home care Archives ⋆ Cathy Cress

Calls From Aging Dysfunctional Families-Handling the Entitled Type

August 15, 2023

Calls From Aging Dysfunctional Families-Types of aging dysfunctional families who can call you over the summer vacation

Narcissistic-Entitled Families

Calls from aging dysfunctional families’ adult children or Narcissistic Entited Families’ adult kids will happen during the summer. These VIP Clinet’s adult children call you desperately for private care over the summer visit. Their problems usually develop from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP clients. These narcissistic families, who can afford care-managed home care are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone, or reruns of BIG Hair 89’s Dallas- award-winning shows you stream and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources, to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. When gathering with their adult children during the summer vacation at the family summer house or a family reunion they see the seams shredding in their parent’s minds or bodies and call you for help because they did not have those good enough parents and have no model to care for them as the parents usually did not care for the adult children as kids. They often have no interest in caring for the parents themselves, as they themselves are entitled. You need clinical skills to work with these families because of the diagnosis of narcissism, which can tear a country or family apart. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Calls From Aging Dysfunctional families-Real & TV Narcissistic-Entitled Families:

Calls from aging dysfunctional families will come this summer- with adult children looking for help. They may see their parents faltering and face caring for them, which they have no plans to do. They will hire you like the private chef or the gardener, a service to carry out their wishes. Entitlement in their family causes the adult children to at times be as difficult and nasty as the parents. These VIP families usually develop from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who in Secession plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock. The adult children will call over the summer when they notice their aging parents’ confusion often because they still fear their aging, more confused will be a perhaps more fierce parent, and the adult kids have no nerve to approach telling them they care. You need clinical skills to deal with them because they are not on TV but asking for your help in real life and narcissism and borderline personalities take the kind of clinical skills Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett) gives you if you read it. But if you watch HBO Succession you see them in a series that can be an instructive clinical accompaniment.

Calls from Aging Dysfunctional families-Sumner Redstone’s VIP Family Struggles

Calls from aging dysfunctional families like Sumner Redstone’s is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. Mr Redstone was conserved by his daughter

These families call you often because they see you as a way to get control of their parents and their parent’s money. These are tricky situations where you must face conservatorship and real war with both parents and adult siblings fighting against each other for power and money, a replacement for the love they never received in the nest. So clinical skills are critical to handling them of all entitled families – they are Tyrannosaurus of dysfunctional families.

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Taming HBO Succession

11 Vital Clinical Tools For Dysfunctional Families

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Give frantic adult children hope when they desperately call after this summer after they see their failing parent.

Join me and learn to clinically rescue concierge dysfunctional families made a summer visit to floundering Mom or Dad.

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Should You Use Features vs Benefits of Care Management?

July 5, 2023

HOW DO YOU EXPLAIN WHAT GERIATRIC CARE MANAGEMENT DOES?

What are the features vs benefits of care management? Actually, what are features vs benefits? Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published.

How much of your promotional content is focused on how your product benefits the caller? How much of your sales pitch described what your products do???

TWO MARKETING APPROACHES

FEATURES

When it comes to marketing, there are two primary approaches you can take with features vs benefits. The first focuses on what your product or service is or does – including all the shiny bells and whistles you’ve worked so hard to develop. The other focuses on how your product or service will improve users’ lives. Features tell the customer “what” and benefits tell the customer “why”

Which of these approaches do you think is more effective for the adult children or seniors you market to?

Take a look at the list of features below, taken directly from current advertising and marketing materials.

American Lifetime Self-setting clock for seniors with dementia It is the only one of its kind to include 5 multi-function alarms, with the option to set reminders to take medications throughout the day.

Jitterbug Senior Smart Phone 2 with Large 5.5″ screen, easy to see, and 5 Urgent Response button

umbrella that opens and closes with a button

Each is a feature-a factual statement about the product or service being promoted. But features aren’t what entice customers, ( adult children you market to), to buy your product. That’s where benefits come in. A benefit answers the question “What’s in it for me? or what will help my parent or me the caregiver”. This means the feature provides the customer/client with something of value to them. As a result, this is where most businesses go wrong.

Benefits

The feature of a self-setting clock is that it automatically resets itself & reminds the person with dementia to take their meds. The clock’s self-setting feature stops the dementia client from resetting it then forgetting needed medications & times. The benefit is the dementia patient will take meds on time, will be healthier and the caregiver less stressed.

The feature is the Jitterbug phone is that seniors with diminishing eyesight and memory have a hard time reading text on phones or recalling phone numbers. As a result, medical emergencies, are very dangerous. The important feature of jitterbugs is a large easy-to-see response button that gets them one person who will help the senior even if they forgot the number. This is just like the operator they used to get on the phone. The benefit of Jitterbug is it makes the older person much safer and the family members confident they can reach for help if they need it

The benefit of an umbrella that opens with one button is -you stay dryer in the rain as seniors often have arthritis that can make it difficult to push open an umbrella quickly, to keep dry in the rain.

The best way to understand the true benefit of your product or service or to answer the “What’s in it for me?” A customer’s perception of each feature’s results is what attracts him or her to a particular product or service.

WHAT ARE THE BENEFITS OF GERIATRIC CARE MANAGEMENT?

What are the features vs benefits of care management? What if you are selling geriatric care

management to a long-distance son and explain the feature of care management is an assessment? As a result, he has no idea what that is, not being a social worker or an RN. He is just a desperate long-distance son. He wants to know, what’s in it for him. What’s his benefit?

