Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Solo Agers Are Vulnerable to Social isolation

March 5, 2023

 

Increase Quality of Life

Solo agers are vulnerable to social isolation and mental health problems, particularly if they lack close family or friendship ties.

Also, known as Elder Orphans, Solo Agers represent about 22% of older adults in the United States. Solo agers are vulnerable to social isolation or are at risk of doing so in the future, according to a 2016 study. “This is an often overlooked, poorly understood group that needs more attention from the medical community,” said Maria Torroella Carney, the study’s lead author, and chief of geriatric and palliative medicine at Northwell Health in New York. Solo agers are vulnerable to social isolation, according to a recently released survey of 500 people who belong to the Elder Orphan Facebook Group, with 8,500 members. Seniors living alone, being unmarried, and not having family or friends nearby are more often lonely and more likely to be depressed and have a poor quality of life. In the study understanding older adults who are aging alone 45% reported being sad and 52% reported being lonely.

Because adults with children may effectively be solo if their adult children live far away or they have a child with a disability who can’t care for them, or they are estranged, more aging adults are looking elsewhere for support to increase their quality of life. 

Solo agers are vulnerable to social isolation although loneliness is a serious concern as all ages are found out during COVID. During the epidemic loneliness, isolation, and depression were experienced by everyone including kids who could not go to school. Seniors experience this all the time. Social isolation is associated with a multitude of problems, such as high blood pressure, insomnia, depression, and cognitive decline. If you lose the ability to drive, develop mobility issues, or live far from friends and family, Solo Agers may have very limited social interaction while aging in place. this a poor quality of life

Increase Quality of Life

Geriatric Care Managers can bring socialization, increase quality of life and so much more to Solo Agers.

Increasing Quality of Life socialization and networks of friends can help solo agers who are lonely. They can also help Solo Agers who are planning their aging plan to increase socialization to avoid pitfalls that so many seniors face in retirement- loneliness, isolation, and depression. The great thing about Solo Agers is that they are planning their aging, are highly educated and have the income for care managers, and can afford private care aging without Medicare covering long-term care

Solo Agers: Your Next Generation Client in the Upper 10)%

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Who are solo agers
Why you should know about them
What makes them unique as clients
What services you can offer them
How do you market to Solo Agers
How you can do life care planning for them with wealth managers and attorneys

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Filed Under: 3rd party targets, Blog, Concierge aging clients, Content Marketing, estranged elder parents and adult kids, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, GCM Operations Manual, GCM Operations Manual Class, GCM Start-Up, GCM Webinar, geriatric care manager, geriatric care manager products, geriatric care manager start up, Geriatric Care Managers value, geriatric social worker, Marketing aging life care, Marketing Strategy, marketing to concierge clients, marketing to solo agers, marketing to the top 10$, marketing to upper 10%, nurse care manager, SEO for geriatric care managers, solo agers, Solo Agers and Care Managers, Solo Agers and Depressiom, Solo Agers and loneliness, Solo Agers as planners, Solo Agers Top 10%, Solo and Depressions Tagged With: aging life and geraitric care manager, Aging Life Care Association, aging life care start up, assessing for quality of life, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care management business courses, elder depression, elder orphans, emotional quality of life, expert care manager, expert in care management, friendship and quality of life, geriatric care manager start up, isolation and elders, loneliness, Solo Agers, Solo Agers and friendship, Solo Agers and quality of Life, Solo Agers and social networks, start-up geriatric care management aging life care manager, training care managers

Close the GCM or ALCA Sale to Assisted Living With Benefits not Features

February 11, 2022

Marketing Tactics – Use Benefits 

ALCA members need to sell the benefits of Geriatric Care Management to assisted living. Care managers are perfect professionals to help assisted living residents if they have just moved in, are unhappy with the move, not participating in activities isolating or general when they are not thriving in the resident community.

Marketing care management to ALF’s takes some particular marketing tactics 

 

 

Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them – they want what they purchase to solve their problems.

To borrow from the example of an umbrella, features of this  umbrella might be its unbreakable spokes or wind-resistant construction – but  the benefit  is staying dry even in strong winds that might break lesser umbrellas. The benefit of staying dry in strong winds that break other umbrellas – this make the sale.

Clients who purchase home care or care management want to buy benefits – what your product or service can do for them.

GCM Benefits To Assisted Living 

Let’s take a third-party. Care Managers often market to Assisted Living. ALF Directors want to hear how your ALCA or GCM  agency is going to help the Assisted Living site. Of course, you can describe your agency features, price, training of staff, gold standard service. However, benefits are what make the sale and keep the Assisted Living dry not flooded by the rain.

But here are some benefits you can offer to Assisted Living when you are seeking referrals and you have a service  for residents that involves Quality Of Life   

YOUR GCM ALCA AGENCIES BENEFITS

The problem: Assisted Living does not want residents to move out. Most facilities are strictly non-medical and do not have one to one companion and geriatric care management services. Your  geriatric care management agency can solve that problem through the benefits of ALCA or geriatric care management.

