Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Does a VIP Marketing Sales Plan and Transform Your Bottom Line?

May 11, 2022

 

A Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

Free Webinar Finding VIP Clients Above

You need a Marketing and Sales Plan to find VIP Concierge Clients. Transform your agency into a profitable service finding concierge clients for your care management agency 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a steller selling point to potential GCM  clients who are in the top 10% income brackets.

Upper 10% Can Afford You Because Medicare Sadly Does Not Cover Long Term Care

These well-to-do  VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long term care services they need at the right time, the right place for the right level of care

What  Great Benefits You Bring To The Concierge Client

You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel there to serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a  marketing and sales background to do an intake and get the client in your services.   

 

Join me in my newest FREE Webinar

 

Free Webinar on Finding Concierge Clients

 How to Find Concierge Clients Who Can Afford You

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management
  • Why Long-Distance Care Providers are Concierge Clients
  • Who Are the 5 categories of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients By hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

 

REGISTER NOW

Learn about a VIP Marketing and Sales Plan

 

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

Find Out more about Long Distance Care Providers on my Youtube playlist

 

 

       

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

Video -Learn Business Skills to Start a Geriatric Care Management Business!

May 6, 2022

What  Business Skills Do You Have in Starting A Geriatric Care Management Agency?

Starting a Geriatric Care Management  Agency does not take simply clinical skills but also business skills. Only 3% of geriatric care managers now have business skills because most are in the health field, nurses, and social workers. So it takes business skills you would get in an MBA to start of GCM business. What are those skills and how do you get them without an MBA?

  • GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, and invoice promptly to make a profit
  • GCM financial forecasting skills to develop a 3-year financial forecast using an excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
  • GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
  • GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
  • GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
  • GCM timeline skills to identify and list (in a manageable, doable order), majortasks to complete before you open your business
  • GCM business planning skills  to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
  • GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media, and conduct content marketing to gain new customers
  • GCM sales skills
  •  position your agency to sell your menu of services benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract

If you do not have all or some of these skills, check out my  Online GCM Business Class which includes 10 modules  teaching you all these business skills to start your GCM Business including two modules on critical  financial management so you do not go under and lose your dream start-up

Includes MY Geriatric Care Management  Operations Manual and Forms Manual at no cost

  • LEARN MORE ABOUT LEARNING GCM BUSINESS SKILLS WITHOUT GETTING AN MBA 

  • Check out our affordable price or choose our new  monthly payment plan for a start-up 

 

Find Out More 

 

CHECK OUT OUR GCM BUSINESS CLASS 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life business, Aging Life Care, aging life care manager, ALCA business, ALCA Business Skills, ALCA start-up business, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, Blog, care management start-up, care manager, cash flow, competition survey, Concierge aging clients, Concierge Care Manager, concierge clients, Concierge Geriatric Care Manager, entrepreneur RN, Families, GCM Billing skills, GCM Business Flow Chart, GCM Business Skills, GCM Marketing skills, GCM Start -Up, GCM Timeline skills, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, high end clients, Marketing Home Care, marketing to the top 10$, Marketing Tools 2021, nurse advocate, nurse care manager, start up geriatric care management business, start-up, value proposition Tagged With: aging business, aging family, aging life and geraitric care manager, aging life care manager, aging life geriatric care billing data base, barrier to billing, Billing 85%, billing for geriatric care management, Black Entrepreneurs, Black geriatric care managers, Black start-up geriatric care management, business start up, care manager, case manager, critical success factor For GCM or Aging Life business, Ethical Dilemma with Billing, GCM billing, GCM customers, GCM making a profit, GCM start-up, GCM Subscription Plan, geriatric care manager, geriatric social worker, minority start -up help, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, nurse care manager eldercare manager start-up, Profitable aging life business, profitable ALCA business, reaching top 10% elder, target market for GCM customers, webinar billing care management hours

Do You Know Best PR & Marketing Strategies to Find VIP Clients?

April 6, 2022

How to Find  VIP Concierge Clients

Who is Your Market in an Aging Life or geriatric care management business and how to find VIP Clients?

How do you find VIP Clients & Why? This market includes the ” rich and famous” like Mrs. Astor,  film /TV star Betty White or Rolling Stones drummer Charlie Watts  -people who were your VIP clients and four other wealthy groups in the upper 10% of the economy. Homecare costs between $4000-and 6000 a month.  Medicare does not cover home care or care management. This is why your market is in that top 10%. The upper 10% VIP client can afford you according to Pew research, in this nation of broad income disparity, and 90% below cannot.

 

  • Join me in my newest FREE Webinar

  • How to Find  VIP Concierge Clients Who Can Afford You
  • WHEN Tuesday, May 17th, 2022
  • WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17th, 2022
  • Sign -UP to find VIP clients

  • What we will cover

    • Why only the top 10% can afford private pay care management.
    • Who Are the 5 types of VIP/Concierge Clients? 
    • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
    • Understand how to find VIP Concierge Clients through hot mapping & Market Studies
    • How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
    • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
  • Find Out More to Sign -up  VIP clients

  •  Contacts for Cathy Cress MSW YouTube channel: 
  • Who Are the 5 types of VIP Clients?

