Want to Learn About Geriatric Care Management Software From the CEO’s?

July 30, 2021

Join me in my newest

FREE Webinar

Smart TECH Solutions to Wire Your Care Management Business for Profit

FREE Webinar

WHEN Wednesday, August 25^th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

with 1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website

Why you need content marketing

With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

Sign -up

Join me in this August 25th free webinar, when I cover geriatric care management technology for both GCM’s and ALCA members and anyone who wants to start -up a for profit or non-profit geriatric care management agency. I will have the privilege of interviewing Carl Hirschman CEO of Caretree Shanna Huber CEO of My Junna , Lisa Moody CEO of Jewel Code and Dew-Anne Langcaon CEO of I Health Home . They will all share the best features and benefits of their software and how they have positioned their product so it stands out from their competition who will be presenting in the same webinar.

I will also interview Natasha Beauchamp who is the CEO of Elderpages on-line an expert research scientist who will talk about her content marketing product , it’s benefits , features and how she positions it against her competition.

This is a unique opportunity to hear the founders of these platforms show why they feel you should purchase their products in one place and learn enough to find the one platform you might choose. Plus all of the founders of these platforms have diversified their offers and have new interesting companion products that you may be interested in.

Learn more about my business and all the products I have to offer besides the webinars on my website Cathy Cress .com

GCM TECHNOLOGY-RIGHT CHOICE FOR A CLIENT?

July 26, 2021

GCM Job -Help Seniors use Technology

Your job as an aging life or geriatric care manager is to make sure that the technology device like an tablet or e reader device really works for the older client . Does it work at their level of care -or work well at all.

Why- because aging clients need technology to help with both the isolation and lonliness of aging, to increase their quality of life, connect with their family- But the device has to be easy to use for this non- native group

Features of Senior Tech That make it Easy to Use

So what do you do when you recommend a technology like a tablet or e book?? .You are not a tech geek- so how will you choose the right tech product?

Features to consider when recommending an e-book reader to a client include size of screen, ability to magnify font, type of display, including contrast, glare, and backlighting, ease of navigation, ease of downloading (e.g., wireless, wifi, or computer connection with decreasing preference), and battery life. E-book readers are now available from Amazon (the Kindle), Sony (Sony Reader Digital Book), Barnes and readers? and Apple (iPad)

But many seniors need hands on help is using these tech devices.

A recent survey from AARP, conducted last September and October, highlights the quandary. It found that older adults boosted technology purchases during the pandemic but more than half (54%) said they needed a better grasp of the devices they’d acquired. Nearly 4 in 10 people (37%) admitted they weren’t confident about using these technologies.

A group in Philadelphia created Generations on Line to help seniors learn to use technology. During COVID this became to such more important to reduce the isolation and lonliness of seniors during shutdown. But they also developed a program to help families teach an older adult how to use tech devices

To learn more about GCM’s and technology, look at Dr. David Lindeman and Julie Menack’s new aging technology chapter in the 4^th Handbook of Geriatric Care Management

Join me in my newest FREE Webinar Today

6 Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN Wednesday, August 25^th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home My Junna,

What you need in a website

Why you need content marketing

With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

Find out More

Sign -up

Why You Need a Marketing Data Base Especailly Now with COVID?

September 21, 2020

COVID Has Made Marketing To Lead Sources Critical

Geriatric Care Managers Need a Marketing Database

You need a marketing or Contact Management database( CRM) to market to lead sources. An aging life or geriatric care management agency’s marketing has three key target audiences or lead sources: individual clients who need care, referral sources, and children of aging parents. Marketing databases are the key to reaching lead sources such as 3rd party referrals like elder law attorneys, upscale assisted living, trust officers, concierge physicians.

In the Deadly Fall Confluence of COVID and Seasonal Flu You Really Need the Right Marketing DataBase

The JAMA Journal tells us “The confluence of coronavirus disease 2019 (COVID-19) and seasonal influenza this fall and winter will result in considerable morbidity and mortality, stressing the health

system. With more than 200 000 COVID-19–related deaths already, the US could see a second wave of disease later this year. In 2018-2019 (a “moderate” year for influenza), the US experienced 35.5 million influenza cases, with 490 600 hospitalizations and 34 200 deaths related to influenza.¹ An effective COVID-19 vaccine is unlikely until 2021. Even though seasonal influenza vaccines have variable year-to-year effectiveness, they can significantly reduce morbidity and mortality, especially with high coverage.”

