GET READY FOR THE HOLIDAY RUSH

November 16^th @2PM-3:30 Pacific Time

Learn How

How to sell services to desperate post-holiday callers from Normal dysfunctional &

long-distance family

How to use tools to contain Holiday chaos & arrange care in festive family fright

How to move the family to New Year’s stability

Pre-Holiday Social media campaigns to reach worried caregivers

Pre- Holiday-Materials about the warning signs that a parent needs help

Pre-Holiday Technology to help you move people from discovery to signing on the dotted line

CLICK HERE TO REGISTER

Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care

Featuring Speakers

Cathy Cress MSW author of the Handbook of Geriatric Care Management

Natasha Beauchamp- MSc, Webmaster and Research Scientist at Elder Pages Online, LLC

THIS FREE WEBINAR IS Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

Who is Your Market in an Aging Life or geriatric care management business?

That market is the rich and famous people who are your VIP clients and three other wealthy groups. The lower 90%, only call when there is a crisis and that crisis usually leads to homecare. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.

Who Can Really Afford Geriatric Care Management

The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are VIP clients and can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.

The Rich Have Gotten Richer

This subset really represents the top 10% of the economic spectrum and more precisely among the rich and famous,VIP elders – the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s tax cut in 2019

During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”