You could say you have a product called “Safe at Home” that will make sure his Mom is getting all the support and care she needs and ( 1st benefit) he will not get midnight panic calls or have to scramble to make emergency flights to solve a crisis, like a hospitalization. Plus you will make sure any problems are solved (2nd benefit) before they turn into a crisis that he has to solve from far away, always keeping him informed (3rd benefit)so he can go back to just being a son. This feature vs benefit sales pitch take a huge weight off his shoulder- answering his ” what’s in it for me”

LEARN MORE ABOUT MARKETING GCM FEATURES AND BENEFITS

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SELL BENEFITS NOT FEATURES & GROW YOUR$ BOTTOM LINE

When: July 20 2023
2 PM-3:30 PM PST
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A feature is a fact A benefit tells your customer the advantages of those facts

Take Advantage of One Time Low Offers on Products

You will learn

The difference between selling features vs benefits

You will learn how to sell the benefits of your services to each 3rd party you serve

How Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step on how to set up meetings with 3rd parties to make the sale

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features vs benefits of care management?

Merging Care Management with Homecare Gives You a Competitive Edge.

May 16, 2023

Merging Care Management to Homecare Gives You a Competitive Edge.

Merging care management with home Care gives you a competitive edge, but you need to do a Competition Survey to find out how to position your merged agency ahead of all your completion.

Why should you add geriatric care management to your private-duty home care agency?

It can make a client shopping for a Care Managed homecare agency chooses you instead of your competition because you offer one-stop shopping. The adult child does not have to hire one agency to manage care and a second to do homecare. You offer an enticing package for the beleaguered, stressed caregiver desperately seeking help.

That’s called positioning.

Merging care management with home Care gives you a competitive edge and shows what makes you different from your competition. Adult children in a struggling with their aging parents learn that geriatric care management plus private duty home care is an added bonus to families in a crisis. Thus a care management service can be an important differentiator for agencies offering home care. It helps you get more clients and outstrip your competition. So you need to find out through the competition survey if there are any care-managed home care agencies and what you can offer that they do not in their menu of services like care management like Move Management or Home From the Hospital, all offered in my operations manual.

A geriatric care manager can do a great job of teaching clients and families why they need care. A geriatric Psychosocial and functional assessment and care plan is a very clear way for families to understand care needs and recommendations and to plainly see all the options for providing this care and choose your agency. The GCM is looked at as a desperately needed guide, not a salesperson, to get services started.

Care manager assessments are broader in scope than a private duty home care assessment and include not only family and social supports and home safety but spirituality, Quality of Life, finances, legal, nutrition, environment, mental status, depression, sibling rivalry, dysfunctional families, relocation options and assistance and death and dying. A GCM assesses for alcoholism and drug abuse, domestic violence, sleep quality, sexuality, activity tolerance, personal values, and cultural beliefs. So they offer an in-depth overview of clients’ and families’ problems.

Your geriatric care manager’s care plan gives recommendations and options to consider so the family and client can make the best choices for providing this care. The bonus to you is this lengthy, very valuable assessment is billed.

Plus, the Family feels like they have a very involved individual concierge to solve their problems

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New FREE Webinar-Why Merge Home Care and Care Management

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

The first and most important reason to merge care management to home care is money. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit down with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

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Why Adding Care Planning & Care Management Private Duty Home Care Great Idea?

May 1, 2023

Adding Care Management to Home Care Gives Clients Path to Hope

By adding geriatric care management to a private duty home care agency, new clients will understand the solutions and path to hope you bring beyond home care. This offers buy-into your agency, customer satisfaction, and trust in your service, thus hope that the elder care problem can be solved.

In the care planning process, a geriatric care manager is vital to families, particularly in the early stages of caregiving. Most families do not understand the needs and problems of the older adult or the costs associated with these options. They are under terrible stress because they feel out of control. The care manager will explain the problems, solutions, and cost at a one-to-one care planning meeting. This makes new families and clients feel in control and have hope, which is vital to keeping the case long-term. GCM becomes their trusted guide.

A geriatric care manager sorts all the problems in the case and comes up with important solutions in a care plan; they use that to explain what is needed for the client. She/He is very much like a detective- a professional Sherlock Holmes, solving the case for a very confused, desperate family.

Education training and experience.

Providing a care plan and opportunity for discussion and buy-in among family members can be important in educating, initiating, modifying, or continuing PDHC services. Instead of an agency, the client bonds with the care manager and builds a 1-1 relationship that is long-lasting and puts a face on an agency.
The key is a highly trained, experienced, certified geriatric care manager, not a staff member who is called a care manager but has no training. Since the care managers added to the homecare bill per hour, this multi-faceted professional will pay for her/his salary many times and allow you to bill for what you have been doing for free.
Creating a care plan is not just an art- it is a skill that takes education, training, and experience.

New Free Webinar-Why Merge Home Care and Care Management

Find Out More.

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

Money is the first and most important reason to merge care management with home care. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit down with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar.

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

Link-SIGN UP NOW

Want Narcissistic Entitled Families for Homecare&Care Management client?

April 18, 2023

Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families

Narcissistic Entited Families can afford private care, usually developing from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like
narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP clients. These narcissistic families, who can afford care-managed homecare are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone award-winning shows you steam and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources, to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Real & TV Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find THEM!

Join me in my newest FREE Webinar

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