Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

January 28, 2021

COVID-19 Coaching Service for Aging Families

If you have designed COVID -19  coaching services for your agency or attended my last webinar to learn how to create one using  telehealth coaching ( If you missed it click on this link to watch  )

Take the next step

 Take the next step and learn to market COVID coaching and sign up new clients for your Aging COVID-19 coaching services, for both long-distance and local- adult children. These services need to be based on science and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization and recovering at home.

Mixed Messaging by Feds creates Chaos 4 Aging Families

Be able to offer care management COVID services that help  fill the gap that the new administration is attempting to recalibrate from the last administrations bungled in  the federal government, state, county, cities, and CDC‘s mixed messaging, leaving family caregivers confused and frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

Subscribe to my YouTube channel , Geriatric Care Management, to learn more about marketing geriatric care management 

Filed Under: Aging Families and Disaster, Blog, Coronavirus Coaching, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Recover at Home Plan, COVID-19 Webinar, email newsletter, Emergency Plan, FREE WEBINAR, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, George Bush, geriatric care manager, geriatric social worker Tagged With: aging family, aging family crisis, aging parent care, aging parent crisis, care manager, coronavirus and seniors, Coronavirus disaster plan, covid -19 geriatric care manager, COVID COACHING, COVID discharge coaching, COVID-19 coaching services, Covid-19 Telehealth, COVID-19 Telehealth product, GCM closed downs COVID, GCM Telehealth Product, geriatric care manager, nurse advocate, nurse care manager, Shelter in place & telehealth

Start-Up Geraitric Care Management Marketing and PR Checklist

October 5, 2020

To Start an ALCA or Geriatric Care management business, you must do- do marketing and public relations.( usually social workers and nurses have never done )Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing  Merrily Orsini for more information.

 

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop a brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                  

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete-

Identify targets ( elder law attorneys, assisted living, concierge physicians, trust/wealth management departments) in your services area Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Join me in my newest FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio,

Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, ALCA Disaster Plan, branding, branding ALCA business, Branding GCM Business, care management start-up, care manager, complementary consultatiom, coronavirus marketing, e-newsletter, GCM emergency procedures, GCM Sales, GCM Speaker's Bureau, GCM Start -Up, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to the top 10$, nurse advocate, nurse care manager, Public Relations, social media marketing, Speaker's Bureau, START UP, Telehealth COVID-19products, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, Benefits vs Features, Brand identiy, care manager, geriatric care manager, geriatric care manager private duty home care, home care care manager, Home care marketing, marekting, marketing geriatric care management, nurse advocate, nurse care manager, PR for geriatric care management

What Do Long Distance Care Families Need for Parent’s Sheltering in Place 4 COVID ?

August 15, 2020

 

 Long-Distance Care Providers need a safety net for themselves.

Adult Children who live at a distance from older family members need someone to cover the tasks to help their loved ones when needed.  During COVID -19 when all elders should shelter in place because they are the most vulnerable to the novel, deadly virus long-distance care providers really need help.

COVID -19 means it is best for people over 65 to have little contact with others. But not all the supplies can be ordered online. In fact with the Post office delivery slowing down, everyone who lives long distance, may wait a long time for delivery of needed items for COVID safety, especially if they live in a rural area,. These family caregivers may need someone to actually shop and pick meds at the last minute when needed food or meds do not arrive by mail. Having another person to accompany the elder on walks with a mask and safe distancing or a drive breaks up the tedium that can arise from the loneliness and isolation of sheltering in place.

 

Safety Net for Double Disasters

If there is an emergency on top of the pandemic- Long-distance care providers need someone to respond as they live far away. During this summer with double disasters like wildfires now in Colorado, hurricanes blowing up the east coast they need an emergency plan on top of the COVID threat. A surrogate must be ready to help the older loved one right away and get them out of harm’s way fast and check if it is even safe to go to a shelter.  What they need is an emergency safety net.

Call a Care Manager

If family at a distance does not have a friend or neighbor who can do this, they should consider the perfect emergency and daily safety net in a geriatric care manager. The Aging Life Care Association has an online search tool to find a professional by ZIP code. It also includes a list of questions to ask when you look to hire someone.

GCM can Provide & Supervise Caregivers’s For Covid Related Tasks

If the family caregivers chooses, the care manager will arrange for well screened aide, practicing covid saftey,  to do all the shopping, take the elder out in the neighborhood for a walk or a car ride, prepare

meals, engage in social connections, and do all the cleaning and disinfecting need daily with  the coronavirus threat . The GCM will visit aging parents on a regular basis to check on the health status of the elder in general and in relationship to Covid-19 exposure plus confer with their care providers along with texts calling and email them for supervision. Most of all they will regularly confer with with the family caregiver to get keep them up to date.

Find Help Now

The Long Distance care provider can have care providers from the care management agency care do all of these tasks, depending upon other back-up and care level of your older loved one. A care manager themselves, will directly monitor your loved one’s health, respond in emergencies like hospital admission, accompany them to a doctor and manage the care management care providers when you are not there and directly report to you. To find care managers go to the Aging Life Care Association 

Successfully Market Your GCM COVID 19 Service

 

If you are a geriatric care manager or Aging Professional learn to market and sign up new clients for your Aging COVID-19 coaching services for, both long distance and local- adult

children, based on science step and sound public health policies, using telehealth. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

 

Be able to sell care management COVID services that fill the gap  created by the federal government, state, county, cities and CDC ‘s mixed messaging  

created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right

 

now.

 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

 

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

 

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up

Filed Under: Aging, aging family crisis, aging life care manager, Blog, coronavirus, Coronavirus emergency plan, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, Covid 19, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, Geriatric Care Manager, Geriatric Care Managers value, geriatric social worker, Loneliness, Long Distance Care & COVID-19, Long distance caregiver, Long Term Care Coverage, nurse advocate, nurse care manager, Pandemic Tagged With: covid -19 geriatric care manager, covid & hurricanes, covid & wildfires, covid disaster emergency plan, covid safety net, COVID-19 prevention, COVID-19&LONG DISTANCE CARE, hiring geriatric care manager, long distance caregiver, long distance families, long-distance surrogate

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