Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Why are Care Providers for Clients So Hard to Find ?

September 8, 2021

Home care aides all over the US are AWOL. Care Management, home care agencies, nursing homes are severely understaffed and cannot find enough caregivers to staff cases for shifts. Why?

Disorganization of Home Care Industry

Staffing shortages have frustrated the home care and care management industry for

decades, according to Paula Hahn author of the New old Aging blog for the New York Times. . There is no national recruiting or training program for this huge industry.The home care industry has always been a hodgepodge of for-profit companies and chains, nonprofit programs and publicly funded care through Medicaid, all operating under a confusing welter of state and federal regulations, plus an uncharted “gray market” of clients who avoid agencies and hire privately. But Covid-19 has intensified the problem.

“I’ve never heard such frustration over finding workers, and I’ve been doing this for 20 years,” said Vicki Hoak, executive director of the Home Care Association of America, whose 4,000-member agencies collectively employ about 500,000 people. 

Bureau of Labor Predicted this in 2020 -Pre-COVID

This was foreseen and was by the Bureau of Labor statistics. They predicted in 2020 that the long-term care sector would need to fill an additional 6.2 million direct care job openings between 2019 and 2029 as workers leave the field for a new occupation or leave the labor force altogether due to retirement, disability, or some other reasons. Combining these departures and new jobs, they projected a 7.4 million total direct care job openings in the decade ahead 

Mammoth Growth in # of Seniors Who Want to Age

in Place

The bigger problem is the growing need for home care. Each day 10,000 seniors turn 65

in the US and the number of older adults will more than double over the next several decades to top 88 million people and represent over 20 percent of the population by 2050. . The majority want to age in their home and need home care, where today there are not enough home care workers to fill those jobs.

More $ Spent on Home Care than Nursing Homes

2015, was the first time nationally that more money was spent on home care than nursing home care. We’ve seen a culture and financing shift toward home and community-based care.”
Covid -19 now the Delta variant has wreaked more chaos into the home care market. Home care workers are mainly women and had to stay home with their children when school closed down. They were also hot hard by COVID themselves, working with seniors before a vaccine was developed.

Solutions to the National loss of caregivers

There are many other factors  the loss of care providers and great solutions offered by Leading Age a national non profit for aging and home care.

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Do You Use Videos in Marketing Your Staff Safety With New Delta Variant?

September 2, 2021

Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.  

Video can be a tool to add to your home care or geriatric care management  marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.

Why hesitation?

 

Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.

Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors

So aging families remain very nervous about your agency coming into a senior home.

What families look for in your agency is  assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state  and CDC to stay compliant.

 

 

 As US clients are using  services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC  safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.

Videos are the new  powerful  Marketing Tool

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.

However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is

 East Coast Studios  that does all my on-line classes in geriatric care management.

If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

 

 

 

 

 

 

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GCM Agency Lifespan Wins Top Awards

April 11, 2021

Geriatric Care Management Home Care Agency Wins National Award

Lifespan a 35-year-old geriatric care agency in Santa Cruz, California won prestigious awards from both national and local groups this month. Home Care Pulse awarded the care management home care agency ” Provider of Choice Award” for being best in class for rendering quality care to their clients, being trustworthy, and providing outstanding home care services the award was based on customer and staff surveys. Locally they also won the Santa Cruz Good Times Award for “Best of Homecare “award while competing with all home care agencies in their county.

Lifespan helped build trust during the “annus horibillus ” year of COVID  through their own website.Clients could see their extreme COVID safety precautions prominently provided on the navigation bar of their website. 

Outstanding Home Care in the year of COVID

The award recognized their outstanding home care services providing quality care through impeccably trained COVID safety-equipped and monitored home care staffing during the pandemic, building community trust. Clients in Santa Cruz, California needing care management services during COVID and ongoing were provided geriatric care management services developed over the agencies 35-year history and fine-tuned for clients’ needs during the epidemic

Quality of Life as Well as Quality of Care

The agency continued to offer Well Being – a service for lonely and isolated seniors who dramatically suffered during the pandemic from sheltering in place. Lifespan not only served the quality of care needs of clients but also the Quality of Life Needs  answering isolation and loneliness in a pandemic

Videos Showing Home Care Safety Build Trust

Finally, they showed the community their excellence and safety through videos in their email newsletters for 6 months, done with a phone by a talented staff member. The agency provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

During the continuing but diminishing pandemic, as clients begin to use services like care managers and home care again, it is critical that you build that trust by showing customers you are safe. In Lifespan’s case, you can also win awards for this.

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