What is Best PR To Reach Adult Children of Aging Parents ?

February 28, 2023

A Speakers Bureau -Great PR to Reach Adult Children

A speakers bureau is among the best PR to reach adult children. Reaching adult children through a Speakers Bureau can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the

tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting, and foundering.

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store. One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

Dementia and memory loss
Long-term care options
Paying for care
Handling the stress of caregiving
pain point banner template. pain point ribbon label sign

Think about the pain points of adult Children family caregivers to get your phone ringing.

So many adult children find themselves in pain seeing their declining parents. Their aging parents fear caring for them, fear being a burden, and reject talking about how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations could be according to Natasha:

What To Do When Parent Reject Care

Tips on Speaker Bureau Success

Choose Speakers Bureau Topics that address their pain
Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences
Pass out a sign-in sheet for gathering emails for marketing early to add to your marketing database
Pass handouts including business cards, and print out of your newsletter before lunch-audience can learn before you start
After Speech
Send thank you letter to the club president
Enter the sign-in sheet in your marketing database
Keep agency newsletters, social media, and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free consultation with Cathy Cress MSW, to help set this up.

Find Out More

How Storytelling at Thanksgiving Can Give Elders A Happier Family Holiday

November 22, 2022

Want to increase aging parents’ and everyone’s enjoyment at Thanksgiving? Try storytelling at Thanksgiving using elders’ memories.

As an aging professional, you can bring joy to an older person through reminiscence, storytelling, and oral history for elders

This Thanksgiving, if you really do travel to a family home or grandma’s house, travel safely If not make the safest choice, stay home and use Zoom and include your elderly

parent. You can do oral history for elders if they can use a computer or have a family member or friend who visits often and who lives nearby and is in their bubble serve and share Thanksgiving dinner at their home and use zoom with them to see other family members on the holiday.

Share Your Thanksgiving Story

If you are at a family member’s holiday dinner and use reminiscence for elders by asking everyone to tell their favorite story about a Thanksgiving dinner. Start with midlife members to get the idea and then ask

again parents to share their stories.

Oral history for elders will bring extra thanks to Thanksgiving by learning about an elder’s past and giving them the opportunity to share, which sometimes they do not do in the hubbub of family talking.

The “telling ” also means someone documents. That magically gives the elder and a child social interaction and connectedness. Elders vividly recall their past by telling stories from vignettes in their life – especially life in their 20’s, which sparks the richest recall called the “20’s bump”, according to researchers.

Elders sharing stories means passing on history.

So try storytelling at Thanksgiving and it becomes intergenerational. The older person is given a chance to give the larger picture of their life and family history to children and grandchildren or extended family, who may not have heard all the details of their grandparent’s or parent’s life before. My 10 grandchildren have grown up with their now 80-year-old grandfather. telling them exciting stories of when he was a California Highway patrolman. So a dual dose of a higher quality of life for both the older person and the aging family is increased through oral history and reminiscence.

Capture Your Families Past Before It Is Gone

Many midlife adults now do ancestry and regret that they did not ask questions of older family members when they were alive. Capture that past now on this family holiday. An aging professional or a geriatric care manager can suggest family or friends record the Thanksgiving story as oral history using technology like an i Phone or i Pad.

Story Telling at Thanksgiving with Story Worth

Another great idea to capture reminiscence for elders is giving them StoryWorth.

My daughter sent this gift to her Dad and both he and I love it. Each week StoryWorth sends a question to my husband that prompts him to write about his past. He writes his reminiscence out longhand and I easily use the dictation on my phone and email his story to Story Worth.

At the end of the year, my daughter will order a bound book of all the stories- a whole collection of memories, an oral history of an elder father that she might never think to ask and will be saved for her and her children to pass on family history. I will order a copy for all her three siblings. Equally important, my husband, really enjoyed writing about his past and the prompts have brought many vivid memories back to him.

Sweet grandmother holding a beautifully cooked turkey dinner.

Best Tool to Give the Family Holiday Hope

November 14, 2022

Hope is the Best Tool on the Holidays !

How do you give the family Holiday Hope? During Christmas and Hannaka family caregivers, especially in the dysfunctional family can be drinking or numbing themselves from the pain of caregiving. They will ruin the holiday celebration in one way or

another. Maybe they are drugging themselves with the telly or abusing prescription drugs. Depression and anxiety ( rife among caregivers) are predictors of increased alcohol use.

Social isolation, which is experienced by some caregivers, is also predictive of increased alcohol use.

How do you Give the Family Holiday Hope? How do you as a geriatric care manager change the script for these aging dysfunctional families – family caregivers and older members who are supposed to care for but can’t? How does a professional GCM make the characters transform?

It’s actually simple –but loaded with skill- give them hope. You need to use yourself to give them hope that things will change. It’s the best tool in a geriatric care manager toolbox- especially on and after the dreaded holidays.