  • Understand how to find VIP Concierge Clients- hot mapping & Market Studies
  • Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
  • How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
  • How to Use Free PR to Use to Find Adult Children of VIP Clients 

SIGN UP HERE

 

 

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA Public Relations, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, Black Entrepreneur RB, Black RN, Black Travel RN, Blog, Concierge Care Manager, Concierge Client, Concierge Marketing, elder care manager, entrepreneur RN, Families, Features vs Benefits, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM Operations Manual, GCM Webinar, Geriatric Care Manager, geriatric social worker, Marketing to Assisted Living, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, VIP Aging Client, VIP marketing, VIP Marketing Plan, VIP Public Relations, VIP Sales Tagged With: adult children of VIP parents, aging concierge Clients, aging family, aging life care manager, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Care Management marketing plan, care manager, case manager, concierge marketing, Entrepreneur GCM, Find VIP CLients, Finding Concierge Clients, geriatric care manager, geriatric care manager PR, nurse advocate, nurse care manager, Nurse Entrepreneur Network, Public Relations, Webinar VIP Clients

How To Get Free PR Through a Speakers Bureau

February 23, 2022

Use Speakers Bureau to Find Adult Children of VIP Clients 

Using Free PR Through a Speaker’s Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

 

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams  – How to Understand  Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Here is a list:

Free PR Through a Speaker’s Bureau

  • Dementia and memory loss
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving”
  • Other ideas from other Aging Life  members include were
  • Hospice & Palliative Care
  • Dementia Care
  • Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
  • Getting Free PR Through a Speakers’ Bureau Plus Bookings

  •  My GCM On-Line Business GCM Class includes how to set up a Speaker Bureau to find adult children with VIP clients in need of care. We cover how to get a perfect free  venue to do the presentation- and to arrange  speaking gig’s at local women’s  clubs, like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present  and how to get leads through sign-ups after the presentation
  • SIGN UP FOR MY FREE WEBINAR   

  • When: March 15 2022
    2 PM-3:30 PM PST

  • Learn 

    A feature is a fact    A benefit tells your customer the advantages of those facts   

     

    Take Advantage of One Time Low Offers on Products

    You will learn

    The difference between selling features vs benefits

    You will learn how to sell the benefits of your services for each 3rd party you  serve

    How Benefits make your sale to wealth managers, elder law attorneys and concierge physicians to get referrals for new clients

    The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

    Step by Step how to set up meetings with 3rd parties to make the sale

    Even if you cannot attend you will get the recording of the webinar the next day if you sign up

    SIGN UP 

  •  

 

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

Close the GCM or ALCA Sale to Assisted Living With Benefits not Features

February 11, 2022

Marketing Tactics – Use Benefits 

ALCA members need to sell the benefits of Geriatric Care Management to assisted living. Care managers are perfect professionals to help assisted living residents if they have just moved in, are unhappy with the move, not participating in activities isolating or general when they are not thriving in the resident community.

Marketing care management to ALF’s takes some particular marketing tactics 

 

 

Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them – they want what they purchase to solve their problems.

To borrow from the example of an umbrella, features of this  umbrella might be its unbreakable spokes or wind-resistant construction – but  the benefit  is staying dry even in strong winds that might break lesser umbrellas. The benefit of staying dry in strong winds that break other umbrellas – this make the sale.

Clients who purchase home care or care management want to buy benefits – what your product or service can do for them.

GCM Benefits To Assisted Living 

Let’s take a third-party. Care Managers often market to Assisted Living. ALF Directors want to hear how your ALCA or GCM  agency is going to help the Assisted Living site. Of course, you can describe your agency features, price, training of staff, gold standard service. However, benefits are what make the sale and keep the Assisted Living dry not flooded by the rain.

But here are some benefits you can offer to Assisted Living when you are seeking referrals and you have a service  for residents that involves Quality Of Life   

YOUR GCM ALCA AGENCIES BENEFITS

The problem: Assisted Living does not want residents to move out. Most facilities are strictly non-medical and do not have one to one companion and geriatric care management services. Your  geriatric care management agency can solve that problem through the benefits of ALCA or geriatric care management.

 

The assisted living and retirement community population sometimes have clients with needs that cannot be met with their nonmedical, non-one-on-one support services, (usually just an activities director)

  • You will help facility with residents who are not adjusting to the facility or considering moving by engaging them in activities that will enhance the quality of their life, SO WHAT so they remain in the facility
  • You will help residents not engaging in activities to participate in the ALF’s activities program or outside activities and socialization program through a quality of life assessment & companion, SO WHAT so they do not want to move out of the facility
  • You will engage with new residents who are just adjusting both to the facility and their move, to engage in socialization and activity programs. You can help them make friends & engage in outside activities through a quality of life assessment and companion, SO WHAT so they do not consider moving out
  • You will make monthly monitoring visits to make sure Companion is meeting all the client’s needs, keep in touch with the family and facility with frequent e-mails, texts or telephone updates plus sending a monthly report SO WHAT so everyone is on the same page through your great communication skills.

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point that features your agency. 

SIGN UP FOR MY FREE WEBINAR   

When: March 15 2022
2 PM-3:30 PM PST
Learn
 

A feature is a fact    A benefit tells your customer the advantages of those facts   

 

Take Advantage of One Time Low Offers on Products

You will learn

The difference between selling features vs benefits

You will learn how to sell the benefits of your services for each 3rd party you  serve

How Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make you5 sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up

SIGN UP 

 

 

 

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