Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What Type of Conceirge Care Providers Do You Recruit for Concierge Clients?

May 2, 2022

Medicare does not fund long term care

Medicare Does Not Fund Long Term Care

Concierge Clients, wanting concierge care providers, are sadly the only clients of GCM or ALCA experts because of income inequity in the US and the fact that Medicare does not cover long-term care,  like home care and geriatric care management.

You Are Only As Strong As Your Weakest Link Especially With Concierge Clients!

 You must serve the top 10%  of aging Americans because those clients make your ALCA business or GCM  business make money and thrive. But to deliver the gold standard services that concierge care demands, let’s take the weakest link in your business- your care staff. You are only as strong as your weakest link these concierge care providers. These incredibly important employees’ skills will measure how concierge clients really rate you.

First and foremost to serve Concierge clients you need highly skilled concierge care providers with a CNA background or years of experience. Older generations, especially entitled clients, are likely to be

less trustful of an individual with numerous visible tattoos and a Mohawk. They would rather have their concierge care providers be a clean-cut employee wearing a uniform. You want background-checked employees with tolerant of demanding clients and willing to be servile and assertive and know when to use either.

Concierge Care Providers for Concierge Clients Should Be:

Concierge Care Provider
  • WELL-GROOMED
  • WELL DRESSED
  • SERVILE
  • GOOD COOK
  • GOOD TABLE SETTERS
  • WILLING TO BE CONFIDANTE but under GCM supervision 

 

Concierge caregiver

For COMPANION CARE hire 

  • Sophisticated employee
  • Can Order Opera theater tickets
  • Accompany to events
  • Drivers Licence

    GCM has to Set Boundaries with concierge clients:

  • Concierge care providers can cook French Cuisine but if the client“Heavy Care-priority -must have transfer skills and CNA or HHA skills not cooking skills
  • Cannot often get a gourmet cook who changes diapers
  • Cannot have careprovider looks like a model who uses Hoyer lift

CONCIERGE Clients-NON-medical

CAREGIVER’S SAMPLE to-do list

  • Doing grocery shopping or grocery home delivery
  • Post office run
  • Pet-care
  • Waiting in line at the DMV
  • Taking the car for Car repairs, oil change, car wash
  • Event planning- GCM
  • Gift-buying
  • Plant care
  • Picking up dry cleaning
  • Running miscellaneous errands
  • Making travel arrangements
  • Mail pickup
  • chef services
  • Dinner reservations
  • What Cannot do
  • Performing bank transactions, such as depositing or withdrawing money, or shopping for the client without pre-arranged payment through the store could pose a liability
  • Assist with finances, online banking, bill paying/tracking
  • pickup of prescription medications -Only GCM to do because of medication abuse and liability
  • Join me in my newest FREE Webinar

    Free Webinar To Find Concierge Clients

     

  • How to Find Concierge Clients Who Can Afford You

  • WHEN  Tuesday, May 17th, 2022

    WHAT TIME_2 PM-3:30 PM Pacific Standard Time

    What we will cover

    • Why only the top 10% can afford private pay care management.
    • Who are the surprising Retired VIP Clients?
    • Who Are the 5 types of VIP/Concierge Clients? 
    • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
    • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
    • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
    • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

    SIGN UP

    Learn how to maintain  Concierge Clients

     

    REGISTER NOW

    Learn how to keep Concierge Clients

     

     

     

     

     

  • Young woman hugging her mother or grandmother and looking at camera.
       

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, care manager, caregiver, CAREGIVER RESOUCES, case manager, Concierge caregivers, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing Home Care, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Nursing home abuse, paid caregiver, paid caregiver for concierge client, Private Duty Home Care, Webinar Tagged With: aging concierge Clinets, aging life and geraitric care manager, case manager, Certified Senior Advisors, Concierge care givers, concierge care providers, concierge clients, Concierge Home Care, entiled older clients, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, recruit care provders, supervision of in home care staff, training in home care staff

Passover Begins Friday-Care Managers Can Support Clients Spiritual Needs

April 11, 2022

Passover begins Friday and brings many Jews will celebrate with a seder

where their spiritual beliefs will be celebrated with food, family, and ritual.

