Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Merging Care Management with Homecare Gives You a Competitive Edge.

May 16, 2023

 

Merging Care Management to Homecare Gives You a Competitive Edge.

Merging care management with home Care gives you a competitive edge, but you need to do a Competition Survey to find out how to position your merged agency ahead of all your completion.

Why should you add geriatric care management to your private-duty home care agency?

It can make a client shopping for a Care Managed homecare agency chooses you instead of your competition because you offer one-stop shopping. The adult child does not have to hire one agency to manage care and a second to do homecare. You offer an enticing package for the beleaguered, stressed caregiver desperately seeking help.

MARKETING POSITIONING. Product, needs,

That’s called positioning.

Merging  care management with home Care gives you a competitive edge and shows what makes you different from your competition.  Adult children in a struggling with their aging parents learn that geriatric care management plus private duty home care is an added bonus to families in a crisis. Thus a care management service can be an important differentiator for agencies offering home care. It helps you get more clients and outstrip your competition. So you need to find out through the competition survey if there are any care-managed home care agencies and what you can offer that they do not in their menu of services like care management like Move Management or Home From the Hospital, all offered in my operations manual.

 A geriatric care manager can do a great job of teaching clients and families why they need care. A geriatric Psychosocial and functional assessment and care plan is a very clear way for families to understand care needs and recommendations and to plainly see all the options for providing this care and choose your agency. The GCM is looked at as a desperately needed guide, not a salesperson, to get services started.

Care manager assessments are broader in scope than a private duty home care assessment and include not only family and social supports and home safety but spirituality, Quality of Life, finances, legal, nutrition, environment, mental status, depression,  sibling rivalry, dysfunctional families, relocation options and assistance and death and dying. A GCM assesses for alcoholism and drug abuse, domestic violence, sleep quality, sexuality, activity tolerance, personal values, and cultural beliefs. So they offer an in-depth overview of clients’ and families’ problems.  

 Your geriatric care manager’s care plan gives recommendations and options to consider so the family and client can make the best choices for providing this care.  The bonus to you is this lengthy, very valuable assessment is billed.

Plus, the Family feels like they have a very involved individual concierge to solve their problems

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The first and most important reason to merge care management to home care is money. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit down with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

LAST DAY TO SIGN UP

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Filed Under: Aging, billing 85% of GCM hours, Black geriatric care managers, Black RN, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, Concierge Geriatric Care Manager, entrepreneur business, entrepreneur care manager, Geriatric Care Management Business, Geriatric Care Manager, Home Based Care, home care, Merging Care Management and Homecare Tagged With: adding geriatric care management, aging family, aging life care manager, aging parent care, beat competition, care manager, Functional Assessment, Geriatric Assessment, geriatric care manager, private duty home care

Why Adding Care Planning & Care Management Private Duty Home Care Great Idea?

May 1, 2023

Adding Care Management to Home Care Gives Clients Path to Hope

By adding geriatric care management to a private duty home care agency, new clients will understand the solutions and path to hope you bring beyond home care. This offers buy-into your agency, customer satisfaction, and trust in your service, thus hope that the elder care problem can be solved.

 

In the care planning process, a geriatric care manager is vital to families, particularly in the early stages of caregiving. Most families do not understand the needs and problems of the older adult or the costs associated with these options.  They are under terrible stress because they feel out of control. The care manager will explain the problems, solutions, and cost at a one-to-one care planning meeting. This makes new families and clients feel in control and have hope, which is vital to keeping the case long-term. GCM becomes their trusted guide.

A geriatric care manager sorts all the problems in the case and comes up with important solutions in a care plan; they use that to explain what is needed for the client. She/He is very much like a detective- a professional Sherlock Holmes, solving the case for a very confused, desperate family.

Mature

Education training and experience.

Providing a care plan and opportunity for discussion and buy-in among family members can be important in educating, initiating, modifying, or continuing PDHC services. Instead of an agency, the client bonds with the care manager and builds a 1-1 relationship that is long-lasting and puts a face on an agency.
The key is a highly trained, experienced, certified geriatric care manager, not a staff member who is called a care manager but has no training. Since the care managers added to the homecare bill per hour, this multi-faceted professional will pay for her/his salary many times and allow you to bill for what you have been doing for free.
Creating a care plan is not just an art- it is a skill that takes education, training, and experience.

