Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Want Narcissistic Families Who Can Afford Homecare&Care Management?

May 5, 2022

 Types of aging families who can afford Homecare &care management

Families who can afford geriatric care management and home care long-term can do so because they are VIP  clients. They are often headed by a scion with a narcissistic borderline personality. These VIP Clients have the financial resources,  to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets.  Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  ( example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find  THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 FIND OUT  MORE 

How to Find VIP Concierge Clients Who Can Afford You

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 

REGISTER NOW

 After registering, you will receive a confirmation email containing information about joining the webinar.

Follow Cathy Cress MSW 

YouTube channel:  Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

 

  

 

 

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Borderline narcissistic family, borderline-narcissistic families, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Marketing, Concierge Senior, Dysfunctional aging family, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing, Marketing 4P's, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Wealth Management Departments, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, black americans, Black Entrepreneurs, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Entitled, Entitled Family, geriatric care manager, Narcissistic Personality, nurse advocates, nurse care manager, Rich and Famous, well heeled seniors

Can Truck Drivers & VIP Elders Afford Homecare & Care Management ?

April 27, 2022

 Who Can Afford Homecare and Care Management?

afford homecare and care management

Yes, both truck drivers and narcissistic, entitled elders can afford home care and care management. Older people who can pay for private homecare and care management- long-term- can do so because they have the financial resources. These resources are usually over a million dollars in assets or having a defined pension. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett) 

Narcissistic-Entitled Families can afford homecare and care management:

Entitlement in these families usually develops from a specific kind of “not good enough parenting”.In these narcissistic entitled families, the parents themselves have struggled with personality disorders, most frequently narcissistic borderline personality  (example President Trump). They grappled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.

The narcissistic or borderline parent essentially does not experience the child/children as separate and discreet from themselves and, moreover, uses the child/children to serve parental needs.  This parent-child relationship is characterized by severe boundary issues in which seduction and abandonment are ever-present dynamics and where emotional unpredictability and instability are constant.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

Rich and Famous-Entitled Families Can Afford Homecare and care management

These families are identified by the parents’ socioeconomic, financial, and political prominence.  ( example President Reagan)They are families in which all basic needs, services, resources, and creature comforts are obtained via income, assets, abundant discretionary cash flow, and/or come from the political position, station, or power.  Once again, the entitlement of the family is passed from the parent to the child who in turn brings these behaviors and actions to the caregiving milieu and care management relationship.  In this category, the entitlement arises from a family that is accustomed to purchasing everything.  They look to pay others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system).  Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids.  They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians.  Consequently, in almost all situations they are uninvolved in processes, especially those that are difficult, stressful, and time-consuming.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

afford homecare and care management

Well-heeled Seniors can Afford Homecare and Care Management,

According to the New York Times,  middle-class retirees who buy shoes from Payless but have a defined pension can afford homecare and care management when they need it. They rode the post-war economy, held jobs long term,   through that defined pension (no 401K) face a very healthy financial picture in aging.  They worked for city, county, and state governments are teachers, truck drivers, social workers, and subway drivers, or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup, and big Fortune 500 companies.

 

Professionals- Physician, Attorneys, CPAs can afford homecare and care management

This group made a very healthy living during the late 20th Century, probably had a defined pension, and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly iStock_000063346301_Medium-1.jpgnormal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category.

Join me in my newest FREE Webinar

WHEN  Tuesday, May 17th 2022

 

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Sign Up in white background. 3D Illustration.

 

REGISTER NOW

 

Contacts for Cathy Cress MSW

YouTube channel:  Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

 

Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

 

  

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Blog, Concierge aging clients, Concierge Client, concierge clients, Concierge Senior, elder care manager, Families, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, Narcissistic Personality, nurse advocate, nurse care manager, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, Black Nurse Entrepreneurs, Black RN's, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Concierge homecare, Dysfunctional VIP Family, Entitled, Entitled Family, Find VIP CLients, geriatric care manager, Homecare Industry, Narcissistic Personality, nurse advocates, nurse care manager, Private duty homecare, Rich and Famous, VIP homecare, VIP Marketing, Webinar VIP Clients, well heeled seniors

Who Are the Entitled Concierge Clients Who Can Afford Long Term Care?

