Prepare for Holiday Rush- Spread the word by Your Social Media

November 8, 2021

Spread The Word About Your Services Before Thanksgiving

ADULT CHILDREN DESPERATE BEFORE & AFTER THANKSGIVING FEARING 0r SEEING PARENTAL DECLINE & Their CONTINUING FEAR OF COVID

Prepare for Holiday Rush, since the family – both nearly normal & dysfunctional family gather on Thanksgiving. During the holiday visit when family members see a frightening change, in aging parents like burnt turkey to the right, your blog is an alert for many, many aging families to start thinking about how their family might organize care for a loved one or if they need a care manager to guide them through the whole wrenching process. So you need to prepare for this holiday rush by amping up your blog or any marketing with horsepower & torque on steroids. Great social media will do that for your marketing to get overwhelming clicks, opens, and new clients

GET Help WITH SOCIAL MEDIA TIP FOR PRE HOLIDAY RUSH

Natasha Beauchamp a Content Marketing and care management technology expert will be joining me on my new webinar on November 16th to teach you pre-Holiday Social Media. Holiday experienced care managers will tell you that the week after Thanksgiving and the weeks after Christmas and New Year, the phones start ringing. Families have come back from a holiday visit and have been shocked to realize the decline in their parents’ health or functioning. So you really need to prepare for Holiday Rush

This is the care manager equivalent of Christmas for retailers.

And like a retailer, you would be wise to get ready and be very “discoverable” as these potential clients look for answers.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Learn how!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Technology to help you move people from discovery to signing on the dotted line

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain Holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns or Content marketing and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care as you Prepare for Holiday Rush
Featuring Speakers
Cathy Cress MSW author of the Handbook of Geriatric Care Management

Natasha Beauchamp- MSc, Webmaster and Research Scientist at Elder Pages Online, LLC

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

Find out more in the YouTube for My YouTube, Channel

Great Tech Ideas For Long Distance Care Providers

July 22, 2021

Technology for the Long-Distance Family

Remote Technology to Help Long distance Care Providers

Remote technology like wearables, robotics, videoconferencing,are what an ALCA member or geriatric care manager need always and a way to navigate long distance clients to good choices for aging parents at a distance. Laurie Orlov’s blog, a fellow Geriatric Care Manager now very well known in the field of aging for her expertise in aging technology. This is what Orlov has to say about long-distance technology post pandemic. She can help with robotics , wearables such as smart watches and hearing aides . When these long distance care providers call you you might suggest one of the high-tech items expert Lori Orlov suggests a part of an older family member’s life. This is especially during the post pandemic when many restrictions are actually now coming back with the spread of the Delta variant among the unvaccinated.

These gero-technologies can help an older parent or relative shelter safely in place, avoid loneliness and isolation through connecting with others, age in place, and improve communicating with loved ones.

Videoconferencing

Videoconferencing is a great way to keep elderly parents connected and less lonely and isolated. It can also be a good tool for adult siblings who live apart to have chats or meetings about Mom or Dad. Free programs like Skype or another parent-friendly plus easy choice Facetime and the built-in webcams on many computers, make this easy on elders. Zoom has become the number one way that families communicate, during the pandemic. . For the holidays, birthdays or even a crisis, it is how we virtually gather now and has a free version.

Amazon Echo Show uses Alexa, by activating Amazon’s voice and can make calls to adult children or anyone, making it easy for seniors to talk to anyone including family. An older standard telephone conference service is still highly rated and still free, as well. Freeconferencecall.com

Med Dispensers

Here is a review of several med dispensers on the market

A device that is very appropriate for elders who have medication abuse problems is Hero Electronic Pill Dispenser

Alexa has a new pill reminder feature

A more modest choice is Electronic Pill Box with Flasing Reminders

Caregiver Video Cameras

Cameras like Google Nest can monitor an individual’s activities of daily living and provide caregivers with direct video feed on a smartphone, tablet app, or the Web to check on the status of a family member.

Monitoring sensors

Wireless systems. Cameras can be viewed remotely from a smartphone or computer. You may be able to get video motion alerts and the ability to pan and zoom

GCM Laurie Orlov at Aging Tech suggests many new 2020 sensor programs among them. Caregiver Smart Solutions

Canary Care. lets you place wireless sensors around the house to monitor the activity of an elderly parent who is declining, while the family is long distance. The information is sent to your Canary Care portal. The sensors are battery powered and the hub uses mobile data to send the information, so no need for a landline or broadband.