 

The assisted living and retirement community population sometimes have clients with needs that cannot be met with their nonmedical, non-one-on-one support services, (usually just an activities director)

  • You will help facility with residents who are not adjusting to the facility or considering moving by engaging them in activities that will enhance the quality of their life, SO WHAT so they remain in the facility
  • You will help residents not engaging in activities to participate in the ALF’s activities program or outside activities and socialization program through a quality of life assessment & companion, SO WHAT so they do not want to move out of the facility
  • You will engage with new residents who are just adjusting both to the facility and their move, to engage in socialization and activity programs. You can help them make friends & engage in outside activities through a quality of life assessment and companion, SO WHAT so they do not consider moving out
  • You will make monthly monitoring visits to make sure Companion is meeting all the client’s needs, keep in touch with the family and facility with frequent e-mails, texts or telephone updates plus sending a monthly report SO WHAT so everyone is on the same page through your great communication skills.

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point that features your agency. 

SIGN UP FOR MY FREE WEBINAR   

When: March 15 2022
2 PM-3:30 PM PST
Learn
 

A feature is a fact    A benefit tells your customer the advantages of those facts   

 

Take Advantage of One Time Low Offers on Products

You will learn

The difference between selling features vs benefits

You will learn how to sell the benefits of your services for each 3rd party you  serve

How Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make you5 sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up

SIGN UP 

 

 

 

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Filed Under: Adult children, Aging Family, aging life business, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA Beneifits, ALCA business, Assisted Living, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, Benefit of Assisted Living, Benefits, Benefits & Assisted Living, Benefits of ALCA to Hospice, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, Black RN, Black Travel RN, Blog, Care Management Inquiry Call, care management start-up, Concierge Care Manager, Concierge Geriatric Care Manager, Dementia Activities, entitled family, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, GCM Marketing skills, GCM Start-Up, GCM Webinar, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, Marketing to Assisted Living, marketing to concierge clients, marketing to upper 10%, Move Management, newsletters, nurse advocate, nurse care manager, Quality of Life for elders, Sales ALCA, Sales in geriatric care management, Sales to Assisted Living Tagged With: aging family, aging life care manager, aging parent crisis, benefits of ALCA, Benefits of care management, Benefits vs Features, care manager, case manager, features of ALCA, GCM & Assisted Living, GCM Products and Services, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, Monitoring Assisted Living Care, nurse advocate, nurse care manager, Quality of Life in Assisted Living

FREE HOLIDAY WEBINAR- BEAT HOLIDAY RUSH -One Day Left to Sign -up

November 15, 2021

One Day Left to sign up for my free webinar to beat Holiday Rush

HURRY- UP and  SIGN UP FOR MY FREE HOLIDAY WEBINAR

 

Get Ready for the Holiday Rush

SIGN UP NOW!
Tomorrow November 16th 2021 @2PM-3:30

 Learn!

  • How to  create Pre-Holiday Social media campaigns to reach worried caregivers

     

  • How to create Pre- Holiday-Materials about the warning signs that a parent needs help
  • How to usePre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday social media and marketing campaigns. Get ahead  of competitors who lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care  
  •  
  • Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management       

 

 

 

 

 

Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 


  CLICK HERE TO REGISTER

Filed Under: Aging, Aging technology, ALCA Concierge, ALCA Marketing, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Blog, Care management, Caregiver Stress, Clinical Tools Dysfunctional families, complementary consultatiom, Cut Off, Dysfunctional Family System, Families, FREE WEBINAR, GCM Start-Up, GCM Webinar, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rush for care managers, Holiday Rush Technology, Holiday season, Holiday Sibling Rivalry, Holiday Social Media, Holiday Webinar, Holidays, inquiry from adult child, Long Distance travel Holidays, Natasha Beauchamp, nurse advocate, nurse care manager, POST HOLIDAY CALLS, POST HOLIDAY SEASON, Post holidays aging dysfunctional family, Sibling Strife Holidays, Social Media for eldercare, Social Media Holidays, social media marketing, social media marketing campaign, Technology for Geriatric Care Managers, Thanksgiving, Thanksgiving with Dysfuntional Family, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, aging parent crisis on holiday, care manager, case manager, Dysfuntional family on holidays, Free Webinar geriatric care management, geriatric care manager, Holiday Crisis For Aging Family, Holidays calls to GCM's, marketing plam holiday, Nearly Normal family inquiry holidays, nurse advocate, nurse care manager, Social Media for holidays, technology for holidays, Webinar ALCA

Last Day to Sign Up for my Free Webinar Interviewing 4 GCM Software CEO?

