Last Day to Sign Up Webinar -Sell Benefits Not Features to Wealth Managers

September 26, 2022

Sell Benefits, not Features to Wealth Managers to Grow Your$ Bottom Line

Sell benefits not features to wealth manager is a key to great marketing. Do you know how you do that? &When you market Geriatric care management, what makes the sales is ” What’s in it for me the 3rd party. “Benefits answer that question for your targets. Learn how to make a great marketing presentation and sale to 3rd parties, like wealth managers, elder law attorneys, Assisted Living Directors, Trust Departments, and Concierge Physicians by understanding the benefits geriatric care management brings to each and the rest of your target audiences.

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Managing Entitled Clients Like Donald Trump at Mar a lago in 10 Steps

September 8, 2022

Managing ENTITLED CLIENTS

Managing entitled clients is something every care manager needs to do skillfully. How Do You deliver and serve long-term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company? Then how do you manage these difficult clients who are often referred by wealth managers?

You offer superior professional Gold Standard Concierge Service to Clients and the Family- Care they demand and their wealth managers expect

You offer preventative care to avoid crises and chaos that can they often enjoy -Helping Keep Clients Out of E rooms and nursing homes and keep them at home where they wish to be and you from losing the case.

You write or rewrite your business plan that has a value proposition in your marketing plan to reach your target markets to concierge clients in the upper 10% and the third parties who in many cases serve them as well like wealth managers

10 CARE AND FEEDING TIPS TO KEEP ENTITLED CLIENTS LONG TERM

Deliver gold standard concierge service
Offer confidential services that clients and families can trust
Do not have the VIP syndrome with these sometimes famous clients
Serve the whole aging family where adult children are entitled and difficult as well.
Provide a GPS through health care needs so that the best care is delivered seamlessly
Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
Refer or provide skilled background-checked home care aides who meet the need of entitled clients
Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding, and unreasonable like Donald Trump, Sumner Redstone, Huguette Clark
Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis, and understands undue influence
Have upscale resources in your resource database like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, and upscale assisted living

FREE Webinar

Sign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27^th 2-3:30 PM Pacific

Sign-up Understand how to market to the target and you open the door to the top 5% of VIP Concierge Clients.

Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management benefits and features to their entitled clients,

bring the right handouts and, do the perfect presentation with the winning pitch

When September 27^th 2-3:30 PM Pacific

What you will learn

Why market to wealth managers and trust departments
The benefits and features GCM offers to wealth managers
Who are top wealth managers
How do you find them, set up a meeting, what to bring, what to present with the perfect pitch

Interview with GCM Patrice Harrison who works with trusts – what they want in a GCM

Sign-Up for this free webinar

What GCM Benefits to Offer Wealth Management – Trust Departments?

June 21, 2021

Signing Up ENTITLED CLIENTS

Selling your care management services to wealthy clients who can afford you means marketing your benefits and features to third parties like

Trust officers or wealth managers, who will make referrals of these key client.

But your most compelling sales message to a trust department or any 3rd party is not that you have something wonderful to sell, but rather “I understand what you need and what will benefit you as a wealth manager or trust officer.”

You sell GCM or ALCA to wealth managers through the VIP benefits you bring them with the Benefit method…

You offer the trust officer the benefits of high-end services from your resource databases like private drivers, private chefs, car services, exclusive golf clubs and recreation that his or her private trust clients want. You explain to the wealth manager this Benefit so the wealth manager will be assured you know what his high-end clients prefer for services (and will take this off their plate)!

The Trust officer or wealth manager benefits from your skills in working with difficult entitled clients who can be narcissistic, demanding and unreasonable. The Benefit to the wealth manager is that is taken off their plate so he or she can do what she does best…manage money.

The Trust officer or wealth manager benefits from your skill of regularly monitoring the health and psychosocial status of the older client, and report back to the financial advisors when a change in care needs or level of care is needed. The Trust officer or wealth manager benefits from your skills in referring to the very top medical and psychological 3rd parties for clients so have the highest quality VIP health care and quality of life. The Benefit is a wealth manager can tap your list of gold standard services in the community, and not have to find them or his own.
The Trust officer or wealth manager benefits from your skills in working with her concierge clients individually –The Benefit is the entitled trust client feel that they have a 1-1 personal concierge who will serve them individually in finding the best, VIP care, they feel they deserve

Join me in my newest FREE Webinar

Sales – PR & Marketing to Find the VIP Client

When: Thursday, July 15th

Time: 2:00 PM – 3:30 PM PST

SIGN UP

You Will Learn…

How to Sell Benefits (Not Features) to 5 Professional ALCA – GCM 3^rd Parties
Who Are the 4 types of VIP Client?
How to find VIP Concierge Clients Do hot mapping & Market Studies
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
How to Use Free PR to Use to Find Adult Children of VIP Clients

REGISTER NOW

Why Do Adult Children Hate and Love Parents in Aging Dysfunctional Family?

