Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • Speakers Bureau Package
    • GCM Manual New 5th Edition
    • VIP Care Management White Paper
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • GCM Operations Manual Online Course
    • Geriatric Care Management Business Online Course
    • CEUs for Individual Modules
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Recommendations
  • About
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

Why are Care Providers for Clients So Hard to Find ?

September 8, 2021

Home care aides all over the US are AWOL. Care Management, home care agencies, nursing homes are severely understaffed and cannot find enough caregivers to staff cases for shifts. Why?

Disorganization of Home Care Industry

Staffing shortages have frustrated the home care and care management industry for

decades, according to Paula Hahn author of the New old Aging blog for the New York Times. . There is no national recruiting or training program for this huge industry.The home care industry has always been a hodgepodge of for-profit companies and chains, nonprofit programs and publicly funded care through Medicaid, all operating under a confusing welter of state and federal regulations, plus an uncharted “gray market” of clients who avoid agencies and hire privately. But Covid-19 has intensified the problem.

“I’ve never heard such frustration over finding workers, and I’ve been doing this for 20 years,” said Vicki Hoak, executive director of the Home Care Association of America, whose 4,000-member agencies collectively employ about 500,000 people. 

Bureau of Labor Predicted this in 2020 -Pre-COVID

This was foreseen and was by the Bureau of Labor statistics. They predicted in 2020 that the long-term care sector would need to fill an additional 6.2 million direct care job openings between 2019 and 2029 as workers leave the field for a new occupation or leave the labor force altogether due to retirement, disability, or some other reasons. Combining these departures and new jobs, they projected a 7.4 million total direct care job openings in the decade ahead 

Mammoth Growth in # of Seniors Who Want to Age

in Place

The bigger problem is the growing need for home care. Each day 10,000 seniors turn 65

in the US and the number of older adults will more than double over the next several decades to top 88 million people and represent over 20 percent of the population by 2050. . The majority want to age in their home and need home care, where today there are not enough home care workers to fill those jobs.

More $ Spent on Home Care than Nursing Homes

2015, was the first time nationally that more money was spent on home care than nursing home care. We’ve seen a culture and financing shift toward home and community-based care.”
Covid -19 now the Delta variant has wreaked more chaos into the home care market. Home care workers are mainly women and had to stay home with their children when school closed down. They were also hot hard by COVID themselves, working with seniors before a vaccine was developed.

Solutions to the National loss of caregivers

There are many other factors  the loss of care providers and great solutions offered by Leading Age a national non profit for aging and home care.

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, Biden's Caregiver Infastucure Paln, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, care economy, Care Infastructure, Care Infrastructure, caregiver infrastructure, Caregiver living wage, Caregiver low salary, caregiver mental health, CAREGIVER RESOUCES, Caregivers contracting COVId, Covid-19 and GCM SERVICES, Essential Workers deaths, Expanding Medicare to Home Care, GCM COVID 19 Crisis, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Home Care Covid Safety, National Caregiver Loss, National Caregiver need, nurse advocate, nurse care manager, PPE and Essential Workers, private duty homecare agency Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, Bureau of Labor prediction shortagen, care manager, caregiver low wage salary, caregiver training, Careprovider shortage, COVID exposure of caregivers, Covid-19 and caregivers, geriatric care manager, homecare crisis, Homecare Industry, Homecare industry disorganization, Leading Age, nurse advocate, nurse care manager, problem recruiting caregivers, recruiting caregiver, Recruiting caregivers, Solution to National caregiver shortage, unionization of caregivers, US caregiver shortage, Women of color caregivers

Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

January 28, 2021

COVID-19 Coaching Service for Aging Families

If you have designed COVID -19  coaching services for your agency or attended my last webinar to learn how to create one using  telehealth coaching ( If you missed it click on this link to watch  )

Take the next step

 Take the next step and learn to market COVID coaching and sign up new clients for your Aging COVID-19 coaching services, for both long-distance and local- adult children. These services need to be based on science and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization and recovering at home.