TruSense – can alert long distance or even local adult children if a probable fall occurs. An alert is triggered when TruSense detects that your loved one has not moved from high-risk fall areas (such as a stairwell or restroom) in an unusually long time. Other alerts include doors where the older person could wander.

Other Sensor Products

Sensor products can check a number of items within a house: motion patterns, stove on/off status, carbon dioxide or carbon monoxide levels, air quality, and presence of smoke or fire. They can also lock doors and control other items in the home remotely.

Daily activity monitoring. Activity sensors can be placed on the refrigerator, stove, door, and other objects around the home. Your relative may also wear a watch that monitors activity. You can allow caregivers and physicians to access the data. Set up notifications to be delivered by e-mail, text, or mobile app.: Live!y is a good choice

GCM Technology Guide

Technology moves in nano-seconds and changes almost as fast. Give clients and their families the updated information. For a totally overhauled technology chapter,” Technologies That Support Aging in Place “, by GCM Julie Menack and Berkeley’s head of the Center for Aging and Technology, David Lindeman Ph.D. Get the new Handbook of Geriatric Care Management 4th edition

Join me in my newest FREE Webinar August 25th

6 Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN Wednesday, August 25^th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home My Junna,

What you need in a website

Why you need content marketing

With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

Find out More

Sign -up

Cathy’s Social media links

10 Alarm Bells to Give ” Just Shopping” Long Distance Callers Before Holiday

December 24, 2020

You will be Showered With Calls Over the Holidays

Long-distance family members from nearly normal or dysfunctional families will call you frantically from now on.

Why?

It’s almost Christmas, Hanukkah and Thanksgiving just passed but they could not see their older parents because of the COVID Risk.

They are having to manage their over 65 Mom and Dad’s Shelter in place from afar plus oversee their own families risk plus their own COVID laden holiday. These long-distance family caregivers were already reaching

burnout from constant pre-COVID travel and caring on top of their own work-life demands.

They are reaching implosion so they are going to call you.

Test to Give the Burnt Out Caregiver Calls FOR Information Before the Holidays

If they call for information before the holiday and are not ready to move forward, you can proactively offer them questions from this list of alarm bells that they can answer now or they can monitor during now and New Year holiday that could trigger engaging your services after they compare notes on a post-holiday call with you.

Below is a list of red flags. If they see any red signals on Thanksgiving, Hanukkah,

remotely or in-person if they take the very dangerous risk of travel on Christmas-encourage them that is the time to do something about it by hiring you as a care manager. You can question them with this a checklist of worrisome signs that signal the need for a local geriatric care manager,

Alarm Bells List – Dealing with Long Distance Aging Relatives Before or During the Holidays

Unpaid bills if long-distance family members monitor bill pay from afar
Missed appointments with their physicians that long-distance care provider monitor with their doctors
Clutter reported by neighbors, friends local senior agencies a home that was once always neat
Weight loss reported by the aging parents Dr’s or local visitors
Memory loss, change in short-term memory when they zoom, call facetime, etc.
Poor grooming for a person who was once meticulously, observed by local visitors friends senior agencies food delivery who visit.
Reports of getting lost
Reports of wandering
Refusing to go to holiday religious services with friends or church transportation to holiday religious services
refusing any suggestion or conversely agreeing to everything with-out consideration
Mood swings, getting angry when normally easy going
Refusing to go to medical providers
Not taking care of activities of daily living: cooking, bathing, dressing, housekeeping, etc.
Entering contests, credit card maxed out on shopping channels
Set up a meeting when the holidays end. You have helped them proactively, begin to engage your services.

Sign Up for My Free January Webinar

5 Vital Clinical Tools to Help Aging Dysfunctional Families-Post Horrid Holidays-

Thursday, January 21, 2021

Give frantic adult children hope when they desperately call after the holiday

Join me and learn how to come to the rescue of concierge dysfunctional families who found coal in their stocking.

Learn how to!
- Understand the Dysfunctional Aging Family System you must enter to get care for elders
- Understand 11 Warning Signs You Are Working with Dysfunctional Family
- Master Vital Clinical Tools, you to solve client problems
- Take Six Steps Professional Must Take to Work with These Difficult Families
- Get care for aging family members when the dysfunctional family members resist
SIGN UP NOW

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Trump’s COVID Mixed Messages Push-Up-Deaths So No CLear Path for AGING Families

September 6, 2020

The World Health Chief warned that in a Pandemic mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is esspecially true of aging family members who are trying to protect the most vulnerable to coronavirus- older people.