January 11, 2021

The aging dysfunctional family takes an expert to tackle because violence can break out at any time. In the film version of Tracy Letts August in Osage County. Julia Roberts (the eldest daughter) attacks Meryl Streep (the pill-popping aging mother) at a ritual family gathering- the elder Dad’s funeral after he commits suicide.

In the dysfunctional family, there have been symptoms of problems such as alcohol abuse, drug abuse, child abuse, or emotional abuse, like the demeaning mother the character Meryl Streep plays in August in Osage County. These dysfunctions usually create barriers to nurturing and this affects everyone in the family system.

The family system is also marked by ambivalence and all adults and children live in a love-hate relationship with other family members. (Julia Roberts character and all the daughter both love and revile their mother ).

As systems resist change, it is even more difficult for members of the dysfunctional family to move to make changes when their parent needs care, like Meryl Streep does in August in Osage County. Julia Roberts and none of the daughters will care for their despised mother.

The nearly normal system is shaken to its core by the parent being dependent. However, a care manager can guide the family members into reorganizing their family roles when the parent can no longer act as head of the family, while acknowledging the shift and changes they need to make both emotionally and practically.

The members of the dysfunctional family who may have experienced a lack of nurturing by their parent and have no role model of caring. They are angry and resentful at caring for the parent, and thus will find it difficult to provide the practical and emotional care that their aging parent needs. The challenge to the adult child of the dysfunctional family is how to meet the dependency needs of the here and now old-old parent when the parent did not meet them dependency needs as a child. That is why they need a highly experienced Geriatric Care Manager who can work with dysfunctional aging families.

The challenge to the care manager is to bring the adult child of the dysfunctional family into the here and now and see their parents for who they are- an aging dependent person, flawed and imperfect, but a human being who needs their love, support and nurturing.

Sign Up for My Free January Webinar

Thursday, January 21, 2021

Give frantic adult children hope when they desperately call after the holiday

Join me and learn how to come to the rescue of concierge dysfunctional families who found coal in their stocking.

Learn how to!

Understand the Dysfunctional Aging Family System you must enter to get care for elders
Understand 11 Warning Signs You Are Working with Dysfunctional Family
Master Vital Clinical Tools you to solve client problems
Take Six Steps Professional Must Take to Work with These Difficult Families
Get care for aging family members when the dysfunctional family members resist

SIGN UP NOW

Find out more on my YouTube Channel: Geriatric Care 1

Please Elvis – We had a Blue Christmas

December 26, 2020

A Blue Christmas or Hannakka is what the dysfunctional family always has. Elvis gets them. He sings it for this joyless broken-hearted –yet furious- family. They have a blue holiday filled with memories of ruined, -maybe drunken- giftless pain while most holiday songs warble their celebration should be white.

And when those blue snowflakes start falling
That’s when those blue memories start calling
You’ll be doin’ all right with your Christmas of white
But I’ll have a blue, blue, blue, blue Christmas

You can’t be Elvis but here are some more steps a geriatric care manager can transform these families after they call on the holiday.

Identify intergenerational roles and conflicts: The GCM must ” get” existing power dynamics within the family, redefine responsibilities to move to generational maturity, and realign roles and tasks for each family member.

The GCM should encourage a new two-way nurturing relationship between the adult child and the aging parent that never existed. At the same time, the GCM must enable the adult child as a caregiver to set limits that are appropriate to a mature relationship (a very hard redo) The GCM shapeshifts the adult child to identify and remove himself or herself from triangulated, fused, or other destructive family patterns that blue, blue Christmas

Sign Up for My Free January Webinar

5 Vital Clinical Tools to Help Aging Dysfunctional Families-Post Horrid Holidays-

Thursday, January 21, 2021

Give frantic adult children hope when they desperately call after the holiday

Join me and learn how to come to the rescue of concierge dysfunctional families who found coal in their stocking.

Learn how to!

Understand the Dysfunctional Aging Family System you must enter to get care for elders
Understand 11 Warning Signs You Are Working with Dysfunctional Family
Master Vital Clinical Tools, you to solve client problems
Take Six Steps Professional Must Take to Work with These Difficult Families
Get care for aging family members when the dysfunctional family members resist

SIGN UP NOW

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

Contact

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