Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Last Day to Sign-up Webinar Wire Your Care Management Business for $$

July 4, 2022

CEO’s Pitch Their Products

 

Want to see care management software CEOs Pitch Their Products to you?

New Special Reduced offer on Classes for ALCA members

 

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Filed Under: Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, Caretree, CEU, CEU's, database, Database for care manager, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Disaster Plan, GCM Marketing skills, iHealthHome, Jewel Code, Make the Sale, Marketing features and benefits, Marketing Strategy, marketing to wealth managers, Marketing Videos, nurse advocate, nurse care manager, SEO, SEO for care managers, SEO for geriatric care managers, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers, Technology for seniors, Videos for marketing, VIP marketing, VIP Marketing Plan, VIP Products, VIPS markeing, Webinar, Webinar care managers, Webinar Concierge Clients, Webinar data base, webinar Features vs Benefits, Webinar GCM Software, Webinar SEO, webinar Technology

Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

January 28, 2021

COVID-19 Coaching Service for Aging Families

If you have designed COVID -19  coaching services for your agency or attended my last webinar to learn how to create one using  telehealth coaching ( If you missed it click on this link to watch  )

Take the next step

 Take the next step and learn to market COVID coaching and sign up new clients for your Aging COVID-19 coaching services, for both long-distance and local- adult children. These services need to be based on science and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization and recovering at home.

Mixed Messaging by Feds creates Chaos 4 Aging Families

Be able to offer care management COVID services that help  fill the gap that the new administration is attempting to recalibrate from the last administrations bungled in  the federal government, state, county, cities, and CDC‘s mixed messaging, leaving family caregivers confused and frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

Subscribe to my YouTube channel , Geriatric Care Management, to learn more about marketing geriatric care management 

Filed Under: Aging Families and Disaster, Blog, Coronavirus Coaching, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Recover at Home Plan, COVID-19 Webinar, email newsletter, Emergency Plan, FREE WEBINAR, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, George Bush, geriatric care manager, geriatric social worker Tagged With: aging family, aging family crisis, aging parent care, aging parent crisis, care manager, coronavirus and seniors, Coronavirus disaster plan, covid -19 geriatric care manager, COVID COACHING, COVID discharge coaching, COVID-19 coaching services, Covid-19 Telehealth, COVID-19 Telehealth product, GCM closed downs COVID, GCM Telehealth Product, geriatric care manager, nurse advocate, nurse care manager, Shelter in place & telehealth

Rural Living Elders Greatest Risk to Perish in Massive Western Fires

September 17, 2020

ELDERLY 2XMORE LIKELY TO DIE IN FIRES

The U.S. Fire Administration estimates that older adults are more than twice as likely than the general population to die in fires. One-quarter of the Paradise residents, in the devastating fire that burnt down an entire California town in 2018, through PG&E Malfeasance had a disability which is double the statewide statistic. One geriatric care manager who lives there, lost his home and practice trying to rescue a local older client.

Decades of research confirm that the physical limitations that accompany advanced age make it much more difficult to escape disaster, but so do the social isolation and stubbornness that experts say are common among the elderly.

BREATHING PROBLEMS FOR SENIORS UBER RISK IN FIRES

The elderly are at the greatest risk for fire-related breathing problems according to the CDC.So if they just live in fire-prone areas and do not lose their home the very air they breathe can make them ill or actually kill them. Wildfire smoke can in the worst cases be deadly, especially among older people. Studies have shown that when waves of smoke hit, the rate of hospitalizations rises, and patients experience respiratory problems, heart attacks, and strokes.

In 23 counties, older Californians overwhelmingly choose to live in fire-prone areas. Including in San Luis Obispo County, where 82% do live in rural areas.

That means nearly 2 million older Californians live in areas where wildfire is a formidable threat. It is not only the elderly who are losing homes in these rural Forest fires but those in facilities.

According to NPR in San Francisco, there are more than 10,000 long-term care facilities in California, from six-bed assisted living homes to large nursing centers.

Their analysis found that 35% of these facilities are in risky areas. With as many as 105,000 residents to safeguard if fire comes, these care home operators must now consider how to evacuate during a pandemic, a more complicated and difficult task.

California is aging faster than the rest of the country. In 10 years, the state projects the number of people over 65 will grow to 8.6 million.

SANTA CRUZ COUNTY FIRES TURNED REDWOODS INTO INFERNOS 

In my county, Santa Cruz, wildfires in our Santa Cruz mountain forest burnt down 25 % of our county in the past month. Among the many senior facilities damaged was Brookdale Senior Living which was evacuated due to smoke damage and inhalation by residents, along with the Kaiser facility. Both had to send patients to the Bay area, where the Brookdale case, frail confused elders were sleeping on cots close to each other, risking COVID -19 and exacerbating their confusion, according to one daughter who moved her mother to her home in Santa Cruz permanently.
ELDERS COLLIDE WITH CLIMATE CHANGE

“There is absolutely a colliding of the events of both population aging and climate change,” said the University of South Florida gerontologist Kathryn Hyer.