As we age joining in spiritual rituals means more and more to us. Ritual

religious holidays like Passover fill all faiths, but especially elders faiths and both spiritual and emotional needs.

A Care Manager needs to learn how to offer elders support and inclusion during  holidays like Passover or any religious holiday.

Spiritual rituals mean more as we age

Care management is first and foremost a holistic interaction between

a caring professional and an older adult. Holistic care works

with the senior beyond just the necessary formal services. Care

managers should work with the seniors and their families to know their religious needs if any. Getting to know the person includes understanding the physical, social, emotional, and spiritual needs and how you can help them get included in the celebration.

 

Even though Passover begins Friday the average care manager does not see themselves as doing therapy with their clients or encouraging religion. But the work of Carl Jung or Viktor Frankl may be more than is useful. For most care managers , it is helpful to follow a few rules:

1. Listen to the client. Understand the client’s perception of the religious phenomenon as the person describes it and how you can help them celebrate Passover or any religious holiday if they wish.

2. Listen to his or her the perceptions of the client’s faith tradition and

spiritual beliefs and how much and how they want to be included in family celebrations or religious services so you can help them do this, through contacting the family, the spiritual place of worship, so they can attend and have transportation or  arrange some form of celebration if homebound

Passover begins Friday

3. Consult with the Rabbi from the Temple near them, who can help interpret any

beliefs or rituals or symbols that cannot be fully understood from the description of the client and if the temple has transportation for elders to services if the client wishes to attend.

Read Rev.James Ellor’s, Ph.D., LCSW, DCSW, Baylor University’s excellent chapter on Spirituality and the Geriatric Care Manager.

Join me in my newest FREE Webinar 

VIP Concierge Client

 

How to Find Concierge Clients Who Can Afford You

 

WHEN  Tuesday May 17th 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only top 10% can afford private pay care management.

  • Who Are the 5 types of VIP/Concierge Clients ? 

  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES

  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies

  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients

  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

 

REGISTER NOW

Register Now

 

 

 

 

 

Filed Under: Aging, Aging and Spirituality, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Elders & Spiritual Holidays, Emotional Quality of Life, FREE WEBINAR, geriatric care management emergency proceduress, geriatric social worker, Holiday Rituals in Aging Family, nurse advocate, nurse care manager, Passover, Quality of Life for elders, Spiritual Holday celebraton, Spiritual Quality of Life, Spirituality Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, care manager, case manager, geriatric care manager, Gifts for Easter 0r Passover, Handbook of Geriatric Care Management 4th edition, nurse advocate, nurse care manager, Passover, spiritual assessment, spiritual quality of life, Spirituality & care management, spirituality and geriatric care management, spirituality in aging

How To Get Free PR Through a Speakers Bureau

February 23, 2022

Use Speakers Bureau to Find Adult Children of VIP Clients 

Using Free PR Through a Speaker’s Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

 

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams  – How to Understand  Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Here is a list:

Free PR Through a Speaker’s Bureau

  • Dementia and memory loss
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving”
  • Other ideas from other Aging Life  members include were
  • Hospice & Palliative Care
  • Dementia Care
  • Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
  • Getting Free PR Through a Speakers’ Bureau Plus Bookings

  •  My GCM On-Line Business GCM Class includes how to set up a Speaker Bureau to find adult children with VIP clients in need of care. We cover how to get a perfect free  venue to do the presentation- and to arrange  speaking gig’s at local women’s  clubs, like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present  and how to get leads through sign-ups after the presentation
  • SIGN UP FOR MY FREE WEBINAR   

  • When: March 15 2022
    2 PM-3:30 PM PST

  • Learn 

    A feature is a fact    A benefit tells your customer the advantages of those facts   

     

    Take Advantage of One Time Low Offers on Products

    You will learn

    The difference between selling features vs benefits

    You will learn how to sell the benefits of your services for each 3rd party you  serve

    How Benefits make your sale to wealth managers, elder law attorneys and concierge physicians to get referrals for new clients

    The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

    Step by Step how to set up meetings with 3rd parties to make the sale

    Even if you cannot attend you will get the recording of the webinar the next day if you sign up

    SIGN UP 

  •  

 

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

What Happens When High Priestess of the Holidays Falls off her Throne?