Here are some of the many choices ALCA or Geriatric Care Managers can check out

SalesForce For Small Business
GoldMine
Act!
Highrise is a contact management database. Easier to use than SalesForce, Basic account for 6 users, with 5 GB of storage and 5,000 contacts is $24.00 monthly.
Zoho lets you have 3 users and up to 5,000 contacts. An Excel spreadsheet of contacts can work in a start-up if the file is set up correctly to capture the necessary information.
Clear care can also be used as a contact database and a client database used by Aging Life GCM who have a home health component
WHY DO YOU NEED Customer Relationship Database FOR MARKETING?
Rolodex on Speed
Throw away all those business cards
ADD all 3rd party targets you need to market to for referrals
all contacts in the community that help you weave a care plan- can be the same as targets
all the contacts that you use as your individual prescription- which is your care plan
Will send a form elder law letter to all elder law or third party contacts o ( Att) track all calls or marketing visits to a concierge physician or any contact group C(P)Track your marketing visits, data, send Follow up letters
Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging-Use all the really good contacts that you use as your individual prescription- which is your care plan-
SIGN UP For FREE WebinarMARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVIDOctober 22 @ 2:00 pm – 3:00 pm PST
As you are approaching the busiest season for care manager’s the holidays when families visit remotely or in-person for the holiday and see their elderly parents skating on very thin aging iceLearn care management marketing that works at all time but especially during COVID so you can:Consult with and help client’s during COVID and post COVIDConvert Consultation into regular clients
Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you. THIS FREE WEBINAR FROM 2 PM – 3 PM PST October 22, 2020

You are invited to a Zoom webinar.
When: Oct 22, 2020, 02:00 PM Pacific Time (the

US and Canada)
Topic: MARKET THIS Fall LIKE YOUR BUSINESS DEPENDED ON IT

Register in advance for this webinar:

After registering, you will receive a confirmation email containing information about joining the webinar.

How Do You Detect COVID–19 Symptoms in Seniors While Living Long Distance?

July 1, 2020

COVID–19 Detecting Symptoms in your loved one from a Distance

We can not always be with our loved ones. Long-Distance Families make approximately 43.5 million caregivers who have provided unpaid care to an adult or child in the last 12 months. How can you keep a watchful eye on long-distance older family members for symptoms of COVID-19? First, you will need to know what symptoms to watch and listen to.

Did you know that COVID -19 is known to develop into a severe acute respiratory syndrome and may result in death? The elderly are more susceptible to this contagion simply due to their age. Your job is to become their health detective by paying acute attention to physical symptoms and asking questions when conversing with your loved one.

Symptoms to Listen & Signs to Look for

Signs and symptoms of COVID-19 may appear 2-14 days after exposure, commonly referred to as the incubation period. Common signs and symptoms can include:

Fever, cough or tiredness – If your loved one is suddenly not making sense or acting confused when you are talking with them, this could be an indication of having a fever and an infection. Listen for coughing during your conversation and don’t be afraid to ask if they are napping more often or sleeping longer than usual or if they are weaker than usual.

Other symptoms can/may include:

Shortness of breath or difficulty breathing Muscle Aches
Chills Sore Throat
Loss of taste or smell Headache
Chest pain

EXTREMELY IMPORTANT TO BE KNOWLEDGEABLE OF MEDICAL HISTORY

If your loved one has existing medical conditions such as heart disease, lung disease, diabetes, severe obesity, chronic kidney or liver disease, or compromised immune systems they may be at greater risk for contracting COVID-19.

CALL YOUR LOVED ONE’S PCP OR ARRANGE FOR THEM TO BE TAKEN TO THE HOSPITAL IMMEDIATELY IF MORE THAN ONE OF THESE SYMPTOMS APPEAR.

As your loved one’s health detective – Vigilantly Monitor their Physical Appearance

Call often. Listen for symptoms such as coughing, shortness of breath, inability to complete sentences without having to take a breath. Are they suddenly confused or confused more than usual?

Use your technology. Face time with your loved one. Look at them. Are they having a hard time breathing? Watch and count how many times their chest raises per minute. Normal breathes per minute in the elderly is 10-30. With COVID-19 the rate will be lower. Look for the appearance of lost sudden weight loss. The virus can decrease their appetite as it affects their sense of smell, making food less appetizing. Look at your loved one’s lips. Are they discolored or have a light blue tint? This is a sign of oxygen deprivation and could potentially be very serious.

If you see any of these signs call your loved one’s PCP immediately and take/arrange for them to be taken to the hospital immediately.

JOIN ME FOR MY NEW FREE WEBINAR

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

Care Management businesses are struggling with pandemic close-downs.

Support your business bottom line, clients, and their families.

Create 5 COVID-19 products.

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors to Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client

Help a Local Family Assist a Loved One Safely Shelter in Place

Help a Long-Distance Family Guide a Local Loved One Shelter in Place

Help an Aging Family Help a Loved on Hospitalized for Covid-19

Help an Aging Family Care for a Loved one Recover when Discharged from a

Nursing Home

Help an Aging Family Care for a loved one Recover when Discharged from a

Hospital

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

REGISTER NOW

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT 6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19. In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection It took the rebellion to get the coronavirus testing PPE and care. The Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

Two States that require testing for coronavirus of ALL residents of nursing homes are Maryland where 556 have died as of the Washington Post article. and Tennessee

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing.

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”