Mixed Messaging by Feds creates Chaos 4 Aging Families

Be able to offer care management COVID services that help  fill the gap that the new administration is attempting to recalibrate from the last administrations bungled in  the federal government, state, county, cities, and CDC‘s mixed messaging, leaving family caregivers confused and frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

Subscribe to my YouTube channel , Geriatric Care Management, to learn more about marketing geriatric care management 

Filed Under: Aging Families and Disaster, Blog, Coronavirus Coaching, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Recover at Home Plan, COVID-19 Webinar, email newsletter, Emergency Plan, FREE WEBINAR, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, George Bush, geriatric care manager, geriatric social worker Tagged With: aging family, aging family crisis, aging parent care, aging parent crisis, care manager, coronavirus and seniors, Coronavirus disaster plan, covid -19 geriatric care manager, COVID COACHING, COVID discharge coaching, COVID-19 coaching services, Covid-19 Telehealth, COVID-19 Telehealth product, GCM closed downs COVID, GCM Telehealth Product, geriatric care manager, nurse advocate, nurse care manager, Shelter in place & telehealth

Trump’s COVID Mixed Messages Push-Up-Deaths So No CLear Path for AGING Families

September 6, 2020

The World Health Chief warned that in a Pandemic mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is esspecially true of aging family members who are trying to protect the most vulnerable to coronavirus-  older people.

 

In US Federal Government and US Scientist Point to two Different to paths to” Safety”

In the US Federal officials, like the TRUMP administration offers a murky path to stay safe -while top scientists like the CDC and Dr. Fauci offer science-based recommendations. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word, except to say it was like the common cold. He contracted COVID in France, trying to negotiate the Treaty of Versailles, subsequently had a stroke kept secret,(stroke being a side effect of COVID we now know ) and his wife effectively ran the county.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

 One terrifying result is COVID cases are soaring in the US As of  September 3, we had 6.1 M cases and 189 K deaths.  Younger people and even older residents are celebrating summer and now Labor Day with no masks no social distancing as if there was no COVID. We now celebrate Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe 

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

5 Steps to Successfully Market Your GCM COVID 19 Telehealth Coaching  Service

 

If you have designed COVID -19 services yourself or attended my last webinar to learn how to coach COVID-19 services or coaching ( If you missed it click on this link to watch  )

TAKE THE NEXT STEP MARKET

Learn to market COVID COACHING  and sign up new clients for your Aging COVID-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization, and recovering at home.

FILL THE GAP LEFT BY FEDS.   

Be able to sell care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging has created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path to safety from the deadly coronavirus they have right now.

 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How  to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

 

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up 

 

 

 

 

       REGISTER NOW

Filed Under: Blog, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, Death and Dying Care Management, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM products in COVID-19, geriatric care manager, geriatric social worker, Long Distance Care & COVID-19, Marketing aging life care, marketing geriatric care management, mask wearing covid-19, Palliative care manager, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging family crisis, aging life and geriatric care management, Aging Life Care Association, Aging Life Or GCM Products, COVID-19 Deaths, COVID-19 PRODUCTS, COVID-19 SERVICES, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, marketing during COVID-19

What Do Long Distance Care Families Need for Parent’s Sheltering in Place 4 COVID ?

August 15, 2020

 

 Long-Distance Care Providers need a safety net for themselves.

Adult Children who live at a distance from older family members need someone to cover the tasks to help their loved ones when needed.  During COVID -19 when all elders should shelter in place because they are the most vulnerable to the novel, deadly virus long-distance care providers really need help.

COVID -19 means it is best for people over 65 to have little contact with others. But not all the supplies can be ordered online. In fact with the Post office delivery slowing down, everyone who lives long distance, may wait a long time for delivery of needed items for COVID safety, especially if they live in a rural area,. These family caregivers may need someone to actually shop and pick meds at the last minute when needed food or meds do not arrive by mail. Having another person to accompany the elder on walks with a mask and safe distancing or a drive breaks up the tedium that can arise from the loneliness and isolation of sheltering in place.

