Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You Want a new Affordable Geriatric Care Management Manual ?

June 23, 2022

New Low-Cost Subscription To Purchase My Affordable  GCM Operations Manual

Introducing my new affordable subscription model , giving entrepreneurs and professionals who want to start a care management agency an affordable Care management manual a low-cost way to begin or grow their business.

You can now purchase my Affordable Care Management ManualGeriatric Care in its 5th edition at a low-cost monthly subscription price. You can pay a small amount monthly and access the entire manual online to learn how to deliver 15 key geriatric care management products services step by step

The Features of my subscription price for my affordable Care Management Manual
15 Care Management  Services or Products
A separate Forms Manual with 54 integrated forms  
Electronic PDF so you can edit.

 

Check out my cost-effective subscription program  which allows you to pay $65.00 a month for 11 months and access the entire manual  online

 

 

 

 6 reasons why your start-up business or restart GCM/ALCA  business needs my affordable operations manual.



 1.  My Affordable Care Management operations manual through a monthly subscription will create and maintain the highest quality of gold standard service /products in your business.

 

2. My Low-Cost Care Management Operations  Manual through a monthly subscription, becomes the primary tool for training your employees.

3.  My Care Management operations manual through a monthly subscription, creates more time for the owner, by giving you written procedures for your business.

 

4.  My Care Management Manual using my monthly subscription makes your business scalable thus allowing you to expand, open new sites and cover new areas.

5. With my Affordable Care Management Manual through a monthly subscription,you can make your care management agency more scalable to easily expand and grow your to a second office as the manual gives you a turnkey operation.

6. With my Care Management Manual through a monthly subscription, you Can Sell your GCM Business atTwice the Amount.

Find out more 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Care Management Products, care management start-up, elder care manager, Families, GCM Operations Manual, GCM Start -Up, GCM subscription model, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, nurse advocate, nurse care manager, Operations Manual, START UP Tagged With: 5th edition GCM OPERATIONS MANUAL, affordable Care Management Manual, aging family, aging life and geraitric care manager, aging life care manager, aging life care start up, aging life or geriatric care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, business start up, care manager, case manager, GCM Operations Manual, GCM Subscription Plan, geriatric care manager, low-cost operations manual, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, start -up elder business, start-up aging business, Subscription Model

Do You Know Best PR & Marketing Strategies to Find VIP Clients?

April 6, 2022

How to Find  VIP Concierge Clients

Who is Your Market in an Aging Life or geriatric care management business and how to find VIP Clients?

How do you find VIP Clients & Why? This market includes the ” rich and famous” like Mrs. Astor,  film /TV star Betty White or Rolling Stones drummer Charlie Watts  -people who were your VIP clients and four other wealthy groups in the upper 10% of the economy. Homecare costs between $4000-and 6000 a month.  Medicare does not cover home care or care management. This is why your market is in that top 10%. The upper 10% VIP client can afford you according to Pew research, in this nation of broad income disparity, and 90% below cannot.

 

  • Join me in my newest FREE Webinar

  • How to Find  VIP Concierge Clients Who Can Afford You
  • WHEN Tuesday, May 17th, 2022
  • WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17th, 2022
  • Sign -UP to find VIP clients

  • What we will cover

    • Why only the top 10% can afford private pay care management.
    • Who Are the 5 types of VIP/Concierge Clients? 
    • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
    • Understand how to find VIP Concierge Clients through hot mapping & Market Studies
    • How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
    • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
  • Find Out More to Sign -up  VIP clients

  •  Contacts for Cathy Cress MSW YouTube channel: 
  • Who Are the 5 types of VIP Clients?

  • Understand how to find VIP Concierge Clients- hot mapping & Market Studies
  • Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
  • How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
  • How to Use Free PR to Use to Find Adult Children of VIP Clients 

SIGN UP HERE

 

 

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA Public Relations, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, Black Entrepreneur RB, Black RN, Black Travel RN, Blog, Concierge Care Manager, Concierge Client, Concierge Marketing, elder care manager, entrepreneur RN, Families, Features vs Benefits, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM Operations Manual, GCM Webinar, Geriatric Care Manager, geriatric social worker, Marketing to Assisted Living, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, VIP Aging Client, VIP marketing, VIP Marketing Plan, VIP Public Relations, VIP Sales Tagged With: adult children of VIP parents, aging concierge Clients, aging family, aging life care manager, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Care Management marketing plan, care manager, case manager, concierge marketing, Entrepreneur GCM, Find VIP CLients, Finding Concierge Clients, geriatric care manager, geriatric care manager PR, nurse advocate, nurse care manager, Nurse Entrepreneur Network, Public Relations, Webinar VIP Clients

7 Reasons You Need My Care Management Operations Manual Class

March 28, 2022

You Need my care management Operations Manual absolutely essential to grow your business. Watch this video to learn why a manual can boost your geriatric business, grow your marketing outreach, and support staff development

Here are 7 reasons why you need my care management manual class.

