Why Should Home Care Agencies Add Care Management to Their Agency?
The first and most important reason to merge care management to home care is money. You will be able to capture billable hours that you are now giving away for free. Care Management agencies take clients to doctors, solve problems with family caregivers to ensure good care, make home monitoring visits to check on the client’s health to avoid a medical crisis, and arrange activities for the elders they serve. There are so many more care management activities that the home care agency does but cannot bill for.
A Care Management Study sponsored by the Aging Life Care Association by HCP or Home Care Plus showed that care management companies also offering homecare billed four times the amount as companies just offered care management.
How Does Positioning Make the Customer Choose You?
The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer a service that competitors do not. By merging care management with home care or adding home care to a care management agency, you can provide concierge service for the family on a 1-1 basis combined with home care, and that creates a very appealing package creating an exclusive GPS to guide that family caregivers overwhelmed and frightened by the care that is facing them, the added service will make them choose you.
A Care Manager is a Concierge GPS
A third reason is that a care manager is a perfect person to introduce home care to family caregivers. Care Managers sit with the family and review the geriatric assessment and care plan they created for the client and answer all the family’s questions. They use the care plan to personally and very clearly explain every problem the home care and care management client has and what solutions your agency brings to solve them. This gives family members a personalized overview of the care needed and delivered- shedding their anxiety and fear and providing great relief to very anxious, worried family and friends. This is a pain reliever, the reason most of us buy anything,
Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving. It shows exactly what homecare merged with care management will do to solve the client’s problems, like increasing the quality of care and offering relief to the often desperate family members. But the care manager becomes the 1-1 personal guide through the home care journey, giving the family their private concierge who will guide them through the client’s care, intervene in emergencies as a private GPS, and offer relief that hope is on the way.
- Who They Are- 4 Types
- How this merger creates more Profit for both Care Management and Home Care
- The Advantages of Merging Home Care and Care Management
- Competition Survey to make third parties and Adult Children Choose you
- Co-branding the merged agencies.
- Technology for both home care and care management
- Co-locating both staffs.
- Marketing Merged care manager home care.
- Critical Success Factors for the Success of the Merger
- Find Out More about Cathy Cress, MSW, the presenter and author of the Handbook of Geriatric Care Management.