Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

      •  

        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

      •  

        Sign Up For Free

      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

        Sign -Up Now   

      • Even if you cannot attend, you will get a recording the next day by signing up

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Filed Under: 3rd party targets, aging family and COVID, aging family crisis, aging life business, Aging Life Care, aging life care manager, Aging therapist, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Products for COVID_19, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, branding, branding ALCA business, Care Management Products, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID -19 Safety, Covid 19, Covid 19 Webinar, Covid Safety Video, COVID Saftey, COVID Webinar, Covid-19, COVID-19 & Care Management, COVID-19 & Delta Variant, Covid-19 and GCM SERVICES, Covid-19 Death, Covid-19 GCM Products, COVID-19 GCM Safety Procedure, COVID-19 Safety, COVID-19 Webinar, Create newsletter data base, Delta Variant Safety, e-newsletter, email newsletter, Family Caregiver, Fear of Omicron, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, Geriatric Care Managers value, geriatric social worker, INFECTION CONTROL & COVID-19, inquiry, inquiry call, inquiry COVID-19, Lifespan Care Management for Elders, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, Marketing GCM Pre-Post Covid, marketing geriatric care management, Marketing Home Care, marketing newsletter, marketing pitch, Marketing Plan for COVID, Marketing Tools 2021, nurse advocate, nurse care manager, Omicron varient, postioning, quality of life -COVID-19, Social Media for eldercare, social media marketing, social media marketing campaign, Telehealth with ALCA, Therapist Specializing in Aging Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, COVID-19 intake, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, nurse advocate, nurse care manager

Want new Concierge Clients? Treat Adult-Child Caregiver Pain

October 13, 2021

Join Me in My Latest Free Webinar

How to Sign Up New Client When VIP  Adult Child Caregiver  Calls In Pain   

November  2th 2021

Time 2:PM PST -3:30

GunnDadJacket.jpg

Learn in this webinar:
Why adult Children Purchase Products to Sooth Their Pain with Aging Parent

Why Adult Children Purchase Products that Answer Their Pain with Aging Parent

Why Sell VIP Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

Sign Up 

Filed Under: aging family crisis, Aging family pain, aging life business, Aging Life Care, Aging Life Care Assocaition, Aging Life Products, Aging Mother, Aging therapist, ALCA Concierge, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, Blog, caregiver pain, caregiver pain point, Closing an ALCA sale, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Products, Dementia, Family Caregiver, family caregiver pain, GCM Webinar, geriatric care manager products, geriatric social worker, inquiry, Intake, Webinar, Webinar ALCA GCM Tagged With: Adult Child Pain, aging family, aging life care manager, aging life or geriatric care manager, aging parent care, aging parent crisis, ALCA CEU's, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, Care Management Business Course, Care Management Nurses, care manager, Care Manager as Pain reliever, case manager, concierge aging clients, Concierge Care management, Family Caregiver Pain, Finding Concierge Clients, geriatric care manager, nurse advocate, nurse care manager, Pain, Sign Up New Clients, Webinar Sign -Up Clients, Webinar Sign Up GCM Clients, Webinar VIP Clients

What Does Biden’s Infrastructure Plan Do For Family Caregivers?

April 26, 2021

 

What Does Biden’s Caregiver Infrastructure Plan Do For Families?

President Biden’s Caregiver Infrastructure plan will help families -the very infrastructure that supports elders as they age. What do I mean? Currently, 53 million family members provide most of the care that vulnerable seniors and people with disabilities require — without being paid as Medicare does not pay for long-term caregiving.

Family Members Provide Care for No Pay 

There is often a significant financial and emotional cost to these family caregivers. According to AARP, family caregivers on average devote about 24 hours a week to helping loved ones and spend around $7,000 out-of-pocket on that care.

The value of this unpaid labor force is estimated to be at least $306 billion annually, nearly double the combined costs of home health care ($43 billion) and nursing home care ($115 billion)

Medicare Does Not Pay for Custodial CaregivingGCM-pix-3.jpg

Families are shocked when they discover that Medicare does not pay for custodial caregiving or long-term care. This is the type of care that most elders will eventually need as they age. They will pay for short-term care post-hospitalization. So most elders must depend on their families for this care or if they are in the upper 10-15% pay for private duty home care which can run up to $4000-$6000 a month if they need 24-hour care, creating severe inequality in out care infrastructure.

 

Some Family Caregivers Can Be Paid Through Medicaid and the VA

Although family caregivers and actually in-home care is not paid by Medicare, some family caregivers are  paid  through the VA  and  family caregivers supporting a relative on Medicaid 

In the US 1-5  Americans receive Medicaid. which is only available for low-income individuals.VA Homecare is only available to veterans with specific criteria 

 Biden’s Caregiver Program May Help Medicaid Family Caregivers

 

The median salary for these home-care workers, who care for low-income Medicaid recipients, is approximately $17,200 per year, said Leslie Frane, executive vice president at SEIU. This is in large part because the United States pays only limited amounts to states to compensate them for Medicaid care in the home. More than half of home-care workers are on some form of public assistance themselves such as food stamps, Frane said. They are overwhelmingly female and far more likely to be people of color than the general population.

 

Being a Caregiver on Medicaid Comes at a High Personal Cost

Being a caregiver for a family member presents incredible hurdles for all family caregivers but under Medicaid comes at a  high cost. .Caregivers often have to significantly reduce their number of hours working outside the home or leave their jobs entirely in order to provide quality care for their loved one. This means that caregivers are spending hours assisting loved ones with daily tasks, cooking meals, taking them to appointments, ensuring their safety and well-being, and providing companionship, but are not being compensated for their time.

Biden’s Health Care Plan May be Unveiled This Week

As I mentioned in my last blog, there are still few details about how Biden’s Caregiver Infrastructure Bill of $400 million will be allocated. However, there is reason to believe that a large part will go to these family caregivers who support their elderly relatives on Medicaid.

We may get a hint of what and when that will be this week when Biden will discuss changes in Heath care he will include in the will try to include in his American Family Plan.

JOIN ME FOR MY NEW FREE WEBINAR

 

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

 

 

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes,World Wide COVID spikes,US vaccination accelerates yet elders are

not fully vaccinated, US COVID still spikes, variants explode, anti-vaxers abound, vaccines taken off the market and 8000 American still die each day.

 

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency

 

Learn to use public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

 

YOU WILL LEARN

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

 

 

 

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
  • 7 steps to use social media to alert aging family caregivers to the clear path to your GCM agency provides safety from the diminishing but still present virus in the US.

 

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

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You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

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Filed Under: Aging, Aging Life Care, aging life care manager, Biden's Caregiver Bill, Blog, caregiver, Caregiver Infrastructure bill, Caregiver living wage, Caregiver low salary, caregiver mental health, CAREGIVER RESOUCES, Custodial Care, Families, Family Caregiver, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Medicaid, Medicaid caregiver, nurse advocate, nurse care manager, SEIU Tagged With: Biden's Home Care Plan, Biden's Infastructure Bill, Biden's infrastructure- Caregiver Bill, Care infastructure, caregiver burn out, caregivers live in poverty, Custodial caregiving, Family Caregiver Alliance, family caregiver poverty, family caregivers, HCBC, Home Based Community Care, Medicaid, Medicaid & Community Based Care, Medicaid caregivers, PTSD in family caregivers, Uncovered Medicare Services, unpaid family caregivers

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