April 25, 2022

Are you aware of the entitlement of the family? Entitlement is present in five types of these rich and famous families aging families who can afford care management, home care, and long-term care because they have vast financial resources. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

 

 Rich and Famous-Entitled Families:

These types of aging families, who can afford care management and home care, are identified by the aging parents’ socioeconomic, financial, and political prominence.  ( example President Reagan)They are families in which all basic needs, services, resources, and creature comforts are obtained via income, assets, and abundant discretionary cash flow. Or they spring from the political position, station, or power.  The entitlement of the family is passed from the parent to the child, like a virus, who in turn brings these behaviors and actions to the caregiving milieu and care management relationship. 

Entitlement of the Family That is Rich and Famous

In these rich and famous clans, the entitlement of the family arises from being accustomed to purchasing everything and anything.  They look to pay others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system).  Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids.  They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians.  Consequently, in almost all situations they are uninvolved in processes of serving their own needs, especially those that are difficult, stressful, and time-consuming.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

Join me in my newest FREE Webinar

 

How to Find These Rich and Famous Families Who Can Afford You

 

WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • VIP Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Rich and Famous.

 

 

REGISTER NOW

families who can afford care management

 

entitlement of the family

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA Concierge, Black Entrepreneur RN, Black RN, Black Travel RN, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Entited Family, entrepreneur RN, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing care management, marketing to concierge clients, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Rich and Famous Entitled Family, Symptoms Dysfunctional Family, VIP Aging Client, VIP Clients, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: adult children of concierge parents, adult children of VIP parents, Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, ALCA Concierge Clients, Black Entrepreneurs, Black Nurse Entrepreneurs, care manager, Care Managers Working with the Aging Family, case manager, Certified Senior Advisors, Claudia Fine, Concierge Care management, Concierge Care Manager, Concierge Client Sales, Concierge Geriatric care manager, Dysfunctional Concierge Family, Dysfunctional VIP Family, dysfuntional family, entrepreneur RN, Free Webinar geriatric care management, Free webinar marketing, Free webinar sales, geriatric care manager, Nick Newcombe, nurse advocates, nurse care manager, nurse entrepreneur, Nurse Entrepreneur Network, Nurse Entrepreneurs, Travel Nurses, Traveling RN's, VIP clients, Webinar VIP Clients, well heeled seniors, Working With Dysfunctional family

Do You the Have Business Skills to Run a ALCA or GCM Agency ? Watch This Video

March 23, 2021

You chose to Start A Business

You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business.

 

Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of clients you serve, new clients per month, number of clients canceling service. % of the time billed (the goal is 85%) and what you charge for travel time.

Competition Survey Mandatory To Start A Business

You need to know how to do a competition survey to measure whether you have too much competition and what your competitors offer so you can offer more and be chosen. You should also identify and survey other direct GCM competitors like the non-profit area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Do You Understand Branding?

You need to know branding. Aging life or geriatric care manager must use different branding and a  marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.

Do You Have a Marketing Strategy?

Marketing Strategy Business concept. The meeting at the white office table

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your marketing message must be communicated to the concierge customer. You need to how to write a business plan, use social media to attract customers, how to do 1-1 marketing to third parties-.

Check out my  Online GCM Business Class which includes 10 modules on starting your GCM Business including one module on Organizational Design with the job descriptions for every role in a GCM agency and recruitment tools to get the best candidate.