 

Safety Net for Double Disasters

If there is an emergency on top of the pandemic- Long-distance care providers need someone to respond as they live far away. During this summer with double disasters like wildfires now in Colorado, hurricanes blowing up the east coast they need an emergency plan on top of the COVID threat. A surrogate must be ready to help the older loved one right away and get them out of harm’s way fast and check if it is even safe to go to a shelter.  What they need is an emergency safety net.

Call a Care Manager

If family at a distance does not have a friend or neighbor who can do this, they should consider the perfect emergency and daily safety net in a geriatric care manager. The Aging Life Care Association has an online search tool to find a professional by ZIP code. It also includes a list of questions to ask when you look to hire someone.

GCM can Provide & Supervise Caregivers’s For Covid Related Tasks

If the family caregivers chooses, the care manager will arrange for well screened aide, practicing covid saftey,  to do all the shopping, take the elder out in the neighborhood for a walk or a car ride, prepare

meals, engage in social connections, and do all the cleaning and disinfecting need daily with  the coronavirus threat . The GCM will visit aging parents on a regular basis to check on the health status of the elder in general and in relationship to Covid-19 exposure plus confer with their care providers along with texts calling and email them for supervision. Most of all they will regularly confer with with the family caregiver to get keep them up to date.

Find Help Now

The Long Distance care provider can have care providers from the care management agency care do all of these tasks, depending upon other back-up and care level of your older loved one. A care manager themselves, will directly monitor your loved one’s health, respond in emergencies like hospital admission, accompany them to a doctor and manage the care management care providers when you are not there and directly report to you. To find care managers go to the Aging Life Care Association 

Successfully Market Your GCM COVID 19 Service

 

If you are a geriatric care manager or Aging Professional learn to market and sign up new clients for your Aging COVID-19 coaching services for, both long distance and local- adult

children, based on science step and sound public health policies, using telehealth. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

 

Be able to sell care management COVID services that fill the gap  created by the federal government, state, county, cities and CDC ‘s mixed messaging  

created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right

 

now.

 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

 

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

 

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up

Filed Under: Aging, aging family crisis, aging life care manager, Blog, coronavirus, Coronavirus emergency plan, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, Covid 19, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, Geriatric Care Manager, Geriatric Care Managers value, geriatric social worker, Loneliness, Long Distance Care & COVID-19, Long distance caregiver, Long Term Care Coverage, nurse advocate, nurse care manager, Pandemic Tagged With: covid -19 geriatric care manager, covid & hurricanes, covid & wildfires, covid disaster emergency plan, covid safety net, COVID-19 prevention, COVID-19&LONG DISTANCE CARE, hiring geriatric care manager, long distance caregiver, long distance families, long-distance surrogate

Trump’s Mixed Messages About COVID Increasing Deaths and leaving No straight Path for AGING Families

August 3, 2020

Mixed Messaging Lethal in a Pandemic

 The Chief of the world Health Organization had warned that mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is especially true of aging family members who are trying to protect the most vulnerable to coronavirus-  older people.

 

In US Federal Government and US Scientist Point to two Different to Safety

In the US Federal officials, like the TRUMP administration offers one path to stay safe -while top scientists like the CDC and Dr. Fauci offer another. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word about except to say it was like the common cold.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

 One terrifying result is COVID cases are soaring in the US As of  September 3, we had 6.1 M cases and 189 K deaths.  Younger people and even older residents are celebrating summer with no masks no social distancing as if there was no COVID. We now face Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe 

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

 

 

 

 

       REGISTER NOW 

 

Filed Under: Blog, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, Death and Dying Care Management, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM products in COVID-19, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Long Distance Care & COVID-19, Marketing aging life care, marketing geriatric care management, mask wearing covid-19, Palliative care manager, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging family crisis, aging life and geriatric care management, Aging Life Care Association, Aging Life Or GCM Products, COVID-19 Deaths, COVID-19 PRODUCTS, COVID-19 SERVICES, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, marketing during COVID-19

  • 1
  • 2
  • 3
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Latest trending news

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th Edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2023 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Developed by wpcustomify