TRUMP ANSWER CA MANAGE FOREST- YET FEDS CONTROL 57%- CA 3%

President Trump claimed when he came to California a few days ago that the problem with wildfires was forest management. Governor Newsome agreed but pointed out that 57% of California forests are managed by the federal government and 3% by the state of California. When it was pointed out in that state meeting that the problems with the forest were rooted in climate change, Trump’s answer was, it will get colder, you’ll see..

Trump has rolled back regulations, like auto emissions that prevented climate change- now ravaging our forests .“As a historic figure, he is one of the most culpable men in America contributing to the suffering and death that is now occurring through climate-related tragedy,” Jerry Brown, the former California governor who made climate change his signature issue, said in an interview on Sunday

It seems that it is only getting hotter, harder to breathe more dangerous for all Western residents

but radically  more so for elders, who are number 1 in health problems, number 1 risk in COVID and breathing problems and live at home or in facilities in the middle of these mammoth forests, turned into infernos  of death

 

 

Filed Under: Aging Families and Disaster, aging family crisis, Aging Life Care, ALCA Disaster Plan, Assisted Living Crisis, Blog, COVID-19 & Wildfire, Disaster, Disaster 2020, ELDER FIRE RIsk, Elderly Disaster Plan, FIRES, GCM Disaster Plan, Home care disaster plan, Home Care Emergency Coronavirus Plan, Nursing Home disaster plan, Paradise Fire, Rural Elder Fire Risk, Santa Cruz Fires, Trump Administration, Trump's lack a federal response, Trust Departments, WESTERN FIRES, Wildfire Tornados Tagged With: aging parent care, aging parent crisis, Breathing Problems in fires, California wildfires, care manager, case manager, crisis with aging parents, Elder risk in fires, Long Term Facilities Risk Fires, nurse advocate, nurse care manager, preparing for a disaster, Rural Aging & Wildfires, Rural Fires in West, Rural Risks in Wildfires, Santa Cruz Wildfires, Trump response Ca Wildfires, Western fires & Elders, wildfires in west

Save Post Our Office -Shut Down is Devastating Threat to Elders

August 18, 2020

The Slowdown by the US Postal Service is Calamitous to Older Americans

They grew up with the mail reaching Americans regardless of their political party. Older people knew it as the beloved circulatory system of their communication and now much more that. For them, it was “enshrined in the Constitution.”  Article 1, Section 8 says: … The U.S. Constitution, in 1789, authorized Congress to establish “Post Offices and post Roads”, because they grew up taking civics, which was zeroed out of the national curriculum to our peril.

 In an NPR interview, a postal carrier states “I mean, for goodness sake, I think the Grand Canyon, we reach people via donkey”.

 Now every American and the elderly seem to be getting their mail by donkey

This slow down to mail is a crisis for seniors. It is about “not getting” the ” Much more than that” I talked about. Older people depend on the timely mail delivery of everything from prescription medications to Social Security checks, to Va checks and free VA meds sent in the mail. The Postal Service says it’s also the leading delivery service for online purchases. They vote online as they do not want to risk getting coronavirus in the crowded precincts or stand in long lines in the November cold. So elders use the PO to get groceries, emergency supplies, pay their bills by mail, get VA Checks, and send the precious cards from their grandchildren.

Shelter in Place Takes meds on-line delivered by PO

During COVID -19, elders medications not arriving on time in the mail becomes critical to their health. Seniors are supposed to shelter in place, so online delivery by the PO gets them the medications they need, delivered to their home. They are told not to go to the pharmacy and risk infections. A whopping 20 percent of adults over 40 who take medication for a chronic condition get those pills by mail order, according to a survey by the National Community Pharmacists Association.

Wildfire Tornados, Hurricanes, and COVID The Trifecta of death this Summer

On top of this, we are in the spine-chilling season of weather emergencies. The West just started the brutal wildfire season where California is now having wildfire tornados. Deep in the hurricane season this month, when climate change has doubled our chance of these fearsome storms the East coast is threatened daily by these mammoth storms actually 2 right now.  In an escalating COVID-19 calamity where elders are the most at risk for death, they are faced with mind-bending double disaster threats.

The CDC is telling seniors to shelter in place

and get their meds and emergency supplies on line in their warning” Give yourself more time than usual to prepare your emergency food, water, and medicine and medical supplies. Home delivery is the safest choice for buying disaster supplies;” But the mail slowdown and nasty weather have colluded to stop this lifeline. So deliveries are not the safest choice if they do not get there before the disaster. Seniors cannot always go to shelter because people are less than 6 ft apart, so older people are going to die at home or end up in the COVID infected hospitals in November Twindemics without all the medication they need. They will die needlessly if their write-in ballot never shows up or they are reduced to standing in freezing lines at the polls.