Use of Self

To give the family holiday hope the use of Self is perhaps the most powerful tool for geriatric care managers. The use of Self provides families with guarded optimism. GCMs have to offer a vision of the future that is based not only on a desire for hopeful outcomes. This has come from our own clinical knowledge and belief that change to their nasty crippled, family

system is indeed possible.

By being direct, empathetic, and

nonjudgmental, we become a holding bay for

stressed caregivers, creating a place of safety,

confidentiality, consistency, and support.

Finally, give the family holiday hope by GCM’s offer our clients a model of

perseverance. By giving up on the possibility of

positive change and by exploring all options,

the GCM enables families to feel that, regardless of the outcome, they have done all that they can to support the older adult.

Be like Judy Garland on the holiday offering hope

Have yourself a merry little Christmas.
Let your heart be light

From now on
our troubles will be out of sight

Give the” Merry Christmas – next year

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability
Give the Family Holiday Hope

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

SUBSCRIBE TO MY YOUTUBE CHANNEL GERIATRIC CARE 1

Inquiry Calls From Long Distance Care Providers Are You Ready this Holiday?

November 10, 2022

Inquiry Calls From Long Distance Care Providers

Inquiry Calls From Long Distance Care Providers– Are You Ready this Holiday? Long Distance caregivers under constant stress. They have been flying or driving to visit aging family members for a long time. These caregivers at a distance usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website). They even risk covid to celebrate with their family in this new year of winter months and the pandemic.So be ready this holiday with the marketing and clinical tools you need to convert them to clients

Perhaps when the family gathers on Thanksgiving at a parent’s home and everyone sees struggles of an older person like memory loss or ambulation problems- the family may agree to call a care manager. Or the very stress of the holiday season on top of the thought of caring for an aging parent long distance may push the designated long-distance care providers over the edge to seek help and call you.

SIGN up for my Long Distance Family Webinar

More than 7 million American Families care for older family members from afar. This holiday season many of those long-distance families will come home to an elder Mom or Dad’s house and find a scene they saw coming but still fill them with white fear.

SHOCK NOT AWE

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life. When the daughter put the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry when he was an easygoing guy all his life.

At that point, the daughter may pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls?

Give frantic adult children hope when they frantically call this holiday

SIGN up for my Long Distance Family Webinar

Be prepared for their inquiry and know the needs of long-distance families well plus the resources in your area that you can suggest in your inquiry call. Understand how to make the sale in this fraught time for long-distance care providers Do not give away the store in your call but let them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect for their needs PLUS understand their pain as well and will relive it with your assistance.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre Holiday Social media for Long Distance Caregivers
Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to sign up families who face a serious decline in an aging parent
How to sell services to desperate post-holiday callers from Normal &dysfunctional family
How to sell services to fearful, overloaded long-distance family members
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability
Long Distance care providers
Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Subscribe to my Geriatric Care Management Youtube Channel Geriatric Care 1

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

Social Media Main Plank of Care Manager Marketing Strategy

Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially in a small business like care management

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content

3. Open twitter Facebook, Linked in Pinterest Accounts

Sign up and learn how to use social media. Best if on your website and automatically posts

Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group

Create a Facebook fan page for your GCM business

Learn to use Pinterest for your business

Create a Twitter account for your business

Join Instagram for business

Sign -up for Google My Business

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses

To get more help sign up for my holiday webinar on technology

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

A Speakers Bureau -Great PR to Reach Adult Children

Think about the pain points of adult Children family caregivers to get your phone ringing.

Tips on Speaker Bureau Success

After Speech

Want to increase aging parents’ and everyone’s enjoyment at Thanksgiving? Try storytelling at Thanksgiving using elders’ memories.

Share Your Thanksgiving Story

Elders sharing stories means passing on history.

Capture Your Families Past Before It Is Gone

Story Telling at Thanksgiving with Story Worth

Hope is the Best Tool on the Holidays !

Use of Self

system is indeed possible.

By being direct, empathetic, and

nonjudgmental, we become a holding bay for

stressed caregivers, creating a place of safety,

confidentiality, consistency, and support.

Finally, give the family holiday hope by GCM’s offer our clients a model of

perseverance. By giving up on the possibility of

positive change and by exploring all options,

the GCM enables families to feel that, regardless of the outcome, they have done all that they can to support the older adult.

Be like Judy Garland on the holiday offering hope

Inquiry Calls From Long Distance Care Providers

SHOCK NOT AWE

Do I Need Social Media?

Social Media Main Plank of Care Manager Marketing Strategy

4 Ways to Get More Clients With Social Media–

How

5. Lack of Social Media Skills No Time to do? Hire Expert

SIGN UP FOR MY HOLIDAY WEBINAR –

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”