To grow an ALCA or Geriatric Care management business, you must use- marketing and public relations (PR). ( usually social workers and nurses have never done )Here is a helpful start –
Start-Up Geriatric Care Management PR/ Marketing Checklist
1. Brand Identity- including logo design and collateral material design
Services needed to complete
Research competition, develop key differentiating features, develop a brand positioning statement, and develop business names, graphic design for the logo.
, colors for business communication. Consider consulting a branding firm.
2. Business Identity –
Get coordinated business card envelopes, note cards, and folders
Services needed to complete
Graphic design, printing, and delivery
3. Products sheets or Sell sheets, Brochures
Services needed to complete- Copywriting, graphic design, printing, and delivery
4. Identified and 3rd party targets – including a prospect profile
Services needed to complete-
Identify targets ( elder law attorneys, assisted living, concierge physicians, trust/wealth management departments) in your services area. Research develops prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.
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