PO Destroying Huge Machines That Sort the Mail to Slow it

That lifeline is being cut by the head of the Postal Service the US postal service, laying off workers, 33 top supervisors, taking mailboxes off the street dragging off out over 50 huge bar code sorters worth millions and destroying them wrecking the very equipment that makes the mail go fast—–make all those critical ways to destroy the PO- a beloved circulatory system in our country.

Call Your Local Congressman or Woman

If you work with seniors, have them in your family or care for them to do this to help. Call your representative in Congress and tell them you want them to save the Post Office. They want to get re-elected and if enough constituents tell them that this is a critical issue – they act. You might not have had civics but this is how government works, according to Supreme Court Justice Sandra Day O’Connor. Do not allow our post office our elders our American to dissolve and die. Rage Rage at the Coming of the Night.

Filed Under: Blog, Contact Your Congressman, coronavirus, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID-19 & Wildfire, COVID-19 &Shelter in Place Plan, COVID-19 Plus Hurricane, GCM Disaster Plan, Hurricane and Covid, nurse advocate, On-line Delivery for Meds, On-line delivery for Pandemic, Pandemic, parent care, Post Office shut Down, Retired Veterans, USPO Destroyed, Wildfire Tornados Tagged With: aging life care manager, aging parent crisis, Call Your Congressman, geriatric care manager, global warming, Hurricane Season, nurse advocate, nurse care manager, On line deliveries, On-line Delivery of meds, On-line Voting &PO, Seniors Shetering in Place, slow mail delivery, USPO destroyed, Wildfire Tornados

What Do Long Distance Care Families Need for Parent’s Sheltering in Place 4 COVID ?

August 15, 2020

 

 Long-Distance Care Providers need a safety net for themselves.

Adult Children who live at a distance from older family members need someone to cover the tasks to help their loved ones when needed.  During COVID -19 when all elders should shelter in place because they are the most vulnerable to the novel, deadly virus long-distance care providers really need help.

COVID -19 means it is best for people over 65 to have little contact with others. But not all the supplies can be ordered online. In fact with the Post office delivery slowing down, everyone who lives long distance, may wait a long time for delivery of needed items for COVID safety, especially if they live in a rural area,. These family caregivers may need someone to actually shop and pick meds at the last minute when needed food or meds do not arrive by mail. Having another person to accompany the elder on walks with a mask and safe distancing or a drive breaks up the tedium that can arise from the loneliness and isolation of sheltering in place.

 

Safety Net for Double Disasters

If there is an emergency on top of the pandemic- Long-distance care providers need someone to respond as they live far away. During this summer with double disasters like wildfires now in Colorado, hurricanes blowing up the east coast they need an emergency plan on top of the COVID threat. A surrogate must be ready to help the older loved one right away and get them out of harm’s way fast and check if it is even safe to go to a shelter.  What they need is an emergency safety net.

Call a Care Manager

If family at a distance does not have a friend or neighbor who can do this, they should consider the perfect emergency and daily safety net in a geriatric care manager. The Aging Life Care Association has an online search tool to find a professional by ZIP code. It also includes a list of questions to ask when you look to hire someone.

GCM can Provide & Supervise Caregivers’s For Covid Related Tasks

If the family caregivers chooses, the care manager will arrange for well screened aide, practicing covid saftey,  to do all the shopping, take the elder out in the neighborhood for a walk or a car ride, prepare

meals, engage in social connections, and do all the cleaning and disinfecting need daily with  the coronavirus threat . The GCM will visit aging parents on a regular basis to check on the health status of the elder in general and in relationship to Covid-19 exposure plus confer with their care providers along with texts calling and email them for supervision. Most of all they will regularly confer with with the family caregiver to get keep them up to date.

Find Help Now

The Long Distance care provider can have care providers from the care management agency care do all of these tasks, depending upon other back-up and care level of your older loved one. A care manager themselves, will directly monitor your loved one’s health, respond in emergencies like hospital admission, accompany them to a doctor and manage the care management care providers when you are not there and directly report to you. To find care managers go to the Aging Life Care Association 

Successfully Market Your GCM COVID 19 Service

 

If you are a geriatric care manager or Aging Professional learn to market and sign up new clients for your Aging COVID-19 coaching services for, both long distance and local- adult

children, based on science step and sound public health policies, using telehealth. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

 

Be able to sell care management COVID services that fill the gap  created by the federal government, state, county, cities and CDC ‘s mixed messaging  

created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right

 

now.

 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

 

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

 

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up

Filed Under: Aging, aging family crisis, aging life care manager, Blog, coronavirus, Coronavirus emergency plan, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, Covid 19, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, Geriatric Care Manager, Geriatric Care Managers value, geriatric social worker, Loneliness, Long Distance Care & COVID-19, Long distance caregiver, Long Term Care Coverage, nurse advocate, nurse care manager, Pandemic Tagged With: covid -19 geriatric care manager, covid & hurricanes, covid & wildfires, covid disaster emergency plan, covid safety net, COVID-19 prevention, COVID-19&LONG DISTANCE CARE, hiring geriatric care manager, long distance caregiver, long distance families, long-distance surrogate

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