far away elder. Non-tech, they cause no stress on their part. Even we boomers who walk haltingly through the tech world of 40 characters forget that connecting with a stamp or a call is so familiar to an older person. Plus you give that feeling of warmth they always got when they “ opened” “ or “ answered” saw a real photo -something real (not virtual); Try having the whole family send a card even kids. A flooded mailbox on Easter or Passover fills their heart.
Let Mom or Dad Smell The Affection. Send Passover Easter in a box
Can’t see Mom or Dad on Passover or Easter but Dad or Mom, are not religious, mail holiday care packages —bake or buy cookies or small loaves of bread. Bake it with your children and send samples along with actual photos of everyone baking in the kitchen or buying treats. Even if they crumble a bit, elders will smell the affection.
Easy Option -Holiday in a Box
Can’t see Mom on Passover or Easter, send a “ holiday in a box. Easter and Passover are coming up. Send a basket of kids’ drawings, candy, nuts, home-baked or purchased Easter Bread or cookies or Matzah that reflects the holiday celebration plus a gift certificate for an Easter brunch or dinner with a friend. Give Mom joy in a simple package. For an extra special surprise, arrange an invitation to a Passover or Easter dinner with a friend or through your parents’ synagogue or church
Passover in a Box
For those adult children who are time-deprived, and can’t see Mom over the holidays, order Passover in a box on Amazon if you have little time and want to send something special. The same goes with Easter in a box with delicious Easter cookies.
A Little Help From Aging Parents Friends
Skip that holiday in a box, if you can’t see Mom on Passover or Easter you can create a circle of care . Get the app Lots of Helping Hands through neighbors, friends, people in your elder’s place of worship, or a group they belong to. Then you can ask if they can arrange to include your older relative or friend in the Easter brunch, egg hunt or Passover meal. You will then have an entire support team your elder with a whole circle of support in the future and not feel so alone.
Make Aging Tech for Holiday Gift
Send a high-tech gift, if you can’t see Mom or Dad over Easter or Passover. Send a high-tech device that your loved one can really use and figure out. I just ordered the Esky Wireless Locator because I keep misplacing my glasses.
How Care Managers Help Get to Long Distance CarProviders
Care Managers can do lots of things for a family member who is long-distance and can’t see Mom on Easter or Passover. Julie Menack in her chapter “Long Distance Care Providers” in my book Care Managers Working With the Aging Family lists tasks long-distance care providers can do to make their own lives and their long-distance loved ones saner, sounder, and happier
Find a Care Manager Through Aging Life
If you want to investigate an Aging Life geriatric care manager in your parent’s own town find a professional who can help you do all this so you can remain a son or daughter and a less stressed caregiver.
Do You Know The Best Phrases To Attract VIP Care Management Clients?