Free Webinar

New  Free Webinar-Why Merge Home Care and Care Management

Find Out More.

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

Money is the first and most important reason to merge care management with home care. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit down with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar.

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

Link-SIGN UP NOW

 

Filed Under: Aging, Benefit of Merger Home Care7 Care Management, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, Blog, Care management, Care Plan, Concierge Home Care, Concierge Personal GCM, concierge top 10%, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, home care, Homecare merger with CareManagement, Homecare&caremanagement partnering, Webinar Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, elder care manager, geriatric care manager, home care, nurse advocate, nurse care manager

Want Narcissistic Entitled Families for Homecare&Care Management client?

April 18, 2023

 Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families

Narcissistic Entited Families can afford private care, usually developing from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like
narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP  clients. These narcissistic families, who can afford care-managed homecare are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone award-winning shows you steam and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources,  to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets.  Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Real & TV Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find  THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 FIND OUT  MORE 

My New Free Webinar-Why Merge Home Care and Care Management

 

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

 

Learn

 

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make concierge third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care to Concierge Client

Critical Success Factors for the Success of the Merger

 

–SIGN UP NOW 

 

 

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 

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Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Borderline narcissistic family, borderline-narcissistic families, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Marketing, Concierge Senior, Dysfunctional aging family, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing, Marketing 4P's, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Wealth Management Departments, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, black americans, Black Entrepreneurs, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Entitled, Entitled Family, geriatric care manager, Narcissistic Personality, nurse advocates, nurse care manager, Rich and Famous, well heeled seniors

Why Add Care Management to Home Care?

April 6, 2023

M

Why Should Home Care Agencies Add Care Management to Their agency?

Two

The first and most important reason to add care management to home care is money. You will be able to capture billable hours that you and now giving away for free. Home care agencies take clients to doctors, solve problems with or caused by family caregivers to give good care to the client, arrange activities for the elders they serve, and so many more activities that they cannot bill for.

A Care Management Study sponsored by the Aging Life Care Association by Home Care Plus showed that  care management companies that offered home care billed four times the amount as companies just offering care management.

How Does Positioning Make the Customer Chooses You?

Addcare management to home care

The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer a service that competitors do not.   By adding care management to home care or add home care to a care management agency, you can also provide concierge service for the family on a 1-1 basis combined with home care, and that creates a  very appealing package creating an exclusive GPS to guide that family caregivers overwhelmed and frightened by the care that is facing them, the added service will make them choose you.

A Care Manager is a Concierge GPS  Through Care

A third reason is a care manager is a perfect person to introduce home care to the family caregivers. Care Managers sit down with the family and go over the geriatric assessment and care plan they created for the client. They use the care plan to personally and very clearly explain every problem the home care and care management client has and what solutions your agency brings to bear to solve these problems. This gives family members a personalized overview of the care needed and delivered- shedding their anxiety and fear and providing great relief to very anxious, worried family and friends. This is a pain reliever, the reason most of us buy anything,

 

Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes desperate family;y members. But the care manager becomes the 1-1 concierge guide through the home care journey, allowing the family their own exclusive professional who will guide them through the care of the client, intervene in emergencies by a private GPS, and offer relief that hope is on the way.

Sign Up For My latest Webinar

Why Merge Home Care and Care Management 

Learn

  • Who They Are- 4 Types
  • How this merger creates more Profit for both Care Management and Home Care
  • The Advantages of Merging Home Care and Care Management
  • Competition Survey to make third parties and Adult Children Choose you
  • Co-Branding the merged agencies.
  • Technology for both home care and care management
  • Co-Locating both staffs.
  • Marketing Merged care manager home care.
  • Critical Success Factors for the Success of the Merger
  • Find Out More about Cathy Cress, MSW, the Presentor- Author of the Handbook of Geriatric Care Management 

Filed Under: Blog, care manager, Concierge Geriatric Care Manager, Concierge Home Care, Concierge Personal GCM, Family Caregiver, family caregiver pain, FREE WEBINAR, GCM Benefits, GCM Business Skills, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Managers value, geriatric social worker, home care, Home Care Pulse, Homecare&caremanagement partnering, positioning Tagged With: Add Care Management& Homecare, aging family, aging life care manager, aging parent care, aging parent crisis, care manager, Concierge, home care, nurse advocate, nurse care manager, Partnership care manageement & Home care

Why Long Distance Care Providers Can Afford $$$ Long Term Care

May 9, 2022

long-distance care providers flying to aging parent emergency

Long-Distance Care Providers Are in Top 10 % – Can Afford Private Pay Long Term Care.