Skills you will learn in My GCM Business Class

  • GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
  • GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
  • GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
  • GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
  • GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
  • GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media, and conduct content marketing to gain new customers
  • GCM sales skills to position your agency to sell your menu of services
    through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
  • GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
  • GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
  • The Business class set for a start-up GCM Budget and now offers a subscription payment plan for a start-up budget

 

 

Filed Under: Aging, aging life care manager, ALCA Business Skills, Blog, branding, Branding GCM Business, care management market sizing, care management start-up, case manager, elder care manager, Families, GCM Business Skills, GCM Start -Up, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, marketing care management, Marketing copy, marketing geriatric care management, Marketing Home Care, marketing pitch, Marketing plan, Marketing Strategy, marketing to concierge clients, marketing to long distance adult children, marketing to upper 10%, nurse care manager, On-line GCM Business Class, Webinar Tagged With: aging life care manager, aging life or geriatric care marketing plan, Billing 85%, Business Plan, business start up, care manager, case manager, critical success factor For GCM or Aging Life business, GCM billing, GCM Business Class, geriatric care management business, geriatric care manager, marketing skills, nurse care manager eldercare manager start-up

What Types Concierge Clients Can Afford Paid Care Besides Donald Trump On the Holidays?

November 1, 2020

 Types of aging families who can afford care management

Families who can afford geriatric care management and home care  long term can do so because they have the financial resources, which are usually over a million dollars in assets.. Part of this is drawn from Claudia Fine and Nick Newcombe excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett) 

Narcissistic-Entitled Families:

Entitlement in these families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  ( example President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. The narcissistic or borderline parent essentially does not experience the child/children as separate and discreet from themselves and, moreover, uses the child/children to serve parental needs.  This parent-child relationship is characterized by severe boundary issues in which seduction and abandonment are ever-present dynamics and where emotional unpredictability and instability are constant.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

 

 Rich and Famous-Entitled Families:

These families are identified by the parents’ socioeconomic, financial and political prominence.  ( example President Reagan)They are families in which all basic needs, services, resources and creature comforts are obtained via income, assets, abundant discretionary cash flow and/or come from the political position, station or power.  Once again, the entitlement of the family is passed from the parent to the child who in turn brings these behaviors and actions to the caregiving milieu and care management relationship.  In this category, the entitlement arises out of a family that is accustomed to purchasing everything.  They look to paid others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system).  Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids.  They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians.  Consequently, in almost all situations they are uninvolved in processes, especially those that are difficult, stressful and time-consuming.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

 

Well-heeled seniors,affluentseniors.jpg

According to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension can afford care at home when they need it and private care management. They rode the post-war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging.  They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.

 

Professionals- Physician, Attorneys, CPAs

This group made a very healthy living during the late 20th Century, probably had a defined pension and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly iStock_000063346301_Medium-1.jpgnormal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category.

If you are in any of these families, how will you spend the coming holidays with them- and will you spend the future COVID-ridden Holidays with them. If you are a geriatric care manager or geriatric therapist, what will you advise your clients do during this star crossed holiday on ice.?

SIGN UP FOR MY NEW FREE WEBINAR

 

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

 

  

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA & Skilled Nursing Facility, Blog, Concierge aging clients, Concierge Client, concierge clients, Concierge Senior, COVID & HOLIDAY SEASON, Covid 19 Webinar, Covid Holiday Remote Visit, COVID Webinar, Covid-19 and GCM SERVICES, COVID-19 Webinar, elder care manager, Families, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, high end clients, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Holiday Sibling Rivalry, Holidays, HolidaySeason and COVID, home care, Long Distance Care, Long distance caregiver, Narcissistic Personality, nurse advocate, nurse care manager, Remote Thanksgiving Family Visit, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Covid, COVID & Holiday Season, COVID VIRTUAL CHRISTMAS VISIT, COVID VIRTUAL HANN, COVID VIRTUAL THANKSGIVING VISIT, Covid-19 Telehealth, COVIF VIRTUAL THANKSGIVING VISIT, Entitled, Entitled Family, geriatric care manager, Holiday COVID Celebration, Narcissistic Personality, nurse advocates, nurse care manager, Rich and Famous, Virtual COVID Holiday Celebration, well heeled seniors

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