August 24, 2021

Last Day to sign up for my free webinar

Join me in my newest

FREE Webinar

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

FREE Webinar

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Why you need to get away from using paper in your ALCA GCM business

WHY You need Video Marketing

 

 

 

 

 

 

 

 

 

Critical software programs that make care management information flow

  • with  1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website               

 

Why you need content marketing

  • With interview with Natasha Beauchamp who develops both websites and content marketing  for ALCA members

What are easy-to-use social media sites         

Sign -up 

If you cannot attend just sign up and you will get a recording of webinar next day

Join me in this August 25th free webinar, when I cover geriatric care management technology for both GCM’s and ALCA members and anyone who wants to start -up a for profit or non-profit  geriatric care management agency. I will have the privilege of interviewing  Carl Hirschman CEO of Caretree  Shanna Huber CEO of My Junna , Lisa Moody CEO of Jewel Code and Dew-Anne Langcaon  CEO of I Health Home . They will all share the best features  and benefits of their software and how they have positioned their product so it stands out from their competition –who will be presenting in the same webinar.

I will also interview  Natasha Beauchamp who is the CEO of Elderpages on-line an expert research scientist who will talk about her content marketing  product , it’s benefits , features and how she positions it against her competition.

This is a unique opportunity to hear the founders of these platforms show why they feel you should purchase their products in one place and learn enough to find the one platform you might choose. Plus all of the founders of these platforms have diversified their offers and have new interesting companion products that you may be interested in. 

Learn more about my business and all the products I have to offer besides the webinars on my website Cathy Cress .com 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA start-up business, Benefits of Geriatric Care Management Software, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Care Management Software, care management start-up, Caretree, e- newsletter, elder care manager, Families, FREE WEBINAR, GCM Benefits, GCM Software, GCM Start-Up, GCM technology, Geriatric Care Management Business, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, Gero Technology, Ihomeheath, Jewel Code, My Junna, nurse advocate, nurse care manager, technology for GCM, Technology for Geriatric Care Managers Tagged With: aging family, aging life care manager, aging parent care, ALCA database, ALCA Entrepreneur, Black geriatric care managers, care management data base, care manager, care manager technology, Caretree, case manager, client database, GCM client Database, geriatric care management technology, geriatric care manager, IHealthHome, Jewel Code, My Junna, nano-technology, nurse advocate, nurse care manager, technology

GCM TECHNOLOGY-RIGHT CHOICE FOR A CLIENT?

July 26, 2021

 

GCM  Job -Help Seniors use Technology

Your job as an aging life or geriatric care manager is to make sure that the technology device like an tablet or e reader device really works for the older client . Does it work at their level of care -or work well at all.

Why- because aging clients need technology to help with both the isolation and lonliness of aging, to increase their quality of life, connect with their family- But the device has to be easy to use for this non- native group

Features of Senior Tech That make it Easy to Use

So what do you do when you recommend a technology like a tablet or e book??  .You are not a tech geek- so how will you choose the right  tech product?

 Features to consider when recommending an e-book reader to a client include size of screen, ability to magnify font, type of display, including contrast, glare, and backlighting, ease of navigation, ease of downloading (e.g., wireless, wifi, or computer connection with decreasing preference), and battery life. E-book readers are now available from Amazon (the Kindle), Sony (Sony Reader Digital Book), Barnes and readers? and Apple (iPad)

But many seniors need hands on help is using these tech devices.

A recent survey from AARP, conducted last  September and October, highlights the quandary. It found that older adults boosted technology purchases during the pandemic but more than half (54%) said they needed a better grasp of the devices they’d acquired. Nearly 4 in 10 people (37%) admitted they weren’t confident about using these technologies.

A group in Philadelphia created Generations on Line to help seniors learn to use technology. During COVID this became to such more important to reduce the isolation and lonliness of seniors during shutdown. But they also developed a  program to help families teach an older adult how to use tech devices

To learn more about  GCM’s and technology, look at Dr. David Lindeman and Julie Menack’s  new aging technology chapter in  the 4th Handbook of Geriatric Care Management 

Join me in my newest FREE Webinar Today

6 Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home  My Junna,

What you need in a website

Why you need content marketing

  • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

 

Find out More

F]

 

 

Sign -up

Sign Up in white background. 3D Illustration.

 

 

 

 

 

Filed Under: Aging, aging life care manager, Aging technology, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, GCM Start-Up, GCM subscription model, GCM technology, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Gero Technology, Long Distance Care technology, nurse advocate, nurse care manager, Seniors Technology Coaching, Teaching seniors aging technology, technology for long distance care, Technology for seniors, Webinar COVID Safety Tagged With: aging family, aging life care manager, aging life GCM technology, aging technology, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black RN's, Black travel nurses, care manager, case manager, critical success factor For GCM or Aging Life business, easy senior technology, GCM technology, geriatric care manager, New York Times Health Blog, nurse advocate, nurse care manager, quality of life senior tech, teaching seniors technology

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