An excellent article in the New York Times about long-distance care providers shows that the majority of long-distance care providers are in the top 10% and can afford care managers and home care. Family caregivers in the lower 90% of the economy who live very close to aging loved ones – can render direct parent care but have less income to afford home care or care management. Why- family care providers who live near their aging parents statistically have only a high school education and thus cannot afford private pay long-term care.

Families at a Distance Highly Educated, Have Higher Incomes

The reason adult children at a distance, can afford private pay long-term care, cited by the NYT article, is long-distance care providers,  remain devoted to being their parent’s family caregivers, even at a large cost to them mentally and physically because of distance. But they are in the top 10% economically because they have college and professional degrees and thus are much more likely to live much farther from their parents because of their professional employment.

They are a highly educated group with 70% reporting a college degree or graduate school. They are quite affluent: 50% reported an income of $75,000 or much higher. Eighty-five percent owned their own home. The majority were working: 62% full-time and 18% part-time.

This means they can afford to private pay for long-term care, compared to those with high school education, in part because they have more job opportunities in faraway big cities or states. The high school graduate’s income is less than a college-educated caregiver therefore they can rarely afford home care or care management or private pay long-term care.

Long-Distance Care Providers Become Desperate to Get Help From Private Pay Long Term Care

Long-distance care providers are flying or driving to both visit and care for an aging family member. But these far-away family caregivers become exhausted as care needs increase and become desperate for a solution, which is a care management and home care. These long-distance providers adult children usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).

Families at a Distance Pay up to $8000 a year or more Traveling to Aging Parents

Those caregivers who live between 1 and 3 hours from the care recipient report spend an average of $386 per month; those who live more than 3 hours away report a monthly expenditure of $674.So Long Distance care providers spend between an additional $4632 and $ 8088 a year in care . A care manager can do a caregiver assessment of the long-distance caregiver, allowing you to help them with the stress and expense of constant emergency travel, (Read Assessing and Supporting the Family Caregiver in Handbook of Geriatric Care Management, 4th edition.)

Marketing Phrases for Concierge Care ClientsWhat Can Care Managers and Private Duty Home Care Do for Long Distance Care Providers?

Care Managers can bring them vital tools for better sibling and family communication like technology that they can use, to help aging families from a distance . Recommending Family dashboards and communication platforms like Slack, Google Chat, and Microsoft Teams, among others, allow their family care team to work in a cohesive way. You as the care manager can arrange private duty homecare so when the long-distance care provider visits they can be ” Just Family”.

When emergencies occur the care manager can be at the home or hospital immediately, and judge whether the hospitalization warrants an emergency trip to family or friend emergency flight, by keeping long-distance caregivers informed, thus reducing stress, unnecessary travel, and loss of time at work or actually losing jobs ( Working With Long Distance Families: Tools the Care Manager Can use) Care Managers Working With the Aging Family

Join me in my newest FREE Webinar

Free Webinar About Long Distance Care Providers

 How to Find Concierge Clients Who Can Afford You

VIP Long Distance Care Providers
agenda for my webinar

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover.       

  • Why only the top 10% can afford private pay care management.
  • Why Long-Distance Care Providers Can Afford Care Management $ Home Care
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

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Free White paper copy & keywords VIP Clients

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

 

 

 

Filed Under: Aging, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel RN, Concierge aging clients, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, home care, Long Distance Care, Long Distance Care technology, Long distance caregiver, long distance caregiver burnout, VIP Clients, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, VIP Public Relations, VIP Sales, Webinar Concierge Clients Tagged With: aging life and geriatric care management, elder patient advocate, Find VIP CLients, Lomg distance care, long distance care provider, long-distance, Marketing to upper 10%, New York Times, Private Pay homecare, Upper 10%, upper class elder, VIP homecare, Webinar VIP Clients

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