December 13, 2021

 

Mothers are the high priestess of the ritual- like Queen Elizabeth without servants.

This sets up a filial crisis as women age. The UK estimated that there are 25 to-do’s women have on the holiday. It takes years to accumulate objects ritual dishes and religious objects used. It takes the left side of your brain executive skills, plans and organize, remember details, does things based on your experience. This eventually leads to a filial crisis and passing the torch.

Holidays are often done on autopilot

Women as they age –recalling all the jobs that must be done year after year get worn down in their assigned role as ” Mothers are the high priestess of the ritual.”

 It also takes their IADLs- (Instrumental Activities of Daily Living) meal planning, shopping, plus ambulation. Then add depression – widowhood, loss and you have the challenges of aging in managing these entire titanic rituals mothers are assigned by society.  Many times the aging Mom can no longer balance all these plates and the holidays shatter with the crashing ritual dishes.

When Mom Cannot do all the Holiday Preparation a Filial Crisis Occurs

 

Then the torch has to be passed and an adult child (usually an adult daughter must take over to resolve this filial crisis. This passing the torch is like secession, – Princess Elizabeth taking over for her Dad, King George, (who hated it and had a lifelong stutter) made famous in The King’s Speech who was handed the throne by his brother Edward who quit being king.   

WhenMom needs to Pass the Torch-Some  Baby Boomers Kids Shocked

Baby boomer-adult children and aging parents are unprepared by their own culture for this new developmental phase of passing the torch. They do not expect it as they did

the nights of the crying newborn or the rebellious teen, and are thrown off balance by the sometimes sudden and usually unexpected loss of their anchoring aging parents, when they find elderly mom is unable to pull off running the holidays  Indeed, what must happen in this new developmental phase is that the adult child must evolve beyond the needy child, he or she has been, depending on his or her parents for that fiscal, emotional, social support and ritual organizing parents, like managing the officiating over the Christmas or Hanukkah celebration and take on filial responsibility to avoid a filial crisis.

 Geriatric Care Manager to the Rescue

In the normal healthy family system this filial crisis of Holiday rituals can be overcome and the adult children with the brief help of an aging life or geriatric care manager they can let go of their former dependent roles and confront their parent’s loss by organizing and providing care. They can take over Christmas and Hanukkah by stepping in and grabbing that torch.

Geriatric care managers understand that the adult child must transition to what social work pioneer Margaret Blenkner labeled the filial crisis to filial maturity or a new mature state where they, as midlife adults, can give up their former roles as dependent, needy children and start to provide care to their old/old parents.

Dysfunctional Family Do Not Want to Take Over for Mom

In the dysfunctional aging family, this filial crisis is incredibly hard to trounce from both the parents’ and the adult child’s point of view. They really need a geriatric care manager’s services

Sign Up for My Free January Webinar  

11 Vital Clinical Tools For Desperate Families Post-Holidays

             Thursday, Jan 6, 2022, 02:00 PM Pacific Time (the US and Canada)

 

  Give frantic adult children hope when they desperately call after the holiday  

 Join me Post-holiday and learn how to come to clinically rescue concierge dysfunctional families who found coal in their stocking.      

Learn how to!

  • Understand the Dysfunctional Aging Family System you must enter to get care for elders
  • Master 11Vital Clinical Tools you to solve client problems
  • Take Six Clinical Steps Professional Must Take to Work with These Difficult Families
  • Get care for aging family members when the dysfunctional family members resist

 SIGN UP NOW 

  1.  

    Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

     

Filed Under: ADL Loss & Holidays, Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging Mother, Aging therapist, Alzheimers & Holidays, Blog, care manager, case manager, Dementia, Dementia & Holidays, Dysfunctional aging family, Dysfunctional Family & Holidays, elder care manager, Families, Filial Crisis, GCM Webinar, Geriatric Care Management Business, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Hanukkah, Holiday Meltdown in Aging Family, Holiday on call, Holiday Rituals in Aging Family, Holiday season, Holiday Sibling Rivalry, Holidays, Nearly Normal Aging Family, nurse advocate, nurse care manager, POST HOLIDAY CALLS, POST HOLIDAY SEASON, sibling rivalry, Sibling Strife Christmas Tagged With: aging life care on holidays, Aging Mom on Christmas, aging Mom on holidays, aging parent crisis, aging parent crisis on holiday, alzheimers & holidays, black aging family, black american geriatric care managers, black american social workers, Black caregivers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, Dementia & Holiday Tasks, dysfunctional family holidays, Filial crisis on Christmas, Filial crisis on Hanahka, geriatric care manager. aging family crisis, Holiday Crisis For Aging Family, holiday misery, Working With Dysfunctional family

Prepare for Holiday Rush- Spread the word by Your Social Media

November 8, 2021

Spread The Word About Your Services Before Thanksgiving

Thanksgiving--2003png.png

ADULT CHILDREN DESPERATE BEFORE & AFTER THANKSGIVING FEARING  0r SEEING PARENTAL DECLINE & Their CONTINUING FEAR OF COVID

 

Prepare for Holiday Rush, since the family – both nearly normal & dysfunctional family gather on Thanksgiving. During the holiday visit when family members see a frightening change,  in aging parents like burnt turkey to the right, your blog is an alert for many, many aging families to start thinking about how their family might organize care for a loved one or if they need a care manager to guide them through the whole wrenching process. So you need to prepare for this holiday rush by amping up your blog or any marketing with horsepower &  torque on steroids. Great social media will do that for your marketing to get overwhelming clicks, opens, and new clients

GET Help WITH SOCIAL MEDIA TIP FOR PRE HOLIDAY RUSH

Natasha Beauchamp a  Content Marketing and care management technology expert will be joining me on my new webinar on November 16th to teach you pre-Holiday Social Media. Holiday experienced care managers will tell you that the week after Thanksgiving and the weeks after Christmas and New Year, the phones start ringing. Families have come back from a holiday visit and have been shocked to realize the decline in their parents’ health or functioning. So you really need to prepare for Holiday Rush

This is the care manager equivalent of Christmas for retailers.

And like a retailer, you would be wise to get ready and be very “discoverable” as these potential clients look for answers.

 SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

 Learn how!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns  or Content marketing and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care as you Prepare for Holiday Rush
  • Featuring Speakers
  • Cathy Cress MSW author of the Handbook of Geriatric Care Management

 

 

 

 

 

 

 

 

 

Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

 

 THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 Find out more in the YouTube for My YouTube, Channel

 

 

 

Filed Under: Aging, aging life care manager, COVID & HOLIDAY SEASON, COVID Webinar, Dysfunctional aging family, Dysfunctional Family & Holidays, e-newsletter, FREE WEBINAR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Hanukah, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday Sibling Rivalry, Holiday Social Media, HolidaySeason and COVID, Long Distance Care & COVID-19, Long Distance travel Holidays, marketing blog, marketing newsletter, marketing to long distance adult children, marketing touchpoints, Natasha Beauchamp, Nearly Normal Aging Family, newsletters, nurse advocate, nurse care manager, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, technology for GCM, Technology for Geriatric Care Managers, Thanksgiving, Thanksgiving & dysfunctional family, Thanksgiving and COVID, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar, ZOOM THANKSGVING Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, Holiday Social media, Holidays Crisis in aging family, nearly normal family, nurse advocate, nurse care manager, social media for elder care, social media marketing, Thanksgiving COVID Travel, Thanksgiving with aging parents

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