In US Federal Government and US Scientist Point to two Different to paths to” Safety”

In the US Federal officials, like the TRUMP administration offers a murky path to stay safe -while top scientists like the CDC and Dr. Fauci offer science-based recommendations. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word, except to say it was like the common cold. He contracted COVID in France, trying to negotiate the Treaty of Versailles, subsequently had a stroke kept secret,(stroke being a side effect of COVID we now know ) and his wife effectively ran the county.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

One terrifying result is COVID cases are soaring in the US As of September 3, we had 6.1 M cases and 189 K deaths. Younger people and even older residents are celebrating summer and now Labor Day with no masks no social distancing as if there was no COVID. We now celebrate Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

5 Steps to Successfully Market Your GCM COVID 19 Telehealth Coaching Service

If you have designed COVID -19 services yourself or attended my last webinar to learn how to coach COVID-19 services or coaching ( If you missed it click on this link to watch )

TAKE THE NEXT STEP MARKET

Learn to market COVID COACHING and sign up new clients for your Aging COVID-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization, and recovering at home.

FILL THE GAP LEFT BY FEDS.

Be able to sell care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging has created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path to safety from the deadly coronavirus they have right now.

You will learn

How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

How to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up

REGISTER NOW

Use HIPAA Compliant Telehealth to Coach Families on COVID

August 22, 2020

Why must Telehealth Be Hippa Compliant?

The HIPAA (Health Insurance Portability and Accountability Act of 1996 is United States legislation that provides data privacy and security provisions for safeguarding medical information. It is designed to reduce healthcare fraud and abuse by setting industry-wide standards for health care information on electronically shared information. When care managers are giving and receiving health care information through telehealth, that is protected under HIPAA. Plus, importantly, want to assure your clients that you are never sharing their private health care information, just like most people protect themselves from spam by not allowing cookies.

Geriatric care managers can really benefit from telehealth during COVID-19 and after. If your agency does my employ, essential workers, you cannot see clients in person. But they must choose a product that is HIPAA compliant.

Telehealth Protects Your Caregivers and Clients

Even if your employees, nurses, and social worker, geriatric care managers, are essential workers they may be reluctant to expose themselves to COVID-19 risk. Many times your clients do not feel safe seeing your care managers. If you have clients in skilled nursing or assisted living you may be prohibited from seeing any clients at all- So how do you see your clients- through telehealth.

What is telehealth in geriatric care management

What is Telehealth? Telehealth refers to the exchange of medical information from one site to another through electronic communication to improve a patient’s health . Telehealth is the use of digital information and communication technologies, such as computers and mobile devices, to access health care services remotely and manage your health care. These may be technologies you use from home or that your doctor or in this case care manager uses to improve or support health care services.Geriatric care managers can see an older client in their residence and talk to the family caregiver or private caregiver without the care manager traveling to the home, especially during the pandemic when the care manager, client, and care provider may be exposed to the virus during the visit.

How Do Geriatric Social Workers, Nurses Use Telehealth?

Geriatric Social Workers use Telehealth to assist patients and families navigating healthcare and welfare decisions in these confusing and critical moments; they also coordinate or provide therapeutic services to the affected and their loved ones. Telehealth nursing is a tool for delivering nursing care remotely to improve efficiency and patient access to healthcare. A telehealth call or inquiry is more than just a phone call, however, and the nurses who respond to these calls are participating in the healthcare continuum.

The benefit of Telehealth by Family Caregivers

For caregivers who commit time and money to care for an aging loved one, telehealth can be a valuable lifeline. From a merely practical standpoint, it helps ease the burden of traveling to engage with health providers. Family caregivers with have full-time jobs can avoid taking excessive time off work to meet with you by using telehealth. Moreover, these services empower family members by giving them more opportunities to ask questions and take a proactive role in their loved ones’ care and recovery.

Long Distance Clients Really Benefit From Telehealth

Family Caregivers who live a long distance from their family members can often really benefit from telehealth as they can meet with the care manager from even thousands of miles away, get coaching on caregiving, ask questions about the care of their loved one, and report symptoms or status.

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your GCM COVID 19 Service

Learn to market and sign up new clients for your Aging COVId-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

Be able to sell care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging have created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right now.You will learn

How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

How to Use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community