To Start an ALCA or Geriatric Care management business, you must do- do marketing and public relations.( usually social workers and nurses have never done )Here is a helpful start – a beginning of PR Marketing Checklist.
This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing Merrily Orsini for more information.
Start-Up Geriatric Care Management PR/ Marketing Checklist
1. Brand Identity- including logo design and collateral material design
Services needed to complete
Research competition, develop key differentiating features, develop a brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.
2. Business Identity –
Get coordinated business card envelopes, note cards, and folders
Services needed to complete
Graphic design, printing, and delivery
3. Products sheets or Sell sheets, Brochures
Services needed to complete- Copywriting, graphic design, printing, and delivery
4. Identified and 3rd party targets – including a prospect profile
Services needed to complete-
Identify targets ( elder law attorneys, assisted living, concierge physicians, trust/wealth management departments) in your services area Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.
Want to know more?
Join me in my newest FREE Webinar
MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID
October 22 @ 2:00 pm – 3:00 pm PST
As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing that works at all time but especially during COVID so you can:
Consult with and help client’s during COVID and post COVID
Convert Consultation into regular clients
Understand branding
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Understand how to do an e-newsletter
Get the best marketing software
Understand Public Relations Press, TV-Radio,
Social Media Coverage
Understand Zoom Webinars
Convert Consultation into regular clients
choose you -the geriatric care manager over your competition 
if you have products and Four Seasons services to deliver those products- rivals do not have.
Rather than tell clients you do assessment– offer products they are seeking – like relocation (moving an older parent VIP Care Management, ( Discreet private care for a well known celebrity),Quality of Life (increasing the joy in an older person’s life who is dressed with Stay at Home Restrictions), Dementia Care, Home from the Hospital,( which many desperately need, especially during the COVID -19 epidemic), Medication Assessment,- End of Life Services,Products that pinpoint exactly what the older person needs are in a pandemic & on going and why the family is desperately calling for help. But these products need to be
the staff is trained to identify and respond to that client’s needs in an integrated fashion. 