You need my care management operations, manual class because the class includes 2 free operations manuals.  Most geriatric care owners’ brains usually function as the operations manual- but nothing is written down. Without the owner, the business has little or no value unless you have made a very very large profit. What makes your business more valuable and sellable is well-designed, well-documented systems that almost anyone can operate successfully. Think of  Macdonald’s who invented the operations manual and grew worldwide. The more your business looks like this, the less dependent it will be on the owner, and the more asset value your business will have s you grow and eventually sell..


1. You Can Receive 3 CEUs per Module if you Join or are an ALCA  Member

You need my care management operations manual class, because  the NACCM, ALCA Certification Program  has awarded 3 CEU’s for 19 modules in the GCM Operation Manual Class, for the clinical training the GCM Operations Manual Class Offers including Move Management, Caregiver Assessment, End of Life, Concierge Companion Services to add to your GCM menu of services

2. You need my care management operations manual to deliver  “gold standard” services in your business.

You should purchase my care management operations manual to keep your customers with consistent gold standard excellence in service. Most entrepreneur business owners start their businesses because they believe that they can maintain gold standard excellence at what they do. Their intent from the beginning is excellent products and gold standard customer service. However, as a business grows and new employees are added to the mix, the quality often diminishes. But if the owner gives a customer one gold standard experience and the employees give that same customer low standard service -it lowers the customer’s opinion of the business. A written operations manual will help give you and your team the discipline & step by step process to do what it takes to consistently maintain Gold Standard excellence as the business grows, especially needed when your business is caring for someone’s mother or father.

maintain Gold Standard excellence as the business grows

 

3. An operations manual is the best tool for training new employees.

You should purchase my care management operations manual class because you can use the manual to easily train employees on each service you offer, saving the owner time and increasing the excellence of your training. Most entrepreneur business owners do not have a strong process for training new employees, like a written operations manual. They tell them what they need to do and then expect that new employee to intuitively do what they were told with gold standard excellence. Often the new employee is a disappointment to the owner.

A well-written operations manual will set the standard for performance. It will also give detailed written procedures (how-to’s) on the critical functions of the tasks the new employee is responsible for. Mentoring is always a great idea, but an operations manual is essential as both a standard and a reference tool.

4. Operations manuals free up valuable time for the owner!

Another reason why you need an operations manual is most entrepreneur small business owners feel like they do not have enough time to do the higher level, more strategic functions of their business. They lament that they do not have time to plan and think strategically. Time gets consumed putting out fires and solving problems. This typically happens when the company does not have a good operations manual. Operations manuals, once written, are a tremendous time-saver to give the owner time to do the higher level, more strategic functions of their business.

5. An operations manual makes your business scalable.

 You Need an Operations Manual if you as the owner of a care management agency have to do everything for it to be done right. Your business is not scalable or able to grow up that steep cliff of growth. It cannot grow beyond the time that you as the owner have to “do everything.” You must create systems that are documented in an operations manual for your business to grow in a healthy, sustainable way.

6. You Can Easily expand your GCM Business to a second office…

 An operations manual adds market value to your company by enabling duplication of your agency. You can expand your business to another site because your operations manual makes it a turnkey purchase. A Manual gives you a template to expand your territory

 

7. You need my care management operations manual to sell your GCM Business for twice the amount. 

Why you need my operations manual class is the class includes 25 free complete care management products with step-by-step directions to deliver gold standard services.


Check Out my Geriatric Care Management Manual Class 

Find out what other geriatric care manager entrepreneurs have said about my Geriatric Care Management Manual

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, care management business, Care Managemeny Operations Manual, care manager, case manager, elder care manager, Families, GCM Operations Manual, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, Operations Manuals, Selling ALCA Business, Selling GCM Business, Selling Your Business, Therapist Specializing in Aging, Training care managers Tagged With: ALCA CEU's, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, care manager, case manager, Continuing Education Units, expand caremanagement business, geriatric care manager, geriatric social worker, gold stand care care, make care management scalable, MCDonalds Operations Manual, My Geraitric Care Management Operations Manual, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, selling a care management business, Selling ALCA Business, Selling GCM Business, starting a geraitric care manager business, training care managers

Do You Want a new Affordable Geriatric Care Management Manual ?

March 21, 2022

New Low-Cost Subscription To Purchase My Affordable  GCM Operations Manual

Introducing my new affordable subscription model , giving entrepreneurs and professionals who want to start a care management agency an affordable Care management manual a low-cost way to begin or grow their business.

You can now purchase my Affordable Care Management ManualGeriatric Care in its 5th edition at a low-cost monthly subscription price. You can pay a small amount monthly and access the entire manual online to learn how to deliver 15 key geriatric care management products services step by step

The Features of my subscription price for my affordable Care Management Manual
15 Care Management  Services or Products
A separate Forms Manual with 54 integrated forms  
Electronic PDF so you can edit.

 

Check out my cost-effective subscription program  which allows you to pay $65.00 a month for 11 months and access the entire manual  online

 

 

 

 6 reasons why your start-up business or restart GCM/ALCA  business needs my affordable operations manual.



 1.  My Affordable Care Management operations manual through a monthly subscription will create and maintain the highest quality of gold standard service /products in your business.

 

2. My Low-Cost Care Management Operations  Manual through a monthly subscription, becomes the primary tool for training your employees.

3.  My Care Management operations manual through a monthly subscription, creates more time for the owner, by giving you written procedures for your business.

 

4.  My Care Management Manual using my monthly subscription makes your business scalable thus allowing you to expand, open new sites and cover new areas.

5. With my Affordable Care Management Manual through a monthly subscription,you can make your care management agency more scalable to easily expand and grow your to a second office as the manual gives you a turnkey operation.

6. With my Care Management Manual through a monthly subscription, you Can Sell your GCM Business atTwice the Amount.

Find out more 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Care Management Products, care management start-up, elder care manager, Families, GCM Operations Manual, GCM Start -Up, GCM subscription model, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, nurse advocate, nurse care manager, Operations Manual, START UP Tagged With: 5th edition GCM OPERATIONS MANUAL, affordable Care Management Manual, aging family, aging life and geraitric care manager, aging life care manager, aging life care start up, aging life or geriatric care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, business start up, care manager, case manager, GCM Operations Manual, GCM Subscription Plan, geriatric care manager, low-cost operations manual, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, start -up elder business, start-up aging business, Subscription Model

When “Cut Off” in The Family is a ” Phantom Limb” at Thanksgiving

November 7, 2021

The Dysfunctional Family’s Worst Time of The Year

Thanksgiving, coming up soon, is the gateway to the dysfunctional family’s worst time of year- the holidays. Families face each other across the table they despise or just both love and hate. Or there is that empty seat- the uninvited guest- the brother-sister, aunt, son, daughter who is never invited- the cut off-family member. 

Families Phantom Limb

But since this leaves the family with that “phantom limb”- like the awful sensation that an amputated or missing limb is still attached and where it was is pulsating in pain- families reach out for someone to fix it.

The ordinary aging processes are made far tougher when a family has a history of dysfunction. Aging professionals, like care managers, have their greatest challenges in working with these “difficult” families around the holidays.

 Dysfunctional Families Fail Eldercare

Dysfunctional families are not able to organize themselves effectively in the face of eldercare challenges and crises. These families are under more stress as they move from long-established roles into uncharted territory.

Family” Cut” off  faces Phantom Limb at Thanksgivingimages_20141216-184443_1.jpg

What if they “ cut off” their Dad years ago and now he had a severe stroke-what do they do?? Someone has to take over Mom or Dad’s care and these dysfunctional midlife adult kids are heavy ambivalent or just don’t want to do it. Now that the holidays are arriving – they have the same attitude about attending the family Thanksgiving dinner.

My favorite aging dysfunctional family  ” cut off ” Thanksgiving film is  Pieces of April  Made as a comedy in 2003, it touches death and dying, sibling rivalry, mother-daughter estrangement, interracial love- and Alzheimer’s all fueled by deep family fault lines and how to cook a turkey on a broken stove. The film manages to make the old theme of fraught family Thanksgiving, crisp, funny, and ultra worth watching.I ordered it from Netflix but you  can watch on YOUTUBE 

 Shot in 3 weeks for a measly $350 K, it received a Sundance Film award and accolades for its pedigree cast including 21-year-old Katie Holmes as the grunge Goth daughter who her family has ” Cut Off”, Patricia Clarkson as the dying  Mom who distains then forgives her rebellious eldest child and Alice Drummond as the demented grandmother who comes along and plays the most rational person in the film in her obliviousness to the family holiday freak-out.

 

SIGN UP FOR MY HOLIDAY WEBINAR – 

Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

 Learn how!

  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  • How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care

Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care Management

 Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

Find out more about Holiday Adult Child Freak out-in the YouTube for My YouTube, Channel  Geriatric Care 1

Subscribe to my YouTube Channel Geriatric Care 1

 

Filed Under: Adult children, Aging, Aging Alcohol Abuse, Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black, Black Aging Family, Black entrepreneurs, Black geriatric care managers, Black Travel Nurses, Blog, care manager, case manager, Cut Off, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, Dysfunctional Family Mediation, Dysfunctional Family System, elder care manager, Families, GCM Operation Manual Class, GCM Operations Manual, GCM Operations Manual Class, GCM Webinar, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday Rush for care managers, Holiday season, Holiday Webinar, Holidays, nurse advocate, nurse care manager, Siblings, Thanksgiving, Thanksgiving & dysfunctional family, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving with Dysfuntional Family, Therapist Specializing in Aging Tagged With: aging family, aging family Thanksgiving, aging life care manager, aging parent crisis, aging parent Thanksgiving, care manager, case manager, cut -off, dysfunctional family holidays, geriatric care manager, Katie Holmes, Marriage and Family Therapist, nurse care manager, Thanksgiving, Thanksgiving with aging parents, Thanksgiving with dysfunctional family, Therapist in Aging

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